Latest / The Fundraising Everywhere Podcast
More is More – Growing Your Individual Giving Digital Product Portfolio
Join Eoghan Beecher, County Manager UK & Ireland of iRaiser, as he discusses growing your individual giving digital product portfolio.
Charities often produce an online donation page that suits all supporters, but asking engaged supporters to go through an entire first time donor process every time they wish to support can be impersonal, and create friction which leads to a poorer supporter experience.
Understanding your audience and how they engage with you will indicate different experience and different expectations of what a excellent supporter experience is, which will indicate that…
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