Latest / Profit With A Plan / EP332 Stop Posting More- Build a Visibility Strategy That Actually Converts.

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EP332 Stop Posting More- Build a Visibility Strategy That Actually Converts. · Profit With A Plan

• 0:05
  Marcia Riner | Profit Booster®: What if the real reason your business isn't growing isn't your offer?
• 0:10
  Marcia Riner | Profit Booster®: It's that there's not enough people that are actually seeing you.
• 0:14
  Marcia Riner | Profit Booster®: In this episode of Profit with a Plan, we're going to be breaking down the truth about visibility and why it's not about posting more, shouting louder, or chasing trends. It's about showing up with intention so your brand becomes remembered and not overlooked.
• 0:30
  Marcia Riner | Profit Booster®: You'll hear how a simple visibility structure can help you show up with confidence, communicate clearly, and turn intent… or turn attention into real business growth.
• 0:42
  Marcia Riner | Profit Booster®: And we're getting into practical ways to create consistent visibility without exhausting yourself or diluting your message. So if you're tired of feeling like you're the best-kept secret in your industry, you're ready to become known, seen, and sought after, well, this conversation is going to hit home.
• 1:00
  Marcia Riner | Profit Booster®: So tune in to Profit with a Plan, and your next level of visibility starts right here.
• 1:08
  Marcia Riner | Profit Booster®: Hey entrepreneurs, if you're working too hard for too little profit, well, welcome to Profit with a Plan podcast, where we help you scale smarter, increase profitability, and build a business that's worth more, whether you keep it or sell it.
• 1:21
  Marcia Riner | Profit Booster®: I'm Marcia Reiner, business growth strategist and Profit Booster behind Infinite Profit. I've helped countless entrepreneurs to turn their businesses into highly profitable and sale-ready assets, so they enjoy more income now, and a bigger payday later.
• 1:36
  Marcia Riner | Profit Booster®: So join me for strategies, practical strategies, expert insights, and proven steps to make your business more profitable, more valuable, and built to last.
• 1:45
  Marcia Riner | Profit Booster®: By the way, today's episode is sponsored by Infinite Profit, where we don't just talk profit, we deliver it.
• 1:52
  Marcia Riner | Profit Booster®: But before we dive in, I've got something really special for you.
• 1:55
  Marcia Riner | Profit Booster®: If you're tired of flat revenues or marketing that just doesn't pay off, my new Profit Booster Growth Map might be for you. In just a few minutes, it'll show you exactly how you can bring in more qualified clients and plug those profit leaks that are eating away at your cash.
• 2:11
  Marcia Riner | Profit Booster®: So get your Profit Booster growth map right now at ProfitBooster.biz, and start turning those missed revenues into real money.
• 2:21
  Marcia Riner | Profit Booster®: All right, let's jump in with today's episode. My guest today is Tori Barker. Tori is a strategic marketing consultant and the CEO of Creative Marketing, where she helps service-based entrepreneurs to move
• 2:34
  Marcia Riner | Profit Booster®: from being overlooked to being in demand. Known for her ability to blend clear strategy with genuine connection, she builds visibility systems that help brands get seen, remembered, and chosen.
• 2:47
  Marcia Riner | Profit Booster®: She is also the host of the Visibility Strategies for Women Entrepreneurs podcast, yay, where she shares practical guidance and real-world success stories that help founders show up with confidence and turn attention into growth.
• 3:01
  Marcia Riner | Profit Booster®: Tori is recognized by her 4C visibility framework, which is a simple but powerful approach to helping business owners communicate clarity, stay consistent, and convert visibility into meaningful results.
• 3:14
  Marcia Riner | Profit Booster®: Her work is grounded, empathetic, and built around helping entrepreneurs to rise without losing their voice. Yay, Tori, I'm so glad to have you on my show today, welcome!
• 3:25
  Tori Barker: Marcia, thank you so much for having me, it's a pleasure to be here.
• 3:28
  Marcia Riner | Profit Booster®: Yeah, this is great! And I love the fact that, you know, you're also a podcast host, which I love so much, because this is such a… an important and powerful,
• 3:40
  Marcia Riner | Profit Booster®: tool and method to help get people some more visibility, so I'm glad we could be part of the same community on this.
• 3:48
  Tori Barker: Yeah, thank you. It's kind of funny to be on the other side of the mic, right?
• 3:52
  Marcia Riner | Profit Booster®: Right? It's really weird, huh? So, hey, how did you get into the visibility side of helping people grow? Why is that so important?
• 4:02
  Tori Barker: Yeah, you know, I'll tell you the origin of where this came from, because it's kind of a fun journey, and I think it's meaningful to share. So I came from a background of 15 years in the corporate marketing space, and in about 2019, I
• 4:18
  Tori Barker: you know, I was kind of looking around, I was working in corporate, and hadn't really found, a good fit. I was ready for something new, and I wanted to be innovative and creative and think outside the box, and help more people, and do all the things that.
• 4:31
  Marcia Riner | Profit Booster®: Corporate doesn't let you do.
• 4:32
  Tori Barker: That corporate doesn't let you do, that entrepreneurs are passionate about, which at that time, I didn't know I was going to be an entrepreneur. And so I started my own business in 2019, as a digital marketing agency.
• 4:45
  Tori Barker: And I started a podcast at the same time, which you had mentioned I have a podcast now, and so this is, like, the third or fourth iteration of podcasting for me over the past 5 or 6 years.
• 4:57
  Tori Barker: And so I started my business, and, you know, I was doing all of the things that I had learned, and
• 5:03
  Tori Barker: the experience that I had, you know, been able to help my corporate, career, and it was… it was fulfilling, and it was amazing, and then…
• 5:14
  Marcia Riner | Profit Booster®: the journey of entrepreneurship started to get a little rocky. And, yeah. So it's smooth, isn't it? With roses and rainbows.
• 5:22
  Tori Barker: Absolutely not. No, absolutely.
• 5:24
  Tori Barker: Probably not. Which is funny, you know, I say I accidentally started a business, and I had no intention of becoming an entrepreneur. I didn't have entrepreneurs in my family, and so it was something that was totally new to me, and so I was, you know, writing this excitement wave of being an entrepreneur, and starting a business and doing digital marketing, and I was focused on digital marketing, right? Because that's my craft, my technique, my service.
• 5:46
  Tori Barker: And then, about a year ago.
• 5:49
  Tori Barker: I started hearing chatter from people that I was talking to, and everyone kept on saying, like, I feel like I'm the best-kept secret, but nobody knows who I am. I want to be seen, I want to be heard, but I don't know how to do that. And so I kind of started reflecting and thinking about all of the new things coming into the marketing arena, whether it's technology or AI or
• 6:13
  Tori Barker: other marketers and different approaches to everything, and so I felt this calling towards visibility, because everyone kept saying, I want to be seen. And so I thought, okay, what does that really mean? And so for me, that's visibility. And marketing is the tool that… is the catalyst for that visibility. So I took that pause, you know, and kind of was like, you know, what's the new direction for my business?
• 6:37
  Tori Barker: for the next 5 years. And so I started shifting the language around what I do, and not leading with, you know, I can do XYZ marketing for you, but it's more about the holistic outcome, or the approach, or the value that you want to bring, or be seen. And so that's visibility. And so I've started shifting that perspective to really help people with a visibility strategy.
• 7:01
  Tori Barker: that's unique and specific to them, because I think that's another misnomer that, you know, a lot of marketing agencies have these cookie-cutter, like, plan… plan A, Plan B, Package B.
• 7:13
  Marcia Riner | Profit Booster®: You need paid ads, oh, you need, you know, you need a funnel, you need, you need, and it's like, yeah, that's so… the cookie-cutter approach is terrible.
• 7:22
  Tori Barker: Yeah, and so, you know, it has to be unique, and it has to be custom, because everybody is unique and custom in their own way. And so that's what's led me to this visibility approach, because, you know, I think it's so important for people to have that visibility, because
• 7:37
  Tori Barker: You know, there's companies out there who are doing amazing things that could be doing even more amazing things if they were just known a little bit more.
• 7:45
  Marcia Riner | Profit Booster®: So that's a.
• 7:46
  Tori Barker: A passion of mine is to help them be found, to be seen, to be heard, to be visible.
• 7:53
  Marcia Riner | Profit Booster®: I love it. What a… what a refreshing angle to marketing, because when you… when you take down the nuts and bolts, it's still the same thing, right? Because when you're marketing, you're trying to be seen by your ideal customer, and get them to move into your… your… your buying cycle, or… or whatever it is, but
• 8:12
  Marcia Riner | Profit Booster®: Going with the approach of the visibility, It's fresh.
• 8:16
  Tori Barker: Yeah.
• 8:17
  Marcia Riner | Profit Booster®: And it's good because, like you said, we little people get overlooked, and it is a very, very crowded place, right?
• 8:26
  Tori Barker: Absolutely. Yeah, and you know, there's different, like you said, marketing is still behind the scenes, right? That's the tactic that you use. But when you lead with the intention or the outcome being visibility.
• 8:38
  Marcia Riner | Profit Booster®: I think.
• 8:39
  Tori Barker: it changes the perspective, and it gives a fresh, new approach to everything, because then you're thinking of it from a whole new lens, versus like, oh, I'm just gonna do SEO, or I'm gonna run paid ads. Like, it's a whole different mindset when you start talking to somebody about, you know, why we're doing what we're doing, and how
• 9:00
  Tori Barker: How… what we're doing is gonna get us to that visibility, you know, pinnacle.
• 9:04
  Marcia Riner | Profit Booster®: I love it. And so, define what you mean by visibility, because some people might be listening going, well, I'm shy, I don't want to be on camera, I don't want to, you know… so visibility doesn't always mean, hey, look at me, right?
• 9:21
  Tori Barker: arrangements.
• 9:21
  Marcia Riner | Profit Booster®: space.
• 9:22
  Tori Barker: Yeah, I think that's the beauty of visibility, is that it's not… it doesn't have to be…
• 9:27
  Tori Barker: one type of thing, right? So, it doesn't have to be, video marketing. It doesn't have to be podcast marketing. It should, no. But there's so many different ways to be visible. So, you know, we talked about video marketing, right? Podcasting is amazing, that's my visibility platform. But then there's also, even just your website can be a visibility tool.
• 9:51
  Tori Barker: Right? Setting up your website in a way that it can be seen and found, that can be your visibility tool. You can do paid ads, if that's your visibility tool. Speaking on stages, writing a book.
• 10:03
  Tori Barker: Networking, webinars, like, there's so many different ways of doing it, and so that's why I love it so much, because it pulls in that marketing, but then it's custom to what makes sense for the business and for the individual who's running the business, or who's, you know, trying to be seen.
• 10:19
  Marcia Riner | Profit Booster®: Well, thank you for sharing that, because that really takes the stress out of being visible and seen, right? It's your business that needs to be seen by your ideal customer, so that they, A, know you exist, right?
• 10:35
  Tori Barker: And B, can start to…
• 10:37
  Marcia Riner | Profit Booster®: I love this term, and I got it from one of my mentors, that they can start to fall in love with you.
• 10:43
  Tori Barker: Yeah.
• 10:43
  Marcia Riner | Profit Booster®: And what you do, and how you do it, and why you do it, and what benefit goes to them. But, again, you can be that best-kept secret with the greatest opportunities for your ideal customer, but if they
• 10:58
  Marcia Riner | Profit Booster®: Don't know you exist.
• 11:01
  Marcia Riner | Profit Booster®: Then you're… you're stuck, and you're… you're…
• 11:04
  Marcia Riner | Profit Booster®: in all terms, you're screwed, right? You don't have a business because your ideal customer's not finding you.
• 11:10
  Tori Barker: Yeah. Well, and I think one thing that's important, and I always talk about this with visibility, because
• 11:15
  Tori Barker: I say there's two layers of visibility. There's the internal visibility, and then there's the external visibility. And I think it's really important for people, like we said, who maybe feel uncomfortable being visible, or being on camera, that sort of thing.
• 11:30
  Tori Barker: And so I… when I work with my clients, I always talk about that internal visibility as our leading point, and the first place that we need to look, because we need to understand why are you trying to be visible?
• 11:42
  Tori Barker: you know, are you comfortable with being visible? Because when you put yourself out there, there's gonna be people who are gonna see you. That's the point of it, right? So you have to go through some… sometimes these own, like, internal blocky… blockages that you have of, like, what's been holding me back? Why haven't I been visible?
• 12:00
  Marcia Riner | Profit Booster®: Kind of get…
• 12:00
  Tori Barker: to the root of maybe what's been holding you back in the past. And, you know, even if we're… that specifically talks to, like, a solopreneur or a single leader business, but on the corporate side, or a larger business structure, the internal visibility can be your team.
• 12:20
  Marcia Riner | Profit Booster®: Right, so…
• 12:20
  Tori Barker: That can be the customer service person, the sales rep, the marketing coordinators, like, any of those roles, you still need to get clarity, and you have to get everyone on board, so that once you're
• 12:33
  Tori Barker: truly visible, everything is aligned. Because if you show up on that second layer of external visibility without being authentic and true to who you are and what your brand is, people are gonna smell you out, right? They're gonna be like, oh, they say they do this, or they say they're trustworthy, but maybe they don't feel that from the brand. So you really have to understand and tie those internal-external visibility
• 12:58
  Tori Barker: Together, because that's where the true impact is gonna come from.
• 13:02
  Marcia Riner | Profit Booster®: Oh, see, I never thought to look inside, right? You know, we always go, okay, here's our brand, here's our logo, here's our colors, here's our message, here's what we're doing in the community, you know, all those external things, but if it doesn't align with what, you know, what, what is that saying, right? If it looks like a duck, and talks like a duck, and walks like a duck, it's probably a duck, right?
• 13:26
  Tori Barker: Yeah.
• 13:26
  Marcia Riner | Profit Booster®: You know, if you have to match everything together.
• 13:30
  Tori Barker: Yep, yep.
• 13:31
  Marcia Riner | Profit Booster®: on point so that your ideal customer can actually start to feel that from you. And we all know the ones that wear the mask, right? That say, oh, I'm da-da-da-da, you know, I'm superhero, right? But then when you get behind the curtain, you really see that they're, you know, not that.
• 13:50
  Tori Barker: Yeah, or, you know, one of the other reasons that, you know, I am so passionate about my approach to marketing is because of
• 13:59
  Tori Barker: the horror stories I've heard about other marketing companies out there, the false promises, the, I can get you 10,000 leads, or viewers, or, like, these, like, master.
• 14:12
  Marcia Riner | Profit Booster®: And they're all in India, right?
• 14:14
  Tori Barker: Right!
• 14:14
  Marcia Riner | Profit Booster®: Not your ideal.
• 14:15
  Tori Barker: Related numbers, and it's like, oh my gosh, and it's… it's unfortunate that people, they, they…
• 14:21
  Tori Barker: they fall into that trap, and they… they have false hope that, you know, this is gonna work, because they're just trying to be seen. They're, like, grasping for that visibility. And so, you know, I'm so passionate about talking about, you know.
• 14:36
  Tori Barker: the truth, like, being honest, and, like, being straightforward and strategic, because you need to have reality in your approach. You know, not… it's not all roses and, you know, sunshine.
• 14:49
  Marcia Riner | Profit Booster®: Rainbows, right?
• 14:50
  Tori Barker: There's gonna be hard times when it comes to marketing. Sometimes you're gonna have to pivot, sometimes you're gonna have to, you know, take another approach. And that's the beauty of what we do, is that you can pivot, you can, you know, reshift and recalibrate, because that's… you have to. I mean, the consumer is making changes, the consumer behavior is changing, our economy is changing, like, there's just so many exceptions
• 15:15
  Tori Barker: exterior, you know, factors that you have to be able to be nimble as a business as well. So you can't set one visibility plan or marketing strategy at the beginning of the year and expect it to be the same at the end of the year. Exactly.
• 15:28
  Marcia Riner | Profit Booster®: Exactly, exactly, the ebbs and flows, and that's why, you know, we're both strategic, so that's why I'm really big into planning. Let's, let's… it's a quarterly review, let's see where we are, what we're on point. Should we shift to the right, should we shift to the left? Because rarely are we going to stay, you know, on point and direct, so I think that that's super valuable.
• 15:48
  Tori Barker: I mean, it would be a whole lot easier if we could, but…
• 15:51
  Marcia Riner | Profit Booster®: Right? Not… reality, folks, that's not gonna happen.
• 15:54
  Tori Barker: Not gonna happen.
• 15:55
  Marcia Riner | Profit Booster®: Exactly. So you hit me with a point that really got to me, is the shift and the change, right? I'm thinking, and confirm this if I'm correct, that.
• 16:06
  Tori Barker: Yeah.
• 16:06
  Marcia Riner | Profit Booster®: adding more visibility or changing your visibility is very, especially in today's environment with technology and AIs and all these neat things, that we can shift easier and quicker, almost on a dime, right? And post something that has a little bit of
• 16:26
  Marcia Riner | Profit Booster®: what you want, or the change that you're looking for, right? It's… you're nimble.
• 16:31
  Tori Barker: Yeah, I would agree. I think you can definitely be more, nimble and quick to react to certain trends or shifts, because of technology, right? Like, I mean, you could have a point or a thought, and you could literally just hit record on your phone or on your camera.
• 16:50
  Tori Barker: and say, listen, this is what's going on in the media right now. They're talking about XYZ, and here's why you should do it or you shouldn't do it, whatever it might be, and you can post that. And then you have your audience right there at your fingertips. Literally, you're in their pocket, right? And so…
• 17:07
  Tori Barker: There are advantages…
• 17:08
  Marcia Riner | Profit Booster®: I'm on social media one way, shape, or form, so if we can get visibility, and it's free, if we can get visibility that way by being a thought leader.
• 17:20
  Tori Barker: Absolutely.
• 17:21
  Marcia Riner | Profit Booster®: then that's even one more way of saying, hey, I'm the expert and thought leader in my industry, and here's what I'm thinking. And I bet you a dollar your ideal customers are thinking the same thing. Oh, what does this mean for me?
• 17:37
  Tori Barker: Yeah?
• 17:38
  Tori Barker: Yeah, and I think, you know, being… this is something that I'm learning in my own personal journey, is that sharing your own…
• 17:46
  Tori Barker: thoughts and perspective is really valuable, right? Because not everyone is gonna think exactly like you.
• 17:54
  Tori Barker: Or have the same approach as you.
• 17:56
  Tori Barker: And in a sea of like-minded, you know, entrepreneurs or businesses, you are going to stand out to the right audience, and to the right client, to the right customer, but you have to speak up first. And that can be literally with your voice, or it can be in written form, so there's different ways of doing that, but you have to share your own unique perspective, because people will resonate with that.
• 18:21
  Marcia Riner | Profit Booster®: And I think that's really good. You know, I know a lot of the smaller, the micro-sized businesses that you and I work with very often, you know, they have this fear of being missed if they take a stand on the… on this or that, right? You know?
• 18:35
  Tori Barker: Yeah.
• 18:36
  Marcia Riner | Profit Booster®: oh, the typical, oh, I'm a dentist, if you've got teeth, I can help you.
• 18:40
  Marcia Riner | Profit Booster®: No. You know, I think with this kind of visibility is that you can always find more people that, like you said, align with what you're thinking, and what you stand for, and your product, and your pieces.
• 18:59
  Tori Barker: Yeah, and sometimes it's even, like, the things that don't even apply to your business, right? Like.
• 19:06
  Tori Barker: like, I can be a marketing person talking about what I do for marketing and visibility, and I can even share that I'm a mom. I have two boys, right? And so, somebody who looks at two marketers or visibility strategists.
• 19:19
  Tori Barker: who is also a mom, who has two boys, may…
• 19:23
  Tori Barker: you know, lean towards me, because we have that in common, right? So, that's also part of the package, too, is that, you know, kind of pulling back, or pulling back that veil, right? The curtain behind, showing your eyes…
• 19:40
  Marcia Riner | Profit Booster®: Right.
• 19:41
  Tori Barker: Yeah, and, you know, telling a little bit about who you are personally, because we don't just do business with businesses, we do business with people, and so I think people resonate more with people, and it's the human-to-human connection that you have to really engage in.
• 19:57
  Marcia Riner | Profit Booster®: And I think that that's a great point, because we do connect with humans when we make our decisions, right? Because I promise you, listeners, that you're not the only person out there with your thing, right? Yeah. That's doing your thing. So there is competition, and when buyers are buying.
• 20:13
  Marcia Riner | Profit Booster®: They're not always buying based solely on price.
• 20:17
  Marcia Riner | Profit Booster®: They may be looking for quality, they may be looking for, ease of delivery, they may be looking at, trustworthiness. They may even be looking at
• 20:29
  Marcia Riner | Profit Booster®: gee, I think I want to support a mom with two boys, right? And yes, I promise you, they are thinking of this in many ways, so if you can check off more boxes.
• 20:42
  Tori Barker: Yeah.
• 20:42
  Marcia Riner | Profit Booster®: than your competitor, or different boxes than your competitor, and then they may choose you over. Once we're talking about a leveled playing ground, right? Absolutely.
• 20:54
  Tori Barker: You have to have high quality, you have to be, you know, in price range, you have to have all these things. That's a given, right?
• 21:01
  Marcia Riner | Profit Booster®: I find it really funny that one of the other givens is that, you know, oh, we've been around for a long time, or we, you know, people talk about themselves first.
• 21:14
  Tori Barker: Rather than their customer first. Yeah.
• 21:18
  Marcia Riner | Profit Booster®: So, talk about that a little bit more, because visibility, I think, can be done while still talking about the ideal customer, and not so much about, look at me, look at me.
• 21:27
  Tori Barker: Yeah, I think, that's a very good point. I think a lot of times people miss the mark when they talk about the problems they solve, or the solution they solve.
• 21:37
  Tori Barker: Versus just talking about who I am. And I think that's a good point, you know, when you're… when you talk about visibility, visibility doesn't have to be, let's turn the light and the shine it on me, the business owner, right? It's not… it's not a me fest, if you will. It's about the solution. It's about…
• 22:01
  Tori Barker: The transformation. It's about the hope that you can provide for the people who work with you.
• 22:07
  Tori Barker: And so, it's really important to get that message clear, because, you know, when you think about, content writing or messaging for marketing.
• 22:18
  Tori Barker: Most oftentimes than not, that's the thing that they miss, is that they're not telling the story of the transformation.
• 22:26
  Marcia Riner | Profit Booster®: And people.
• 22:27
  Tori Barker: can't relate to that. So when they're reading an article, or they're reading a post, or they're reading an ad, whatever it might be, if the person reading it can't see themselves in that message, or resonate with that emotion or feeling or transformation, then they're not going to quote-unquote buy, right? Because it doesn't seem like it fits for them.
• 22:48
  Tori Barker: So you have to be really clear on your why, your who and your why, because you should be able to speak directly to that person, and then they're going to follow through and say, yes, this is me, I need to talk to you.
• 23:02
  Tori Barker: So that's really important.
• 23:04
  Marcia Riner | Profit Booster®: That's a great piece, because when you… when you put that into visibility.
• 23:10
  Marcia Riner | Profit Booster®: Right? Your visibility can be getting in front of them, because what do they want to know? They believe they're the smartest person in the world, or they're the best thing. I had a girlfriend that told me this great story of her sitting in an airport talking to someone, she asked a bunch of questions, they talked about themselves, she had to leave for the plane, and they're like, wait, wait, wait, you're the most interesting person I've ever spoken to.
• 23:33
  Marcia Riner | Profit Booster®: But she didn't… they didn't know anything about her. They talked about themselves the entire time.
• 23:39
  Tori Barker: Yeah.
• 23:39
  Marcia Riner | Profit Booster®: Which is, like, that's exactly what…
• 23:42
  Marcia Riner | Profit Booster®: you know, we only care about us. Yeah. And, you know, it sounds terrible, but your buyers don't care about you, they care about themselves, and how you can help them.
• 23:53
  Tori Barker: Yeah, and that's why… that's why so many times, it's so important to share stories from past clients, right?
• 24:00
  Marcia Riner | Profit Booster®: Like.
• 24:01
  Tori Barker: You call them testimonials, case studies, whatever you want to call them. But I think when you can truly have somebody else speak your brand.
• 24:10
  Tori Barker: I think that's where the beauty of visibility comes in, because it's not just coming from you.
• 24:16
  Tori Barker: Or, you know, it's not just coming from somebody from your team, but when someone else can speak so kindly of you, and speak about the work that you've done for them, that's gonna just tenfold the visibility for you, because not only are you, you know, getting that recommendation, the personal recommendation, but then you're also opening yourself to a whole new audience, because their people are going to start to, you know, like.
• 24:41
  Tori Barker: who is this? What is she talking about? Or what is he talking about? Like, I need to know more about this person.
• 24:46
  Marcia Riner | Profit Booster®: Exactly. Hey, so we've talked a lot about visibility and very.
• 24:51
  Tori Barker: conversational terms and really brought some light on for it, but you have a methodology that you use that you call the four C's. Yeah. Can you highlight that a little bit? Sure! So, the four C's are clarity.
• 25:07
  Tori Barker: confidence, consistency, and conversion. And so, it really talks about, kind of, those two layers of visibility that I talked about. The clarity of understanding who and why.
• 25:21
  Tori Barker: And then the confidence, so getting aligned with being okay with it being visible, like, being confident in yourself, being confident in your offer, being confident in your brand.
• 25:31
  Marcia Riner | Profit Booster®: Yeah, all of those things, right? It's not just… and I think the commonness of this, not to go off a rabbit hole here, but
• 25:40
  Marcia Riner | Profit Booster®: it's… it's, again, it's not you having to be in the camera and talking, but it's having everything align with that. So, I love it.
• 25:49
  Tori Barker: Yeah, so clarity, confidence, and then, the third C is consistency.
• 25:55
  Marcia Riner | Profit Booster®: And I think…
• 25:56
  Tori Barker: this is probably one of the most important that people miss, because sometimes people will get these ambitious ideas of, you know, I'm gonna do all of these things, this is my visibility strategy.
• 26:10
  Tori Barker: But in reality, they can only maintain that for maybe 30 days, right? They have, like, this huge list of things they're gonna do, all of the things. But what I always advise is I'd rather you do less and be consistent at it.
• 26:27
  Tori Barker: And then layer the next thing onto it, because consistency is key. You build your brand over time.
• 26:35
  Tori Barker: And so the more consistent you can be with your, social content, with your video content, with your messaging, whatever it might be, the more it's going to, have longevity, and people are going to relate to it, because they're going to see it over and over again.
• 26:52
  Marcia Riner | Profit Booster®: Right, it used to be that they'd say, years ago, that it took, you know, 6, 7, 10 pieces to see you, and now in our, like, abundance and hyper-speed life of where we are on the internet and everything, our phones, everything hitting you, it's now up to 20-plus times.
• 27:11
  Tori Barker: Oh, yeah.
• 27:12
  Marcia Riner | Profit Booster®: They even recognize you the first time.
• 27:15
  Tori Barker: Yes. It's crazy.
• 27:17
  Marcia Riner | Profit Booster®: You do one and done, and you're like, okay, I posted.
• 27:19
  Tori Barker: You did it, yeah!
• 27:21
  Marcia Riner | Profit Booster®: Done! Did nothing!
• 27:24
  Tori Barker: Yeah, so consistency is so, so important, and like I said, I'd rather you do less.
• 27:29
  Tori Barker: And do it consistently.
• 27:31
  Tori Barker: than doing 5, 10 things, and then drop the ball, and then you become overwhelmed, and, like, all of these things. You feel like nothing's working, and, you know, what are my next steps? Because you've burnt yourself out with trying to do all the things. So, pick one, do it consistently. Once you have that as, like, second nature, then layer on the next one.
• 27:53
  Marcia Riner | Profit Booster®: Really, really good advice on that, right? I love it. Alright, so what's the fourth?
• 27:59
  Tori Barker: So the final C is conversion.
• 28:02
  Tori Barker: So that's where all these pieces come together. You've got your clarity, you've got your confidence, you've got your consistency, and with those all working together, you're gonna start to see the conversion of people reaching out to you, your message is resonating, you're starting to get leads and clients, because when you put all those pieces together, it's… it's a flywheel, right? Like, you have to have that motion that goes, and once you have that
• 28:26
  Tori Barker: consistent motion, that's when business comes to you.
• 28:30
  Marcia Riner | Profit Booster®: Love it.
• 28:31
  Marcia Riner | Profit Booster®: And so, in reality, you know, one of those bad things that come out of marketing that I hear so many times from customers is that it didn't work, or it took too long, right?
• 28:45
  Marcia Riner | Profit Booster®: I think your consistency and clarity and everything that you're talking about here really is important because it does take time.
• 28:55
  Marcia Riner | Profit Booster®: But it doesn't take forever. And I think that if you're doing things right, you can start to see those conversions quicker, more consistently if you continue through the flywheel, as you said.
• 29:08
  Tori Barker: Yeah, well, and I think, too, to your point, I think with more technology that's coming into play, things start to move faster, right? Like, prior to AI technology, if we were to talk about SEO specifically, it could take
• 29:23
  Tori Barker: 12 months, 18 months before you would start to see any return on your SEO efforts, right? So think about that now, as we pull into the chat GPT and the AI technology. Now we've got the AEO approach, right? And so we're starting to see quicker return on the AEO, which is basically search engine for
• 29:45
  Tori Barker: AI technology.
• 29:46
  Tori Barker: So much more quickly. So, think about that with everything else and all these other campaigns that we're doing. It's not gonna be instant. I'm not gonna tell you that, because, like I said before, right, I'm not gonna give you false hope. It's still gonna take time, and you're gonna have to run through consistent strategies and make sure that you're reviewing what's working, because sometimes, like we said.
• 30:10
  Tori Barker: Things are gonna shift, so you're gonna have to shift as well in your marketing.
• 30:14
  Tori Barker: But I think overall, in general, things are gonna start to… to happen Quicker, than they have.
• 30:20
  Marcia Riner | Profit Booster®: I love it.
• 30:21
  Tori Barker: Just because of the technology that we have.
• 30:23
  Marcia Riner | Profit Booster®: And I think that's what business owners today need to know and welcome, right? Because in the past, I mean, I don't know about you, I don't know about your clients, but my clients don't have really deep pockets to wait
• 30:36
  Marcia Riner | Profit Booster®: 12 to 18 months before their marketing plan starts to pay off, right? They're gonna kick somebody to the curb after 3 months and go.
• 30:43
  Marcia Riner | Profit Booster®: You suck, right?
• 30:45
  Tori Barker: Yeah.
• 30:45
  Marcia Riner | Profit Booster®: So knowing that it moves faster, but, you know, the opposite is that if you don't do anything, then you're not gonna have the visibility and be seen.
• 30:53
  Tori Barker: Yeah, and I think the key to that, what you just said, is doing the right things, right? Because for somebody, like you said, for a smaller solopreneur, a huge SEO plan may not be the best fit for them, right? If they need quick wins, they need a different approach, right? If they need to build revenue before they can invest in other things.
• 31:16
  Tori Barker: then they have a whole different strategy. So it's like, people who see the external, you know, like, their competitors, or they see other companies doing these things, that's great, but that might not work for you. That might not be what you specifically need.
• 31:31
  Tori Barker: So you have to be really clear on doing what works for you, not just doing what you see other people doing.
• 31:38
  Marcia Riner | Profit Booster®: Well said, and full circle, it starts off in saying it has to be personalized for the client and the company and their audience. So, really good. Tori, this has been fantastic. I love the conversation. I think you've opened our eyes on what visibility really means, and how many different…
• 31:57
  Marcia Riner | Profit Booster®: avenues and choices and opportunities there are for today's business, so it's really, really good. But I'm going to ask you one thing, so the audience now that's all excited about this, how can they find out more, about you and your visibility?
• 32:13
  Tori Barker: Yeah, absolutely. Thank you so much for having me. So, I have a visibility quiz, which is a free quiz that you can go to my website, creativemarketingConsulting.com, and up in the top, you'll see Visibility Quiz. You can take that quiz, and it's about 15 questions, so it's pretty quick, and that'll give you a good perspective of these three categories that I've broken visibility down into.
• 32:38
  Tori Barker: And it'll help you identify which of these categories you need some help and direction in cleaning up or, you know, working on your visibility. And so it'll give you instant results right at the end of it to tell you, you know, where you are, in each of those categories. So I'd love for anyone to go to creativemarketingConsulting.com, take the free visibility quiz.
• 33:01
  Marcia Riner | Profit Booster®: Awesome. Well, that's great, because, you know what, we all need a little something-something to figure it out, and now that we're, you know, turning the year, right, and thinking about what we're gonna do for 2026, this is a perfect time to go, hey, where am I kind of weak, and what kind of gaps do I have, and what opportunities
• 33:21
  Marcia Riner | Profit Booster®: can I jump into? And then to reach out and say, hey, maybe I need a little guidance and direction. Because we know, business owners, you're not alone on an island. You really should have partners that help you achieve these goals.
• 33:38
  Marcia Riner | Profit Booster®: It cuts the… the… the… it cuts the shortness, or it makes it go faster.
• 33:44
  Marcia Riner | Profit Booster®: Yeah, absolutely. And it's like, you're paying for speed, right? Yeah. When you have these professionals that can help you do it, and it cuts extra losses. So these kind of investments, even nominal investments, are well worth it, so…
• 33:57
  Marcia Riner | Profit Booster®: Definitely, encourage you to go take that quiz, and see where your gaps are, and see if maybe you need some help to help you get where you need to be, so 2026 will be your year.
• 34:08
  Tori Barker: Yeah, absolutely. And if you… if anyone wants to reach out to me on LinkedIn, they can find me by my name, Tori Barker. Shoot me a message, I'd love to hear where you are in your business, and what your thoughts are on visibility, and how I may be able to help.
• 34:21
  Marcia Riner | Profit Booster®: It's absolutely… and what's the name of your podcast again?
• 34:24
  Tori Barker: Visibility Strategies for Women Entrepreneurs.
• 34:28
  Marcia Riner | Profit Booster®: Woo! Yay! I love… I love podcasting. This has been so much fun for me, to really meet fantastic people, to learn new insights and ideas, and… and then share those with our audience, so I appreciate that.
• 34:40
  Tori Barker: Thank you so much for having me.
• 34:42
  Marcia Riner | Profit Booster®: Absolutely. Well, thanks for tuning in today. I hope you have picked up some valuable insight and actual ideas into your business that will help you be more profitable.
• 34:52
  Marcia Riner | Profit Booster®: But before we go, if you are thinking you might want to bring in more of the right clients and keep more of what you earn, go grab my free Profit Booster Growth Map. In just a few minutes, my GPT, it is AI that's helping me do it. You'll see it, it's fun, it's easy, just a handful of questions, but it'll pinpoint your top 3 moves to grow revenue and stop those profit leaks fast.
• 35:15
  Marcia Riner | Profit Booster®: Go get it anytime at ProfitBooster.biz.
• 35:18
  Marcia Riner | Profit Booster®: And don't forget to subscribe to future shows. You can always find Profit with a Plan on any of your favorite podcast platforms. We're looking forward to more profitable ideas on next week's show, if I can get my mouth to work. So until then, make your plans and profit with them. Thanks so much, Tori. This was a lot of fun, and very valuable. Thank you.
• 35:38
  Tori Barker: Thank you, Marcia.