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IKEA Welcomes Decathlon Into Its Stores | Fast Five Shorts · Omni Talk Retail

• 0:00
  Ikea
• 0:00
  is
• 0:00
  opening
• 0:01
  its
• 0:01
  iconic
• 0:01
  blue
• 0:02
  box
• 0:02
  stores
• 0:02
  to
• 0:02
  other
• 0:02
  retailers
• 0:03
  for
• 0:03
  the
• 0:03
  first
• 0:04
  time,
• 0:04
  announcing
• 0:05
  that
• 0:05
  French
• 0:05
  sporting
• 0:06
  goods
• 0:06
  giant
• 0:06
  Decathlon
• 0:07
  will
• 0:07
  open
• 0:07
  a
• 0:07
  standalone
• 0:08
  store
• 0:08
  within
• 0:08
  a
• 0:09
  store
• 0:09
  at
• 0:09
  ikea's
• 0:09
  Croydon
• 0:10
  location
• 0:10
  in
• 0:11
  the
• 0:11
  UK
• 0:11
  this
• 0:11
  spring.
• 0:12
  According
• 0:12
  to
• 0:13
  Reuters
• 0:13
  and
• 0:13
  Inka
• 0:14
  Group,
• 0:14
  the
• 0:14
  Decathlon
• 0:15
  location
• 0:15
  will
• 0:15
  occupy
• 0:16
  just
• 0:16
  under
• 0:16
  1200
• 0:17
  square
• 0:17
  meters
• 0:18
  with
• 0:18
  its
• 0:18
  own
• 0:19
  dedicated
• 0:19
  entrance
• 0:20
  inside
• 0:20
  IKEA's
• 0:21
  25,000
• 0:22
  square
• 0:22
  meter
• 0:22
  Croydon
• 0:23
  store.
• 0:23
  With
• 0:23
  doors
• 0:23
  set
• 0:24
  to
• 0:24
  open
• 0:24
  this
• 0:24
  spring.
• 0:25
  Inka
• 0:25
  Group,
• 0:25
  the
• 0:26
  world's
• 0:26
  largest
• 0:26
  Ikea
• 0:26
  franchise,
• 0:27
  confirmed
• 0:27
  that
• 0:27
  this
• 0:28
  is
• 0:28
  the
• 0:28
  first
• 0:28
  time
• 0:28
  a
• 0:29
  major
• 0:29
  global
• 0:29
  brand
• 0:30
  has
• 0:30
  been
• 0:30
  hosted
• 0:31
  inside
• 0:31
  one
• 0:31
  of
• 0:31
  its
• 0:31
  blue
• 0:32
  box
• 0:32
  stores.
• 0:32
  Those
• 0:33
  smaller
• 0:33
  pilots
• 0:33
  with
• 0:34
  Nordics
• 0:34
  electronics
• 0:35
  retailer
• 0:35
  Keel
• 0:36
  Co.
• 0:36
  Ran
• 0:37
  into
• 0:37
  Swedish
• 0:37
  IKEA
• 0:38
  stores
• 0:38
  last
• 0:38
  year.
• 0:39
  Commercial
• 0:40
  manager
• 0:40
  Javier
• 0:41
  Quinones
• 0:42
  said,
• 0:42
  quote,
• 0:42
  our
• 0:43
  ambition
• 0:43
  is
• 0:43
  to
• 0:43
  become
• 0:43
  as
• 0:44
  accessible
• 0:44
  as
• 0:44
  ever
• 0:45
  and
• 0:45
  give
• 0:45
  customers
• 0:46
  more
• 0:46
  reason
• 0:46
  to
• 0:46
  visit
• 0:47
  us
• 0:47
  wherever
• 0:47
  they
• 0:48
  are
• 0:48
  on
• 0:48
  their
• 0:48
  home
• 0:49
  journey.
• 0:49
  End
• 0:49
  quote.
• 0:50
  Joanna,
• 0:51
  put
• 0:52
  you
• 0:52
  in
• 0:52
  putting
• 0:52
  you
• 0:52
  on
• 0:53
  the
• 0:53
  spot
• 0:53
  this
• 0:53
  week.
• 0:53
  Are
• 0:54
  you
• 0:54
  buying
• 0:54
  or
• 0:55
  selling
• 0:55
  the
• 0:55
  idea
• 0:56
  of
• 0:56
  buying
• 0:56
  sporting
• 0:56
  goods
• 0:57
  while
• 0:57
  shopping
• 0:58
  at
• 0:58
  ikea?
• 0:59
  I'm
• 0:59
  going
• 0:59
  to
• 0:59
  isolate
• 1:00
  the
• 1:00
  buying
• 1:00
  sporting
• 1:01
  goods
• 1:01
  while
• 1:01
  buying
• 1:01
  a
• 1:01
  sofa
• 1:02
  for
• 1:02
  a
• 1:02
  second
• 1:03
  and
• 1:03
  just
• 1:03
  say
• 1:04
  I
• 1:04
  am
• 1:05
  all
• 1:05
  for
• 1:06
  the
• 1:06
  idea
• 1:06
  of
• 1:07
  trying
• 1:07
  to
• 1:10
  monetize
• 1:11
  extra
• 1:12
  excess
• 1:12
  space
• 1:13
  in
• 1:13
  these
• 1:14
  big
• 1:14
  boxes
• 1:14
  that
• 1:15
  IKEA
• 1:15
  has.
• 1:15
  Right.
• 1:16
  They
• 1:16
  were
• 1:16
  built
• 1:16
  for
• 1:16
  a
• 1:17
  certain
• 1:17
  time.
• 1:17
  They
• 1:17
  now
• 1:18
  have
• 1:18
  these
• 1:18
  mammoth
• 1:20
  stores
• 1:20
  that
• 1:20
  require
• 1:21
  a
• 1:21
  mammoth
• 1:21
  assortment
• 1:22
  to
• 1:22
  fill.
• 1:22
  And
• 1:22
  so
• 1:23
  I
• 1:23
  think
• 1:23
  we
• 1:23
  recognizing
• 1:24
  that
• 1:25
  there
• 1:25
  might
• 1:25
  be
• 1:25
  another
• 1:26
  way
• 1:26
  to
• 1:27
  drive
• 1:27
  traffic
• 1:28
  while
• 1:29
  monetizing
• 1:29
  that
• 1:30
  makes
• 1:31
  makes
• 1:31
  good
• 1:31
  sense.
• 1:32
  Now
• 1:32
  whether
• 1:33
  Decathlon
• 1:34
  is
• 1:34
  right
• 1:34
  or
• 1:34
  not,
• 1:35
  I
• 1:35
  think
• 1:35
  there's,
• 1:35
  you
• 1:36
  know,
• 1:36
  a
• 1:36
  little
• 1:36
  bit
• 1:36
  IKEA
• 1:37
  and
• 1:37
  Decathlon
• 1:38
  customers
• 1:38
  tend
• 1:38
  to
• 1:39
  be,
• 1:39
  you
• 1:39
  know,
• 1:40
  focused
• 1:40
  more
• 1:40
  on
• 1:41
  sort
• 1:41
  of
• 1:41
  value
• 1:42
  oriented
• 1:43
  consumers
• 1:44
  who
• 1:44
  are
• 1:44
  making
• 1:44
  lifestyle
• 1:45
  purchases.
• 1:46
  So
• 1:46
  there's
• 1:46
  a
• 1:46
  little
• 1:46
  bit
• 1:47
  of
• 1:47
  harmony
• 1:47
  that
• 1:48
  that
• 1:48
  makes
• 1:48
  sense.
• 1:50
  Makes
• 1:50
  sense
• 1:50
  there
• 1:50
  to
• 1:50
  me.
• 1:51
  But
• 1:52
  also
• 1:52
  the
• 1:52
  philosophy
• 1:53
  of
• 1:53
  turning
• 1:54
  stores
• 1:54
  into
• 1:55
  destinations
• 1:55
  and
• 1:56
  I
• 1:56
  think
• 1:56
  we're
• 1:56
  seeing
• 1:56
  this
• 1:57
  in
• 1:58
  a
• 1:58
  variety
• 1:58
  of
• 1:58
  ways.
• 2:00
  A
• 2:00
  couple
• 2:00
  weeks
• 2:00
  ago
• 2:01
  or
• 2:01
  last
• 2:01
  month
• 2:02
  rather
• 2:02
  on
• 2:02
  on
• 2:03
  Omni
• 2:03
  Talk,
• 2:03
  you
• 2:03
  all
• 2:03
  were
• 2:04
  talking
• 2:04
  about
• 2:04
  the
• 2:04
  regional
• 2:05
  grocers
• 2:06
  with
• 2:06
  the
• 2:06
  beer
• 2:06
  garden
• 2:07
  and
• 2:07
  trying
• 2:07
  to
• 2:07
  just
• 2:08
  turn
• 2:08
  it
• 2:08
  into
• 2:08
  a
• 2:08
  destination.
• 2:09
  You
• 2:09
  know,
• 2:09
  people
• 2:10
  going
• 2:10
  to
• 2:10
  IKEA
• 2:11
  and
• 2:11
  dining
• 2:12
  there
• 2:12
  and
• 2:12
  using
• 2:12
  it
• 2:13
  as
• 2:14
  a
• 2:14
  place
• 2:14
  for
• 2:14
  dining?
• 2:15
  My
• 2:15
  my
• 2:16
  local
• 2:16
  IKEA
• 2:17
  hosts
• 2:18
  trivia
• 2:18
  nights.
• 2:19
  So,
• 2:19
  you
• 2:19
  know,
• 2:19
  am
• 2:20
  I
• 2:20
  thinking
• 2:20
  about
• 2:20
  assembling
• 2:21
  a
• 2:21
  cabinet
• 2:22
  while
• 2:22
  doing
• 2:23
  bar
• 2:23
  trivia?
• 2:24
  No.
• 2:24
  But
• 2:24
  does
• 2:25
  it
• 2:25
  make
• 2:25
  it
• 2:25
  a
• 2:25
  destination
• 2:26
  for
• 2:27
  people
• 2:27
  who
• 2:27
  then,
• 2:27
  you
• 2:28
  know,
• 2:28
  may
• 2:28
  end
• 2:29
  up
• 2:29
  going
• 2:29
  there
• 2:29
  that
• 2:30
  weren't
• 2:30
  otherwise
• 2:30
  going
• 2:31
  to
• 2:31
  or
• 2:31
  pick
• 2:32
  up
• 2:32
  something
• 2:32
  along
• 2:33
  the
• 2:33
  way
• 2:33
  maybe.
• 2:34
  And
• 2:34
  so
• 2:34
  I
• 2:34
  think
• 2:34
  it's
• 2:35
  in
• 2:35
  that
• 2:35
  same
• 2:35
  vein.
• 2:36
  Now
• 2:36
  there's
• 2:36
  some
• 2:36
  lessons
• 2:37
  to
• 2:37
  be
• 2:37
  learned
• 2:37
  because
• 2:38
  we've
• 2:38
  seen
• 2:38
  others
• 2:38
  try
• 2:39
  and
• 2:39
  do
• 2:39
  this.
• 2:40
  And
• 2:41
  we've
• 2:41
  seen
• 2:41
  Nick's
• 2:41
  success,
• 2:42
  Kohl's
• 2:42
  and
• 2:42
  Sephora,
• 2:43
  tremendous,
• 2:44
  strong
• 2:44
  financial
• 2:45
  performance
• 2:45
  in
• 2:46
  their
• 2:46
  success
• 2:46
  story
• 2:47
  of
• 2:47
  kind
• 2:47
  of
• 2:47
  a
• 2:47
  store
• 2:47
  within
• 2:48
  a
• 2:48
  store.
• 2:49
  Different
• 2:49
  when
• 2:50
  we
• 2:50
  talk
• 2:50
  about
• 2:50
  Target
• 2:51
  and
• 2:51
  Ulta
• 2:51
  and
• 2:52
  the
• 2:52
  fact
• 2:52
  that
• 2:52
  that
• 2:52
  partnership
• 2:53
  is
• 2:53
  ending
• 2:53
  in
• 2:54
  August.
• 2:54
  And
• 2:54
  so
• 2:55
  it's
• 2:56
  mixed
• 2:56
  as
• 2:56
  to
• 2:56
  the
• 2:57
  success
• 2:57
  of
• 2:57
  it.
• 2:57
  The
• 2:58
  one,
• 2:58
  the
• 2:58
  one
• 2:58
  big
• 2:59
  thing,
• 2:59
  though,
• 2:59
  that
• 2:59
  stood
• 2:59
  out
• 3:00
  was
• 3:00
  the
• 3:00
  emphasis
• 3:01
  on
• 3:01
  a
• 3:01
  dedicated
• 3:02
  entrance
• 3:03
  to
• 3:03
  decathlon,
• 3:04
  which
• 3:04
  did
• 3:05
  feel
• 3:05
  a
• 3:05
  little
• 3:05
  bit
• 3:06
  like
• 3:06
  it
• 3:06
  was
• 3:06
  undercutting
• 3:07
  the
• 3:07
  idea
• 3:07
  of
• 3:07
  getting
• 3:08
  people
• 3:08
  into
• 3:09
  Ikea
• 3:09
  so
• 3:10
  that.
• 3:10
  That
• 3:10
  I
• 3:10
  had
• 3:10
  a
• 3:11
  little
• 3:11
  bit
• 3:11
  more
• 3:11
  of
• 3:11
  a
• 3:11
  question
• 3:12
  mark
• 3:12
  on
• 3:12
  feels.
• 3:12
  Mollish.
• 3:13
  All
• 3:13
  right,
• 3:13
  so
• 3:14
  I'm
• 3:14
  going
• 3:14
  to.
• 3:14
  Put
• 3:14
  your
• 3:14
  feet
• 3:15
  to
• 3:15
  the
• 3:15
  fire.
• 3:15
  Put
• 3:15
  your
• 3:16
  feet
• 3:16
  to
• 3:16
  the
• 3:16
  fire.
• 3:17
  Do
• 3:17
  you
• 3:17
  think
• 3:18
  this
• 3:18
  experiment
• 3:18
  works
• 3:19
  and
• 3:19
  that
• 3:19
  we
• 3:19
  will
• 3:19
  see
• 3:19
  more
• 3:20
  decathlons
• 3:21
  inside
• 3:21
  of
• 3:21
  IKEA's
• 3:22
  in
• 3:22
  the
• 3:22
  next
• 3:22
  five
• 3:22
  to
• 3:23
  10
• 3:23
  years?
• 3:24
  I
• 3:24
  think
• 3:24
  we
• 3:25
  will
• 3:25
  likely
• 3:25
  see
• 3:26
  more
• 3:26
  stores
• 3:26
  within
• 3:27
  Ikea's.
• 3:27
  Whether
• 3:28
  they're
• 3:28
  decathlons
• 3:29
  or
• 3:29
  not,
• 3:29
  I
• 3:29
  don't
• 3:30
  know.
• 3:30
  But
• 3:30
  I
• 3:30
  think
• 3:31
  they
• 3:31
  are
• 3:31
  massive.
• 3:31
  They
• 3:32
  are
• 3:32
  kind
• 3:32
  of
• 3:32
  malls
• 3:33
  within
• 3:33
  malls
• 3:33
  to
• 3:33
  your
• 3:34
  point.
• 3:34
  And
• 3:34
  so
• 3:34
  I
• 3:34
  would
• 3:35
  not
• 3:35
  be
• 3:35
  surprised
• 3:35
  if
• 3:36
  we
• 3:36
  started
• 3:36
  seeing
• 3:37
  more
• 3:38
  of
• 3:38
  that
• 3:38
  trend.
• 3:39
  So
• 3:39
  we'll
• 3:40
  see
• 3:40
  more
• 3:40
  of
• 3:40
  the
• 3:40
  shop
• 3:40
  within
• 3:41
  the
• 3:41
  shop.
• 3:41
  It's
• 3:41
  just,
• 3:42
  I
• 3:42
  would
• 3:42
  not
• 3:42
  be
• 3:42
  surprised
• 3:43
  the
• 3:43
  cocktail
• 3:43
  that
• 3:44
  they
• 3:44
  want
• 3:44
  to
• 3:44
  use
• 3:44
  that
• 3:45
  works
• 3:45
  with
• 3:45
  their
• 3:45
  brand.
• 3:46
  Okay.
• 3:46
  Correct.
• 3:46
  All
• 3:47
  right,
• 3:47
  all
• 3:47
  right.
• 3:47
  I'm
• 3:48
  going
• 3:48
  to
• 3:48
  come
• 3:48
  out
• 3:48
  and
• 3:49
  say
• 3:49
  it
• 3:49
  like,
• 3:49
  I
• 3:49
  summarily
• 3:50
  hate
• 3:51
  this
• 3:51
  partnership.
• 3:52
  Like,
• 3:52
  I
• 3:52
  just
• 3:52
  do.
• 3:52
  I
• 3:53
  think
• 3:53
  it
• 3:53
  flies
• 3:53
  in
• 3:54
  the
• 3:54
  face
• 3:54
  of
• 3:54
  why
• 3:54
  I
• 3:55
  go
• 3:55
  to
• 3:55
  ikea.
• 3:55
  I've
• 3:56
  said
• 3:56
  this
• 3:56
  on
• 3:56
  this
• 3:56
  show
• 3:57
  so
• 3:57
  many
• 3:57
  times.
• 3:58
  You
• 3:58
  go
• 3:58
  there
• 3:59
  because
• 3:59
  you
• 3:59
  have
• 3:59
  to
• 3:59
  get
• 4:00
  the
• 4:00
  chore
• 4:00
  of
• 4:00
  furniture
• 4:01
  shopping
• 4:01
  done
• 4:01
  most
• 4:02
  of
• 4:02
  the
• 4:02
  time.
• 4:02
  You
• 4:02
  have
• 4:02
  to
• 4:02
  do
• 4:02
  that
• 4:03
  on
• 4:03
  the
• 4:03
  weekends.
• 4:03
  It's
• 4:03
  a
• 4:03
  long
• 4:04
  trip,
• 4:04
  which
• 4:04
  is
• 4:04
  why
• 4:04
  it's
• 4:04
  good
• 4:05
  to
• 4:05
  have
• 4:05
  food
• 4:05
  there
• 4:05
  and
• 4:05
  you
• 4:06
  can
• 4:06
  get
• 4:06
  your
• 4:06
  Swedish
• 4:06
  meatballs
• 4:07
  at
• 4:07
  a
• 4:07
  low
• 4:07
  price.
• 4:08
  Sporting
• 4:09
  goods.
• 4:10
  Buying
• 4:10
  sporting
• 4:10
  goods
• 4:11
  are
• 4:11
  not
• 4:12
  part
• 4:12
  of
• 4:12
  checking
• 4:12
  that
• 4:13
  chore
• 4:14
  off
• 4:14
  of
• 4:14
  my
• 4:14
  to
• 4:15
  do
• 4:15
  list.
• 4:15
  They're
• 4:15
  just.
• 4:15
  They're
• 4:16
  just
• 4:16
  not.
• 4:17
  I'd
• 4:17
  much
• 4:17
  rather
• 4:18
  see
• 4:18
  things
• 4:18
  like,
• 4:18
  to
• 4:18
  your
• 4:18
  point,
• 4:18
  Joanna,
• 4:19
  I'd
• 4:19
  much
• 4:19
  rather
• 4:19
  see
• 4:20
  things
• 4:20
  like,
• 4:20
  why
• 4:20
  don't
• 4:20
  you
• 4:21
  bring
• 4:21
  TVs
• 4:21
  into
• 4:21
  the
• 4:21
  store,
• 4:22
  IKEA?
• 4:22
  I
• 4:22
  mean,
• 4:23
  there's
• 4:23
  an
• 4:23
  idea
• 4:24
  or
• 4:24
  like
• 4:24
  how
• 4:25
  to
• 4:25
  install
• 4:25
  a
• 4:25
  security
• 4:26
  system
• 4:26
  or
• 4:26
  get
• 4:27
  your
• 4:27
  lawn
• 4:27
  and
• 4:27
  snow
• 4:28
  removal
• 4:28
  services,
• 4:28
  you
• 4:29
  know,
• 4:29
  all
• 4:29
  set
• 4:30
  up
• 4:30
  here
• 4:30
  as
• 4:30
  you're
• 4:30
  moving
• 4:30
  into
• 4:31
  your
• 4:31
  house,
• 4:31
  whatever
• 4:32
  it
• 4:32
  is.
• 4:32
  There's
• 4:32
  so
• 4:32
  many
• 4:33
  different
• 4:33
  ideas
• 4:33
  that
• 4:33
  I
• 4:34
  would
• 4:34
  go
• 4:34
  after
• 4:34
  before
• 4:34
  I
• 4:35
  would
• 4:35
  think
• 4:35
  about
• 4:35
  sporting
• 4:36
  goods.
• 4:37
  But,
• 4:37
  Cassie,
• 4:38
  talk
• 4:38
  me
• 4:38
  off
• 4:38
  the
• 4:38
  ledge.
• 4:39
  Tell
• 4:39
  me
• 4:39
  if
• 4:39
  I'm
• 4:39
  right.
• 4:39
  Tell
• 4:40
  me
• 4:40
  if
• 4:40
  I'm
• 4:40
  wrong.
• 4:40
  What
• 4:41
  am
• 4:41
  I
• 4:41
  missing?
• 4:42
  I
• 4:42
  have
• 4:43
  to
• 4:43
  agree
• 4:43
  with
• 4:43
  you,
• 4:43
  Chris.
• 4:44
  And
• 4:44
  so
• 4:45
  I
• 4:45
  think
• 4:45
  it's
• 4:46
  a
• 4:46
  strategy
• 4:47
  kind
• 4:47
  of
• 4:47
  disguised
• 4:48
  by
• 4:48
  just
• 4:48
  Ikea's
• 4:49
  becoming
• 4:49
  a
• 4:49
  landlord.
• 4:50
  They
• 4:50
  have
• 4:51
  boxes
• 4:52
  that
• 4:52
  are
• 4:52
  too
• 4:52
  big.
• 4:53
  People
• 4:53
  are
• 4:53
  increasingly
• 4:54
  buying
• 4:54
  furniture
• 4:55
  online,
• 4:55
  so,
• 4:56
  you
• 4:56
  know,
• 4:56
  their
• 4:56
  assortments
• 4:57
  not
• 4:57
  needing
• 4:58
  to
• 4:58
  be
• 4:58
  as
• 4:58
  large
• 4:59
  in
• 4:59
  stores.
• 4:59
  And
• 5:00
  so
• 5:00
  I
• 5:00
  think
• 5:01
  saying
• 5:01
  that
• 5:01
  this
• 5:01
  is
• 5:02
  a
• 5:02
  strategic
• 5:02
  play,
• 5:03
  that
• 5:03
  you're.
• 5:04
  You're
• 5:04
  not
• 5:04
  coming
• 5:04
  to
• 5:05
  buy
• 5:05
  a
• 5:05
  soccer
• 5:06
  ball
• 5:06
  at
• 5:06
  the
• 5:06
  same
• 5:06
  time
• 5:06
  I'm
• 5:07
  buying,
• 5:07
  you
• 5:07
  know,
• 5:08
  a
• 5:08
  dresser.
• 5:08
  It
• 5:09
  just
• 5:09
  doesn't
• 5:09
  make
• 5:09
  sense.
• 5:09
  And
• 5:09
  I
• 5:10
  think
• 5:10
  that
• 5:10
  is
• 5:10
  why
• 5:10
  they're
• 5:11
  stressing
• 5:11
  the
• 5:12
  independent
• 5:13
  entrance.
• 5:14
  And
• 5:14
  so
• 5:14
  that,
• 5:14
  to
• 5:15
  me,
• 5:15
  just
• 5:15
  flagged
• 5:16
  landlord,
• 5:16
  not.
• 5:17
  This
• 5:17
  is
• 5:17
  truly,
• 5:18
  you
• 5:18
  know,
• 5:19
  a
• 5:19
  concept
• 5:19
  that
• 5:19
  we
• 5:20
  want
• 5:20
  to
• 5:20
  continue
• 5:20
  to,
• 5:21
  you
• 5:21
  know,
• 5:21
  evolve
• 5:22
  with
• 5:22
  decathlon.
• 5:23
  It's
• 5:23
  as
• 5:23
  we
• 5:23
  have
• 5:24
  space
• 5:24
  that
• 5:24
  we
• 5:24
  can
• 5:25
  repurpose,
• 5:25
  we
• 5:26
  will
• 5:26
  find
• 5:26
  the
• 5:26
  best
• 5:26
  tenant
• 5:27
  for
• 5:27
  it.
• 5:27
  And
• 5:28
  as
• 5:28
  long
• 5:28
  as
• 5:28
  it
• 5:28
  is
• 5:28
  complementary
• 5:29
  enough,
• 5:31
  we
• 5:31
  can
• 5:31
  say
• 5:31
  that
• 5:31
  this
• 5:32
  is
• 5:32
  the
• 5:32
  strategy.
• 5:32
  I
• 5:33
  just
• 5:33
  don't
• 5:33
  fully
• 5:33
  see
• 5:34
  it
• 5:34
  as,
• 5:34
  you
• 5:34
  know,
• 5:35
  becoming
• 5:35
  one.
• 5:36
  I'm
• 5:36
  going
• 5:37
  to
• 5:37
  Ikea
• 5:38
  for
• 5:38
  the
• 5:38
  same
• 5:38
  purpose
• 5:38
  as
• 5:38
  going
• 5:39
  to
• 5:39
  decathlon.
• 5:40
  Yeah.
• 5:40
  And
• 5:41
  in
• 5:41
  eight
• 5:41
  years
• 5:41
  of
• 5:42
  doing
• 5:42
  this
• 5:42
  show,
• 5:42
  I
• 5:42
  think
• 5:42
  you
• 5:42
  just
• 5:43
  summed
• 5:43
  it
• 5:43
  up
• 5:43
  perfectly.
• 5:43
  Whenever
• 5:44
  you're
• 5:44
  asking
• 5:44
  the
• 5:44
  question,
• 5:44
  am
• 5:45
  I
• 5:45
  a
• 5:45
  landlord
• 5:45
  or
• 5:45
  a
• 5:46
  retailer,
• 5:46
  it
• 5:47
  generally
• 5:47
  doesn't
• 5:47
  work.
• 5:48
  So
• 5:48
  that's
• 5:48
  just
• 5:49
  my
• 5:49
  one
• 5:49
  caveat
• 5:49
  here.