How to Build a Magnetic AI Brand - With Pistachio’s Isaac Peiris

In The Blink of AI with Georgie Healy · Jul 10, 2025 · 1h 7m

Episode Summary

Isaac Peiris, founder of the growth agency Pistachio, has helped scale media brands like Mamamia and The Daily Aus through organic content and audience-first strategies. In this episode, he breaks down why brand matters more than ever for AI startups, the importance of knowing your audience, and how emotional connection beats transactional marketing.

Georgie and Isaac unpack famous brand fails like Google Glass and the Metaverse, and dissect Duolingo’s recent AI messaging stumble. They also highlight success stories like Waymo’s patient trust-building and Magic Brief’s smart…