Latest / The iDesign Lab Podcast / From Moms To Design Moguls - The powerhouse team behind Widell Boschetti
Transcript
- 0:00Voice Over: This is iDesign Lab, a podcast where creativity and curiosity meet style and design.
- 0:06Voice Over: Curator of interiors, furnishings, and lifestyles.
- 0:09Voice Over: Hosted by Tiffany Woolley, an interior designer and a style enthusiast, along with her serial entrepreneur husband Scott.
- 0:17Voice Over: iDesign Lab is your ultimate design podcast, where we explore the rich and vibrant world of design and its constant evolution in style and trends.
- 0:45TIffany Woolley: This is the no come on it.
- 0:47TIffany Woolley: Like we started course.
- 0:50TIffany Woolley: It's so funny because I have to say, like, I feel like I know you.
- 0:53TIffany Woolley: I follow you from online, and I just find your brand so, you know, so inspiring in so many ways as a designer.
- 1:02TIffany Woolley: Not only your friendship that you've brought to the table and this beautiful business that you've created.
- 1:08TIffany Woolley: And I'd love for you to introduce yourself to our audience.
- 1:12SPEAKER_01: Well, thank you so much.
- 1:13SPEAKER_01: We're so excited to be on the podcast today and talk about all the amazing things.
- 1:18SPEAKER_01: Um, I am Barrett Wydell, I'm Christina Beschetti, and we are Wydell and Vichete.
- 1:24Scott Woolley: And you guys are you're out of Pennsylvania, correct?
- 1:27SPEAKER_01: We're actually out of New Jersey now.
- 1:29SPEAKER_01: New Jersey.
- 1:30SPEAKER_01: Yeah, we started in Philadelphia.
- 1:32SPEAKER_01: Um, but during COVID, we took the move and we are now in South Jersey.
- 1:37Scott Woolley: So, how did the two of you get together?
- 1:39Scott Woolley: How did the how did the company start?
- 1:41TIffany Woolley: When you like realized this passion could be something so successful.
- 1:46SPEAKER_01: Yeah, so our road to success is not very um uh your ordinary, I would say.
- 1:54SPEAKER_01: It's definitely an authentic one, and it's you know very true to our hearts of just who Christina and I are as people.
- 2:00SPEAKER_01: But basically, to make a long story short, we met in the park with our two children.
- 2:07SPEAKER_01: We were moms that didn't have any help at the time.
- 2:12SPEAKER_01: Um, Christina was not working at the time.
- 2:14SPEAKER_01: I had just retired from the ballet and had actually started what was called at this time white all designs.
- 2:22SPEAKER_01: Um, just with a pure passion out of design and kind of just figuring out what were the next steps in my career.
- 2:29SPEAKER_01: And I met Christina and instantly connected with her in a very passionate way, even just talking about things in life at the park with our kids.
- 2:39SPEAKER_01: And we both kind of left that day with this weird cosmic energy of something is gonna happen between this friendship that just formed, you know, at the park.
- 2:50SPEAKER_01: And we started talking.
- 2:52SPEAKER_01: I started telling her about this business that I was starting.
- 2:55SPEAKER_01: I really didn't even know what I was doing.
- 2:56SPEAKER_01: I was like dabbling in design, I was dabbling in event design.
- 3:00SPEAKER_01: And Christina shared a passion for both as well.
- 3:04SPEAKER_01: And given her background in fashion, you know, she had a creativity, uh creative outlet as well as me being in the ballet.
- 3:11SPEAKER_01: And we kind of just really spoke each other's languages and decided from that point that even though we barely knew each other, we were gonna take a leap of faith and start a business.
- 3:23SPEAKER_01: Um, which, you know, again, we had no idea what we were doing.
- 3:28SPEAKER_01: And we just said, you know, I have connections with people in the city, meaning Philadelphia.
- 3:34SPEAKER_01: Why don't we, you know, approach our connections and see how we can get clients?
- 3:38SPEAKER_01: And we started out an in uh event design for children.
- 3:42SPEAKER_01: So we targeted kids' events and trickled.
- 3:46SPEAKER_01: Yeah.
- 3:46SPEAKER_01: So like first birthdays, baby showers, whatever it could be.
- 3:52SPEAKER_01: And then with that, we also trickled in kids' interiors.
- 3:55SPEAKER_01: So we were kind of like trying to do a like a niche market of kids' um lifestyle, basically.
- 4:01SPEAKER_01: Um, and given that we didn't have nannies and we both were moms, it made it easy for us to like bring our kids and incorporate them into our work life because we were working, you know, with moms as our clients.
- 4:13TIffany Woolley: So as that started from a kids-based event business and obviously like lifestyle, I love the way you mentioned that.
- 4:20TIffany Woolley: When did you realize that it was gonna be so much bigger into the interior space?
- 4:26TIffany Woolley: Because that is quite a broad jump.
- 4:29SPEAKER_02: Yeah, we didn't really realize ever.
- 4:32SPEAKER_02: It was just happening.
- 4:34SPEAKER_01: It just actually happened.
- 4:37SPEAKER_01: Yeah, we were we were at a meeting presenting our nurseries and parties that we had done.
- 4:44SPEAKER_01: We were presenting it to a luxury rental company, and in that meeting, which mind you, both of our our oldest boys were with us.
- 4:53SPEAKER_04: I love it.
- 4:53SPEAKER_01: Um, and Christina's son, Hudson, was like all over the place because he's like wild.
- 4:57SPEAKER_01: And my son was like perfectly just sitting there.
- 5:00SPEAKER_01: Like, it was like so funny.
- 5:01SPEAKER_01: They're pretty funny same now.
- 5:03SPEAKER_02: Yeah, there's well.
- 5:05SPEAKER_01: I'm not but we were at that meeting and they really were impressed by our interior design, like more than our party designs.
- 5:13SPEAKER_01: And we kind of looked at each other.
- 5:14SPEAKER_01: We left that meeting really excited, and we said, you know what?
- 5:18SPEAKER_01: Like, maybe we should really focus on interior design.
- 5:21SPEAKER_01: We were so nervous that no one would take us seriously because we don't have formal backgrounds.
- 5:25SPEAKER_01: I mean, Christina went to college and she has a full fashion degree and and works, you know, full force in fashion.
- 5:31SPEAKER_01: I was a professional ballet dancer.
- 5:33SPEAKER_01: My entire life was around training and having the technique of being a ballet dancer.
- 5:38SPEAKER_01: So the two of us having these, like, you know, her having a degree and me having basically a degree in ballet, like to think of not having that in interior design was very daunting and worrisome that no one would take us seriously.
- 5:52SPEAKER_01: But at the same time, her and I are such risk takers that we just decided basically a year into doing this business, that we were just gonna go full force into interior design and leave parties behind.
- 6:05SPEAKER_01: Um, and it honestly happened so fast.
- 6:09SPEAKER_01: Our company grew so fast that there wasn't even a moment to think of, you know, what are we doing and how are we doing it?
- 6:17SPEAKER_01: It was just like we just kept, we just kept riding this very fast train.
- 6:22Scott Woolley: So, how did your first how did your first project, your house, first house come about, your first interior job?
- 6:28SPEAKER_01: Yeah, so from a friend shop.
- 6:31SPEAKER_01: Yeah, no, it was a nursery.
- 6:33SPEAKER_01: And no, it was a nursery and it was by a friend.
- 6:36SPEAKER_01: So all of our projects in the beginning were like friends and then word of mouth from those friends.
- 6:40SPEAKER_01: So our we didn't even have a website for the first five years.
- 6:43SPEAKER_01: It was just all word of mouth.
- 6:44TIffany Woolley: Wild to me.
- 6:46TIffany Woolley: Yeah.
- 6:46TIffany Woolley: So you really took on an entrepreneurial spirit, which sounds like in my mind, sometimes what you don't know is better because you're not overthinking everything, and that's where the authenticity comes in.
- 6:58SPEAKER_01: And I do have to say, like, I don't, you know, I think you're born that way.
- 7:03TIffany Woolley: Oh, couldn't agree more.
- 7:04SPEAKER_01: Couldn't agree more.
- 7:05SPEAKER_01: Like we value um degrees beyond.
- 7:10SPEAKER_01: Like, we don't hire anyone at the firm that isn't, you know, trained fully trained.
- 7:14SPEAKER_01: However, I think to run a business is a different brain mindset.
- 7:19SPEAKER_01: And you don't, you don't need to necessarily have that degree to be that business owner.
- 7:24SPEAKER_01: Like my father is an extremely successful, now retired man, did not have a degree, but he was running, you know, uh Fortune 500 companies.
- 7:32SPEAKER_01: Like you really need to have a certain mindset to be an entrepreneur or to be a business owner.
- 7:38SPEAKER_01: So, you know, like when people are like talking about our form formality and whether we have degrees or not, it it our business speaks for itself.
- 7:49TIffany Woolley: Definitely.
- 7:50TIffany Woolley: I actually remember you talking about it recently on Instagram, and I so related to that because I have an art history degree, and I knew from the time I was a teenager that this was gonna be what I did for my career and in my life.
- 8:05TIffany Woolley: And it's and I feel like it is something that you can't always teach.
- 8:10TIffany Woolley: It's such an inherent gift, and you have to like know that you were blessed with this gift to share with you know the world.
- 8:18TIffany Woolley: And I just think it's so amazing that the two of you were able to connect and fill those spaces together and really create something, like you said, super fast.
- 8:29TIffany Woolley: So, what do you think now, like looking back, what was it that put you in the fast lane?
- 8:36TIffany Woolley: Was it the style?
- 8:37TIffany Woolley: Was it your operation, the personality?
- 8:40SPEAKER_01: It's definitely not operations.
- 8:42SPEAKER_01: I was gonna say you're definitely with not our operations, and I give, you know.
- 8:46SPEAKER_01: Full credit to all these uh clients who hired us, paying you know, top dollar when we had no idea what we were doing.
- 8:53SPEAKER_01: How'd you even know what to charge?
- 8:56SPEAKER_01: We didn't.
- 8:56SPEAKER_01: We actually to offer, well, in the beginning, I think what I was charging like$35 an hour or something like that.
- 9:02SPEAKER_01: But you know, I think honestly, what our our biggest thing that Christina and I, and we're still there in the same mindset, is that like nothing is ever too big or too small for us.
- 9:13SPEAKER_01: And if we want it, like we make it work.
- 9:16TIffany Woolley: Yeah.
- 9:16SPEAKER_01: Um, and so Kerr and I, we were getting these really large projects at that time, large.
- 9:22SPEAKER_01: Like now, you know, it doesn't really fit in our scope, but at that time it was really large for sure.
- 9:27SPEAKER_01: And we just took on everything on.
- 9:29SPEAKER_01: Like we just figured it on.
- 9:31SPEAKER_01: I think the first year we had what, 75 projects?
- 9:33SPEAKER_01: Yeah.
- 9:34Scott Woolley: What?
- 9:34Scott Woolley: How how how far back when did you start doing the interior design?
- 9:38Scott Woolley: What year?
- 9:39SPEAKER_01: Ten years ago.
- 9:40Scott Woolley: Ten years.
- 9:41SPEAKER_01: Yeah.
- 9:41Scott Woolley: With two year old.
- 9:43SPEAKER_01: Sorry, 11, 11 years.
- 9:44SPEAKER_01: Time's lies.
- 9:45Scott Woolley: So in in in less than 10 years, the two of you have become rock stars in the interior design world.
- 9:52Scott Woolley: Because the two of you really are.
- 9:53Scott Woolley: I mean, I don't know if you realize that.
- 9:55Scott Woolley: Your work is absolutely amazing.
- 9:58Scott Woolley: I know Tiffany and the staff here, they're always like looking at your Instagram, your videos, you know, the work that you're doing.
- 10:06Scott Woolley: I mean, for anyone listening to this podcast, should really go see your website and see the things that you that both are doing because it's absolutely incredible.
- 10:15SPEAKER_01: Well, and there's so nice.
- 10:16SPEAKER_01: Yeah, just so you know, we have a new website coming.
- 10:20Scott Woolley: And you've got a great website.
- 10:21Scott Woolley: And you've got a website.
- 10:22SPEAKER_01: We've got a new one coming that's even better, more complicated, luxurious.
- 10:26Scott Woolley: Yeah, we're in the process of doing that.
- 10:28Scott Woolley: Ours, ours has been 10 years, it hasn't been touched, and it's being everything's being revamped.
- 10:34Scott Woolley: But you also on your website, you have a sofa line.
- 10:37SPEAKER_01: Yeah, we have a few collections and lines.
- 10:39SPEAKER_01: We've got our sofa collection, Derrier.
- 10:42SPEAKER_01: We have a lighting collection, Odette, coming out.
- 10:44SPEAKER_01: We have a wallpaper collection and collaboration called Flight.
- 10:48SPEAKER_01: And uh we're currently going to be working on a tile collection as well.
- 10:51TIffany Woolley: So, what how did those things come about?
- 10:54TIffany Woolley: Does that come about like where you actually have the design process in your mind or the aesthetics and you bring it to brands that you love and appreciate, or are they coming to you?
- 11:03SPEAKER_01: Or both under us.
- 11:05SPEAKER_02: Yeah, so the sofa collection was the no-brainer because pretty much every single project, your customer designer, you design all the soft goods, regardless.
- 11:13SPEAKER_02: So we were like, why don't we just sell this to people that are higher us or other designs that want to use our collection?
- 11:20SPEAKER_02: Because, you know, our sofas are really, really beautiful, not only beautiful, but they're super comfortable.
- 11:26SPEAKER_02: And most of them are just bulletproof of the fabrics that we use.
- 11:30SPEAKER_02: So we feel so confident in these sofas that we we wanted to offer it to like the masses.
- 11:37SPEAKER_01: And with the lighting collection, this is kind of like an interesting way that it came about, but we were approached by a very, very large manufacturing company about doing a line with them.
- 11:50SPEAKER_01: And we sat in a room with our entire team for a couple days and just dove into designing 25 different pieces that we hand-sketched.
- 12:01SPEAKER_01: Everything was really inspired by the women of the swans from um Truman Capote, the such a great backstory, too.
- 12:11SPEAKER_01: I mean, like they're the most classy, sophisticated, fashion-forward women that at that time in the world, you know, even when they went to the grocery store, had full gloves, the jewelry, everything was so pristine and perfect, and there were true icons.
- 12:27SPEAKER_01: So the pieces that we created were really inspired by those women and the way that they were timeless.
- 12:33SPEAKER_01: Like you, they should like their type, even to this day.
- 12:36TIffany Woolley: We still appreciate all of what they brought to the table.
- 12:39SPEAKER_01: The elegant piece was about that.
- 12:42SPEAKER_01: And so we went to present this to this manufacturing company.
- 12:47SPEAKER_01: And I think it was almost a little too too out of their realm of price point that unfortunately at that time they passed on us and did move forward with somebody else.
- 12:58SPEAKER_01: But in hindsight, it ended up being the best thing because instead of having to dumb down our designs to hit a price point that wasn't really what we had envisioned.
- 13:11SPEAKER_01: We actually did the due diligence on our own to reach out to different manufacturers and find someone who can actually manufacture under our own label.
- 13:20SPEAKER_01: So now we're coming out with these three pieces that are exactly what we wanted.
- 13:26SPEAKER_01: They are, you know, the utmost of hand uh craftsmanship.
- 13:30SPEAKER_01: They're produced in the United States.
- 13:32SPEAKER_01: They're coming, it's gonna be coming out this summer.
- 13:34SPEAKER_01: We're starting with three pieces from the collection, extremely high price points.
- 13:39SPEAKER_01: This is not for your average Joe by any means.
- 13:42SPEAKER_01: Um, and again, it's under our name.
- 13:44SPEAKER_01: So it is under White Ellen Bachete.
- 13:46SPEAKER_01: It's not being made by somebody and then White Ellen Bachete, it is our own collection.
- 13:51SPEAKER_01: And we will be hopefully presenting it to some beautiful furniture galleries, not showrooms, but actual galleries, to um, you know, display and help sell the pieces.
- 14:02Scott Woolley: So are all those pieces and like the the sofas, are they all uh orders custom?
- 14:08SPEAKER_01: Yeah, made to order.
- 14:09Scott Woolley: So you don't stock, you know, you're not making it and stocking it then.
- 14:13SPEAKER_01: Not now.
- 14:14SPEAKER_01: Uh again, because each piece is so customizable and to you know the specifics of the client or to the trade, um, they're made to order.
- 14:22SPEAKER_01: And um, we've had some really good uh purchases.
- 14:26SPEAKER_01: Like we've had a bunch of our sofas purchased, and our wallpaper collection is doing amazing.
- 14:30SPEAKER_01: I mean, we get orders constantly with that, which is really exciting.
- 14:35Scott Woolley: So is that on your just we haven't I haven't seen it on your website?
- 14:38Scott Woolley: I saw the sofas.
- 14:40SPEAKER_01: So the wallpaper collection's not on the website yet, but it will be.
- 14:43SPEAKER_01: It's been so far on our um the manufacturer who we collaborated with.
- 14:48SPEAKER_01: She has it on her website.
- 14:50SPEAKER_01: And then our lighting collection is just not finished yet, so we haven't been able to put it up, but everything will be soon on the website so that it will be even more visible.
- 14:59TIffany Woolley: So, what does your team look like today to make it?
- 15:05TIffany Woolley: You're in the bat.
- 15:08TIffany Woolley: Your assembly line, right?
- 15:10SPEAKER_01: Yeah, it's a it's an it's mixed.
- 15:12SPEAKER_01: It's a great mix.
- 15:13SPEAKER_01: Yes.
- 15:13SPEAKER_01: We have our main guy who's a project manager.
- 15:16SPEAKER_02: He's our he's pretty much Barrett and I's boss.
- 15:20TIffany Woolley: I love it.
- 15:21SPEAKER_02: I mean, he's the one that does all the like the contractor facing, tons of the client facing.
- 15:27SPEAKER_02: He manages the timelines.
- 15:28SPEAKER_02: I mean, he does and manages our team.
- 15:32SPEAKER_02: Um, we have a project coordinator who does all of the pricing and the invoicing and the administrative work and customer service.
- 15:42SPEAKER_01: Um, and then we have designers glore.
- 15:46SPEAKER_01: Yeah, we have two junior designers, we have two design assistants, and we have uh three interns right now.
- 15:51TIffany Woolley: So it sounds like a well-oiled machine.
- 15:54TIffany Woolley: How do you two, you know, create your lanes in the business?
- 16:00SPEAKER_01: Yeah, so it's uh again, very authentic in our own story and how we do this.
- 16:05SPEAKER_01: Like, I feel like a lot of people always ask, like, oh, you know, how do you and Christina divide and conquer?
- 16:12SPEAKER_01: And and what's your role and what's her role?
- 16:15SPEAKER_01: Um, we're both our creative, so we're both have our own clients that we're working with and creating their projects as the creative directors, and then we delegate to the team.
- 16:25SPEAKER_01: Um, and it's kind of just a an organic way where we go in and we meet the client and we kind of leave from there and know who can take on what, and it just so happens, you know, that way.
- 16:36SPEAKER_01: Um, but we are always collectively still working together.
- 16:40SPEAKER_01: Like, even though I might have my own client, Christina knows what's going, and vice versa.
- 16:44SPEAKER_01: Like it's a constant conversation because every day we are together and we're talking about each project every single day.
- 16:51SPEAKER_01: So if one of us is out of town or or sick or whatever it might be, we can jump in and help out because we know collectively what's going on every day at the office, mainly all the problems.
- 17:02SPEAKER_01: Yeah.
- 17:03SPEAKER_01: That's true.
- 17:05SPEAKER_01: Um I I do, you know, I do all the what we call sales calls and and onboarding of clients.
- 17:12SPEAKER_01: So I, you know, I'll have our first call with them, then a contract is sent, we onboard them that way.
- 17:20SPEAKER_01: Um, Christina and I definitely both balance out those fire calls.
- 17:27SPEAKER_01: And sometimes I look at Christina because I'm like exhausted from maybe a sales call, and I'll be like, can you actually call this person?
- 17:33SPEAKER_01: So like we bounce off each other a lot, which is nice.
- 17:36SPEAKER_01: And I think that's the beauty of having our type of partnership, which is more of a it's more of a marriage partnership than it is like a business partnership, if that makes sense.
- 17:46SPEAKER_01: Uh-huh.
- 17:47TIffany Woolley: Um, there's a lot together, and there's no getting out of it, just getting through it.
- 17:52unknown: Right.
- 17:52SPEAKER_01: And I and I think that's the the beauty of why our partnership works is because it's not thought out as a business partnership.
- 18:00SPEAKER_01: It truly is thought out of like a love and an understanding of our friendship and wanting the same end goal.
- 18:06SPEAKER_01: So there's compromises, but there's also a lot of respect.
- 18:10SPEAKER_01: So it's, I think that's really important because when you talk to a lot of businesses that have like true partnerships, a lot of it comes down to, well, who's making what and whose responsibility is what?
- 18:22SPEAKER_01: And I get that and I understand that.
- 18:25SPEAKER_01: But at the same time, you hear of why a lot of business partnerships don't end up working out.
- 18:30SPEAKER_01: And I think because ours stems from such a deep now friendship, there's, you know, a difference in the end goal than it is when it comes to just a business.
- 18:43Scott Woolley: Well, you can tell that the two of you really are enjoying what you're doing and having a lot of fun at the same time.
- 18:48Scott Woolley: We do, that's what we're doing.
- 18:49Scott Woolley: Which is so important.
- 18:51SPEAKER_01: Life is too short to not have fun.
- 18:53SPEAKER_01: And we're in interior design, we're not Sir Jehizing.
- 18:56SPEAKER_01: Yeah.
- 18:57SPEAKER_01: But I know you got to keep it in perspective.
- 18:59SPEAKER_01: And it is I mean, I yesterday had the time to keep it in perspective with a client to basically explain to them like this is interior design.
- 19:08SPEAKER_01: Your life will go on when it's missing one piece of furniture if it's not getting delivered on time for a party.
- 19:16SPEAKER_01: Like, I think we'll still have the same outcome.
- 19:18SPEAKER_01: Your party will still be amazing.
- 19:20TIffany Woolley: Nobody will know it's not there.
- 19:21SPEAKER_01: It's true.
- 19:22SPEAKER_01: And I get it.
- 19:23SPEAKER_01: I mean, trust me, we understand the importance of our job and also, you know, the our their clients and what they want and what they need.
- 19:33SPEAKER_01: But at the same time, again, it is real life here.
- 19:36SPEAKER_01: And people are making these pieces, and some of them are truly handmade.
- 19:41SPEAKER_01: And unfortunately, you know, things happen, and this is the hardest part of our job is managing the details.
- 19:49SPEAKER_01: The details, right?
- 19:50SPEAKER_01: I mean, I wish the design was like the main portion because we like details and expectations.
- 19:57SPEAKER_01: Right.
- 19:57SPEAKER_01: Managing all of it.
- 19:59SPEAKER_01: Yeah, and clients' expectations, I think, are getting worse lessly.
- 20:02SPEAKER_01: Like with with the way our world works now, it's just really difficult.
- 20:09TIffany Woolley: Well, and and when you mentioned that the way our world works now, I mean, I live, we live in Palm Beach County, so obviously, clients that we're dealing with, you're close to New York City and you know, the all that beautiful area.
- 20:21TIffany Woolley: And do you think that's due to the high-end nature of the projects that are getting more difficult or in the expectations, or just this I want it and I want it now mentality?
- 20:32TIffany Woolley: I feel like what Bear's trying to say, yes, that is project, but it's also like the Amazon feeling.
- 20:39SPEAKER_01: Correct.
- 20:40SPEAKER_01: I agree.
- 20:42SPEAKER_01: It's gonna be like poof, there are also even just returns, too.
- 20:45SPEAKER_01: Like they think just because you can return restoration hardware all the time, like it doesn't work like that in high-end design.
- 20:52SPEAKER_01: No.
- 20:53SPEAKER_01: And actually, the higher that you get and the higher end you get with actual manufacturers and quality, it gets worse.
- 21:00SPEAKER_01: Right.
- 21:00SPEAKER_01: The lead times get longer, the prices get higher, everything.
- 21:04SPEAKER_01: And and their expectations are worse.
- 21:07SPEAKER_01: You know, like yesterday when I was explaining to this manufacturer our clients' concerns and his request, the guy was extremely offended by this.
- 21:18SPEAKER_01: You know, he's really upset.
- 21:19SPEAKER_01: And I was just like, wow, like every day you just truly learn something new, which is the weird of our job.
- 21:27SPEAKER_01: But it's also the hard part of the job because you're trying to just get you're trying to make everyone happy and you just can't.
- 21:33TIffany Woolley: I know, you can't.
- 21:34TIffany Woolley: And that is part of it.
- 21:36TIffany Woolley: I always say we play like therapists sometimes.
- 21:38TIffany Woolley: Like you're managing.
- 21:40TIffany Woolley: It's funny, as we've been doing the podcast, I've been learning so much too.
- 21:43TIffany Woolley: There is so much philosophy that goes into creating residences.
- 21:48TIffany Woolley: I was always thinking of the aesthetic portion and obviously flow and function and making sure all that is in harmony.
- 21:57TIffany Woolley: But there's so much with this new wellness mentality.
- 22:00TIffany Woolley: Too that you know things need to be in alignment.
- 22:04TIffany Woolley: And you realize sometimes you're dealing with people who are not in alignment.
- 22:08TIffany Woolley: 100%.
- 22:09SPEAKER_01: And a lot of our projects right now are like that.
- 22:13SPEAKER_01: So it's definitely been challenging.
- 22:16SPEAKER_01: But at the same time, I feel like it's only made making us stronger.
- 22:20SPEAKER_01: And it's actually making us better at dealing with these kinds of you know problems that have come about.
- 22:27TIffany Woolley: So I love that.
- 22:28TIffany Woolley: And I love that like both of your homes take on their own aesthetics and their own, you know, morphs in in like the way you guys curate.
- 22:37TIffany Woolley: How did your style come about?
- 22:41TIffany Woolley: I know it's constantly evolving, and I do love that you guys work on a lot of old projects, making them new.
- 22:48TIffany Woolley: And I would say you've nailed making them timeless.
- 22:51TIffany Woolley: I love that you didn't fall into this certain, you know, aesthetic that now like kind of pigeonholes it into a time zone or a so how did that come together?
- 23:04TIffany Woolley: Was it your appreciation of items, of design?
- 23:08TIffany Woolley: Where do you find your pat your inspirations?
- 23:12SPEAKER_01: I mean, travel travel is definitely number one.
- 23:15SPEAKER_01: I've personally for me after I went to Paris for the first time, I feel like I really changed like not only as a person, but like as an actual designer.
- 23:24SPEAKER_01: Like everything became a different thought process to me.
- 23:28SPEAKER_01: Um and I, you know, that really did fully change how I look at each project.
- 23:34SPEAKER_01: And I think you like you love travel as well.
- 23:37SPEAKER_01: Home travel for sure.
- 23:39SPEAKER_02: Um, with in regards to our own homes, I designed my house because of the bowies of the home that was already there.
- 23:47SPEAKER_02: If I had purchased a different type of home, I would have designed that way.
- 23:52SPEAKER_02: Right.
- 23:52SPEAKER_02: But because of the way my home lies, I really love, and I do love all the colors, like the greens and the blacks and all that, but it just kind of fits so well.
- 24:01SPEAKER_02: Um, but I love like with style in general, with all the different aesthetics and clients that we have and their styles, it's just so fun to be able to like adapt to whatever their needs and wants are and what their homes actually, you know, give us as a blank campus.
- 24:20SPEAKER_01: And I think too every project that we do, like I want I want to be a better designer than I did even on the project.
- 24:29SPEAKER_01: And I do a like I love a very visual person, and I love constantly looking online, whether it's on Pinterest or on Instagram or in even magazines, but like continuing to push my own self as a designer and really thinking like about what's really next.
- 24:49SPEAKER_01: Like, for example, there's a project I'm working on right now, and I'm trying really hard to push more of like the architectural portion of it.
- 24:56SPEAKER_01: Yeah.
- 24:56SPEAKER_01: Not just the wallpaper and lighting and furnishings, but like adding actual details to the wall, details to the ceiling, details to areas that like I wouldn't probably have thought about maybe even a year ago.
- 25:09SPEAKER_01: Right.
- 25:09SPEAKER_01: That now I'm paying a lot more attention to because I want to take it even to that next level.
- 25:14SPEAKER_01: And I do think by looking at these designers that Christina and I idolize, they really do hone into those architectural features a lot, whether it's architects that brought it in or it's them, or it's a collaboration of both.
- 25:27SPEAKER_01: But right now, I think that's like our next step is even going up a level in like luxury and in the design.
- 25:35SPEAKER_02: Well, yeah, we have that capability to do that now that the budgets are getting larger, yeah, as well.
- 25:40Scott Woolley: Right.
- 25:41Scott Woolley: You mentioned about travel.
- 25:43Scott Woolley: What areas of the world that you really love that in from a travel standpoint that you find greater inspiration?
- 25:50SPEAKER_01: Well, I mean, Paris is number one for me.
- 25:53SPEAKER_01: Always will be, and I it's just so incredible.
- 25:56SPEAKER_01: It is.
- 25:56SPEAKER_01: I love I love London as well.
- 25:59SPEAKER_01: I was just personally there with my family, and I I absolutely love London and I am obsessed with Paris.
- 26:06SPEAKER_01: There's a lot of places that I still want to go to that I haven't, but I just think that you know Paris has the most amazing showrooms, and the flea market there is untouchable.
- 26:18SPEAKER_01: Like nothing, I think, in my mind can like actually touch that.
- 26:21SPEAKER_01: Every time we go, which I've been several times, it just feels brand new to me, and there's just endless to see.
- 26:27SPEAKER_01: Like it just doesn't end with inspiration.
- 26:30TIffany Woolley: No, it's more like art and design there.
- 26:33TIffany Woolley: It's it really is.
- 26:34TIffany Woolley: It's it's another level.
- 26:37SPEAKER_01: It really is, and I think that's kind of where we are too, like in our lives now.
- 26:41SPEAKER_01: Like we go to high point market just for fun at this point, but it's not really giving us what it used to in the past, which we understand that that is for a lot of the designers.
- 26:51SPEAKER_02: We do incorporate highs and lows.
- 26:53SPEAKER_02: So if we're doing the lows, we need to be able to sit, touch, and feel for our clients that want to know how that sofa might fit for their family room.
- 27:02SPEAKER_02: Right.
- 27:02SPEAKER_01: But it's but it just really doesn't like in the past when we would go, we would get all the inspiration for high point.
- 27:08SPEAKER_01: I think, you know, as they have an antique set.
- 27:11SPEAKER_01: Thank you, which is great, is amazing.
- 27:14SPEAKER_01: Yeah.
- 27:14SPEAKER_01: But as our business has evolved and our clientele has evolved, going to Europe is really where we need to be.
- 27:20SPEAKER_01: So pretty much I would say like anywhere in Europe is going to give us a ton of inspiration.
- 27:24SPEAKER_01: You we want just a lone A in Milan.
- 27:26SPEAKER_01: Um, we're gonna definitely go back.
- 27:28SPEAKER_01: And it's a goal of mine to go to Paris at least once a year at this point now in my life.
- 27:33SPEAKER_01: So it's not hard for us to get there either.
- 27:35TIffany Woolley: You know, no, we take it for granted that it's like, you know, another time zone or this or that.
- 27:40TIffany Woolley: But it really is worth it.
- 27:42TIffany Woolley: It really is.
- 27:43TIffany Woolley: So as your clientele has evolved and these projects have evolved, and it's obviously a huge part of what you do, you have stayed timeless.
- 27:53TIffany Woolley: And I find that so inspiring, especially as we mentioned in this like Amazon world.
- 27:58TIffany Woolley: How did you know that you weren't gonna fall down that rabbit hole of just doing this cookie cutter situation?
- 28:08SPEAKER_01: Just like just who you're you and I are, and we're born with that.
- 28:11SPEAKER_01: We also don't follow people's like lead or trends.
- 28:15SPEAKER_01: Like you and I just do what we want to do.
- 28:17SPEAKER_01: Yeah, you dress the way you want to dress, I dress the way I want to dress.
- 28:20SPEAKER_01: Like we use inspiration all the time for sure.
- 28:24SPEAKER_02: We use inspiration to communicate what we're looking to achieve, achieve with our design.
- 28:30SPEAKER_02: So, like we'll take like a corner of a piece of millwork that has like a beautiful silhouette, and we'll be like, okay, we can take this corner and build this beautiful uh vanity or something like that.
- 28:44SPEAKER_02: And it's like, even though you know it inspires us, it actually goes, it helps us get to the next level.
- 28:52SPEAKER_02: We never really like rely on that.
- 28:54SPEAKER_01: Yeah, but I even do that for like fashion too.
- 28:57SPEAKER_01: Like I'll save pictures of things that I see, but then put my own twist on it.
- 29:01SPEAKER_01: But I think Christina and I are just really our own individual people, and we've always been that way, even as kids.
- 29:07SPEAKER_01: So I think that just is why we've never really fallen into like because it's it would be so easy for us to just kind of dumb the things down and do, you know, in an easier way of design.
- 29:20SPEAKER_01: I mean, even when it came to the lighting collection, people were like, well, why don't you guys try and hit a price point that's like a you know for a target, like that everyone can shop?
- 29:28SPEAKER_01: And I'm like, because that's not what we want to do.
- 29:31SPEAKER_01: Yeah.
- 29:32SPEAKER_01: I'd rather sell one piece and it be what we want than at this point right now sell, you know, a thousand pieces just because we want to make a dollar on it.
- 29:41SPEAKER_01: Like it's just that's not what this is ever been about.
- 29:44TIffany Woolley: So, what does your process look like?
- 29:47TIffany Woolley: You onboard your clients.
- 29:49TIffany Woolley: What is your timelines?
- 29:51TIffany Woolley: What does like your process look like?
- 29:54SPEAKER_01: Well, the process is like forever evolving because the projects are evolving as well.
- 29:58SPEAKER_01: But right now I would say the process is the client comes on board.
- 30:03SPEAKER_01: We do our first like what we call kickoff meeting, which means we go and meet the client.
- 30:07SPEAKER_01: So we don't meet the client until they sign on.
- 30:10SPEAKER_01: I do a phone call with them, I sign them on.
- 30:12SPEAKER_01: There's no ver there's no consultation or anything like that anymore.
- 30:16SPEAKER_01: Okay.
- 30:17SPEAKER_01: So the client signs on.
- 30:18SPEAKER_01: We do our kickoff meeting, which typically is Christina and I are present with our team.
- 30:23SPEAKER_01: Our team surveys the home.
- 30:25SPEAKER_01: Um, or if it's a a build, then we're looking at the architectural plans together.
- 30:30SPEAKER_01: Yeah.
- 30:30SPEAKER_01: But we're just really getting to know the client in that first meeting, understanding their likes, their wants, their needs.
- 30:37SPEAKER_01: And then from there, one of us is going to generate a mood board for the client.
- 30:41SPEAKER_01: So that consists of three different moods, which is what we say is typically like picking your movie.
- 30:46SPEAKER_01: Like, do you want a comedy, a horror, or a lot?
- 30:50SPEAKER_01: Right.
- 30:50SPEAKER_01: So it's what is what is the one that's really speaking to you?
- 30:54SPEAKER_01: And then we use that to evolve and develop the actual design.
- 30:59SPEAKER_01: Um, and then that typically from mood board will go into what we call our materials presentation.
- 31:05SPEAKER_01: Okay.
- 31:06SPEAKER_01: That typically takes about six to eight weeks.
- 31:08SPEAKER_01: And then once that's been uh presented and updated and yada yada, then we start going into our furnishings, which is again another six to eight weeks in uh presentation for that.
- 31:21TIffany Woolley: Unless work of time French, we kind of merge the two.
- 31:24TIffany Woolley: Right, right, right.
- 31:25TIffany Woolley: Yeah, understandably.
- 31:26Scott Woolley: Do you will do you rely a lot or do you use 3D renderings?
- 31:30TIffany Woolley: Yeah, life, like like life 3D.
- 31:34TIffany Woolley: I I know it is, and I've noticed them on, you know, that you guys share on social media and stuff.
- 31:39TIffany Woolley: And I for me in the business, it really has it's changed the game, you know, tremendously.
- 31:46SPEAKER_02: We're the designers that actually admit that reset renders.
- 31:50SPEAKER_02: Yeah.
- 31:50SPEAKER_02: Um, yeah, but it's really easy for the client to vision space.
- 31:55SPEAKER_01: I know and just makes the sale that much easier at her ass.
- 31:58SPEAKER_01: So much easier.
- 32:00SPEAKER_01: We used to do only a few rooms and now it's just makes sense to do the whole house when we do it.
- 32:05SPEAKER_01: And honestly, in terms of the cost, it's so much of a cost savings because to have it done in-house would take so much time that we would be so behind, we wouldn't be able to take on all these projects.
- 32:16SPEAKER_01: So it really has been beneficial.
- 32:19SPEAKER_01: And it's also beneficial for us because we'll see things and then make decisions.
- 32:23SPEAKER_01: I know.
- 32:24SPEAKER_01: I'm excited.
- 32:24Scott Woolley: So you're doing your 3D out of house, you're not not doing it in-house.
- 32:28SPEAKER_01: It's like a it's more of like a four, it's almost like I think it's more of a 4D than even a 3D.
- 32:33SPEAKER_01: It's truly like a greener.
- 32:35TIffany Woolley: Photorealistic, yeah.
- 32:36TIffany Woolley: Yeah.
- 32:37SPEAKER_01: Yeah.
- 32:37SPEAKER_01: But yeah, we do we do um outsource it now overseas.
- 32:42SPEAKER_01: Um, but it is taken from our full plan.
- 32:45SPEAKER_01: So like it's not fake.
- 32:47SPEAKER_01: Like they are using the real material.
- 32:49SPEAKER_01: Same.
- 32:49SPEAKER_01: Um yeah, our real CAD drawings, our millwork drawings.
- 32:53SPEAKER_01: So like it's not like it's a we put something into chat and then it comes up with it and it's fake.
- 32:58SPEAKER_01: Yeah.
- 32:58SPEAKER_01: Well, chat GBT changes everything.
- 33:01Scott Woolley: You can't use AI for it.
- 33:02TIffany Woolley: Rescue everything too much.
- 33:04TIffany Woolley: Yeah.
- 33:05SPEAKER_01: No, just for fun like invites for my kids' birthdays, but that's not it.
- 33:09SPEAKER_01: Yeah.
- 33:10TIffany Woolley: So what so with the 3D process working with somebody overseas, how does that look?
- 33:16TIffany Woolley: Like how much communication do you do it like through WhatsApp or emails?
- 33:20TIffany Woolley: How does that yeah?
- 33:21SPEAKER_01: So they they do every, they put it, our team puts together a really mutiful package that's sent.
- 33:26SPEAKER_01: And then there's a lot of emails back and forth.
- 33:29SPEAKER_02: Because they don't speak the same language, it's kind of hard to uh dictate exactly what we're saying, but we point everything out, everything's redlined, like there's a few iterations per space because they're just not understanding, even stylistically.
- 33:47SPEAKER_02: Sometimes I'll put like a black blanket on this muted, a neutral uh bedroom, and just throw that on there and be like, no.
- 33:57TIffany Woolley: No, that can't, that's not gonna stay.
- 34:00TIffany Woolley: Yeah, no.
- 34:01TIffany Woolley: So when you present these to the clients along with all the materials, and obviously it's so much more helpful to paint that picture.
- 34:09TIffany Woolley: Um, what happens?
- 34:10TIffany Woolley: Do most people totally see the vision, or do they want to make changes?
- 34:16SPEAKER_01: It's a mix of both.
- 34:17SPEAKER_01: I mean, we've honestly no light, had some planks that haven't changed a single thing.
- 34:21SPEAKER_01: Right.
- 34:22SPEAKER_01: Sweet single.
- 34:22SPEAKER_01: Amazing.
- 34:23TIffany Woolley: And you're like, and then I've some that go through so many.
- 34:27TIffany Woolley: So how do you figure that out?
- 34:28TIffany Woolley: And then they go back to the original.
- 34:30TIffany Woolley: They do back every time, every time.
- 34:33TIffany Woolley: Literally.
- 34:34SPEAKER_01: So, you know, I really do think it has to do with like your sales pitch, though, too.
- 34:38SPEAKER_01: Like you really have to be confident when you sell your own vision for them to understand it.
- 34:43SPEAKER_01: And I think that really does help.
- 34:45SPEAKER_01: And even when they're trying to make changes, being confident in those as well as saying that you, you know, as the designer, don't really agree with the change and really keep pushing them in their original direction.
- 34:57SPEAKER_01: Obviously, at some point though, you know, if a client is being really difficult, you kind of throw your hands up in the air because at that point it's their house and it's you know, it doesn't make any sense anymore.
- 35:07SPEAKER_01: And we've been there before where fine, like I'm not gonna sit here and fight about it anymore.
- 35:12SPEAKER_01: I might just not photograph this project, but we'll get a top one or parts.
- 35:17SPEAKER_02: Yeah, some parts here and there.
- 35:19SPEAKER_02: We'll photos up.
- 35:20SPEAKER_02: Yeah.
- 35:20TIffany Woolley: So speaking of photography, you guys have obviously worked with some obviously amazing photographers.
- 35:27TIffany Woolley: That was one of the first things when I started in the business that I realized how important photography was.
- 35:34TIffany Woolley: And it's such a different approach than just click.
- 35:37TIffany Woolley: I mean, when I first hired my first photographer, it was like, well, you get four shots, but it's like three days.
- 35:43TIffany Woolley: You know what I mean?
- 35:44TIffany Woolley: So, where did you guys find all that, you know, importance along the way?
- 35:50SPEAKER_01: It was in the beginning, too, as we were starting to get like our website together, it was like really important that we had good photography and for Instagram.
- 35:58SPEAKER_01: Um, and actually, the photographer that we work with now, he'll be who we've been working with for seven plus years.
- 36:05SPEAKER_01: We were his first interior design company that he photographed.
- 36:10SPEAKER_01: Wow.
- 36:10SPEAKER_01: So we kind of grew up together.
- 36:12SPEAKER_01: Yeah.
- 36:13SPEAKER_01: Yeah.
- 36:13SPEAKER_01: And now he works with like everybody, but he's incredible.
- 36:17SPEAKER_01: No, he's incredible though.
- 36:18Scott Woolley: Does he does he do your video as well?
- 36:22SPEAKER_01: No, he doesn't do video for us.
- 36:23SPEAKER_01: We don't do like we need to do more video.
- 36:26SPEAKER_01: We haven't done like a ton, but mostly that's like done on our phone, um in-house here, or it's been like in collaboration with someone else, and they've hired um.
- 36:36Scott Woolley: But you're you're extremely active on social media.
- 36:39Scott Woolley: You're got a lot of great content you're putting up there.
- 36:42SPEAKER_01: Did it come up naturally?
- 36:45SPEAKER_01: Yeah.
- 36:45SPEAKER_01: Well, I was a performer, so for me, it's very natural to be in front of the camera, almost more so than it is even to be in front of someone's face.
- 36:53SPEAKER_01: Um, so I don't mind it whatsoever.
- 36:56SPEAKER_01: And I also just don't take it too seriously.
- 36:58SPEAKER_01: So, like, I'm just gonna be who I am on the camera, and you can take care, you can leave it.
- 37:04SPEAKER_01: Um but yeah, I think that that, you know, obviously I'm on social a lot more than Christina is, and I think because I'm just it's very comfortable for it.
- 37:13SPEAKER_01: It feels like home.
- 37:15TIffany Woolley: Well, it's so important to getting your message out there, and it's obviously working for you, which kind of you know brought me back to like your house again and your personality.
- 37:25TIffany Woolley: I mean, you've both kind of have like, I don't, what do I say, like brands within your homes?
- 37:31SPEAKER_01: True.
- 37:32SPEAKER_01: People, it's fun, it's really fun too that they're so they're alike in the sense of the appreciation for the material selections and really pushing the boundaries.
- 37:41SPEAKER_01: And, you know, Christina and I really curating our own spaces.
- 37:47SPEAKER_01: Um, but they do have their own personalities, which is so fun.
- 37:50SPEAKER_01: And it's been, you know, such a great way for us to even just push ourselves as designers.
- 37:56SPEAKER_01: And I think that's truly helped us evolve as well.
- 37:59SPEAKER_01: And it's really fun when clients come on and they talk about our homes and which maybe suits them more than another home and it then gets you to kind of understand them as well.
- 38:10SPEAKER_01: Um, but we're just so we're so proud to be at a place where we can actually design a home that feels special to us, where you know, we didn't know that we would ever be able to do something like that in the past.
- 38:23SPEAKER_01: But thankfully, because where we are in our business and we're able to invest in our personal spaces, um, it's been such a, you know, a passion and such a project.
- 38:33SPEAKER_01: And both of our homes are not finished.
- 38:35SPEAKER_01: I mean, I started first, so like I'm a bit more uh in the finish line than Christina is, but they're both always like still in the process.
- 38:43SPEAKER_01: And it's been, it's just been really fun to do.
- 38:47TIffany Woolley: Well, and I appreciate as a viewer or somebody who's kind of taking in your content that you don't rush your space, personal spaces.
- 38:55TIffany Woolley: I find that like I notice it, obviously, and I love like when you do add that every intention and every detail was thoughtful.
- 39:05TIffany Woolley: And how do you show restraint?
- 39:08TIffany Woolley: Yeah, it's hard to little dollars.
- 39:10SPEAKER_02: Yeah, I was gonna say just bang a calip.
- 39:14SPEAKER_02: We're not just filling our houses with like no offense to like four hangings, but like we're not C B2, we love C B2, but we're just kind of like waiting for to have like what you want.
- 39:26SPEAKER_02: What we want and curated for that what that one intentional space and things are like we don't usually we fill in things, but like we want to have like full full rooms finished, yeah.
- 39:38SPEAKER_02: So we're like so we do it that way in those ten interface.
- 39:41SPEAKER_01: I mean, it took me six years to get my dining table, so but it was worth the wait.
- 39:46SPEAKER_01: Yeah, it was, and I haven't even eaten at it yet, but I I wanted the dining table so badly, but it was way out of what I could afford with everything else.
- 39:55SPEAKER_01: So I waited.
- 39:56SPEAKER_01: Like I just and I had a temporary table, and like I think there's nothing at all wrong with that.
- 40:02TIffany Woolley: No, and I feel like like that should be celebrated even more because I and I think that's probably why I have such a like a liking to the both of you, is that you are so intentional, and I love that you're waiting, and I love that your projects speak that because we live in an area where you know these cookie cutter style houses.
- 40:23TIffany Woolley: I understand, and there should be something for everyone, but as a designer, it's very tough to it is a hundred percent.
- 40:32SPEAKER_01: And I think too, a lot of people, again, in this world at this time, they're not valuing workmanship, no, craftsmanship, they're not valuing these pieces that should be there forever with them, and they just think everything is replaceable, which, okay, fine, it is, but I think why her and I do have such an appreciation and a love is being shown through us wanting these pieces in our house.
- 40:57SPEAKER_01: We're not looking to replace them.
- 40:59SPEAKER_01: Um, adding to them is one thing, but we're not looking to buy, you know, a$35,000 light fixture and then just replacing it one day.
- 41:08SPEAKER_01: No.
- 41:08SPEAKER_01: Like we're we're saving up years and years and years to buy that because we see that in the long run staying there when you know we leave this world.
- 41:16TIffany Woolley: So but I feel like what you guys bring to the table is educating people about that.
- 41:22TIffany Woolley: Like, let's get past this cookie cutter, you know, every pinsta, you know, Instagram, Pinterest, like quick look perfect in a day.
- 41:31TIffany Woolley: Like really enjoy the process of the curation, the collecting, you know, the hunt.
- 41:37SPEAKER_01: Yeah, and I think we're finally getting like but I do think we're finally getting to clients who want that.
- 41:42SPEAKER_01: Where in the past we had clients that were a bit more, you know, like everything was disposable.
- 41:48SPEAKER_01: So it's nice that we're getting to this clientele of people that truly want like curated one-of-a-kind spaces.
- 41:55Scott Woolley: Do the two of you spend a lot of time on social media just looking and seeing what's out there?
- 42:01Scott Woolley: And like Tiffany, she's Too much.
- 42:03Scott Woolley: Too much.
- 42:03SPEAKER_02: That's why I say she sends me all the ideas.
- 42:08Scott Woolley: Tiffany's up until 12:30, one o'clock every night.
- 42:10Scott Woolley: Like three hours, two hours just looking at me at like 3 a.m.
- 42:14SPEAKER_01: Yeah.
- 42:14Scott Woolley: Yeah.
- 42:14SPEAKER_02: This is guilty.
- 42:16SPEAKER_02: We always share uh hotel rooms when we travel together.
- 42:20SPEAKER_02: And I see all of a sudden I'll see some light, and then she'll be over here like I know.
- 42:24SPEAKER_02: 3 a.m.
- 42:25SPEAKER_01: and like I do.
- 42:26SPEAKER_01: I love the sound.
- 42:28SPEAKER_01: Again, like uh even before I was a designer, when I was like hard for in ballet and thought that was all I was ever gonna do in my life, I was a visual person like that.
- 42:35SPEAKER_01: Like I would get magazines constantly and I would cut out every single picture and I would save it in a folder like of design of interior design.
- 42:44TIffany Woolley: So you really were drawn to it.
- 42:46SPEAKER_01: So I just like the same thing, which is so weird.
- 42:48SPEAKER_01: Yeah, I just love looking at visuals.
- 42:50SPEAKER_01: Yeah, beautiful things.
- 42:52SPEAKER_01: Yeah, it makes me happy.
- 42:54SPEAKER_01: And I I don't know, it's just it is, yeah, it's hard to get off of it.
- 42:58TIffany Woolley: So what is next for white out shadow?
- 43:03SPEAKER_01: Well, I would say continuing our our lines, like you know, the lighting collection is like I said, is just gonna be right now.
- 43:11SPEAKER_01: Yeah, it's just gonna be coming out, and I I want this to just be the beginning of that, and then us really getting into the tile collection.
- 43:18SPEAKER_01: But you know, what's next is for us to really be a design house, not just a design firm.
- 43:24SPEAKER_01: Okay.
- 43:25Scott Woolley: What's the what's the difference?
- 43:26Scott Woolley: What is the difference?
- 43:28SPEAKER_01: Just to not just not taking on projects, like having a full entire collection, being like a Kelly Worsler, like you know, we truly want to have.
- 43:38SPEAKER_01: I actually saw something the other day, I don't know if you saw it online, but with Rachel Zoe, she was basically saying, like, as a stylist, like you can never truly expand and make enough money as just being a stylist.
- 43:48SPEAKER_01: Like, you need to have a product.
- 43:50SPEAKER_01: And so you need to be selling a product.
- 43:52SPEAKER_01: And and I think that's really where we're next is truly uh like expanding on these products and having All these different lines that are going to be shoppable.
- 44:03SPEAKER_01: So true.
- 44:04TIffany Woolley: Actually, we've been talking about that.
- 44:06Scott Woolley: Yeah, we've been looking into a number of things.
- 44:08TIffany Woolley: That's exciting.
- 44:09TIffany Woolley: And I mean, and you mentioned Kelly Worsler.
- 44:11TIffany Woolley: I mean, she's such an icon in our industry, right?
- 44:15TIffany Woolley: You know, the best.
- 44:17SPEAKER_02: She is the best.
- 44:17SPEAKER_02: Like and she can't do anything wrong.
- 44:20SPEAKER_02: No, I know.
- 44:20TIffany Woolley: And she's so outside the box and so unapologetic.
- 44:25TIffany Woolley: Yeah.
- 44:25SPEAKER_01: And she's a mom of boys, which we are.
- 44:29SPEAKER_01: Yes.
- 44:30SPEAKER_01: You know, I love that she likes loves the beach and nature, and she's just everything about her really is amazing and so inspirational.
- 44:39SPEAKER_01: And obviously, she has like probably the most amazing team underneath her, you know, doing everything as well.
- 44:45SPEAKER_01: Um, but just seeing how she's been able to grow that, but always speaking to her brand.
- 44:53SPEAKER_01: Totally.
- 44:53SPEAKER_01: I think is important.
- 44:55SPEAKER_01: So that's something that's really important here is that our brand is very known and is everything is always under the umbrella of the brand.
- 45:03Scott Woolley: Are there any other designers or you know, that you two follow or love to look and watch and admire?
- 45:12SPEAKER_01: Yeah.
- 45:12SPEAKER_01: Kelly Cahoon, if we're saying her last name correctly, we are, we are.
- 45:16SPEAKER_01: But we love Kelly's like, she's another one that's just like next level.
- 45:21SPEAKER_01: Unbelievable.
- 45:22SPEAKER_01: Yeah.
- 45:22SPEAKER_01: I mean, she's already like, yeah, she's and she doesn't even really feel like it's like her own work, which doesn't even do it.
- 45:29TIffany Woolley: Yeah, she doesn't show, like, she's not as like out there.
- 45:32SPEAKER_01: You have to kind of search her.
- 45:36SPEAKER_01: Well, she she worked for Ian Strager, which is one of your you love Ian Traeger too.
- 45:42SPEAKER_01: But Ian Traeger is, you know, again, another icon, and she works in underneath him forever.
- 45:47SPEAKER_01: And I think her she just also pushes the envelope.
- 45:51SPEAKER_01: Everything she does is different and out of the box.
- 45:55SPEAKER_01: And same with Julie Hillman.
- 45:57SPEAKER_01: Like Julie is also an incredible designer who she almost has this um I don't know if ethnic is like the right word, but ethnic and it's like this approach, like she has these like sculptural pieces that are almost like ancestry, like Hospitaline, like which is not something that like maybe everyone would gravitate towards, but the way that she puts it together is is so chic and so mind-blowing.
- 46:24SPEAKER_01: Like she's also just uh, you know, again, in her own rights, like uh an icon.
- 46:30SPEAKER_01: Um, but I think really like looking to these people that aren't following molds and are really designing within what their true design aesthetic is, and also the fact that they're all still very involved in their businesses and in their brand.
- 46:45TIffany Woolley: Well, that's obviously translating.
- 46:48TIffany Woolley: So they go hand in hand to not kind of lose sight and let go.
- 46:53TIffany Woolley: I mean, you definitely have to stay present in the process.
- 46:59SPEAKER_01: 100%.
- 47:00SPEAKER_01: We're still like extremely involved with every single thing.
- 47:04TIffany Woolley: So do you see still taking on projects though through the years?
- 47:08TIffany Woolley: Oh, yeah.
- 47:08SPEAKER_01: Yeah, yeah, yeah.
- 47:09SPEAKER_01: I'm just hoping that we can scale down our projects at some point.
- 47:14SPEAKER_01: We're still in quantity.
- 47:15SPEAKER_02: We're still taking on features the quality.
- 47:19SPEAKER_01: We do have the quality.
- 47:20SPEAKER_01: We have no quality, but we have a lot of overhead right now, still with our project budgets.
- 47:28SPEAKER_01: It's still a high overhead number.
- 47:30SPEAKER_01: Like to some people, it's probably crazy.
- 47:32SPEAKER_01: Other people probably have way higher overheads, but for us right now, we still need to take on a certain amount of projects just for the overhead.
- 47:38SPEAKER_01: Maintain that.
- 47:39TIffany Woolley: So, how do you guys maintain all of that yourselves?
- 47:43TIffany Woolley: I mean, the business side of things.
- 47:45TIffany Woolley: Like you are full-fledged entrepreneurs.
- 47:47TIffany Woolley: We have a business plan every year.
- 47:49TIffany Woolley: No, we don't.
- 47:50TIffany Woolley: Just kidding.
- 47:50TIffany Woolley: No, we do.
- 47:51TIffany Woolley: You have your mission statement.
- 47:54SPEAKER_01: It's about, I think it's about allowing yourself to understand where your weaknesses are and like constantly evolving your contract, constantly evolving your process, your pricing, um, the amount of projects you take on, maybe your team size.
- 48:06SPEAKER_01: Like, I think it's really important every single year to look at where your business is because every year your business is going to be different because the the world is different.
- 48:15SPEAKER_01: Like last year, our business was in a totally different place than it is this year.
- 48:18SPEAKER_01: And who knows about next year?
- 48:20SPEAKER_01: So trying to, I think, adapt to where you are at that moment is like really important.
- 48:26SPEAKER_01: So, do you have strategy sessions?
- 48:28SPEAKER_02: We do not just talk.
- 48:30SPEAKER_02: So our strategy between us is just really in talking and brainstorming and you know, our whatever our findings are and feedback from like clients or feedback from vendors.
- 48:42SPEAKER_02: We take everything in consider feedback from RT.
- 48:45SPEAKER_02: We take everything in consideration, and we kind of like I mean, we're constantly talking all day.
- 48:51SPEAKER_02: Yeah.
- 48:51SPEAKER_02: So it's like we we have that ability to bounce things off of each other at all times.
- 48:57SPEAKER_02: We're we also are the neighbors at all times.
- 48:59Scott Woolley: Is there a lot of people?
- 49:00TIffany Woolley: So you do live next door to each other?
- 49:02TIffany Woolley: Yeah, yeah.
- 49:03TIffany Woolley: Like it's a three-minute walk.
- 49:05TIffany Woolley: That is fantastic.
- 49:07Scott Woolley: Is there a strategy with the social media?
- 49:10SPEAKER_01: So, not yes and no.
- 49:12SPEAKER_01: There wasn't for like the longest time.
- 49:14SPEAKER_01: Like, I would just get on there and do whatever I feel, which I still do some of that.
- 49:18SPEAKER_01: But as our team has grown and we've been able to delegate more, our design assistant is helping with coming up like the content.
- 49:28SPEAKER_01: We'll talk about content together, and then she'll do now scheduled posts, which we used to not do.
- 49:33SPEAKER_01: So we do have like a strategy there.
- 49:36SPEAKER_01: Um, and then yeah, trying to like plan the content, just because I honestly don't have the time anymore to be focusing on the social media um because we're still trying to just build so much over here.
- 49:49TIffany Woolley: And do you think that was crucial to your growth, the social media?
- 49:54SPEAKER_01: Yeah, I think that I think it was, and I think being authentic like I was is what did the growth.
- 50:00SPEAKER_01: Like I people loved that part of it and knowing that it wasn't planned and that it wasn't like, okay, today we're gonna post this and this, you know, we're gonna take today to film this and put like they loved just having it.
- 50:14TIffany Woolley: Spontaneity and yeah.
- 50:17TIffany Woolley: Oh, that's so exciting.
- 50:18TIffany Woolley: So I on a like little personal side of things.
- 50:22TIffany Woolley: Tell us about Casa Alpaca.
- 50:24TIffany Woolley: Oh my god, the animals are well, how does that even fit into your juggle?
- 50:31SPEAKER_01: I know it's kind of crazy.
- 50:33SPEAKER_01: The so we purchased the house and it came with um three alpacas.
- 50:37SPEAKER_01: The old owner had like over 30 at one point as well.
- 50:41SPEAKER_01: Um, but when we purchased the house, he gifted us three because he he it took us two years to find out.
- 50:46Scott Woolley: Wait, wait, wait, wait, wait a minute.
- 50:47Scott Woolley: You bought a house and it came with three alpacas?
- 50:51SPEAKER_01: Yeah.
- 50:52Scott Woolley: That's like someone selling the house and leaving their dog.
- 50:55SPEAKER_01: I know.
- 50:56SPEAKER_01: No, it did.
- 50:57SPEAKER_01: He's they were tired.
- 50:58SPEAKER_01: They were they're much older and they were, you know, weren't able to really keep up with the animals anymore.
- 51:04SPEAKER_01: And it took us a really long time to purchase this house, and I would go over every day pretty much to like see the animals, and he could just tell how much I loved them.
- 51:12SPEAKER_01: So he gave us three, and then we kept adding and adding and adding.
- 51:18SPEAKER_01: And at this point, we have 31 alpacas, we have 14 goats, four donkeys, a bull, chicken, geese, ducks, uh, two dogs, like you name it.
- 51:28SPEAKER_01: Happing turtles.
- 51:29TIffany Woolley: Yeah.
- 51:30TIffany Woolley: Was that part of the goal?
- 51:31TIffany Woolley: Like when you say you always went to that house, like that house was obviously calling you.
- 51:36TIffany Woolley: It was.
- 51:37SPEAKER_01: It was so crazy.
- 51:38SPEAKER_01: I like manifested this house and made it happen.
- 51:42SPEAKER_01: And that, yeah, and my husband and I, like, like Christina and I, like just jumped into this farm life of owning a farm.
- 51:52SPEAKER_01: And for Christmas one year, he bought me 25 alpacas.
- 51:55SPEAKER_01: And uh, I'm like, I could have a lot of Birkin bags by this point, but the farm is really expensive.
- 52:01Scott Woolley: So you you must have someone that helps you maintain it all.
- 52:04SPEAKER_01: We do now, but in the beginning, the first two plus years, Chris and I did everything ourselves.
- 52:11SPEAKER_01: However, now we have someone who lives full-time on our property.
- 52:13SPEAKER_01: We do have a caretaker, um, but we're still very involved.
- 52:17SPEAKER_01: Like, Chris still does all the shops for the animals.
- 52:19SPEAKER_01: We have a vet who comes out.
- 52:21SPEAKER_01: I know still all the hair.
- 52:22SPEAKER_01: I yeah, I Chris still picked up.
- 52:24SPEAKER_01: Yeah, Chris does the so like our caretaker does the day-to-day, but we are still very actively involved in the day-to-day as well.
- 52:31Scott Woolley: What what does your husband do?
- 52:33SPEAKER_01: He has um, he's an entrepreneur as well.
- 52:35SPEAKER_01: He um has a party rental business and he also owns a restaurant and a bar.
- 52:40Scott Woolley: Okay.
- 52:40TIffany Woolley: And does Christina like the animals too?
- 52:44SPEAKER_02: Well, so I took all the benefits without having to spend all the dollars at lunch backs.
- 52:50SPEAKER_02: Oh yeah.
- 52:50SPEAKER_02: Yeah, yeah.
- 52:51SPEAKER_02: I love them.
- 52:51SPEAKER_02: Like, even every time I go to her house, like it's just like so peaceful.
- 52:54SPEAKER_02: Like, I could be in the worst mood ever, and then all of a sudden you see the animals and they're just yeah, they're adorable and so precious.
- 52:59SPEAKER_02: And it's like they're just so unique.
- 53:02SPEAKER_02: Um, and it's just like it's just like an amazing livelihood.
- 53:06TIffany Woolley: Yeah, it really is.
- 53:08TIffany Woolley: It really is such a funny justice.
- 53:10SPEAKER_02: It's not like they're like you don't have to walk to like a barn to go see them.
- 53:14SPEAKER_02: Like they're all we're literally you drive up and they're all right there.
- 53:18SPEAKER_02: Yeah.
- 53:18SPEAKER_01: And was it always that way, or you designed it to be that experience upon arrival and like you curated the it was partially that way, but we did expand a lot of the farm because we expanded the quantity and the type of animals that have to be separated.
- 53:35SPEAKER_01: So we've made it a much like even with our pool, we like built it so that the animals can come up pretty much right to where you're swimming.
- 53:42SPEAKER_01: Um, so yeah, it's a it is a full experience.
- 53:45SPEAKER_01: Like you don't feel like you're in New Jersey, that's for sure.
- 53:47TIffany Woolley: That is a riot.
- 53:49TIffany Woolley: So who lived next door to each other first?
- 53:51TIffany Woolley: Like, how did you guys get to that space?
- 53:54SPEAKER_01: No, I bought the house um first, and it was during COVID that this all happened.
- 54:00SPEAKER_01: Christina was coming to visit, obviously, because we were every day.
- 54:03SPEAKER_01: We were working working together.
- 54:06SPEAKER_01: Yeah, but she was still in Philly with like barely any outdoor space.
- 54:09SPEAKER_01: Obviously, I have seven acres, so she's coming over with the kids.
- 54:12SPEAKER_01: We're having like mud bats and you know, white claw every five seconds.
- 54:19SPEAKER_01: I hung.
- 54:19SPEAKER_02: And I had just built my home for two and a half years.
- 54:23SPEAKER_02: Oh no, and I was I only lived there for a year when I decided I needed to move.
- 54:30SPEAKER_01: Wow.
- 54:31SPEAKER_01: So I literally lived there for a year and a half.
- 54:33SPEAKER_01: Yeah.
- 54:34SPEAKER_01: And she just really, I think, fell in love with the space.
- 54:37SPEAKER_01: The kids loved it, and I love to play a real estate agent.
- 54:41SPEAKER_01: So I started showing her some homes, and the one that really fit the bill was literally right next door.
- 54:47TIffany Woolley: What a blessing.
- 54:48TIffany Woolley: Did your kids have to change schools and all of it?
- 54:52SPEAKER_01: Yeah, they all did.
- 54:53SPEAKER_01: So our youngest ones started out fresh, like in our town, in their public district, but our older boys had to change schools because they had already been in school.
- 55:03Scott Woolley: So, how far of a distance did you move from It's just 25 minutes?
- 55:08Scott Woolley: Okay.
- 55:08unknown: Yeah.
- 55:09SPEAKER_01: But it's actually the business stayed where it was.
- 55:12SPEAKER_01: Sorry.
- 55:13Scott Woolley: The business stayed where it was?
- 55:15SPEAKER_01: It did for a little bit, and then we moved it here, which was a much you know smarter and safer safer space.
- 55:21SPEAKER_01: So we were really thankful for that.
- 55:23SPEAKER_01: But for us, this location is amazing because to get to New York, it's an hour and a half.
- 55:27SPEAKER_01: We work a lot in Connecticut, we work a lot in Mill Philly, and so it it's easy in terms of location for us to get back and forth.
- 55:35SPEAKER_01: And then also we work now a lot in Florida, so to get to the airport is not a big deal either.
- 55:41SPEAKER_01: It's amazing.
- 55:42SPEAKER_01: Well, yeah.
- 55:43Scott Woolley: So how did you end up coming to Florida?
- 55:44Scott Woolley: Was it a client that you did work for that Yeah.
- 55:48SPEAKER_01: Yeah, so we have four projects in Florida.
- 55:51SPEAKER_01: Which areas?
- 55:53SPEAKER_01: So we have one.
- 55:54SPEAKER_01: Well, we had we have one in um Coconut Grove, we've got one in Boca, we have one in Ball Harbor and in Vero.
- 56:02SPEAKER_01: How exciting.
- 56:03Scott Woolley: So you're spaced out quite a bit with us.
- 56:06TIffany Woolley: Yeah, I know.
- 56:07TIffany Woolley: It's really fun.
- 56:08TIffany Woolley: Well, this has been such a fun conversation, and I'm just so grateful to meet you guys through the screen here in real life.
- 56:16Scott Woolley: We want to ask you a last couple of questions we like to ask.
- 56:18Scott Woolley: So you guys love to travel.
- 56:21Scott Woolley: Tell us hotel.
- 56:23Scott Woolley: Favorite hotel.
- 56:24Scott Woolley: What favorite hotel for design?
- 56:26SPEAKER_01: Yeah, the rosewood.
- 56:28SPEAKER_01: The well, the deon.
- 56:29SPEAKER_01: Yeah.
- 56:30TIffany Woolley: Yeah, in Paris.
- 56:30SPEAKER_01: In Paris, which is the rosewood in Paris.
- 56:32SPEAKER_01: That's our favorite hotel.
- 56:34TIffany Woolley: That one.
- 56:35SPEAKER_01: And the restaurant.
- 56:36TIffany Woolley: Yeah, everything.
- 56:37TIffany Woolley: Everything about it is perfection.
- 56:40TIffany Woolley: It is.
- 56:40TIffany Woolley: Yeah.
- 56:41TIffany Woolley: It is.
- 56:41SPEAKER_02: I kind of every question you're gonna ask Barrett's gonna say Paris.
- 56:44SPEAKER_02: Paris.
- 56:45unknown: Paris.
- 56:47TIffany Woolley: We have a daughter named Paris.
- 56:50TIffany Woolley: Because we actually got engaged in Paris 25 years ago.
- 56:54TIffany Woolley: So I we share the passion.
- 56:56Scott Woolley: It's definitely Yeah, it's our favorite city to go to.
- 57:00TIffany Woolley: I love that.
- 57:02Scott Woolley: We were there last year.
- 57:03SPEAKER_01: I look like Paris Hilton, so that helps.
- 57:05Scott Woolley: Yeah.
- 57:06Scott Woolley: Well, I was against it when we were thinking about it because at that time she was, you know, uh a big name and in the news and everything.
- 57:13Scott Woolley: And I was like, I don't want a daughter like Paris Hilton.
- 57:15unknown: No.
- 57:16TIffany Woolley: It's a good name.
- 57:17TIffany Woolley: It's a cute name.
- 57:19TIffany Woolley: And then what do you have like a signature item that you leave with your projects or any little finishing touch that becomes like your little signature?
- 57:29SPEAKER_01: Well, we use remember we used to leave a we used to always use a horse, like in something, like you know, oh yeah.
- 57:37SPEAKER_01: Um, but I would say honestly, lighting is our signature, like people always talk about our lighting choices, and that that really takes us like to another level.
- 57:48SPEAKER_01: So I feel like that's like kind of our signature.
- 57:50SPEAKER_01: That is your signature.
- 57:51Scott Woolley: I'll tell you a little funny story.
- 57:52Scott Woolley: So every house that Tiffany finishes, we all we have a tequila company.
- 57:56SPEAKER_01: Ooh, love that.
- 57:57Scott Woolley: It's called rock and roll tequila.
- 57:59Scott Woolley: The the bottles are in the shape of guitars.
- 58:01Scott Woolley: So when she does her like we just did one a week ago, you know, the house was empty when she completely remodeled the whole house, and then in that one day, all the furniture and everything went in the house.
- 58:12Scott Woolley: People went to a spa for the day.
- 58:14Scott Woolley: They came that evening.
- 58:16Scott Woolley: So she uh she has me come.
- 58:18Scott Woolley: I make margaritas.
- 58:19Scott Woolley: So when she walks them around their house for the first time, they're sipping, you know, a tequila in a margarita, and she's giving them their tour of their brand new home.
- 58:28Scott Woolley: And then we're amazing.
- 58:30Scott Woolley: We leave them bottles, and it's like people just love it.
- 58:33SPEAKER_01: That's amazing.
- 58:34SPEAKER_01: That's so meaningful.
- 58:36SPEAKER_01: Yeah, you guys.
- 58:37SPEAKER_01: What she bothers like we're Gabby Maylon, and yeah, we should.
- 58:41TIffany Woolley: Definitely, right?
- 58:42SPEAKER_01: For Christmas last year, though, we did get, we give we give our clients presents every you know, holiday for meaning Christmas and Hanukkah time.
- 58:50SPEAKER_01: Um, and we had one of a kind pieces made with the alpaca fibers.
- 58:55SPEAKER_01: Oh, and there was other fathery pieces.
- 58:58SPEAKER_01: Yeah, and there was a picture of each alpaca with a story of which alpaca it was.
- 59:02SPEAKER_01: So we did do that.
- 59:03SPEAKER_01: That was very cool.
- 59:04TIffany Woolley: That's very cool.
- 59:05TIffany Woolley: That's very special.
- 59:07SPEAKER_01: Which was it was really fun.
- 59:08SPEAKER_01: But how'd you decide who was gonna get each one?
- 59:12TIffany Woolley: Yeah, so cute.
- 59:15TIffany Woolley: Well, thank you, ladies, so much for joining us today on the iDesign Lab podcast.
- 59:21TIffany Woolley: It was truly a pleasure.
- 59:23TIffany Woolley: Yeah, thanks for having us.
- 59:25TIffany Woolley: And we'll have to stay in touch when you're in South Florida.
- 59:28TIffany Woolley: We'll have to meet up for lunch or something.
- 59:30SPEAKER_01: No, we'd have to meet up for margarita.
- 59:31SPEAKER_01: Margarita, even better.
- 59:33TIffany Woolley: You've got it.
- 59:34Scott Woolley: Well, you're in book, you're doing a house in Boca.
- 59:36Scott Woolley: That's five five minutes from us.
- 59:38SPEAKER_01: Oh, perfect.
- 59:39SPEAKER_01: Well, we'll be there again soon, so we'll definitely let you know.
- 59:42SPEAKER_01: Oh, we would love that.
- 59:43TIffany Woolley: We'll stay in touch.
- 59:45TIffany Woolley: And thank you so much for listening to the iDesign Lab Podcast.
- 59:51Voice Over: iDesign Labs Podcast is an SW group production in association with the five-star and TW Interiors.
- 59:58Voice Over: To learn more about iDesign Lab or TW Interiors, please visit TWInteriors.com.