Dangerous games: Red Bull's killer PR
The energy drink company has built a billion-dollar brand promoting extreme sports like BASE jumping. Who’s responsible when it goes wrong?
To find out more about Tortoise:
Download the Tortoise app - for a listening experience curated by our journalists
Subscribe to Tortoise+ on Apple Podcasts for early access and ad-free content
Become a member and get access to all of Tortoise's premium audio offerings and more
If you want to get in touch with us directly about a story, or tell us more about the stories you want to hear about contact hello@tortoisemedia.com
Hosted on Acast. See…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.