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Turning the tide with Undercurrent
Damian Clarke founded brand experience agency Undercurrent in 1991, providing for an illustrious set of clients including Google, Samsung, Live Nation, TK Maxx across 30 years and counting.
Set for a bumper time 12 months ago, with huge B2B and B2C plans in place, 90 per cent of them live, Clarke’s commitment to a digital edge on everything meant Undercurrent was able to pivot quickly and effectively in the first lockdown, keeping all staff gainfully employed.
In this episode, Damian Clarke discussed how the brand experience hasn’t changed it’s just moved online, how Undercurrent gets into…
The skinny
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