Michelle Duffy, Marketing of Life Time events and Amy Charity, co-founder of SBT GRVL

With Pace · May 11, 2021 · 1h 16m

Today on the show, Payson talks to two influential behind-the-scenes figures in gravel racing. Michelle Duffy is Associate Marketing Director for Life Time, and oversees its off-road events such as the Leadville 100 and Unbound (formerly Dirty Kanza). She came to cycling after spending years as a marketing manager for the New York City Marathon. Amy Charity is the owner and co-founder of SBT GRVL. She raced professionally as a road cyclist and spent 15 years in the financial sector before founding SBT GRVL. In this interview, they talk about how they turned a major scheduling conflict between…