How to perfect product launches
In Episode 8 we speak with Jason Oakley - founder of productive PMM and founding product marketing lead at amazing SaaS companies like Klue, Chili Piper, and Uberflip.
We talk all about product launches - how to make them successful and pitfalls to avoid.
Specifically, we cover:
1) Which sales reps are best to work with for product launches and enablement
2) Sales frustrations around lack of visibility into product launches and roadmaps
3) Whether or not you should incentivize or spiff product launches
4) Understanding the different pressures each team faces during product launches
5) Ways to…
The skinny
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