Latest / CPG Week by BevNET & Nosh
Cracking Into Vita Coco's Success, Food Industry Layoffs Mount
In this episode:
In this week's episode, the podcast looks at Vita Coco's continued success in the coconut water category despite the headwinds. Co-hosts Brad Avery and Lukas Southard also discuss a number of mass layoffs plaguing the food and beverage industry, Whole Foods 2027 trend predictions and longevity-positioned meal kits.
Show Highlights:
0:20 - With sales lifting 34% year-over-year at Vita Coco, Brad and Lukas crack the shell of the coconut water category, discussing how Vita Coco has succeeded in remaining at the top of the category.
6:00 - Food industry layoffs are up…
The skinny
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