Latest / The Copywriting Podcast with Fexingo: Sales Letters, Headlines, and Persuasive Writing
How a Single Testimonial Lifted Revenue by 89 Percent
Lucas and Luna dissect the anatomy of a testimonial that turned around a struggling software company in 2025 — not by adding features or slashing prices, but by rewriting a single customer quote. They break down why the original testimonial failed, how the rewritten version triggered a 34% increase in trial sign-ups and an 89% lift in first-month revenue, and what the rest of us can steal from that change. Along the way, they talk about the difference between results-based testimonials and story-based testimonials, why specificity beats superlatives, and how one B2B SaaS company turned a…
The skinny
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