Latest / Auto Collabs / Time-Lapsing A Moldy Whopper with Glenn Lundy

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Time-Lapsing A Moldy Whopper with Glenn Lundy · Auto Collabs

• 0:00
  I'm really excited for today's guest. [upbeat music] This is Auto Collabs... for a few reasons. Number one, he is a- He doesn't have a halo on his head like Michael Cirillo right now.
• 0:14
  No, don't make fun of Michael's camera. [laughs] His lighting went out. There was a brownout in Texas, and I don't think he looks that bad. [laughs] It's pretty nasty. Okay.
• 0:24
  You guys have- Listen, listen to the audio version. If you're listening to the audio version- Just listen to the audio version... stay right there... it'll be, it'll be better. Don't go anywhere.
• 0:31
  [laughs] No, but, but, but Glenn Lundy, today's guest, is a professional podcaster in every- Yeah... sense of the word. He's got thousands of episodes under his belt.
• 0:41
  Um, he is always- And he's only, like, four generations away from repopulating the entire state of Kentucky. I don't think so. [laughs] He just... He's got a couple of kids. He's got a couple kids. A couple, two, three.
• 0:51
  He actually had, had, uh, three of them at ASOTU CON, which was super cool. At a table. He didn't have three of them, he brought three of them. He had three- [laughs]... that already existed.
• 1:01
  [laughs] Words are tricky, you know? Words are tricky. Oh, maybe we should back off that. No, but he- [laughs]
• 1:08
  But, but he's, he's always been somebody who has been committed to moving forward in, in every sense of how I've known him, whether that's in repopulating the earth or, um, you know, just helping people kind of get unstuck, I guess, has been my experience with him.
• 1:21
  Yep. You know? I thought you guys would have something else to say there. How about let's dive in and get unstuck from [laughs] sticking the intro. I know. I took too long with that. Yeah.
• 1:31
  I didn't give you guys anything to talk about. All right. Hey, guys. [laughs] We hope you enjoy this episode with Glenn Lundy. [upbeat music] Mr. Glenn Lundy, it is good to have you on the show.
• 1:42
  The four of us have never been on a piece of content together, I will say. This is true. Have we not? This is true. Wow. And I didn't know- Not together... you guys were all coming at me like this. I didn't know.
• 1:51
  We did- I thought this was, like, one-on-one interview... bang, bang... and all of a sudden I come around the corner, there's three of you guys. I'm like, "Oh my gosh." [laughs] This is actually an intervention.
• 1:59
  [laughs] Yeah. [laughs] Michael's like, "Okay, hold on. Everybody get your little note out," right? [laughs] And the big question is- I, I'm out here. That was good, Kyle. That was- See you, Glenn Lundy. Yes.
• 2:09
  And yeah, we see you, Glenn Lundy, and we see that you just had another baby. What? Oh my gosh. I did? [laughs] Yes, yes, yes, I did. How do you even function in this world with all these babies everywhere?
• 2:20
  He looks awake. Wild. He's bright-eyed and bushy-tailed. Tell us your secrets, Glenn. Oh my gosh. Uh, marry a saint. Marry a saint. [laughs] That is the, that is the key for sure. There it is. For sure.
• 2:31
  That's great news. But yeah, baby number nine, man. He's eight weeks old. He's doing great. Oh my gosh. Wow. How's the rest of the family? And he's legit a Raider because I ma- I named him Hutch Raider.
• 2:40
  His middle name is Raider. [laughs] Done. Wow. Was that a mutual decision? Did Leslie... Was that like was- He snuck that in while she still had the epidural active...
• 2:50
  hey, are you talking, are, are, are you talking about our intimacy here, Michael? Is that what you're asking? [laughs] If that was a mutual decision or not? I mean, come on, buddy. Who do you think I am?
• 2:59
  [trumpet noise] Yeah, and moving on from that conversation. [laughs] In other news, um- Did you guys know that, that Glenn, I think, was, like, podcast number three or four for me ever? Really? Yeah. Wow. Wow.
• 3:12
  I don't even think Glenn knew that. I, I did- I'm old, but three or four? He was, like, number, like, three or four or something like that. If you go back- On your Contagious Conversations podcast?
• 3:20
  Contagious Conversations way back when, it was like- Wow... someone in the office, Erica, and, uh, an old employee of mine, and Glenn, and Ben were, like, the first four. Wow. Dang. Yeah. Go back and listen. That was it.
• 3:34
  Was I ever on that show? Am I what? Was I ever on that show? I don't think you were on that show. No. [laughs] I'm gonna go back and run it back just so I can say I was on Contagious Conversations.
• 3:42
  Yeah, Paul and, Paul and Michael were never on that show- [laughs]... but Glenn was on that show. Glenn, let's talk about that. No. [laughs] Yeah, I'd love to. Love it. No, okay. So I, I have a real question. Yeah.
• 3:50
  Where, where did this- My questions are real... dog thing f- at ASOTU CON that you ha- that was you, right? Running around with that little automated thing that was the robot? The robot. Well, he stole that.
• 4:01
  He jacked that thing. I, I stole it. I stole it. That wasn't his. But no, so, uh, CarTool, right? Okay. My buddy th- So we have an 800% Club member, one of our dealers, that also has software called CarTool. Got it.
• 4:13
  And so I told him he could hang out at our booth there at ASOTU, uh, if he brought his little cyber dog- [laughs]... so that we could try to draw attention to the booth.
• 4:23
  So he brought his little AI-powered whatever you wanna call that thing, and dude, Kyle, is, is that thing not insane, bro? It was wild. That blew my mind. So what's the whole point of it?
• 4:34
  What's the reason for that thing? If you don't... I mean, I know it's a little bit of an advertisement- Aside from get attention... for your bu- buddy.
• 4:38
  I mean, just like everything else in this world, how can we slap a machine gun to the top of it? [laughs] I mean, I don't know, dude. You have 36 scarfs behind you right now, Kyle. 36.
• 4:48
  [laughs] Do we need 36 scarfs, Kyle? No. I mean- We don't need 36 scarfs. I, I don't need a robot dog either. [laughs] That's amazing. But it's super cool. It was really cool. No, they do have some, um...
• 5:00
  If you dig into it, you know, like, um, they have them strong enough where they can pull somebody in a wheelchair. They can carry groceries for, uh- Oh... disabled folks, like thing, things like that.
• 5:10
  So, uh, think of, like, helper dogs, but they're not, uh, real. They're, they're robots. That's amazing.
• 5:17
  Dude, I'm thinking of the, like, some 83-year-old up on the top floor of an apartment building who had this thing bring her groceries up, filing a- Yeah... court ticket.
• 5:28
  "My eggs are always broken when they get to my apartment." [laughs] Dude, it's pretty cool. I'm getting one. I'm gonna get one. It's not that- I'm gonna wrap shit. How much are they?
• 5:37
  I think Miles, my son, was telling me they're not that expensive. Yeah, that one, the one that was there was, uh, right at three grand. Right. So e- expensive enough, but not what you would expect it to cost.
• 5:46
  Not what you would expect for, yeah, if you didn't see it right in front of you. Okay. All right.
• 5:48
  But this, this ties into a, a, a question I have because, um, you know, one of the things you've taught in your, uh, 800% Club for a long time is the power of getting attention.
• 6:01
  Yeah, manUh, and this obviously, I mean, we saw everybody hanging out at the booth at, at ASOTU CON, and this thing became a mechanism that got you attention.
• 6:10
  So, so my question is for, for people that are out there and they're like, "Man, I, I just don't know what I should do to maybe take my business to the next level or my dealership to the next level," and maybe they're all, they all kinda like dabble in social and they dabble in this, what, what do you say to that?
• 6:25
  What can, what can people do to actually g- garner better attention? Do you guys see the new Burger King Whopper commercial? No. No. No. So Burger King put a camera on a Whopper for 34 days.
• 6:41
  The video starts by them building a Whopper on a stand with a camera looking at it, and then they just time lapse it for 34 days as it turns into a moldy- [laughs]... mess. And then at the end it says,
• 6:58
  "The power of no preservatives." I see. Hmm. Whoa. Beautiful ad. 33 million views overnight. Burger S- Burger King sales instant spike- Wow...
• 7:14
  'cause they use actual natural ingredients, right? And they didn't even have to go as far as show the McDonald's burger- [laughs]... that would not have deteriorated at all.
• 7:22
  It would've just stayed in one- Like a, like a Twinkie. Yeah. Right? Right. [laughs] They didn't even have to go there. They just showed the Burger King burger. What about, um, uh, the laxative, Miralax? My, my...
• 7:35
  There's a, there's a laxative I have, Miralax. Miralax. Miralax. Michael's got them all. Michael. Yeah. So Miralax- [laughs]... makes a video. They've got people on a whiteboard tracking their poops.
• 7:46
  [laughs] And people are celebrating. These are adults. They're tracking their poop. "Yeah, I just got my third poop today." I was like, I, I do that with my toddlers, right? Yeah. Right? Millions and millions of views.
• 7:58
  Miralax sales spiked. Hmm. We are now in the land of attention, man. So what do I say to everybody out there? I've been in this game a while. It used to be TV commercials, radio, all that stuff, right?
• 8:14
  And then you were like, you were, you were the newest thing if you were doing Facebook ads or TikTok ads or whatever, right? That was the newest thing. Right.
• 8:23
  Well, now that's the old thing, and now the key to paid marketing is to invest in organic content that'll get you attention, right? How do you- This is what Mr. Beast does. Mr. Beast spends millions
• 8:38
  to drop a Lamborghini from a crane and have some guy try to catch it. So he's paying for the eyeballs, but he's not paying the platform for the eyeballs, right?
• 8:47
  He's not saying, "Hey, Facebook, I'm gonna pay you to-" Right... "put this in front of people." He's paying for a Lamborghini to get dropped from a crane.
• 8:54
  So it's still paid marketing, but it's organic attention grabbing marketing. And I've had this, I've had this mentality for a long time, and it's actually coming...
• 9:02
  It feels like it's coming back around, just like baggy pants are back in. Did you guys know this? I wore some the other day and my wife was not a fan. [laughs] I...
• 9:10
  Dude, I was a fan when I was in high school, 'cause that's what I wore. [laughs] And now my 18-year-old son, I'm like, "What do you mean you're wearing painter's jeans?"
• 9:18
  [laughs] Like, I had those things, but, uh, [laughs] I digress. It's so true. It's bad. I digress. Okay, you do. Like, I had those shorts, I had those pants. But either way, when...
• 9:28
  I, I would think about ad dollars being a tax on your brand, on the strength of your brand, and when you're paying for eyeballs, in the old way of thinking about paying for eyeballs, right, you pay for an ad or a placement or whatever, and people see that little message.
• 9:43
  Everyone knows it's sponsored. Right. You try your best, but everyone knows you're positioning your brand, and you pay to get in front of them.
• 9:49
  However, when you invest in organic content and making great content, that gets you maybe the same amount of eyeballs. Let's just say it's even.
• 9:56
  You've actually been intentionally, um, creative around your brand, your messaging, understanding your consumer, and you build that in the bank like brand equity- Yeah... as opposed to just a sponsored post.
• 10:07
  So I'm a huge fan of that direction and that, that trend. Um, I also think it gives you an opportunity to, to flex the creative muscles, right? The people who are- Totally... more creative with their deployment, right?
• 10:17
  'Cause- Well, and it forces you to tell your own story, too... how much does it cost... Right. Right? Like- How much does it cost to time lapse a Whopper?
• 10:22
  It's probably one of the lowest budget pieces of creative that they've ever made. No doubt. Right? No doubt. Time lapse camera, Whopper, lights, the end. No celebrities, no soundtrack, none of this.
• 10:34
  However, it was the creative concept that made the differentiator, and I think we're still in that world. So when you say, you know, this, I think about dealerships and their ability and desire to do this.
• 10:44
  A lot of them, it's, it's learning how to flex a new muscle because it's... Automotive grew up on, like- Oh, yeah... paid, paid things, payment for it to be in newspapers and on billboards. Yeah. For sure.
• 10:56
  So I, I like the shift personally. Um, you know- See, now at the end of the world, though, McDonald's is gonna retort. The only food- They better not... that is still edible, right? They better not. Yeah.
• 11:06
  They're gonna be like, "You'll make it the next 100 years, and you won't..." [laughs] Just throw, throw that burger in a Ziploc. It'll be good 100 years from now. And even skip the Ziploc if you can chew it.
• 11:15
  And Wen- and Wendy's is just gonna tweet, "Sup, bro?" You know? Yeah, right, right. [laughs] Or something like that, right? Wendy's is gonna, "I'll let you two fight this one out." But, um- [laughs]...
• 11:21
  ta- tagging off that question, I do have a follow-up question, uh, to that comment. How do you feel about... 'Cause you're someone who cares a lot about substance.
• 11:28
  You care a lot about the deeper issues and how things that are going on affect the person. It's a lot about what you do with 800% Club.
• 11:36
  You're teaching and coaching people how to think a lot more than, like, what to do exactly. How do you feel that this velocity of creative and social media and this fight for attention is...
• 11:48
  Do you feel like it's at, at odds with, like, substance and getting deep? Well, I mean, I think that this has been a... You know, this is humanity in a nutshell, right? Like, there's always a battle for attention.
• 12:01
  There always has been, right? You can watch nature shows and you see birds running around, spreading their feathers. You know, attention is a thing, right?
• 12:10
  [laughs] The, the Romans, the coliseums, you know, the type of entertainment, bringing people in, so on and so forth, so they collect the taxes, so on and so forth.
• 12:18
  Like-Attention is part of the game, and it just, it just always has been. Um, I think what's interesting now, though, is we're starting to put the ability to create attention back in the hands of individuals.
• 12:36
  When I was early in the car business, bro, if we wanted a TV commercial, oh my gosh. [laughs] You had to call the company, schedule it three weeks out.
• 12:44
  They'd come in, shoot, you know, they'd film for the day, and then you'd wait six weeks to get this piece of content, right? So we're shooting commercials for something that's gonna happen three months down the road.
• 12:55
  Mm-hmm. Right? And now it's like, you know, whip out your phone and, and, and do the thing. So now that it's going back, going into the hands, I think, of more, um, people, it's a more competitive set.
• 13:09
  And so y- you really do have to become a student of not the algorithm, but a student of humanity, right? What will grab someone's attention in today's day and age, right? Mm.
• 13:26
  And I think we've shown, like, if you look at the AI stuff, like, uh, I just read this article, you guys probably saw it too, but Google search
• 13:34
  is down massively in the last quarter for the first time in, like, forever, right? Google search is going down.
• 13:43
  And it's because people are going to ChatGPT, and they're using AI now for their search, because it gives you a better answer, and there's no stinking ads.
• 13:55
  If I go to Google and I search, right, I know what's gonna come up top. Sponsored ad, sponsored ad, sponsored ad, sponsored ad.
• 14:03
  The first four listings are gonna be sponsored ads, which is that business toting themselves as number one. Whereas with ChatGPT, no sponsored ads.
• 14:12
  It's gonna take the information, and it's gonna give me a fricking result right out the gate, right? So- And that'll probably change soon enough, right? Yeah. Especially with the free version. It probably will.
• 14:21
  But for now- It's changing. So you, so we have to get, we have to get better at the attention game. Not the advertising game, the attention game. So- Got me thinking. Yeah. [laughs] I see all you guys deep in thought.
• 14:34
  Well, yeah, I mean, w- like- I'm like, this is the quietest I've ever seen this crew. [laughs] No, I mean, this is like, this is a lot of what we're doing at So Do More Than Cars is,
• 14:44
  like, we've barely ever spent any money on ads because it is, it's about building brand equity, like Paul was saying, building brand equity. And I think this is where dealers that struggle with retention
• 14:58
  should look at their advertising, like, time and, and money budget. Where is it going, right? Because if you're getting great at the attention, content, brand build, brand equity engine,
• 15:16
  retention and building raving fans is a lot easier than, like, flash in the pan, find the next subject, find the next person to come buy the thing.
• 15:28
  Because it creates this flywheel effect of someone coming close to you and staying close for good reasons, right? Mm-hmm.
• 15:34
  As opposed to just like, "Oh, I just happened upon them with a good Facebook ad or a good newspaper thing, and I don't even remember where I bought my last car," right? No doubt.
• 15:43
  And that's a, that's a total, that's an algorithm buster when it comes to paid advertising two, three, four years down, down the page.
• 15:53
  And it's hard, you know, as an organization that's judged on these 30-day cycles to think in that m- manner.
• 15:59
  But for, for business owners that wanna thrive long into the future and not for just next month, you have to be thinking about that. Yeah, no doubt. And it's just gotten ridiculously expensive nowadays, right?
• 16:09
  Like- Oh, yeah... we used to be able to generate good, strong leads through paid ads for super cheap. It's not cheap anymore, right? Like, you gotta spend some big money.
• 16:17
  And so I think now, you know, like, my head, here's where it goes, just being a creative, you know. Okay, uh, I've got a $20,000 advertising budget, right?
• 16:26
  So for that $20,000, I could go generate X amount of, you know, paid leads. Um, or what would it look like- [laughs] If I- What would it look like- Yeah... if a helicopter dropped 20,000 donuts all over the city?
• 16:44
  Right. [laughs] Right? Like- Inside of a jail cell... what would we hear? Earn, earn- Yeah.
• 16:50
  [laughs] I mean, but that's, that's, you know, that's earned media because it goes, it spreads so much further because now all of a sudden you got news organizations talking- Right... talking about it.
• 16:59
  You got other people posting on social about it. That's it. You've got community organized around what you're doing instead of, like, shooting a thing that hopefully someone sees. Think about- Right?... wholesale units.
• 17:09
  What do guys do with wholesale units, right? I buy a car from a customer for a dollar. You guys all remember the dollar cars, right? You want, you put a dollar in it or 100 bucks in it. Yep.
• 17:18
  And then it goes and sits on the back of the lot and takes up space for however long, right? And then maybe I sell it off to a wholesaler or it gets towed away or whatever. It's a piece of junk, right?
• 17:26
  So that's what we currently do with wholesale units. What if, what if you took that $100 car and you went out into the woods and you brought your video camera and an AK-47. [laughs] And then you made a video that said,
• 17:41
  "Toyota Tercel versus AK-47." That's all you'd have to say in the headline of the video. [laughs] Toyota Tercel versus AK-47.
• 17:49
  And you shoot it, and you blow it up, and you get two million views 'cause you blew up a car with an AK-47. Is that a better investment of that 100 bucks than giving it- Yeah... to a wholesaler? I think so.
• 17:58
  But not if you're in New York. Paul is sad right now. He needs to move to Kentucky or Tennessee 'cause in our world, like- No, actually, hey, if I was in New York and I made that video, there'd be police involved. Oh.
• 18:08
  There'd be a jail cell. You'd get a lot of attention. [laughs] There'd be a docuseries on he was such a nice guy. All right, I wanna, I wanna pivot the conversation real quick.
• 18:14
  I wanna pivot the conversation 'cause we don't get to have you on content a lot. But you've been away from the, like, doing retail at a franchise level for what? A little over five years now? Is that right?
• 18:26
  Uh, we're going on seven. Yep, going on seven. Seven.
• 18:29
  Okay, seven.What have been like one or two of the biggest learnings that you've learned that have maybe been hard learnings or different learnings or things that you didn't expect to learn
• 18:43
  having not been in the franchise ecosystem, not being in a store, but rather serving people that are in stores- Mm... every single day and, and leading them?
• 18:53
  What are, like one or two of the things that you were like, "I didn't expect to grab that or to be hit with that," or- Yeah... you know. What, what, what are those things?
• 19:02
  So there, there, there's lot of little crazies, but I will say the biggest ones overall, one, everyone says they want to grow, but most of them don't. Mm-hmm, mm-hmm.
• 19:15
  I hate to, like I hate to say that, but it's just real life.
• 19:20
  Like, the, in their 20 groups or in front of their people they'll say, "We wanna grow, we wanna grow, we wanna do more, we wanna sell more," so on and so forth.
• 19:28
  But then behind the scenes, and I'll get into conversations with these guys behind the scenes, most of them don't, dude.
• 19:34
  What's the top in- A lot of dealers are- What's the top indicator where you're like, "You don't wanna grow"? Well, no, they'll- Like they-... they'll tell me behind the scenes.
• 19:40
  Like, a lot of them are third and fourth generation owners that we're dealing with right now. Wait, they'll tell you behind the scenes that they don't, like literally- Yeah... say it to your face.
• 19:46
  They're like, "Dude, to be honest, I'd rather be out golfing," right? Like- Mm. Lifestyle. Yeah. It's, it's, it's, it's very interesting because we're in that third and fourth generation car dealers. Mm.
• 19:56
  That's where we're at right now. Daddy did it, Daddy's daddy did it, right? I think the number is 76% of car dealerships in the United States of America right now are owned by a third or a fourth generation. That many?
• 20:07
  That many. It's sh- it's tremendous, right? 'Cause all these small stores in all these little towns all over the United States of America. And so it's very interesting.
• 20:16
  On surface, yeah, we wanna grow, we wanna grow, we wanna grow, but then behind the scenes they're like, "We really don't, man. We really don't. Like, we, we inherited Daddy's business, but this wasn't really my dream."
• 20:26
  Mm-hmm. "We inherited Grandpa's franchise, but, and I didn't wanna miss the opportunity, but ultimately this isn't really where I w- where I wanna be." So I was surprised by that, right?
• 20:35
  Um, usually you think people deal with this crap in auto because we wanna be here. [laughs] 'Cause there's a lot to deal with, but some people are just kinda stuck, so I found that interesting. Mm.
• 20:47
  Um, I think what I also find interesting is the brainwashing that has happened in this industry is so deep, bro.
• 21:02
  The silos of city, state, market, region, the silos of 30 days at a time, how they operate, and those financial statements, it's just crazy, man.
• 21:16
  So getting, getting people to understand that, like, being number one in your district or your, your region or whatever, when you're in Wyoming and there's, [laughs] you know?
• 21:30
  You're like, "I'm number one, we sold 63 cars, yeah!" Like, the tallest kid on the short bus is not necessarily- [laughs]... something to aspire to. How dare you- That make sense?... get personal.
• 21:42
  [laughs] And it, it, it's happening all over the place, bro.
• 21:45
  And breaking dealers out of that is really challenging, and getting them to understand that you are not your market, you are not your zone, you are not your region.
• 21:55
  You have potential in today's day and age to sell 850 cars a month out of a town of t- 9,600 people. Mm-hmm. Um, but it's hard- Yeah... it's hard to break people out of that.
• 22:04
  I think, I think that's a, that's a human thing, right? I, uh, Paul and I have talked about this a lot.
• 22:09
  Like, the, the minute you make $20,000 you're like, "Ugh, $20,000" Someone says to you like, "I think I can help you make 100,000," you're like, "There's no way. There's not enough-" Right...
• 22:20
  "money in the world for me to make $100,000." You make $100,000 and you're like, "There's no way I could make a million." It seems crazy, right?
• 22:27
  And there's, there's, w- no matter where you go, and, and that's just a money example, but if, m- whether it be profitability or cars sold or, or knowledge gained or whatever it is, we seem to have these, like, limiting beliefs about ourselves or about the people around us that give us glass ceilings that we, w- that we tend to, um, force ourselves to not be able to break through instead of like just saying, "No, there's no ceiling."
• 22:53
  Right. There's just no ceiling, right? And that, that t- shifting that mindset, that's a big deal. Yeah, it's very challenging, especially when they're getting a report every day showing- Yeah...
• 23:04
  them where they are based on the other 12 dealers that somebody might be- Yeah, and they're like, "Oh, that's my glass ceiling right there"... looking at. Right there, yep. Yep. Yeah.
• 23:12
  Well, Glenn, uh, always, we, we, I feel like we went th- 13 different ways. [laughs] Maybe- I feel like we could go another three hours. We could go another three hours.
• 23:21
  Maybe at some point, uh, one of these clips will become that, uh, that attention that we needed- That's right... to get at some point. Yeah. Because we, we hit enough items to try, you know? That's right.
• 23:31
  Um, so- That's right... Glenn, thank you so much for hanging out with us. On behalf of the three of us, thanks for joining us on Auto Class. Hey, thanks for having me. It's always great to see you guys.
• 23:40
  [upbeat music] Guys. Mm. You know how I was like super active and like part of the conversation, and then you probably noticed, "Hey, Cirillo hasn't said something in a while." What happened? I did notice.
• 23:55
  There is a mosquito in the studio right now [laughs] that has eaten half of my body. Oh, no. And it- Wow... and it's all, like, y- you know, like the princess, I f- the princess with the pea.
• 24:07
  That's what the b- that's what the bumps on your head are. No. [laughs] Yeah, no, like- Oh my goodness... just in the time Glenn started talking, one, two, three- Oh, that's so frustrating... four.
• 24:16
  And, and you know- You sure it's only one? It's that one little thing that you're, it's just enough of a nuisance that you're like, "Eh-" Yeah... "can't think about anything else."
• 24:24
  Well, so that's probably gonna be the attention grabbing content that you need to share. That's a good point. Oh. That is a very good point. Ah, you see?
• 24:32
  Just like throw that arm up on the- Try and hold it up to the camera... tripod and just hold it up. I gotta say, just hold up... Hey, just do a time lapse of your, of your arm bubbling up. Yeah, it gonna rain.
• 24:40
  It'll be great. And actually probably- Oh my gosh, you can see itIs that really from this- Look at that. See, I—what?
• 24:46
  That mosquito- If you're watching the audio podcast, go back to the video podcast- I think it's literally-... and see this thing... getting bigger. It's getting bigger- It's literally-... and bigger...
• 24:53
  it's not scratched it... as we speak. Is that- As we speak... sure it's a mosquito? There's another one on my elbow. Another one on my thumb. Looks like a hummingbird got you.
• 24:59
  [laughs] Dude, it's got, it's doubled in size just since I pointed it out. Unbelievable. That's wild. All right, we need to get Michael Cirillo some Benadryl. Uh- There you go.
• 25:07
  [laughs] As soon as possible, uh, because he's just doing these publicity stunts to get more attention.
• 25:12
  I think, I think that the concept of thinking about attention is not a new concept, but it is a more pressing con- concept that our dealers and our industry partners need to pay attention to.
• 25:23
  You see it happening, and I mean, my... It, it's always like a start today mentality with this stuff. Yeah. 'Cause no one likes things changing. I mean, very few.
• 25:31
  Some people really like when things are changing, and they run toward it. But most people don't, right? The majority of the world doesn't like the way it has to be.
• 25:38
  The reality is, with AI, with all this technology, with this new, um, kind of attention-getting metric that we all are faced to deal with, the best thing that any of our audience can do right now is, like, something.
• 25:49
  It could be a little thing. Right. It could be a big thing, but unless you start putting in the reps, you're just gonna continually get left behind. Well, and the reality is, yeah, it becomes abundant.
• 25:58
  I, m- I think a lot of people get afraid of this idea of like, "Oh, it's, now it's accessible. It's in everyone's hands."
• 26:04
  No, that actually creates the perfect opportunity because the one who is now slightly more creative is the one who's gonna stand out in the sea of crap. It's like- Yep...
• 26:14
  anybody can go to AI- And there is a sea of crap... Google's Veo now, and anybody- That's exactly it... can make a video.
• 26:18
  But it's just gonna perpetuate how much crap is out there, and so the one creative i- And, I mean, that's the thing about his Burger King example that stood out to me, it's like, yeah, that was so simple, but it was so creative.
• 26:31
  And it- Yes... and it stuck the landing right through to there. People will be able to see and recognize humanity when it exists. Yep. Yep. And that will be, uh, that will be those who win, for sure.
• 26:43
  I have a really great idea for a piece of pod content based on that thought that I'm not gonna share right now. Shh. I'm gonna make it instead. Let's do it. Hey, uh, on behalf of PodJ Daily,
• 26:53
  Michael Cirillo, his mosquitoes, and myself, Al Mouzawak- And his mosquito bump that now has its own Social Security number. [laughs] Thanks for joining us here on Auto Collabs.
• 27:04
  Sign up for our free and fun-to-read daily email for a free shot of relevant news in automotive, retail, media, and pop culture. You can get it now at asotu.com. That's A-S-O-T-U.com.
• 27:16
  If you love this podcast, please leave us a review and share it with a friend. Thanks again for listening. We'll see you next time.
• 27:25
  [upbeat music] Welcome to Auto Collabs. Welcome to Auto Collabs. [laughs] Why are we recording? [laughs] Are we rolling yet? Not yet.