Latest / Earn Your Leisure / EYL: #292 They Built a Million-Dollar Podcast Empire Without Speaking! The Business of Serving Creators

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EYL: #292 They Built a Million-Dollar Podcast Empire Without Speaking! The Business of Serving Creators · Earn Your Leisure

• 0:01
  Speaker 1: This episode is brought to you by P and C Bank.
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  Speaker 1: A lot of people think podcasts about work are boring,
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  Speaker 2: Erness What's Up?
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  Speaker 1: You ever walk into a small business and everything just
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  Speaker 3: An illegal alien from Guatemala charged with raping a child
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  Speaker 2: Sponsored by the United States Department of Homeland Security.
• 2:51
  Speaker 4: Let our talk about all right, guys, welcome back, We're
• 2:54
  Speaker 4: back special episode. If you're familiar with are in Elisia,
• 2:59
  Speaker 4: then you've noticed that we had used this background a
• 3:02
  Speaker 4: few times.
• 3:03
  Speaker 2: Moments and the one next door we've used probably even
• 3:06
  Speaker 2: more times than that.
• 3:07
  Speaker 5: Your favorite La here La school too.
• 3:10
  Speaker 4: LA's good vibe we come here to most. So this
• 3:15
  Speaker 4: is something that you know we've I think we've been
• 3:17
  Speaker 4: coming here for like two years. We did some legendary interviews.
• 3:20
  Speaker 4: We interviewed Terrence Crawford in this one. Terrence Crawford was
• 3:24
  Speaker 4: Robert Smith next door, Uh Smith.
• 3:27
  Speaker 2: Was Legendaryn Jones was here.
• 3:29
  Speaker 5: That was did you know Steven A. Smith?
• 3:31
  Speaker 2: Next he was next door next door?
• 3:33
  Speaker 1: Lorenz Tate was here that episode. Wally really well he
• 3:36
  Speaker 1: went crazy.
• 3:36
  Speaker 2: That was in this one. So we've been back and forth.
• 3:40
  Speaker 4: So Alex and Weezy are the owners of w t
• 3:45
  Speaker 4: F Media. Yeah, and this particular podcast suite.
• 3:50
  Speaker 2: What's the name of the podcast week, WTF podcast week?
• 3:53
  Speaker 5: Wait this week?
• 3:54
  Speaker 2: This is just these, this podcast studio, we call.
• 3:58
  Speaker 5: It WTF Media.
• 3:59
  Speaker 6: Podcast studio like these, but the company itself is WTF Media.
• 4:04
  Speaker 6: It's like bracketed into production and you know, you guys
• 4:07
  Speaker 6: use our mobile a lot, you know, audio services, like
• 4:11
  Speaker 6: even I mean when we've done international shoots too.
• 4:13
  Speaker 5: It's basically anything developmental.
• 4:15
  Speaker 6: It could be you needing literally a to Z production,
• 4:19
  Speaker 6: just your celebrity that wants to make a podcast and
• 4:21
  Speaker 6: you don't know what it's about. Even one that we
• 4:23
  Speaker 6: did that was really fun was Wayno, Wayno, just wanted
• 4:27
  Speaker 6: to work with us. He was like, I don't know
• 4:28
  Speaker 6: what I want to do. I'm kind of you know,
• 4:29
  Speaker 6: he's done what every day struggled like what's next. So
• 4:31
  Speaker 6: we got in the booth with him with one of
• 4:33
  Speaker 6: our writers and got our engineers together, figured out a
• 4:36
  Speaker 6: game plan on what his set would be, like, what
• 4:38
  Speaker 6: he would talk about, and it was great, Like we
• 4:40
  Speaker 6: do everything it's pretty much anything under podcasting and hopefully
• 4:45
  Speaker 6: you know film.
• 4:46
  Speaker 4: Yeah, so we've used the services for traveling too, Like
• 4:49
  Speaker 4: you said, we used them for Alicia Keys off site,
• 4:52
  Speaker 4: Baron Davis offsite, Barbara Cott. Yeah, I think it's an
• 5:00
  Speaker 4: interest in conversation. You know, when we talk about the
• 5:02
  Speaker 4: podcast industry and how fast it is growing, and content
• 5:06
  Speaker 4: creators and the content economy, there has to be some
• 5:11
  Speaker 4: infrastructure for that.
• 5:12
  Speaker 6: Yeah, Like people really have said so many times. I
• 5:14
  Speaker 6: don't know if people have said this to you, but
• 5:15
  Speaker 6: they're like having a brick and mortar space is so rare.
• 5:19
  Speaker 6: People have said all the time that, like we're crazy
• 5:21
  Speaker 6: for it. Literally the first year we had to build
• 5:25
  Speaker 6: two because we were so busy.
• 5:26
  Speaker 2: When was the first year, twenty twenty one April.
• 5:31
  Speaker 6: We went from making two hundred that first year to
• 5:35
  Speaker 6: our first seven figures I mean this year, and like
• 5:39
  Speaker 6: we needed this room because we were so booked out
• 5:41
  Speaker 6: in that one.
• 5:41
  Speaker 5: So every single year we acquire a new space.
• 5:44
  Speaker 4: So all right, first and full well, thank you for
• 5:45
  Speaker 4: joining us, appreciate it, thank you. So Yeah, I want
• 5:48
  Speaker 4: to break down a business model and give people some
• 5:51
  Speaker 4: information and insight on you know, how to actually what
• 5:55
  Speaker 4: you're doing. So who started with the idea to have
• 5:59
  Speaker 4: a podcast studio to have you know, all of the
• 6:02
  Speaker 4: things that you have as far as the media company,
• 6:04
  Speaker 4: And what was the first step to get it done?
• 6:06
  Speaker 7: So I would say it started with me pandemic I
• 6:10
  Speaker 7: was working in production. Work started to slow down a
• 6:12
  Speaker 7: little bit because we had to be inside and shit.
• 6:15
  Speaker 7: So I needed to come up with something where it
• 6:18
  Speaker 7: was like pandemic proof. And when I've been in podcasting
• 6:22
  Speaker 7: production for about eight nine years now and so like
• 6:25
  Speaker 7: I just know this like the back of my hand.
• 6:27
  Speaker 7: But I needed to build something where I don't need
• 6:29
  Speaker 7: to be there all the time because I still have
• 6:31
  Speaker 7: my other jobs that I need to be present for.
• 6:33
  Speaker 7: And so coming up with the studio it was like
• 6:36
  Speaker 7: one of those shower ideas. It just hit me in
• 6:38
  Speaker 7: the shower and then I thought on it for a
• 6:40
  Speaker 7: couple of days and then I brought it to Wheezy
• 6:42
  Speaker 7: immediately because I was like, yo, I think this is
• 6:44
  Speaker 7: an idea. I'm not sure if I can execute, but
• 6:47
  Speaker 7: I know the pieces of the puzzle that I'm missing.
• 6:49
  Speaker 2: You possess now.
• 6:50
  Speaker 6: He ain't say that, you know, black people come up
• 6:52
  Speaker 6: with a business playing drunk on the beach.
• 6:55
  Speaker 5: Wedrics is like.
• 6:56
  Speaker 6: Nigg, I got a ppepto, I got what we gonna
• 7:01
  Speaker 6: do with it?
• 7:01
  Speaker 5: Eh?
• 7:02
  Speaker 6: You know it really and it's funny because ideas are
• 7:04
  Speaker 6: birth like that between friends, you know what I'm saying
• 7:07
  Speaker 6: the same with my other podcasts, Like it's just like
• 7:09
  Speaker 6: you have this fun idea.
• 7:10
  Speaker 1: Was that how y'all met? Like were you working on Horrible?
• 7:13
  Speaker 1: And Okay, So that's how the relationship is developed.
• 7:16
  Speaker 7: So I brought video to her podcast, gotcha, gotcha got.
• 7:19
  Speaker 6: Alex was doing our video for like fifty dollars back then,
• 7:23
  Speaker 6: which is crazy because no one even I mean, I
• 7:25
  Speaker 6: don't even know how he lugged three cameras to do it.
• 7:29
  Speaker 5: Then edit.
• 7:29
  Speaker 6: There was no live switching at the time, so you
• 7:31
  Speaker 6: got to piece it by. You know, technology is developed.
• 7:34
  Speaker 6: But yeah, we knew each other from Horrible and then
• 7:36
  Speaker 6: we became friends and then he got fired. Mandy fired
• 7:40
  Speaker 6: him because he raised this price I think the day
• 7:42
  Speaker 6: of but we still were friends and so you know,
• 7:47
  Speaker 6: it's a blessing that Mandy. I think he hit up
• 7:49
  Speaker 6: Mandy first. But basically when the studio started, you know,
• 7:53
  Speaker 6: it was really difficult for me because I have no
• 7:55
  Speaker 6: technical ability at all, but Alex.
• 7:58
  Speaker 2: Had a okay emphasis on the word.
• 8:05
  Speaker 6: What was difficult about that is I was thinking to myself, like,
• 8:08
  Speaker 6: I really want to do this with him, but being
• 8:10
  Speaker 6: that he was bringing the initial capital in it made
• 8:12
  Speaker 6: me really scared because I needed to know that he
• 8:14
  Speaker 6: saw the value and what I could bring. And honestly,
• 8:17
  Speaker 6: I'm really grateful that he did because we truly.
• 8:21
  Speaker 5: Like needed both of us for the business.
• 8:23
  Speaker 6: And it's crazy, even when clients come through the door,
• 8:25
  Speaker 6: it's almost down the middle.
• 8:26
  Speaker 5: Oh I heard it on a flavor. Oh, I know
• 8:28
  Speaker 5: easier I saw this or that it's somewhere or another
• 8:30
  Speaker 5: he was referred to.
• 8:31
  Speaker 1: So that's the interesting part, right, So if you're bringing
• 8:33
  Speaker 1: the capital one of those qualities that you saw, because
• 8:36
  Speaker 1: it's interesting. I think when there's a like preconceived notion
• 8:39
  Speaker 1: when people see you that it's oh, that's the girl
• 8:42
  Speaker 1: who closes. I'm like, like you am it like two
• 8:44
  Speaker 1: of the brightest women that I know.
• 8:46
  Speaker 5: Thank you?
• 8:46
  Speaker 2: So, like, what did you see to say like this
• 8:48
  Speaker 2: needs to be my partner? Exactly what you said. I saw.
• 8:51
  Speaker 7: I saw her like we bumped into each other at
• 8:55
  Speaker 7: where was that engine room? And so when she was
• 8:59
  Speaker 7: telling me about concept of her podcast, I was like, Wow,
• 9:01
  Speaker 7: this is a brilliant concept. And then just talking with
• 9:04
  Speaker 7: her more and then we became friends, and I'm like, Yo,
• 9:06
  Speaker 7: you are a lightning bolt in a bottle. And I'm
• 9:09
  Speaker 7: like all the stuff that I don't have. I'm an introvert,
• 9:13
  Speaker 7: like I just like, put me in a cave, let
• 9:15
  Speaker 7: me just do my thing, and I'm happy. She's the
• 9:18
  Speaker 7: complete opposite, and she's very savvy business minding and the branding.
• 9:22
  Speaker 7: Everything is like the stuff that I don't really care
• 9:25
  Speaker 7: about or want to do.
• 9:26
  Speaker 5: But I was a seller before.
• 9:28
  Speaker 6: That's horrible, Like I was in corporate sales, tech sales
• 9:31
  Speaker 6: and so. And it's funny because whenever we get on
• 9:34
  Speaker 6: a zoom with like a big company, that's the first
• 9:35
  Speaker 6: thing Alex says like, oh my god, Joe, you just
• 9:38
  Speaker 6: be going in like literally, I think we had someone
• 9:40
  Speaker 6: say to us once, yeah, do you guys have writers
• 9:43
  Speaker 6: on staff? It was like a big company that wanted
• 9:44
  Speaker 6: to hire us. I was like, yeah, absolutely, we have
• 9:47
  Speaker 6: about five to six. And he's looking at me like no,
• 9:49
  Speaker 6: we don't, bitch, but I'm gonna find him. I'm a sourcer, Like, literally,
• 9:52
  Speaker 6: if you ask me for something, I'll put it together.
• 9:54
  Speaker 5: Y'all shoot for Alsia yesterday.
• 9:55
  Speaker 6: If you guys said, you guys have whatever lighting, there's
• 9:58
  Speaker 6: probably there probably no way we would, you know, because
• 10:01
  Speaker 6: Alex would have been up at six am going to
• 10:02
  Speaker 6: be in h We would have been sourcing it like
• 10:04
  Speaker 6: there's no no And I think that's really what helps
• 10:08
  Speaker 6: the both of us is like our brain will go anywhere.
• 10:10
  Speaker 6: The fact that we were shooting when we did Pharrell
• 10:13
  Speaker 6: in Paris and they was asking us if we had
• 10:15
  Speaker 6: X y Z.
• 10:16
  Speaker 5: It was like, nigga, we'll figure it out. We get
• 10:18
  Speaker 5: to Franks.
• 10:19
  Speaker 6: But that's that hustler shit, you know what I'm saying.
• 10:22
  Speaker 6: Like I've never really felt scared in this business at
• 10:24
  Speaker 6: all to not deliver, Like I think that that's what's
• 10:28
  Speaker 6: held a lot of other people back. We offer ABC,
• 10:31
  Speaker 6: I don't even know what we offer until you say it.
• 10:33
  Speaker 6: Like we didn't even offer mobile until Alex just started
• 10:36
  Speaker 6: seeing that that was the landscape that needed to change.
• 10:39
  Speaker 6: It's a constant evolution with podcasting, like even down to
• 10:42
  Speaker 6: the clips, how are we going to make money when
• 10:45
  Speaker 6: the studio is booked? Well, now we got to start
• 10:47
  Speaker 6: thinking of other ways, right. We need to make money
• 10:49
  Speaker 6: with editing, even if the video is not coming out
• 10:51
  Speaker 6: of us. We need to make money with clips because
• 10:53
  Speaker 6: everyone needs those. We need to make money with outlines.
• 10:55
  Speaker 6: This is stuff that can make money when the doors
• 10:58
  Speaker 6: aren't operating. So like that's how we've been able to
• 11:00
  Speaker 6: get more overhead to keep building other studios.
• 11:04
  Speaker 2: So, okay, we'll start from the beginning.
• 11:07
  Speaker 4: You have an idea to have a podcast studio, right,
• 11:10
  Speaker 4: So how much money does it cost to start this business?
• 11:16
  Speaker 4: What are the essential items that you need? I know
• 11:17
  Speaker 4: you need cameras, microphone, stuff like that. How do you
• 11:20
  Speaker 4: go about getting a lease building out the space? Like,
• 11:23
  Speaker 4: what's that look like to actually build a podcast studio?
• 11:26
  Speaker 7: So we both attacked it from the things we were
• 11:30
  Speaker 7: like our strong suits. So in terms of equipment, sound, lighting,
• 11:35
  Speaker 7: and everything like that. I was putting together this is
• 11:38
  Speaker 7: like the shopping list that I need, and then she
• 11:41
  Speaker 7: was handling leases and LLCs and setting up the bank
• 11:46
  Speaker 7: and all that type of stuff.
• 11:47
  Speaker 5: How much was that forty? Because it went up this
• 11:49
  Speaker 5: year we've been spending more on cameras now.
• 11:51
  Speaker 7: Oh yeah, So the initial investment with just equipment I
• 11:54
  Speaker 7: would say was forty five fifty so because I went over.
• 12:00
  Speaker 6: And then we had to pay for construction as well,
• 12:03
  Speaker 6: which maybe we spent around five just for like, you know,
• 12:06
  Speaker 6: putting things up, Alex having a second hand painting. For leases,
• 12:10
  Speaker 6: I basically started sourcing studios in Manhattan. For me, black
• 12:14
  Speaker 6: owned was the big thing. But I didn't want to
• 12:16
  Speaker 6: be in Brooklyn or Harlem because I felt like that's
• 12:18
  Speaker 6: where there would be another black owned spot.
• 12:20
  Speaker 5: And I was like, nah, like white.
• 12:22
  Speaker 6: People love following black owned shit because they just want
• 12:24
  Speaker 6: to be a part of something.
• 12:25
  Speaker 5: So I was like, we appreciate them for Oh yeah, absolutely,
• 12:28
  Speaker 5: thank you. They're right next door.
• 12:29
  Speaker 6: And basically I was like, yeah, I want to be
• 12:32
  Speaker 6: in the bougie spot, you know what I'm saying, because
• 12:35
  Speaker 6: I felt like that would be able to offset what
• 12:38
  Speaker 6: people would think could be expensive for the price.
• 12:41
  Speaker 5: So looked up some places in Soho.
• 12:43
  Speaker 6: I got so lucky because during the pandemic, commercial leases
• 12:45
  Speaker 6: were fucked. Did a good guy guarantee? Now, if anyone's
• 12:50
  Speaker 6: never heard of that, it's basically where.
• 12:53
  Speaker 5: You can sign a long lease.
• 12:55
  Speaker 6: But a good guy guarantee is if something goes wrong
• 12:58
  Speaker 6: with the business, you can end up leaving with like
• 13:00
  Speaker 6: three months notice or something like that. So it was
• 13:02
  Speaker 6: pretty easy to be a little bit flexible during the
• 13:04
  Speaker 6: pandemic and even right now because commercial leases are tanking
• 13:07
  Speaker 6: because everybody has online businesses. So brick and mortar for
• 13:10
  Speaker 6: us has been so beneficial because nobody wants to be
• 13:13
  Speaker 6: here anymore. We spent probably fifty in equipment and startup,
• 13:20
  Speaker 6: and maybe twenty when it came to operating costs for
• 13:26
  Speaker 6: you know, buying computer systems, getting the layout, buying licensings
• 13:30
  Speaker 6: for like I don't know what program you use because
• 13:32
  Speaker 6: I'll do text shit, but whatever that is, you know,
• 13:35
  Speaker 6: paying for employees, and then you know, putting the deposit
• 13:37
  Speaker 6: down the shit. But what's amazing is that literally from inception,
• 13:41
  Speaker 6: we never spent another dollar out of pocket. That's how
• 13:44
  Speaker 6: much clients were coming in immediately.
• 13:46
  Speaker 1: So what was the marketing right because this is the
• 13:48
  Speaker 1: pandemic Obviously during the pandemic and over the past five
• 13:51
  Speaker 1: years podcasts going crazy, people need a place to record.
• 13:56
  Speaker 2: How did you get people to realize that this is
• 13:57
  Speaker 2: the place they need to come.
• 14:00
  Speaker 7: I think it was a combination of using our eyeballs
• 14:04
  Speaker 7: that we have because you know, she's on horrible decisions.
• 14:07
  Speaker 2: I'm on flagrant too. And also it was needed.
• 14:11
  Speaker 7: I just saw it was something that was needed where
• 14:14
  Speaker 7: we grew by word of mouth more than anything else.
• 14:16
  Speaker 6: So I think what really helped us, which I even
• 14:20
  Speaker 6: realize even in my personal life when people offer me
• 14:22
  Speaker 6: a free service. A lot of our big clients had
• 14:25
  Speaker 6: a first session free in the beginning, so brilliant.
• 14:29
  Speaker 5: Idiots, horrible.
• 14:31
  Speaker 6: I was paying because we were paying another studio anyway,
• 14:34
  Speaker 6: so it was great because I could fund horrible decisions
• 14:37
  Speaker 6: through my other business.
• 14:37
  Speaker 5: So I was getting paid twice kind of.
• 14:40
  Speaker 6: But you have Charlemgne and Andrew Schultz, me and Mandy,
• 14:44
  Speaker 6: so then you've got boom, these two set of eyeballs.
• 14:46
  Speaker 6: I actually think the big turning point. As much as
• 14:48
  Speaker 6: I'm joking about white people. We had every cool black
• 14:51
  Speaker 6: podcast at one point they didn't have a studio.
• 14:53
  Speaker 5: It was like, damn it, I don't know white people here.
• 14:56
  Speaker 6: So when Call Her Daddy broke up, Sophia Franklin needed
• 15:00
  Speaker 6: a space to record who is the.
• 15:02
  Speaker 5: One that didn't make the sixty million dollars?
• 15:05
  Speaker 6: So I offered her some free sessions, and all I
• 15:08
  Speaker 6: asked her to do was a deputy of Media.
• 15:10
  Speaker 5: I don't need the full ad read.
• 15:11
  Speaker 6: I just want people to start knowing the name, and literally,
• 15:15
  Speaker 6: I don't even know white people realize it's from her.
• 15:17
  Speaker 6: But it just started to trinkle down to where we
• 15:20
  Speaker 6: ended up having larger partnerships with companies like de Your
• 15:23
  Speaker 6: Media or Amazon or whatever. And I'm not saying it's
• 15:26
  Speaker 6: all from Sofia. It definitely has to do with Alex
• 15:28
  Speaker 6: and I putting ourself out there, even down to Tribeca Film.
• 15:30
  Speaker 5: Festival where we've been out in the streets.
• 15:32
  Speaker 6: But that shit really helped, because sometimes you're only feeding
• 15:37
  Speaker 6: your own audience. And that was the biggest gap I
• 15:41
  Speaker 6: think we had in marketing that we didn't realize. We've
• 15:43
  Speaker 6: never spent a dollar in marketing. It's really just been
• 15:46
  Speaker 6: offering our service and then people come back. It's great
• 15:48
  Speaker 6: to offer something free. It's like a free sample, like
• 15:50
  Speaker 6: people are gonna come back. Nobody else has this good
• 15:53
  Speaker 6: cameras and to be frank, we hired engineers that were
• 15:57
  Speaker 6: also podcasters, so they kind of have the vibe.
• 16:00
  Speaker 5: You know, they know how to be the little laugh
• 16:01
  Speaker 5: and track if you need.
• 16:02
  Speaker 6: They know they can be a cea mic if you
• 16:03
  Speaker 6: needed to add it on, Like all of that wasn't
• 16:06
  Speaker 6: inclusive in other studios.
• 16:08
  Speaker 2: And how much does it cost a book of like resession?
• 16:13
  Speaker 6: You could pay anywhere from sixty dollars to two fifty.
• 16:16
  Speaker 6: Our average client spends about three hundred per hour, and we.
• 16:20
  Speaker 2: What's the difference between sixty and three hundred sixty.
• 16:22
  Speaker 5: Is just audio? You're just starting out, right.
• 16:24
  Speaker 6: Different studios also have different prices, always a little more
• 16:27
  Speaker 6: expensive because of the landscape. But we kept our prices
• 16:30
  Speaker 6: low on purpose because we know that the average podcaster
• 16:34
  Speaker 6: that's watching us or wants to start up, they may
• 16:37
  Speaker 6: not have all the bread.
• 16:38
  Speaker 5: Then we got y'all who.
• 16:39
  Speaker 6: May spend four figure numbers when you need mobile shoots.
• 16:42
  Speaker 6: But you know what I'm saying, your podcast is bringing
• 16:44
  Speaker 6: in more horrible spends more as well because we need
• 16:46
  Speaker 6: more bells and whistles. But if you just need baseline audio,
• 16:50
  Speaker 6: sixty bucks. If you just want one angle, one fifty,
• 16:53
  Speaker 6: Like we've made it pretty easy. And we never raised
• 16:55
  Speaker 6: our prices either.
• 16:56
  Speaker 1: Oh okay, So like if we have a four camera
• 16:58
  Speaker 1: set up, here was like a two camera that would fluctuate, right,
• 17:02
  Speaker 1: So I remember when you guys were starting it was
• 17:04
  Speaker 1: just that one studio and then this was getting built out.
• 17:07
  Speaker 1: You went over on that one. This is a Biggert studio.
• 17:10
  Speaker 1: Is it the same price point or was like, all right,
• 17:12
  Speaker 1: now I know that the price that I need to
• 17:14
  Speaker 1: be at to make sure that this is functional.
• 17:15
  Speaker 7: We kept it at the same price point, so it's
• 17:17
  Speaker 7: fifty again. Yeah, so we never raised until now our
• 17:21
  Speaker 7: newest location in Midtown, and that one's even larger than this.
• 17:25
  Speaker 7: It's a little bit more premiere, and I think the
• 17:27
  Speaker 7: only reason why it's a little bit more is just
• 17:31
  Speaker 7: too offset. I don't want everybody rushing to the new one.
• 17:35
  Speaker 7: So it's like just to keep a balance where it's
• 17:37
  Speaker 7: like we still have clients that love coming here. But
• 17:39
  Speaker 7: then also you know, when something's sparkly and new people
• 17:42
  Speaker 7: want to try to go there, I.
• 17:44
  Speaker 1: Would assume, and this is probably right. The cameras are
• 17:47
  Speaker 1: the most expensive piece in here. Cameras, computers, like, so
• 17:51
  Speaker 1: like if the people who can't see, like, what are
• 17:53
  Speaker 1: the things that are needed to make this thing's functional?
• 17:55
  Speaker 2: Obviously cameras. So we got to show sm seven mets
• 17:59
  Speaker 2: what else.
• 17:59
  Speaker 7: So it was important for me to like, you know,
• 18:01
  Speaker 7: how new tech startups they want to disrupt the market
• 18:04
  Speaker 7: or whatever. So I working in production for as long
• 18:07
  Speaker 7: as I have been, I saw all the things people
• 18:09
  Speaker 7: were doing wrong. And I saw also how like Kylli,
• 18:12
  Speaker 7: Wood and other places overcharged for a lot of stuff.
• 18:15
  Speaker 7: So like I just found that middle balance where it's like, Okay,
• 18:18
  Speaker 7: let me get the highest end let's say camera, but
• 18:22
  Speaker 7: I can go for a cheaper lens to offset the price,
• 18:25
  Speaker 7: and then the quality doesn't really drop very much and
• 18:27
  Speaker 7: I can keep costs down. So that was like one
• 18:29
  Speaker 7: of the things that was very important. And it's like
• 18:32
  Speaker 7: a lot of other studios they look cheap, and I
• 18:34
  Speaker 7: didn't want that. So I wanted us to look premiere
• 18:37
  Speaker 7: because like that's going to be the main thing that
• 18:39
  Speaker 7: sells the studio. But then also I can't have like,
• 18:43
  Speaker 7: you know, red cameras like shit that you use for
• 18:46
  Speaker 7: movies because then we would just beat go broke.
• 18:49
  Speaker 6: But Alex making the choice to spend that much in equipment,
• 18:52
  Speaker 6: I think is the biggest reason we flourished. Yeah, we
• 18:55
  Speaker 6: thought about that a lot. I'm like, we only have
• 18:57
  Speaker 6: this much to spend, why are you spending that? Just
• 18:59
  Speaker 6: get some care?
• 19:00
  Speaker 5: We cool everybody Forna.
• 19:01
  Speaker 6: Come to us anyway, and he was like, no, but
• 19:03
  Speaker 6: nobody has these, and it's true when you look at
• 19:05
  Speaker 6: other studios they almost have like that WEBCAMMI look sometimes
• 19:08
  Speaker 6: and so I was like, but we're gonna take so
• 19:10
  Speaker 6: long to pay ourselves back, and he just had a
• 19:13
  Speaker 6: lot of faith in volume, and he was right, because
• 19:16
  Speaker 6: it's true. A lot of studios don't have this because
• 19:19
  Speaker 6: it costs way too much. Having ten thousand dollars cameras
• 19:22
  Speaker 6: is ridiculous. One camera, like it's crazy, but no one
• 19:27
  Speaker 6: else could get it for that price. And so instead,
• 19:29
  Speaker 6: whereas one point fifty was kind of cheap, now we've
• 19:33
  Speaker 6: got ten people a day at one fifty, Whereas if
• 19:35
  Speaker 6: another studio had that, they may have been charging five
• 19:38
  Speaker 6: hundred a session, which is probably you should be paying
• 19:40
  Speaker 6: for these, but we ended up just getting people to
• 19:43
  Speaker 6: come in.
• 19:44
  Speaker 5: And so it's great because you could see.
• 19:45
  Speaker 6: A podcaster like yourself have your show on a set
• 19:49
  Speaker 6: like this, and then someone who may only get one
• 19:51
  Speaker 6: hundred views, but they're happy to be able to do
• 19:53
  Speaker 6: that too.
• 19:54
  Speaker 5: So if the fact that they could work up to
• 19:55
  Speaker 5: it is really the thing.
• 19:57
  Speaker 6: That's why it's like low key a little fubu for
• 19:59
  Speaker 6: us like four podcast there's bipodcasts because we knew it
• 20:02
  Speaker 6: costs too much to make something look nice.
• 20:04
  Speaker 4: So what about what's the other revenue models? You have
• 20:09
  Speaker 4: brand partnerships.
• 20:10
  Speaker 6: Yeah, so that actually worked out for us really well
• 20:14
  Speaker 6: because we started learning what we were spending money in
• 20:19
  Speaker 6: and what was costing us the most monthly, quarterly, and annually.
• 20:23
  Speaker 5: One thing that was happening was lenses.
• 20:25
  Speaker 6: So al and Mike's so Alex literally started reaching out
• 20:29
  Speaker 6: to all of the companies that you know, we're big
• 20:32
  Speaker 6: in cameras, big in audio and being like, Yo, this
• 20:35
  Speaker 6: is our studio, everybody's gonna use it. You need to
• 20:37
  Speaker 6: be giving us free shit. Shout out to Tiana, she
• 20:41
  Speaker 6: was managing.
• 20:41
  Speaker 2: Our exactly like that.
• 20:42
  Speaker 7: But basically whatever, Like I went to a lot of
• 20:46
  Speaker 7: those conventions where it's like you have all of the camera,
• 20:49
  Speaker 7: audio lighting, all those playbill and just face to face
• 20:52
  Speaker 7: and it's the best thing. And then you tell them
• 20:53
  Speaker 7: about the studio and then they want to have a
• 20:55
  Speaker 7: relationship with you because they know that, hey, if you
• 20:59
  Speaker 7: have a show like ey and Net bringing all these people,
• 21:01
  Speaker 7: people are also looking at how it's being done. And
• 21:05
  Speaker 7: so so we have a brand partnership with Sigma, black Magic,
• 21:09
  Speaker 7: even Water, our soda. Like we have partnerships like that
• 21:14
  Speaker 7: because people know that people are going to come in here,
• 21:16
  Speaker 7: look around and see what's being used.
• 21:18
  Speaker 2: Sigma for the lens, black Magic's the camera. Yep, what
• 21:20
  Speaker 2: about we are we here? And I don't even mentioned
• 21:23
  Speaker 2: them for them, No, not not yet, not yet.
• 21:25
  Speaker 7: We had road, I thought a road for our wireless mics.
• 21:29
  Speaker 2: This pH water.
• 21:31
  Speaker 5: But like that's the thing.
• 21:33
  Speaker 6: We found out how much we were spending in like
• 21:35
  Speaker 6: beverages alone, and it was like what, like we this
• 21:38
  Speaker 6: is too much money. So now we probably saved twenty
• 21:41
  Speaker 6: thousand dollars a year across the studios just having free
• 21:44
  Speaker 6: beverages for clients, which is just it's a small little
• 21:47
  Speaker 6: thing that you don't think about.
• 21:49
  Speaker 5: But like truly that was it.
• 21:51
  Speaker 6: I mean the next one, like I'm working on as
• 21:53
  Speaker 6: a wayfair partnership.
• 21:54
  Speaker 5: We spent mad bread and like furniture.
• 21:56
  Speaker 6: And I learned that from even you know, working with
• 22:00
  Speaker 6: Kenya Barris. Rich niggas don't pay for nothing. They don't
• 22:03
  Speaker 6: pay for who was nothing. They put them credits right
• 22:05
  Speaker 6: in your account. And the more I've been around wealthy
• 22:08
  Speaker 6: people that strategy. And it's not like Kenya Barras, the
• 22:12
  Speaker 6: one hundred millionaire Times Over is hounding down Uber. Your
• 22:16
  Speaker 6: team is figuring out how to use your platform, your
• 22:19
  Speaker 6: influence and be like, Yeah, you want this person to
• 22:22
  Speaker 6: be writing in these types of SUVs, they should have this.
• 22:25
  Speaker 6: It's like, that's the thing. So Alex and I kind
• 22:27
  Speaker 6: of had to learn how to do that. We've never
• 22:29
  Speaker 6: paid for marketing or prs, so it's like, Okay, how
• 22:31
  Speaker 6: are we supposed to do this? So using our own
• 22:34
  Speaker 6: profile to kind of leverage everything else.
• 22:36
  Speaker 1: So let's talk about Kenya barrass I mean, this is
• 22:37
  Speaker 1: obviously a relationship. When I think of you, I mean
• 22:40
  Speaker 1: the first time I met you, it's always been about
• 22:43
  Speaker 1: the business of podcasts. It's always been business with you
• 22:45
  Speaker 1: in in podcasts And specifically, how did you develop that
• 22:49
  Speaker 1: relationship and what do you currently exist in in the
• 22:52
  Speaker 1: Keny Barras Yeah world.
• 22:54
  Speaker 5: So I was at a party.
• 22:58
  Speaker 6: I walked in and Kenya was the first person there
• 23:02
  Speaker 6: and he was like, yo, are you Are you horrible decisions?
• 23:06
  Speaker 5: Are you easy?
• 23:07
  Speaker 6: And he said I'm Kenya Barris and I'm like, uh, nigga,
• 23:11
  Speaker 6: I know, And he asked me to take a picture,
• 23:14
  Speaker 6: which I thought was hilarious. He's like, bruh, you dubbed
• 23:17
  Speaker 6: me because he asked for tickets to his show in
• 23:19
  Speaker 6: LA and I like wrote back or some shit, and
• 23:22
  Speaker 6: I said it was sold out and he wanted to
• 23:23
  Speaker 6: bring people from his office.
• 23:24
  Speaker 5: They loved Horrible. So we start vibing.
• 23:27
  Speaker 6: He tells me about it an audible deal and he's like, yo,
• 23:30
  Speaker 6: I need someone to run it, like I'm filming TV,
• 23:33
  Speaker 6: I'm my music division, Like I want someone to run it.
• 23:36
  Speaker 6: And I honestly believe that WTF Media. If not for
• 23:39
  Speaker 6: being built that six months prior, there was no way
• 23:43
  Speaker 6: I could have done that job. So and Alex helped
• 23:46
  Speaker 6: me so much. So basically took on the job making
• 23:49
  Speaker 6: podcasts easy, but when it came to building the landscape difficult.
• 23:53
  Speaker 6: And it's great because I've literally funded all my businesses
• 23:56
  Speaker 6: down to my TV show through the others. So Horrible
• 23:58
  Speaker 6: brought me to Kenya Barras. Then we've got to build studios.
• 24:04
  Speaker 6: I hire Alex. Alex becomes you know, the audio producer
• 24:08
  Speaker 6: for all of the projects and building out structurally how
• 24:11
  Speaker 6: things will look.
• 24:12
  Speaker 5: You know.
• 24:12
  Speaker 6: We created a sound system for him in his Loft,
• 24:15
  Speaker 6: which was the studio that Gangster Grills was filmed out of.
• 24:18
  Speaker 6: WTF Media then produced Gangster Grills because I had to hire.
• 24:22
  Speaker 5: You know, a team. So it's been great.
• 24:25
  Speaker 6: Right now, I mean, I'm working on Kenya's other podcasts
• 24:27
  Speaker 6: for Audible and producing all them, eping them, and it's
• 24:30
  Speaker 6: an amazing relationship and partnership because what he really showed
• 24:34
  Speaker 6: me is that you can you can't exist outside of
• 24:40
  Speaker 6: your element. Kenya hired a podcaster to run his podcast division,
• 24:45
  Speaker 6: and it was the smartest thing he could have done,
• 24:47
  Speaker 6: because whenever I was on zooms and meetings for him,
• 24:50
  Speaker 6: it was all film and TV people, and they're talking
• 24:52
  Speaker 6: in movie and TV language. They're thinking, we have to
• 24:55
  Speaker 6: spend twenty thousand dollars a shoot.
• 24:56
  Speaker 5: I know that's not true. You've given me millions of
• 24:59
  Speaker 5: dollars in a book. I don't like Nigo, but like
• 25:03
  Speaker 5: it's really that type of shit.
• 25:04
  Speaker 6: These big entities and these big companies don't understand how
• 25:07
  Speaker 6: rat gross grassroots podcasting is. So when I came in,
• 25:11
  Speaker 6: I was able to really reinvent that for him and
• 25:15
  Speaker 6: really show like, hey, like this is what we should
• 25:17
  Speaker 6: be doing. And it's been amazing like, I mean, I
• 25:20
  Speaker 6: posted a picture with Malcolm gladwellman him the other day
• 25:23
  Speaker 6: and I'm like, I cannot believe podcasting brought me here, brouh,
• 25:25
  Speaker 6: Like it's it's a trip, because what's happening now people
• 25:29
  Speaker 6: like us that were normal people that became famous for
• 25:31
  Speaker 6: podcasting are the outliers. Word to Malcolm Gladwell but like, seriously,
• 25:36
  Speaker 6: now it's the celebrities. And the celebrities are getting two
• 25:40
  Speaker 6: million dollars to make a show and they're probably going
• 25:42
  Speaker 6: to spend half a million in production. That's crazy. Making
• 25:45
  Speaker 6: a podcast for a year does not cost that much.
• 25:48
  Speaker 6: But you give me half of it, I'll tell you
• 25:49
  Speaker 6: where to do it. And that's really what's happening, you know.
• 25:52
  Speaker 6: So Alex and I have made our most money from
• 25:54
  Speaker 6: the largest deals like that, not particularly Kenya Barris, like
• 25:57
  Speaker 6: I'm salaried, right, but stuff like that. It's the big
• 26:01
  Speaker 6: company that comes in, Like yo, let's just say it's
• 26:04
  Speaker 6: a bank. We had a meeting with a bank, right,
• 26:06
  Speaker 6: huge bank. I would say, we all probably have the
• 26:08
  Speaker 6: card in our wallet. They were given a certain amount
• 26:11
  Speaker 6: of money a year to make financial videos for kids,
• 26:15
  Speaker 6: so they know exactly how much they have, Hey, what
• 26:17
  Speaker 6: do we do with this?
• 26:18
  Speaker 5: It's a six figure number. I'm gonna tell you what
• 26:20
  Speaker 5: to do. I'm gonna probably give you fifteen hundred to
• 26:22
  Speaker 5: go home with. So you felt like you saved. But
• 26:24
  Speaker 5: at the end of the day, like you.
• 26:26
  Speaker 2: Didn't tell them your leader.
• 26:28
  Speaker 5: What do you mean?
• 26:29
  Speaker 1: Like you said you know what to do with it?
• 26:30
  Speaker 1: Like you didn't tell them, Oh, I know the guys
• 26:32
  Speaker 1: you should call.
• 26:33
  Speaker 6: They already had their It was a sponsored podcast by Bleep.
• 26:37
  Speaker 6: But it's it's things like that. It's like being able
• 26:39
  Speaker 6: to be trusted by companies. So that type of partnership
• 26:43
  Speaker 6: is like, really what makes us money. Granted, being in
• 26:45
  Speaker 6: here is amazing, and making people's dreams come true by
• 26:48
  Speaker 6: them having their own show and finding voices dope too,
• 26:50
  Speaker 6: but it's the big fucking bucks.
• 26:52
  Speaker 4: So when you say that way, you are consultant to
• 26:54
  Speaker 4: people companies to consult on their podcast divisions pretty much.
• 26:59
  Speaker 6: I mean, as a production company, that's what we do,
• 27:01
  Speaker 6: and we take a call, right, it's like we figure
• 27:03
  Speaker 6: out your needs, we figure out you're going to build something,
• 27:05
  Speaker 6: and they probably asked two other companies.
• 27:07
  Speaker 7: So you're shooting it for them. Shooting is start to finish.
• 27:11
  Speaker 7: Like they just have an idea and they're like, hey,
• 27:13
  Speaker 7: can you make it happen? So we'll come up with concept,
• 27:16
  Speaker 7: how it's going to be shot, the look of it,
• 27:19
  Speaker 7: shoot it, edit it, delivered it to it.
• 27:20
  Speaker 5: Might even pair you with a co host. We might
• 27:22
  Speaker 5: say we know people you.
• 27:23
  Speaker 2: Make social clips?
• 27:24
  Speaker 4: Yeah, everything, so all right, how did you market yourself
• 27:28
  Speaker 4: to major corporations there?
• 27:30
  Speaker 6: So how that ended up happening was truly from clients.
• 27:34
  Speaker 6: I think the first time I saw it happened was, oh,
• 27:38
  Speaker 6: I think you might remember, well, we had a client
• 27:40
  Speaker 6: work for something like Lululemon, and do you remember him,
• 27:45
  Speaker 6: the dude that was riding the bike here? Lulu Lemon
• 27:47
  Speaker 6: and then Lulu Lemon had money to make videos, but
• 27:51
  Speaker 6: they didn't know how to create those videos. And we've
• 27:53
  Speaker 6: got the mobile team, we got the dps. Right, It's
• 27:55
  Speaker 6: like something like that. Or it could be even a
• 27:57
  Speaker 6: bank teller and she works at Bank of It May
• 28:00
  Speaker 6: America and she knows that they have money for creators.
• 28:02
  Speaker 6: It's like everybody in here also like it's just like
• 28:06
  Speaker 6: kind of afro Tech. If you go to afro Tech,
• 28:08
  Speaker 6: you have all of these companies that put the black
• 28:10
  Speaker 6: people out there to say, hey, go figure out, you know,
• 28:13
  Speaker 6: how to make something creative. This is the budget we
• 28:15
  Speaker 6: have towards it. So when these podcasters are coming in,
• 28:18
  Speaker 6: they have a production company, which is us, who can
• 28:20
  Speaker 6: actually go and talk to your company about how much
• 28:22
  Speaker 6: we need so we can set whatever it is, whatever
• 28:26
  Speaker 6: it is that they tell us they have the expenditure for.
• 28:29
  Speaker 1: So you guys, I mean that's from the consulting side.
• 28:32
  Speaker 1: Was the ever thought to say we could be our
• 28:34
  Speaker 1: own network of shows?
• 28:36
  Speaker 2: Right?
• 28:36
  Speaker 1: Because I know obviously there's a relationship with Black Effect,
• 28:39
  Speaker 1: but you have direct relationships with people coming in here.
• 28:43
  Speaker 5: We talked about it.
• 28:43
  Speaker 1: You see talent coming in, is it ever you know what,
• 28:46
  Speaker 1: we could create our own thing.
• 28:50
  Speaker 7: We've thought about it and working with someone who's also
• 28:55
  Speaker 7: talent and having to you know, it's a headache.
• 28:58
  Speaker 2: It's a headache and I didn't want to take it
• 29:00
  Speaker 2: that we have to.
• 29:01
  Speaker 5: Fill the team out so much. Do y'all know this?
• 29:04
  Speaker 5: And it's like if you're not proposed interested in here?
• 29:07
  Speaker 7: So it's like if you if you're a podcast network,
• 29:09
  Speaker 7: you're responsible for growing their show, getting sponsors, advertisers for
• 29:13
  Speaker 7: their shows, and like keeping them happy and so we're
• 29:17
  Speaker 7: breaking our back just running this business. I don't think
• 29:19
  Speaker 7: I have the bandwidth to also make sure every show
• 29:23
  Speaker 7: is happy and we're delivering in the way we should be.
• 29:26
  Speaker 6: And keep in mind, what are they gonna want you
• 29:29
  Speaker 6: joined WTF Media's network?
• 29:31
  Speaker 5: Who do you want to help you? Every single week?
• 29:33
  Speaker 6: Alex and weazy because truth be told with Charlemagne. Charlemagne
• 29:38
  Speaker 6: is so big that no one is expecting him to
• 29:41
  Speaker 6: answer the phone, which is why I'm always in fucking
• 29:43
  Speaker 6: shock when he does, Like I don't want to call
• 29:46
  Speaker 6: this nigga for extra Black Effect tickets, but if I.
• 29:48
  Speaker 5: Did, he gonna pick up.
• 29:49
  Speaker 6: Like I think that that's what makes Charlemane so great
• 29:52
  Speaker 6: to people who know him. But like Alex and I
• 29:55
  Speaker 6: can't do that because we're still growing, like we don't
• 29:57
  Speaker 6: have it. And I think if we started in a
• 29:59
  Speaker 6: netw work with just five shows, they're going to want
• 30:02
  Speaker 6: us to make those shows.
• 30:03
  Speaker 5: Now, how can I do that?
• 30:04
  Speaker 6: I'm doing horrible I'm filming a fucking TV show, I'm
• 30:07
  Speaker 6: working on Kenya's shit.
• 30:08
  Speaker 5: I'm running this business to with Alex. It's hard.
• 30:10
  Speaker 6: He's got brilliant flagrant in his own projects. So if
• 30:13
  Speaker 6: we can't deliver, then our network fails. We've already seen
• 30:17
  Speaker 6: it happen, and it's like, you can expect too much
• 30:19
  Speaker 6: from the head of the network. So I don't necessarily
• 30:22
  Speaker 6: think just because we have the resources, that means we need.
• 30:26
  Speaker 5: To jump in everything. I want to jump into the.
• 30:28
  Speaker 6: Money maker, not the thing that's going to take me time. However,
• 30:31
  Speaker 6: one thing I did learn from Kenya. When Kenya saw
• 30:35
  Speaker 6: a clip of my TV show that I do on Fuse,
• 30:37
  Speaker 6: he called me and said.
• 30:39
  Speaker 5: Why are you doing that? Like, is that not exhausting?
• 30:42
  Speaker 5: I was like, yeah, it is, like I'm on set
• 30:44
  Speaker 5: fourteen hours a day. It's exhausting. It was weezy. One day.
• 30:47
  Speaker 6: You will learn that producing is going to make you
• 30:49
  Speaker 6: this promote money. You can make twenty things at the
• 30:51
  Speaker 6: same time and not be tied. You put your name
• 30:54
  Speaker 6: on something. That's what you need to grow to.
• 30:56
  Speaker 5: And that taught me a lot because Alex has been
• 30:59
  Speaker 5: working on that and.
• 31:00
  Speaker 2: Being behind a camera.
• 31:01
  Speaker 7: Yeah, right, Like, I produce probably I'm up to five
• 31:05
  Speaker 7: shows now and it's like sometimes silent, sometimes I'm out there,
• 31:08
  Speaker 7: but it's like that's that's what I like to do,
• 31:12
  Speaker 7: and so that's why I feel most comfortable. And it's
• 31:14
  Speaker 7: also it allows me to stretch myself as thin as possible.
• 31:18
  Speaker 2: I can really.
• 31:21
  Speaker 7: Produce at the quality in which I want to produce
• 31:23
  Speaker 7: at being a producer. If I tried to be talent
• 31:26
  Speaker 7: and a producer, I wouldn't be.
• 31:27
  Speaker 2: Able to do it. How much of a shift with
• 31:29
  Speaker 2: that is that for you? Right? Always? I mean for
• 31:32
  Speaker 2: you eight years now horrible? Or is it nine eight
• 31:35
  Speaker 2: years of.
• 31:36
  Speaker 1: Being face front you have to show on fuse obviously
• 31:39
  Speaker 1: other things going on. Is that something you want to
• 31:42
  Speaker 1: shift to? Or are we like, what are we doing?
• 31:44
  Speaker 1: We trying to find the balance in between the booth.
• 31:46
  Speaker 6: I'll be honest, I'm I'm thirty three. I'm very confused.
• 31:50
  Speaker 6: I make a lot of money, and I don't know
• 31:51
  Speaker 6: how I make money. I really don't know what's feeding
• 31:55
  Speaker 6: it the most. For example, horrible Decisions used to make
• 31:58
  Speaker 6: more money than WTF anymore. Now this business has grown
• 32:02
  Speaker 6: so much. Dit I mean, actually maybe gross, I would say,
• 32:05
  Speaker 6: because you know, horrible we split it down the middle.
• 32:07
  Speaker 6: We're paying employees here, we're buying equipment where you're starting
• 32:10
  Speaker 6: new studios, So maybe there's you know, some leeway there.
• 32:13
  Speaker 6: But for me, Kenya wouldn't have known me if I
• 32:16
  Speaker 6: wasn't in front of the camera.
• 32:18
  Speaker 5: Right I'm producing all this shit for him.
• 32:20
  Speaker 6: But at the same time, I feel like I'm getting
• 32:22
  Speaker 6: my name out there because I'm in front.
• 32:24
  Speaker 5: Of this camera.
• 32:25
  Speaker 6: So I'm a little bit scared to completely make it
• 32:28
  Speaker 6: obsolete because I don't know what'll happen. I think I
• 32:30
  Speaker 6: need a few more years under my belt in production.
• 32:33
  Speaker 6: What's also a little bit scary is everybody knows me
• 32:37
  Speaker 6: from sex everybody. Even the TV show is about business,
• 32:41
  Speaker 6: but it's called Sex Sells.
• 32:42
  Speaker 5: We talk about money so much on there. People don't
• 32:44
  Speaker 5: even realize it.
• 32:45
  Speaker 6: But I think it's just confusing me a little bit
• 32:49
  Speaker 6: in this point in time, because the more as I
• 32:51
  Speaker 6: grow as an entrepreneur, the more nervous I get to
• 32:54
  Speaker 6: completely being back. I know that the marketing is keeping
• 32:59
  Speaker 6: people coming in the door when I'm in front of
• 33:01
  Speaker 6: the camera.
• 33:02
  Speaker 5: I'm just scared. I know we get word of mouth,
• 33:04
  Speaker 5: I know people walk by.
• 33:05
  Speaker 6: I know there's mad referrals, But something about Wheezy and
• 33:08
  Speaker 6: not Gila that's my name is keeping people in. It's
• 33:11
  Speaker 6: keeping people attached to me, you know. So I don't know.
• 33:14
  Speaker 6: I don't know my sauce without my persona.
• 33:18
  Speaker 2: So it's honest, how much revenue is it actually bringing in?
• 33:23
  Speaker 6: So we twenty twenty three made our first million one
• 33:28
  Speaker 6: point two, thank you, and literally twenty twenty two our
• 33:33
  Speaker 6: earnings were.
• 33:34
  Speaker 5: In the five hundreds. Before that it was two.
• 33:37
  Speaker 6: So it literally doubles every year, right, And when I
• 33:42
  Speaker 6: saw those numbers changing, because Horrible makes money, but not
• 33:47
  Speaker 6: that much in that fast it took. It's a slow
• 33:51
  Speaker 6: you know, what's the word I'm looking for, slow grind
• 33:54
  Speaker 6: for podcasting, right, because you have to do so many
• 33:56
  Speaker 6: things to make money for a podcast.
• 33:58
  Speaker 5: You don't just make money for that.
• 34:00
  Speaker 6: Y'all know that you got to get on the road,
• 34:02
  Speaker 6: You got to get the merch, you got to do
• 34:04
  Speaker 6: the speaking engagements. People ain't putting that motherfucking work in
• 34:07
  Speaker 6: and that's why Horrible really did well. I don't know
• 34:09
  Speaker 6: another black girl podcast that was on patren. I don't
• 34:11
  Speaker 6: even know another black podcast that was on Patreon before us.
• 34:14
  Speaker 6: I remember telling Andrew Schultz to make a Patreon and
• 34:17
  Speaker 6: that nigga rich as hell, not a.
• 34:18
  Speaker 5: Nigga, but.
• 34:21
  Speaker 6: Like, it's crazy because we really had to grind that
• 34:25
  Speaker 6: shit out. And luckily Mandy and I both were working
• 34:27
  Speaker 6: corporate jobs that we fucking hated.
• 34:29
  Speaker 5: Because we were like, oh bitch, we getting out this shit.
• 34:31
  Speaker 6: But with Alex and I, it's a little bit different
• 34:33
  Speaker 6: because our money is coming at larger volumes and quicker
• 34:37
  Speaker 6: and I can't recognize it if it's because of our
• 34:40
  Speaker 6: own profile because Horrible took so long, or if it's
• 34:43
  Speaker 6: truly because this business is that much more of a
• 34:46
  Speaker 6: money maker, you know, like it's tough to figure out
• 34:49
  Speaker 6: how it's happening. We had someone come in to scale
• 34:52
  Speaker 6: the business, which I recommend to anybody to show you
• 34:55
  Speaker 6: where you make the most, the times of day you
• 34:57
  Speaker 6: make the most, who is spending the most. Things Like
• 35:00
  Speaker 6: it's like it's a real investment in figuring out how
• 35:04
  Speaker 6: because looking at that number on the tax return was great,
• 35:07
  Speaker 6: but it's like, okay, well shit, noh we do it.
• 35:09
  Speaker 5: Yeah, Well, earners, what's going on? Listen?
• 35:12
  Speaker 1: Eylu is relaunching, revamping, retooling. That's why we're creating a
• 35:16
  Speaker 1: new educational experience that's more expansive.
• 35:19
  Speaker 4: Shoty telling we got hes twenty twenty three.
• 35:22
  Speaker 2: We got a lot.
• 35:23
  Speaker 4: It's still a lot planning for you guys, So you
• 35:25
  Speaker 4: know that EYLU already includes monthly financial planning calls with ME,
• 35:29
  Speaker 4: book Club calls with Troy, real estate calls with MG
• 35:32
  Speaker 4: the Mortgage Got access to the Home Buying Blueprint Volume
• 35:36
  Speaker 4: one and Volume two.
• 35:37
  Speaker 2: Part of the.
• 35:38
  Speaker 4: Revamp will include twenty seven local chapters from across the
• 35:42
  Speaker 4: United States, live interactive teaching, hands on not just pre
• 35:46
  Speaker 4: recorded videos, plus fifteen brand new curriculums.
• 35:51
  Speaker 2: The biggest just got bigger.
• 35:53
  Speaker 8: Head over to Eyluniversity dot com. That's EYL you n
• 35:58
  Speaker 8: I ve are si y dot com?
• 36:04
  Speaker 2: See it? Yeah? Time? What is it? That is it?
• 36:07
  Speaker 1: The weekends? Like what times a day? Who are the
• 36:09
  Speaker 1: people that you're making the most with?
• 36:12
  Speaker 5: Weekends are dead?
• 36:13
  Speaker 2: Weekends are dead?
• 36:15
  Speaker 5: Not dead dead.
• 36:16
  Speaker 2: I mean yeah, we're busier on weekdays.
• 36:20
  Speaker 5: Yeah.
• 36:20
  Speaker 6: The daytime hours, that's the you know, the people that
• 36:22
  Speaker 6: wants to be a podcast are probably the ones that
• 36:24
  Speaker 6: don't have a nine to five. They're the content creator
• 36:27
  Speaker 6: that wants to do their shit in the day. Even
• 36:29
  Speaker 6: your guests, y'all know this. They don't want to come
• 36:31
  Speaker 6: at night. Everybody wants to be done just like a
• 36:33
  Speaker 6: regular job. Now from about five to ten pm, we
• 36:36
  Speaker 6: get the person that is working the day job right,
• 36:39
  Speaker 6: Like I remember the last time I was coming in
• 36:41
  Speaker 6: here late at night, I walked my dog in the area.
• 36:43
  Speaker 6: I saw a dude literally ripping off a Chipotle outfit
• 36:47
  Speaker 6: and jumping in the studio, and I thought it was
• 36:48
  Speaker 6: amazing because it's like, oh damn, you really like coming
• 36:51
  Speaker 6: to do this shit. But for us, the weekdays are
• 36:54
  Speaker 6: the busiest. The people that are spending the most are
• 36:59
  Speaker 6: the podcasts that have multiple shows to put out in
• 37:03
  Speaker 6: a week. For example, like, you guys have more sets,
• 37:05
  Speaker 6: you're doing different cities, you know what I mean, But
• 37:08
  Speaker 6: like you need to put content out someone like y'all.
• 37:12
  Speaker 6: And then the companies, so Dear Media has all of
• 37:15
  Speaker 6: their shows in New York come to us, So it's
• 37:18
  Speaker 6: pretty much whatever they're spending that month on ten shows.
• 37:22
  Speaker 6: It's those networks, right, mobile shoots make us the most money.
• 37:27
  Speaker 6: And I would then say the shoots that are a series,
• 37:34
  Speaker 6: an audible series, an iHeart series, whether it be an
• 37:39
  Speaker 6: HBO Max, whatever it is, they're the ones that have
• 37:42
  Speaker 6: that huge, crazy budget.
• 37:44
  Speaker 2: So like at their media, we'll just use it.
• 37:46
  Speaker 1: For example, they come in they have a multiuda shows
• 37:50
  Speaker 1: they're blocking off a month of space. How is that
• 37:53
  Speaker 1: being booked, like are we doing it weekly, monthly or
• 37:56
  Speaker 1: is it like quarterly?
• 37:57
  Speaker 2: We need this much space for the quarter.
• 37:59
  Speaker 6: It's not really that more than These companies need the leeway.
• 38:02
  Speaker 6: So Spotify, for example, came to us and they're like, Yo,
• 38:04
  Speaker 6: your shit's booked up, Like we need to be able
• 38:08
  Speaker 6: to have some kind of agreement where we can have
• 38:10
  Speaker 6: some time. And so I'm like, well, what am I
• 38:13
  Speaker 6: supposed to do? Kick out the girl that maybe spend.
• 38:15
  Speaker 5: Less than them.
• 38:15
  Speaker 6: That's kind of fucked up. So really it's the flexibility.
• 38:19
  Speaker 6: They just kind of want that end to end person.
• 38:21
  Speaker 6: These companies need the handholding from us. They want a text.
• 38:24
  Speaker 5: They don't want to email, you know what I'm saying.
• 38:27
  Speaker 6: They need that immediate contact. Like they're like, Yo, we
• 38:31
  Speaker 6: got Trevor Noah today. We need it right now, and
• 38:34
  Speaker 6: Alex and I got to figure out a way to
• 38:35
  Speaker 6: make it work. And hey, maybe we're telling that sixty
• 38:37
  Speaker 6: dollars person, we're gonna give you three three sessions right
• 38:41
  Speaker 6: not because I want to kick you out, because I
• 38:42
  Speaker 6: ain't gonna kick you out, but maybe I need to
• 38:45
  Speaker 6: spend more money to move them around to accommodate this
• 38:48
  Speaker 6: person because they spend so much. So it's kind of
• 38:50
  Speaker 6: just figuring out how to like play that out. But
• 38:52
  Speaker 6: that's what these big companies want. They want our personal time.
• 38:56
  Speaker 6: They also want more flexibility, and they want you know, counts.
• 39:01
  Speaker 6: Just like with y'all, Like if you're buying so many
• 39:03
  Speaker 6: hours with us, we hit up ab like.
• 39:05
  Speaker 5: You need to buy blocks. You need to buy twenty
• 39:07
  Speaker 5: hours upfront.
• 39:07
  Speaker 6: You've got the money to spend, right, Like, it makes
• 39:09
  Speaker 6: more sense and what could help our business.
• 39:11
  Speaker 5: Not like we need to cash because we don't.
• 39:14
  Speaker 6: But when you're selling shit like that, right, and you're
• 39:17
  Speaker 6: selling blocks at a time, you get some extra capital
• 39:19
  Speaker 6: to then open something up quicker. So if I say, hey,
• 39:22
  Speaker 6: instead of you paying one hundred dollars an hour for
• 39:25
  Speaker 6: ten sessions, why don't you spend ninety dollars an hour
• 39:29
  Speaker 6: and buy twenty That's not a big discount, but it's
• 39:32
  Speaker 6: enough for someone who has bread and so then we've
• 39:34
  Speaker 6: got all this extra money to build a new studio.
• 39:37
  Speaker 6: We rarely were paying ourselves back. We just started taking
• 39:40
  Speaker 6: a salary. We just took that salary like six months ago.
• 39:44
  Speaker 4: So as far as like competition, who's your competition in
• 39:49
  Speaker 4: this space?
• 39:50
  Speaker 2: None?
• 39:51
  Speaker 5: Not in New York.
• 39:52
  Speaker 2: I gotta say it with your chest out.
• 39:55
  Speaker 6: I mean, I don't want to be rude because my
• 39:57
  Speaker 6: co host decided to make a podcast studio, but none.
• 40:02
  Speaker 4: So, but do you feel like there's going to be
• 40:03
  Speaker 4: Why is there none? Because there's just not enough competition,
• 40:06
  Speaker 4: there's not enough studios though, there's no studios that's doing
• 40:08
  Speaker 4: it at the highest level, like you guys.
• 40:10
  Speaker 7: I'm being hyperbolic. Of course we have competition. There are
• 40:13
  Speaker 7: other podcast studios like this wasn't We weren't the first,
• 40:17
  Speaker 7: but I just feel like we are doing it the
• 40:19
  Speaker 7: best and so the quality shows and people come back.
• 40:23
  Speaker 7: Like we don't really have to encourage people, like we said,
• 40:27
  Speaker 7: we've never paid money for promotion or anything like that.
• 40:30
  Speaker 7: It's like we offer a good service at a great rate,
• 40:33
  Speaker 7: and that's what keeps people coming back. I think the
• 40:34
  Speaker 7: rate is truly it Like every year we've had to open,
• 40:38
  Speaker 7: like had to open another studio because of demand.
• 40:42
  Speaker 2: So where's the studios located at right now?
• 40:44
  Speaker 7: So we have two here and soho Canal and Broadway.
• 40:48
  Speaker 7: We have one in Midtown on thirty eighth and eighth.
• 40:51
  Speaker 7: We have LA on Hollywood Boulevard. I forgot the cross
• 40:55
  Speaker 7: street on that one.
• 40:55
  Speaker 5: And then mobile services in LA and New York.
• 40:57
  Speaker 7: And then you know speak, she keeps saying LA and
• 41:00
  Speaker 7: New York. We have mobile services country wide.
• 41:02
  Speaker 2: You have five five physical locations.
• 41:04
  Speaker 7: Yeah, and then we're working on a six where uh, Atlanta.
• 41:09
  Speaker 2: Don't want to say yet.
• 41:11
  Speaker 5: I just say, because I don't want to go, you should.
• 41:12
  Speaker 2: Go to Atlanta. I want to do it in Toronto.
• 41:14
  Speaker 5: I think Toronto, Atlanta, thank you?
• 41:17
  Speaker 2: Did we have this conversation?
• 41:18
  Speaker 9: No, me and you had this conversation conversations. I think
• 41:20
  Speaker 9: he's a nut about Toronto. Here's the Toronto no doubts once.
• 41:24
  Speaker 9: Toronto is an amazing city. They have a big podcast market, love,
• 41:30
  Speaker 9: I have the infrastructure.
• 41:31
  Speaker 7: I told her this, Yeah, I called you about I've
• 41:34
  Speaker 7: been oh, I've been telling her this forever.
• 41:36
  Speaker 2: And I was like, yeah, you should definitely do this.
• 41:38
  Speaker 6: Let's talk about two things. Help us earn your leisure. Actually,
• 41:43
  Speaker 6: I would love for y'all to dictate where we would
• 41:45
  Speaker 6: do it next, because I truly trust y'all's financial advice.
• 41:48
  Speaker 6: You both made me money, like seriously, and even when
• 41:50
  Speaker 6: I first started listening, and I've heard so many people say, oh,
• 41:54
  Speaker 6: they got too big now because you know, you get
• 41:55
  Speaker 6: such big names, But those small companies that were making
• 42:00
  Speaker 6: money like really helped me out when doing WHF media.
• 42:03
  Speaker 6: I really feel like someone listening to this like, yeah,
• 42:05
  Speaker 6: sure it's not Steven A. Smith, but maybe they thought
• 42:07
  Speaker 6: about starting a brick and mortar space too, And like
• 42:10
  Speaker 6: it's that average listener. I'm that average listener, you know.
• 42:13
  Speaker 6: So he wants to do Toronto because no podcast.
• 42:16
  Speaker 5: Studios are there.
• 42:18
  Speaker 6: It makes sense we would make less money there because
• 42:21
  Speaker 6: of the conversion, right, but you could, you.
• 42:24
  Speaker 4: Could spend you could They have good spending happens in
• 42:26
  Speaker 4: Toronto tho, sure, but higher prices people.
• 42:29
  Speaker 6: Spend less there. I know that from my live shows.
• 42:32
  Speaker 6: Toronto was one of my most packed rooms. We made
• 42:34
  Speaker 6: the least because they just spend less there.
• 42:36
  Speaker 5: It's just the truth.
• 42:37
  Speaker 4: They didn't spend less when we wanted to me we did.
• 42:39
  Speaker 4: We did two shows back to back that sold up biggest.
• 42:42
  Speaker 4: That was that Mark on Monday. That was the only
• 42:43
  Speaker 4: time in history that we had to add an extra show.
• 42:46
  Speaker 5: We had a great volume. It was our best show.
• 42:49
  Speaker 6: However, the ticket cost was less according to Live Nation
• 42:53
  Speaker 6: because of the landscape.
• 42:54
  Speaker 4: Well that's what I'm saying, I'm speaking from first hand
• 42:56
  Speaker 4: experience because we thow events right, and we dictate the
• 42:59
  Speaker 4: ticket prices.
• 42:59
  Speaker 2: So London from.
• 43:00
  Speaker 4: We live nation, and what I'm saying, so we we
• 43:03
  Speaker 4: dictate our own ticket prices.
• 43:05
  Speaker 2: London is not a good spending market. Toronto we had
• 43:10
  Speaker 2: no problem with them spending money. They brought merch.
• 43:13
  Speaker 4: They did by merch, that's ticket price. We could have
• 43:15
  Speaker 4: actually raised the ticket price. I think we still could
• 43:17
  Speaker 4: have sold out, we could have had.
• 43:18
  Speaker 2: A third show.
• 43:19
  Speaker 6: I mean, it's maybe it's suspending habits, like you said,
• 43:22
  Speaker 6: because the income isn't there, the disposable income right now.
• 43:24
  Speaker 6: We're in a fucked up economy anyway, So I'm not
• 43:26
  Speaker 6: gonna say New Yorkers.
• 43:27
  Speaker 5: Have mad bread to spend.
• 43:28
  Speaker 6: But here's the thing with Atlanta that I'm feeling connected to.
• 43:32
  Speaker 2: That that was yours Toronto, Yours is Atlanta.
• 43:34
  Speaker 6: Yeah, I feel like we would probably go with Toronto
• 43:37
  Speaker 6: because to me, this is Alex's Land's like thing more
• 43:40
  Speaker 6: than mine, and I have more trust in him for that.
• 43:43
  Speaker 6: And La was kind of the thing I wanted and
• 43:45
  Speaker 6: I got to get it right. But Atlanta people have
• 43:49
  Speaker 6: been asking for this in Atlanta fucking three years since
• 43:53
  Speaker 6: we started.
• 43:54
  Speaker 2: I mean, you can't go wrong with Atlanta.
• 43:56
  Speaker 5: You can't go wrong with Atlanta one and two. I'm
• 43:59
  Speaker 5: shooting with Mandy for the Black Effect Best.
• 44:02
  Speaker 6: I don't want to be rude, but the fact that
• 44:05
  Speaker 6: I had to book a space and then book a
• 44:08
  Speaker 6: camera team to come in that space.
• 44:10
  Speaker 5: There is no setup like this in Atlanta.
• 44:12
  Speaker 2: I think Dave Shan's has a setup.
• 44:14
  Speaker 6: You know he is no does he do a social
• 44:16
  Speaker 6: media podcast?
• 44:19
  Speaker 4: He has, he has, he has a content studio, studio.
• 44:23
  Speaker 4: It's pretty nice.
• 44:25
  Speaker 6: It's been very difficult to find. And the other thing is,
• 44:30
  Speaker 6: WTF Media now has a almost like the Pillars. You
• 44:34
  Speaker 6: kind of know how it works when you walk in.
• 44:36
  Speaker 6: You know what to expect when you're receiving it. And
• 44:38
  Speaker 6: I love that we have an aesthetic to how we're
• 44:41
  Speaker 6: treating the clients and how they're receiving things. They just
• 44:43
  Speaker 6: get it. It's seamless. We have a director of comms
• 44:46
  Speaker 6: who's managing all of them, like you kind of talk
• 44:48
  Speaker 6: to the same people. I love that and I don't
• 44:51
  Speaker 6: feel like I feel like Atlanta's very confusing when I'm
• 44:54
  Speaker 6: trying to book shit, which is insane because all the
• 44:56
  Speaker 6: god damn black people, they are making content. How is
• 44:58
  Speaker 6: it so fucking difficult to make content? Like it's a
• 45:02
  Speaker 6: good market, for sure, it is. Yeah, it's a good market.
• 45:05
  Speaker 5: He's right, there are studios that exist.
• 45:07
  Speaker 6: And then to Alex's point, he said, all of the
• 45:09
  Speaker 6: big shows already have a home base in Atlanta.
• 45:13
  Speaker 2: Yeah, who's the big shows in Atlanta?
• 45:15
  Speaker 4: Eighty five South so poons Yeah, well the A four
• 45:18
  Speaker 4: South has the.
• 45:21
  Speaker 2: It's nice, but it's a lot of up and coming.
• 45:25
  Speaker 5: Yeah, who are white ones? We need to do white.
• 45:26
  Speaker 2: Ones, the white ones with not the big shows, but
• 45:29
  Speaker 2: just everybody that's just trying to have a podcast.
• 45:31
  Speaker 6: Yeah, I mean for us again, the big shows, really
• 45:34
  Speaker 6: it doesn't matter, right, they're not making us the most
• 45:36
  Speaker 6: bank anyway. Like I think seventy percent of our clientele
• 45:39
  Speaker 6: is somebody that's spending, like I said in the three
• 45:43
  Speaker 6: hundred two fifty to three hundred.
• 45:45
  Speaker 5: But you know, Ian actually told us.
• 45:46
  Speaker 6: We had a conversation with Ian who was telling us
• 45:49
  Speaker 6: that we needed to raise our prices, and we got
• 45:52
  Speaker 6: into a really deep back and forth with him about
• 45:54
  Speaker 6: it because Ian wants us to scale larger, which of course,
• 45:58
  Speaker 6: as a friend and and he helped us with our
• 46:01
  Speaker 6: La studio.
• 46:02
  Speaker 2: He's a partner in there. Yeah, Like shout out.
• 46:05
  Speaker 5: To Ian, Yeah, shout out to Ian.
• 46:07
  Speaker 6: It was tough because I got so angry at him
• 46:11
  Speaker 6: in this conversation, and later I understood why he did it.
• 46:14
  Speaker 6: Ian's thinking tens of millions. I'm thinking that too. I'm
• 46:18
  Speaker 6: just not thinking it tomorrow, and so I want it
• 46:22
  Speaker 6: to be longer. I want to fucking sell our shit
• 46:25
  Speaker 6: and fucking live on the beach.
• 46:26
  Speaker 5: Bro Okay, But.
• 46:27
  Speaker 2: The thing is, how much did he wants you to
• 46:30
  Speaker 2: raise the price to double?
• 46:32
  Speaker 5: Maybe more than double?
• 46:34
  Speaker 2: Ian, like ten thousand dollars?
• 46:36
  Speaker 5: Thing though went out, Bro, because I said to him,
• 46:40
  Speaker 5: He's like, well, Yo, you know how much money people
• 46:42
  Speaker 5: make it and you just charging them like three hundred dollars,
• 46:45
  Speaker 5: Like how does that make sense? I'm like, Bro, you're
• 46:47
  Speaker 5: rich when you walk into McDonald's. You don't pay more,
• 46:50
  Speaker 5: you know what I mean? Like val it really is
• 46:53
  Speaker 5: and like I.
• 46:54
  Speaker 6: Know what he's saying because because we've been working on
• 46:58
  Speaker 6: film sets and ship like that, Ian's things like, yo,
• 47:00
  Speaker 6: fuck this small shit go bigger. But for us, the
• 47:04
  Speaker 6: small shit is still us. People know us because we
• 47:08
  Speaker 6: started small shit I'm not a celebrity.
• 47:10
  Speaker 7: State podcast ethos of When we first came up with this,
• 47:14
  Speaker 7: it was like, yo, we want to have a space
• 47:16
  Speaker 7: for us because I was thinking, it's like, you know,
• 47:19
  Speaker 7: we hire mostly POC and it's just it wasn't it
• 47:25
  Speaker 7: was intentional at.
• 47:25
  Speaker 5: First, but what you mean, yes, we was.
• 47:30
  Speaker 7: She was a little bit od with it. I was just,
• 47:33
  Speaker 7: whatever's going to be the best employee.
• 47:35
  Speaker 5: And now we've got two Asians. Man, we really.
• 47:39
  Speaker 2: That's all it takes.
• 47:40
  Speaker 7: But it was more it was more important for me
• 47:42
  Speaker 7: to offer this service and especially have our community be
• 47:46
  Speaker 7: able to use it because it's like we are in Soho,
• 47:49
  Speaker 7: Like you go shopping around here, it's very expensive. But
• 47:52
  Speaker 7: I wanted to keep prices down so we can service everybody.
• 47:54
  Speaker 7: And that was really important. Even when the studio has
• 47:57
  Speaker 7: gotten booked out where we are at the price, I mean,
• 47:59
  Speaker 7: at the place where we can raise prices, I still
• 48:01
  Speaker 7: want to keep it at where it's at because now
• 48:03
  Speaker 7: the people who are just scraping by, It's like if
• 48:07
  Speaker 7: we raise prices, now, yeah we'll make some more money,
• 48:10
  Speaker 7: but now they can't use the studio audio you really yeah,
• 48:14
  Speaker 7: But it's like so it's like for a record label
• 48:16
  Speaker 7: like the music business model of like studios, right, like
• 48:20
  Speaker 7: you got up and coming artists that use studios, but
• 48:23
  Speaker 7: then like Sony has their own studio, or they might
• 48:25
  Speaker 7: book a studio for a month for a major artist
• 48:28
  Speaker 7: to just record his album or whatever. As the landscape
• 48:31
  Speaker 7: of podcasting start to get more refined and less and
• 48:35
  Speaker 7: less people are participating in the lands because that's what's
• 48:38
  Speaker 7: going to happen, right, It's going to be less people
• 48:40
  Speaker 7: participating over the course of time.
• 48:41
  Speaker 2: I disagree.
• 48:42
  Speaker 5: I don't think that's true. I heard you say that.
• 48:44
  Speaker 5: Why do you think that everybody wants to be famous?
• 48:47
  Speaker 7: Everybody wants to be famous, everybody wants to be heard
• 48:49
  Speaker 7: when they realize that it's almost impossible to have a
• 48:51
  Speaker 7: successful podcast.
• 48:52
  Speaker 6: But it's not about that's see, you and I are
• 48:55
  Speaker 6: thinking the same thing. People do know how difficult that is,
• 48:58
  Speaker 6: but they don't care for shod They just want to
• 49:00
  Speaker 6: have a successful Instagram page. They just want to have
• 49:03
  Speaker 6: a successful no no truth.
• 49:09
  Speaker 4: You see so many people start podcasts and then six
• 49:11
  Speaker 4: months later they're not doing it no more. Right, It's like,
• 49:13
  Speaker 4: who wants to be consistent in doing something if you're
• 49:15
  Speaker 4: not making no money.
• 49:17
  Speaker 1: Or is it like a rotational thing? Right, as soon
• 49:19
  Speaker 1: as that person's tired, there's a new person.
• 49:21
  Speaker 6: Yes, Like there's so many podcasts that we don't have
• 49:23
  Speaker 6: anymore that literally when we started our new space, I
• 49:26
  Speaker 6: reached out to some people like, hey, you know, come through,
• 49:29
  Speaker 6: we haven't seen you in a while, blah blah blah,
• 49:31
  Speaker 6: and they don't have a show anymore. And it is
• 49:32
  Speaker 6: what it is. But bruh, every day we're doing tours
• 49:36
  Speaker 6: for someone who's new. But the thing is, I know
• 49:39
  Speaker 6: what you're saying. These people want to make clips that
• 49:42
  Speaker 6: to me is the new wave and that actually still
• 49:44
  Speaker 6: exists in this business model. People want their Instagram to
• 49:48
  Speaker 6: have clips of them either're talking to camera. They just
• 49:51
  Speaker 6: want to be this influential person. They want to thought
• 49:54
  Speaker 6: leader so to speak. Right, Like even one of our engineers,
• 49:57
  Speaker 6: Wolf shout out to Wolf, I've been joking like, nigga,
• 50:00
  Speaker 6: did you become doctor Umar?
• 50:02
  Speaker 5: Between clients? You know, he get on the mic and
• 50:03
  Speaker 5: he just start saying shit. But now people know him
• 50:06
  Speaker 5: for that.
• 50:06
  Speaker 2: I got a new show, y'all I don't like.
• 50:08
  Speaker 6: And that's the thing, right, It's like it doesn't even
• 50:10
  Speaker 6: have to be a podcast. Name, it's just the content people. Really,
• 50:14
  Speaker 6: we're in the era of that.
• 50:16
  Speaker 4: But how we survive as a podcast industry when ninety
• 50:19
  Speaker 4: five percent of people aren't making money, Like if you can't,
• 50:22
  Speaker 4: nobody's buying podcasts like you buy music, stream it right, No,
• 50:27
  Speaker 4: you don't stream podcasts, you get it for free, right,
• 50:30
  Speaker 4: So the model itself is not a sustainable model.
• 50:34
  Speaker 5: Well, people shouldn't be making a podcasts, yeah, to make.
• 50:37
  Speaker 1: Money though the percentage thing even more so, it's right,
• 50:41
  Speaker 1: how many people make music today? There's over three hundred
• 50:43
  Speaker 1: thousand songs that upload every day. Probably less than maybe
• 50:47
  Speaker 1: one percent of the people that actually put out these
• 50:49
  Speaker 1: songs and make something from.
• 50:49
  Speaker 5: It, but they're not quitting their day job.
• 50:51
  Speaker 7: I love doing it, Like there are some people that
• 50:53
  Speaker 7: actually just enjoy meeting up with their friends and talking
• 50:56
  Speaker 7: behind him Mike, even if they're not making money from it.
• 50:58
  Speaker 7: It's like it's some people get into it for money,
• 51:01
  Speaker 7: some people get into it just for the love. Some
• 51:03
  Speaker 7: people like just to hang. Yes, and there are a
• 51:06
  Speaker 7: lot of shows that make little money, maybe not big money.
• 51:09
  Speaker 7: It's not y'a money, but there are shows because almost
• 51:12
  Speaker 7: every streaming service they put the dynamic ads in it,
• 51:16
  Speaker 7: and so it's like they're getting little dollars here and there.
• 51:18
  Speaker 7: It's enough to just pay for the studio time and
• 51:20
  Speaker 7: keep going.
• 51:20
  Speaker 6: I actually want to shot out a podcast that spends
• 51:24
  Speaker 6: hell of money in here. It's a podcast called Conversations.
• 51:26
  Speaker 6: Was Oh, he gave me an amazing interview. His podcast
• 51:29
  Speaker 6: isn't huge, but he's had you know, keys on there
• 51:32
  Speaker 6: and different like just celebrities and influencers.
• 51:36
  Speaker 7: But it's one of those people that he has is
• 51:37
  Speaker 7: nine to five. He's a teacher and they he.
• 51:39
  Speaker 5: Said to it.
• 51:40
  Speaker 6: He brought us in for career day and he said
• 51:43
  Speaker 6: to his students, yeah, I have a podcast, like and
• 51:45
  Speaker 6: he called it a hobby. I had no idea it
• 51:49
  Speaker 6: was his hobby. The way that he treats that show
• 51:51
  Speaker 6: the money that he's spending with our studio, that really
• 51:54
  Speaker 6: shocked me, Like you really investing in this hobby. But
• 51:57
  Speaker 6: truth be told, he loves it. He's actually really brilliant
• 52:00
  Speaker 6: at it. Sure he hasn't been discovered in a large
• 52:03
  Speaker 6: level yet maybe, but like the fact that he's doing
• 52:06
  Speaker 6: it because he loves it. That's how people end up
• 52:08
  Speaker 6: fulfilling themselves. So like that podcaster is making the studio money,
• 52:12
  Speaker 6: and there's a hundred of zo so is just one
• 52:15
  Speaker 6: that really sticks out to me because I think he's brilliant,
• 52:17
  Speaker 6: But it's that type of shit. I also think when
• 52:21
  Speaker 6: it comes to podcasting, for anybody that's listening that wants
• 52:24
  Speaker 6: to make money on podcasting, advertisement, yes, horrible, earn your leisure.
• 52:29
  Speaker 6: Those shows make podcasts add money. But if you're not there,
• 52:34
  Speaker 6: that doesn't mean you can't make money. You have to
• 52:36
  Speaker 6: go make the money. You cannot wait for some big
• 52:39
  Speaker 6: entity to hit you up and say, yo, start selling
• 52:41
  Speaker 6: these undies or this water or these tampons.
• 52:45
  Speaker 5: You need to be doing.
• 52:48
  Speaker 6: A BTS content, extra content, finding out what your fans
• 52:53
  Speaker 6: love from you. For example, you guys always have a guest.
• 52:57
  Speaker 6: If Rashad and Troy only did episodes alone shooting the shit,
• 53:01
  Speaker 6: we would pay for that right because we never get
• 53:03
  Speaker 6: to hear their personal lives.
• 53:05
  Speaker 5: I want to hear more about your kids.
• 53:06
  Speaker 6: Maybe we do in like little ways, but you know
• 53:08
  Speaker 6: what I'm saying, it's the other kinds of shows you're doing.
• 53:11
  Speaker 5: Blackout sooner or later.
• 53:12
  Speaker 6: If you put that on a paywall, you're already gonna
• 53:15
  Speaker 6: have those fans that watch it. You're gonna have a
• 53:17
  Speaker 6: certain percentage come over. And that's what happened when horrible,
• 53:20
  Speaker 6: Like we only started Patreon because we didn't want to
• 53:22
  Speaker 6: come out of pocket for.
• 53:23
  Speaker 5: Video anymore to pay Alex.
• 53:25
  Speaker 6: So where we were making five hundred a months from Patreon,
• 53:29
  Speaker 6: now it's somewhere from like maybe fifteen to twenty one
• 53:32
  Speaker 6: thousand a month, And like it's just extra content that
• 53:35
  Speaker 6: our fans want from us. People love Mandy and I alone,
• 53:38
  Speaker 6: even though we might be fighting on a mic. That's
• 53:40
  Speaker 6: what they want. So we get our ass on that
• 53:42
  Speaker 6: Patreon and that's where you're going to see it. So
• 53:44
  Speaker 6: like it's figuring out what people like from you. And
• 53:47
  Speaker 6: also when you're starting your show, you can't come out
• 53:49
  Speaker 6: the gate with the Patreon.
• 53:50
  Speaker 5: Bro y'all.
• 53:51
  Speaker 6: Don't just said hey, my name is Zoe and my
• 53:53
  Speaker 6: Patreon is this chill figure out.
• 53:57
  Speaker 5: Disagree, No, you're tripping disagree. I have to I have
• 53:59
  Speaker 5: a fan first, Alex. You have to have a family.
• 54:02
  Speaker 2: You can do both.
• 54:03
  Speaker 7: You can put out a portion of the episode live
• 54:06
  Speaker 7: and then you can make a portion of it behind
• 54:08
  Speaker 7: a paywall because people are just looking at Oh. I
• 54:11
  Speaker 7: have to have a large number of followers and fans,
• 54:13
  Speaker 7: but you don't like if you have ten people subscribe
• 54:15
  Speaker 7: to you at Patreon, that's fucking what that's like one
• 54:17
  Speaker 7: hundred and fifty dollars.
• 54:19
  Speaker 2: Ooh, how much is Patreon? It's like that's top two.
• 54:21
  Speaker 5: Okay, okay, that's top tier.
• 54:23
  Speaker 7: I'm just saying, like regards even that that pays for
• 54:26
  Speaker 7: your studio time.
• 54:27
  Speaker 5: I mean, you know what I will. I will agree
• 54:29
  Speaker 5: with you to the half, like some content here or
• 54:31
  Speaker 5: some there. But what I have learned because I.
• 54:34
  Speaker 6: Have another podcast for fact's sake, that's now only behind Patreon.
• 54:37
  Speaker 6: I did it for two years for free and then
• 54:40
  Speaker 6: it didn't grow to the degree of horrible. But we
• 54:42
  Speaker 6: make bread on Patreon now, right, because maybe twenty percent
• 54:45
  Speaker 6: of fans came over and that's enough.
• 54:47
  Speaker 5: Now.
• 54:47
  Speaker 6: I just think that people are starting too much by
• 54:50
  Speaker 6: asking for money. Deliver me the content first, Give me
• 54:53
  Speaker 6: something and get excited for every Wednesday first. And we're
• 54:56
  Speaker 6: so used to seeing kickstarter, go fund me Patreon too, bro, Like,
• 55:00
  Speaker 6: give me some shit I want to see, get me
• 55:02
  Speaker 6: used to this ship, and then offer its me behind
• 55:04
  Speaker 6: the paywall.
• 55:05
  Speaker 1: You gotta become sort to somebody's daily routine, their weekly routine.
• 55:08
  Speaker 2: Now you're part of their life.
• 55:09
  Speaker 5: I don't know about consistency.
• 55:11
  Speaker 6: Bro, If Mandy and I have a I don't really
• 55:13
  Speaker 6: think we have late uploads like ever, maybe maybe the
• 55:15
  Speaker 6: YouTube guy if he got.
• 55:16
  Speaker 5: Sick one day and didn't upload that shit. Other them
• 55:19
  Speaker 5: bitches are in the email. Where the fuck is this?
• 55:21
  Speaker 7: So I do get what you're saying. The big money
• 55:23
  Speaker 7: in podcasting is gone. It's like the big broken deals.
• 55:27
  Speaker 7: Those are no more. And so now, yes, I do
• 55:30
  Speaker 7: think the popularity of everybody wanting to get rich, like
• 55:34
  Speaker 7: the gold rush is done. So it's maybe not as
• 55:37
  Speaker 7: popular to start a new show, but I still think.
• 55:40
  Speaker 5: It exists in scripted.
• 55:41
  Speaker 1: It doesn't exist an exclusivity. They've taken that out right.
• 55:44
  Speaker 1: Even Rogan is not exclusive anymore, and call me Daddy's not.
• 55:48
  Speaker 1: They took the exclusivity out in the new deal. So
• 55:50
  Speaker 1: that's going out too, just because of what Spotify was spending.
• 55:53
  Speaker 1: How were recooping, Yeah, they weren't recooping.
• 55:56
  Speaker 6: But but then I will tell you seriously, the scripted
• 55:58
  Speaker 6: money scripted warped it scripted podcasts, and I'm working in
• 56:01
  Speaker 6: scripted podcasts with Kenny. That's how I know I'm almost
• 56:05
  Speaker 6: in awe of those budgets.
• 56:06
  Speaker 2: What is a scripted podcast?
• 56:07
  Speaker 6: A scripted podcast is a podcast that is shorter form.
• 56:12
  Speaker 6: It's basically like an audio movie. It's not an audio book.
• 56:16
  Speaker 6: You're not reading out words, but you're listening to actors.
• 56:18
  Speaker 6: You're hearing fully. Fully is the sound you're hearing. Let's
• 56:21
  Speaker 6: just say it's a restaurant scene.
• 56:22
  Speaker 2: This is like Dateline but audio no like us Cereal.
• 56:27
  Speaker 5: I don't listen to serial. But isn't a murder podcast?
• 56:29
  Speaker 2: Yeah?
• 56:30
  Speaker 1: Yeah, So a lot of the true crime true but
• 56:34
  Speaker 1: they're giving Like Kerry Washington has one, right, she's got
• 56:37
  Speaker 1: a big one.
• 56:39
  Speaker 5: I'm trying to think of another one on Audible that's huge.
• 56:41
  Speaker 6: Charlemagne did some right, He's got an Audible deal with Kevin Hart.
• 56:44
  Speaker 6: So like, basically how it works is there's a full
• 56:48
  Speaker 6: script like TV or film, but you're adding in more
• 56:51
  Speaker 6: sounds and ways to figure out location so that the
• 56:53
  Speaker 6: audience knows it's amazing. Is the romance ones? I listen
• 56:56
  Speaker 6: to one with Demi Moore called Dirty Diana. I'tet paid
• 56:59
  Speaker 6: for this, I'm telling you phenomenal. I was invested in
• 57:02
  Speaker 6: the tea. Her husband was cheating you hear the footsteps,
• 57:05
  Speaker 6: you hear him pick up the phone and like if
• 57:08
  Speaker 6: you don't need to see it.
• 57:09
  Speaker 5: Because you could hear her say what is that? Why
• 57:11
  Speaker 5: are you grabbing that?
• 57:12
  Speaker 2: But it's not like an audiobook.
• 57:13
  Speaker 5: No, it's not a book because they're not ready to
• 57:15
  Speaker 5: just words.
• 57:15
  Speaker 7: But sure it's like the in between between podcasts and
• 57:17
  Speaker 7: an audiobook.
• 57:19
  Speaker 6: Those are getting money and bigger deals because they are
• 57:24
  Speaker 6: having bigger companies pay for them. You've got the actors
• 57:29
  Speaker 6: and there's so few of them, so we can find
• 57:32
  Speaker 6: millions and millions of podcasts. But the scripted ones maybe
• 57:36
  Speaker 6: you've got, you know, a few hundred that are you know,
• 57:38
  Speaker 6: that are great to go through. So people rotate those,
• 57:41
  Speaker 6: and the advertisers are loving putting money into those because
• 57:45
  Speaker 6: people are really sticking and following all the way through
• 57:47
  Speaker 6: to listen. And they're also already behind paywalls. It costs
• 57:51
  Speaker 6: so much to make them. You got to pay ten
• 57:53
  Speaker 6: dollars on audible to listen to them, so it's already there.
• 57:56
  Speaker 6: It's already behind a paywall. You know, it's not free.
• 58:00
  Speaker 1: You talked about something that you just disagree with. I
• 58:02
  Speaker 1: want to go back to something that you also disagree
• 58:05
  Speaker 1: with Alex. You said we scale this thing eventually, I
• 58:08
  Speaker 1: want to sell this business, he said.
• 58:09
  Speaker 7: No, wo, I just don't want to lose what the
• 58:16
  Speaker 7: business is in terms of the the environment that we've
• 58:19
  Speaker 7: created here and the level of service we do. I
• 58:25
  Speaker 7: would do something where it's like if we sold, but
• 58:28
  Speaker 7: then I'm still you're crazy, Like, say we sold, but
• 58:34
  Speaker 7: then I would still have like a managing role in
• 58:38
  Speaker 7: the company.
• 58:39
  Speaker 5: I agree with that.
• 58:40
  Speaker 6: I would never want to sell and just like fucking
• 58:42
  Speaker 6: sell ourselves out. You don't live a clean like I'm
• 58:44
  Speaker 6: not gonna feel good when I go to bed at night.
• 58:46
  Speaker 7: But for me, I think just and one of the
• 58:50
  Speaker 7: big reasons is because we pay our employees really well. Yeah,
• 58:53
  Speaker 7: and I know the very first thing someone will do
• 58:56
  Speaker 7: is buy and slash what we slash.
• 59:00
  Speaker 6: But we can't keep building and having more employees if
• 59:02
  Speaker 6: we don't ever sell.
• 59:04
  Speaker 5: That's the other thing that's in my brain.
• 59:06
  Speaker 2: I know all we can partner up.
• 59:07
  Speaker 7: We can have silent partners where it's like, hey, I'll
• 59:10
  Speaker 7: let you run the business how you are. I just
• 59:12
  Speaker 7: hear some bread and let me get my return. So
• 59:15
  Speaker 7: it's like we can there's different ways to go about it.
• 59:17
  Speaker 7: I just don't ever want to lose, like the ethos
• 59:19
  Speaker 7: of the.
• 59:19
  Speaker 5: Business what I would love.
• 59:21
  Speaker 6: Let's just say Sony comes in and decides they want
• 59:23
  Speaker 6: to make poadcast studios. They're like, yo, WTF make all
• 59:27
  Speaker 6: our studios and it's branded as maybe WTF or Sony
• 59:30
  Speaker 6: like a conglomerate together. But we figure out how to
• 59:33
  Speaker 6: make it. We give them our sauce. Alex does all
• 59:36
  Speaker 6: the layout blueprints for every single thing, and we can
• 59:39
  Speaker 6: emulate this business to where it is successful. That to
• 59:42
  Speaker 6: me is when I say selling. It's not like completely
• 59:44
  Speaker 6: handing over keys. But I just know that how we've
• 59:47
  Speaker 6: changed some of our One of our employees was homeless.
• 59:50
  Speaker 6: When he told me that should at a Christmas party,
• 59:52
  Speaker 6: I was shocked and he was homeless before here, and
• 59:55
  Speaker 6: like it taught me that, Okay, I didn't change enough
• 59:59
  Speaker 6: people was love it, Like we didn't really get in
• 1:00:01
  Speaker 6: there yet. But that's why Alex and I didn't take money.
• 1:00:04
  Speaker 6: It was literally should we give them a raise or
• 1:00:06
  Speaker 6: us a Christmas bonus? That was our first thing we didn't.
• 1:00:10
  Speaker 5: We never took it.
• 1:00:11
  Speaker 6: I believe though, when you're you give, you receive. It's
• 1:00:14
  Speaker 6: not even on some phony shit. We're just those type
• 1:00:15
  Speaker 6: of people. When you start a business with another giver,
• 1:00:19
  Speaker 6: it's a great thing because you really see a multiply.
• 1:00:22
  Speaker 5: We're not like greedy ass people, like we never been
• 1:00:24
  Speaker 5: like that.
• 1:00:25
  Speaker 4: So before we leave, if somebody wants to start a
• 1:00:28
  Speaker 4: podcast and they don't come here, what are some essentials,
• 1:00:30
  Speaker 4: I think, yes, you need to start a podcast, because
• 1:00:33
  Speaker 4: even us, like when we started a podcast, we didn't
• 1:00:36
  Speaker 4: really it was and we didn't even know there was
• 1:00:38
  Speaker 4: an option for.
• 1:00:39
  Speaker 2: A podcast studio, so we just started it ourselves. I
• 1:00:41
  Speaker 2: don't know if people are still doing that or it's
• 1:00:43
  Speaker 2: just everybody's going to podcast studios these days, but like,
• 1:00:46
  Speaker 2: what are some essentials that you need to audio camera
• 1:00:49
  Speaker 2: and stuff like that.
• 1:00:51
  Speaker 7: Well, if you're gonna do it yourself, just know that
• 1:00:53
  Speaker 7: it's going to be a lot of work. And so
• 1:00:54
  Speaker 7: a lot of people get into it thinking just like
• 1:00:58
  Speaker 7: the upside, like oh, I'm gonna make money, I'm gonna
• 1:00:59
  Speaker 7: be famous, But it's like it's a lot of work
• 1:01:01
  Speaker 7: that goes into it. So sometimes it's cheaper to budget
• 1:01:03
  Speaker 7: out using a studio than it is to set up
• 1:01:06
  Speaker 7: your own at home situation. But I think the most
• 1:01:09
  Speaker 7: important part is consistency and like knowing that it's going
• 1:01:14
  Speaker 7: to take some time for that shit to grow because
• 1:01:16
  Speaker 7: people think my first episode I'm gonna blow up and
• 1:01:18
  Speaker 7: they get discouraged, and that's.
• 1:01:20
  Speaker 2: This is gonna be technical, right because this is shit
• 1:01:23
  Speaker 2: we have to figure out.
• 1:01:23
  Speaker 7: That's Mike for podcasting, I would still say the Shore
• 1:01:27
  Speaker 7: at some seven best all right, best cameras, best camera
• 1:01:32
  Speaker 7: that depends low level, low level. I love black Magic.
• 1:01:38
  Speaker 7: I would say black Magic Studio four k's the easiest
• 1:01:41
  Speaker 7: to use for somebody new with still having how much
• 1:01:45
  Speaker 7: is it that's twenty seven hundred in the highest level
• 1:01:50
  Speaker 7: highest level?
• 1:01:50
  Speaker 1: I love, Yeah, I mean we have all that we
• 1:01:53
  Speaker 1: should wear red compared Maxwell.
• 1:01:56
  Speaker 7: Yeah, that was low compared to that list stuff, but
• 1:01:58
  Speaker 7: like they should wear reds, Like reds are great, but
• 1:02:01
  Speaker 7: then if you don't have somebody there focusing, then it's
• 1:02:04
  Speaker 7: like you're gonna have some shots that are out of
• 1:02:06
  Speaker 7: focus and it's.
• 1:02:08
  Speaker 2: Harder to deal with.
• 1:02:09
  Speaker 7: You have to add the color after the fact, So
• 1:02:11
  Speaker 7: it's like it's not the best camera for somebody starting out.
• 1:02:13
  Speaker 5: But I actually have a few tidbits that are not
• 1:02:16
  Speaker 5: technical that I think.
• 1:02:17
  Speaker 1: People I need one last one for us because we
• 1:02:19
  Speaker 1: got the mic, we got the cameras, but we need
• 1:02:21
  Speaker 1: an interface, so like, right, we got to get this
• 1:02:24
  Speaker 1: audio to something.
• 1:02:26
  Speaker 7: So right now I'm in between because we use both.
• 1:02:28
  Speaker 7: We use road Podcaster and we also use Zoom pod
• 1:02:34
  Speaker 7: Track P eight systems. They're both really good mixers. They
• 1:02:37
  Speaker 7: have like built in like sound compression, like a lot
• 1:02:41
  Speaker 7: of things where you won't have to do post production.
• 1:02:44
  Speaker 2: So I'm in between those.
• 1:02:45
  Speaker 5: What about Riverside.
• 1:02:48
  Speaker 6: It's kind of so for someone that knows nothing Riverside,
• 1:02:52
  Speaker 6: you plug in your mic, your co host is on
• 1:02:54
  Speaker 6: the other side. It puts the track together.
• 1:02:57
  Speaker 7: Yeah, if you're doing a Zoom podcast, I would go
• 1:03:00
  Speaker 7: over Zoom Virtual Virtual play.
• 1:03:04
  Speaker 6: Yeah, but you can also plug it in like if
• 1:03:07
  Speaker 6: you're in person, right because putting the layering the track
• 1:03:09
  Speaker 6: together is very I'm telling you, but someone's dumb watching
• 1:03:14
  Speaker 6: and I'm done with tex stuff too.
• 1:03:15
  Speaker 2: Yes, and you're telling them something dumb right now.
• 1:03:17
  Speaker 5: Yes, you've been doing.
• 1:03:20
  Speaker 7: No.
• 1:03:21
  Speaker 6: I was literally gonna say a lot of people that
• 1:03:23
  Speaker 6: come in to start shows. When we used to do consulting,
• 1:03:27
  Speaker 6: Alex still does. I can't because I consult for Kenya.
• 1:03:29
  Speaker 6: But when you have your name picked out, make sure
• 1:03:34
  Speaker 6: no one else has your name. Make sure the Instagram
• 1:03:37
  Speaker 6: handle exists for you, and if it doesn't, you have
• 1:03:40
  Speaker 6: to get rid of it. Like I'm telling you, those
• 1:03:43
  Speaker 6: little things when people type in on Instagram. Making sure
• 1:03:46
  Speaker 6: you're branding all of those things. Making sure you pick
• 1:03:49
  Speaker 6: a day of the week that's not the weekend. People
• 1:03:51
  Speaker 6: don't necessarily listen to podcasts on the weekends. When you
• 1:03:54
  Speaker 6: first come out, have about two episodes to come out
• 1:03:57
  Speaker 6: with first, so people kind of get the vibe. Also,
• 1:04:00
  Speaker 6: so making sure you know how to edit it, because
• 1:04:02
  Speaker 6: what generally happens with friends on a mic is you
• 1:04:05
  Speaker 6: kind of you start spiraling and you tumble, and it
• 1:04:08
  Speaker 6: starts turning into something else and it gets very boring
• 1:04:11
  Speaker 6: for the end user. So Horrible Decisions has segments. I
• 1:04:15
  Speaker 6: still love those the read did It. They were one
• 1:04:17
  Speaker 6: of my favorite podcasts. I would suggest figuring out outlining
• 1:04:21
  Speaker 6: and segmenting your show. Even if it's just improv you
• 1:04:24
  Speaker 6: still need to figure out a generalization of what you
• 1:04:26
  Speaker 6: talk about. Your show should have some pre production. Now
• 1:04:31
  Speaker 6: as time goes on, maybe you can't just get on
• 1:04:33
  Speaker 6: the mic and do whatever you want. But if you
• 1:04:35
  Speaker 6: don't have pre production people can tell when they're listening
• 1:04:38
  Speaker 6: figuring out the comps. If you're going to come out
• 1:04:40
  Speaker 6: with a sex podcast, who are the other sex podcasts?
• 1:04:43
  Speaker 6: And how are you different? You need to know that
• 1:04:45
  Speaker 6: shit in fifteen seconds. So many white people say to
• 1:04:47
  Speaker 6: me all the time, Oh, you have a sex podcast.
• 1:04:49
  Speaker 6: I like call her daddy, as if I didn't exist
• 1:04:51
  Speaker 6: before them, you know what I'm saying. So that's very
• 1:04:54
  Speaker 6: hard to hear. And I'm sure with some black girls
• 1:04:56
  Speaker 6: that start a podcast they say horrible sometimes you know
• 1:04:58
  Speaker 6: what I mean, But you've got to figure out how
• 1:05:00
  Speaker 6: you're different. Horrible talks about kinks, like that's a specific
• 1:05:04
  Speaker 6: thing to us. We talk about kinky things. Maybe yours
• 1:05:07
  Speaker 6: is queer shit, Like you need to figure out your
• 1:05:09
  Speaker 6: angle and if you don't.
• 1:05:10
  Speaker 5: You kind of take the l And.
• 1:05:14
  Speaker 7: Podcast is not just talking. There's like it's something you
• 1:05:18
  Speaker 7: have to get good at the more you do it. Like,
• 1:05:20
  Speaker 7: for example, I'm talking right now, she's probably waiting to say, like, oh,
• 1:05:24
  Speaker 7: if if his statements start to drag on, let me
• 1:05:27
  Speaker 7: jump into help him. You guys are probably prepping your
• 1:05:30
  Speaker 7: next questions, but you also are responsible for keeping this engaging.
• 1:05:34
  Speaker 7: And this is like a dance that the public doesn't see.
• 1:05:36
  Speaker 7: They just see like a conversation that goes well. But
• 1:05:38
  Speaker 7: it's like it's one of those things that you get
• 1:05:40
  Speaker 7: better with time. And a lot of people get discouraged
• 1:05:42
  Speaker 7: when it's like their podcast sounds dull in the beginning,
• 1:05:45
  Speaker 7: but it's one of those things they really get better
• 1:05:47
  Speaker 7: at the longer you do.
• 1:05:48
  Speaker 2: And I think it's really important.
• 1:05:50
  Speaker 6: The number of followers your guests have does not fucking matter.
• 1:05:53
  Speaker 6: If your guest is a big TikTok star, that does
• 1:05:56
  Speaker 6: not mean it is going to translate into podcast numbers
• 1:05:58
  Speaker 6: for you. They'd like that person on TikTok. They don't
• 1:06:01
  Speaker 6: want to see that bitch talk for one hour.
• 1:06:03
  Speaker 5: You need to really think.
• 1:06:05
  Speaker 6: About how your guest correlates with your content. I know
• 1:06:08
  Speaker 6: y'all know this shit at this point, Like I'm sure
• 1:06:12
  Speaker 6: you've interviewed a celebrity that you were just like what, because.
• 1:06:15
  Speaker 5: I have too. You know.
• 1:06:17
  Speaker 6: One of my most popular interviews on the channel was
• 1:06:20
  Speaker 6: the City Girls, but their energy wasn't the same with
• 1:06:23
  Speaker 6: Mandy and I, and it was so hard because they
• 1:06:25
  Speaker 6: talk about sex all the time. Mandy and I are
• 1:06:27
  Speaker 6: hype as fuck, but that shit just didn't translate. You know,
• 1:06:30
  Speaker 6: when she did Karsha please, it was great, but like
• 1:06:32
  Speaker 6: with us, it.
• 1:06:33
  Speaker 5: Just wasn't it.
• 1:06:34
  Speaker 6: So Like, podcasters are great people to coordinate with because
• 1:06:38
  Speaker 6: they generally know how to talk on a mic. But seriously,
• 1:06:42
  Speaker 6: you get someone with two million followers on TikTok, that
• 1:06:45
  Speaker 6: shit don't mean nothing for you unless you would TikTok podcast. Like,
• 1:06:49
  Speaker 6: really think about where your demographic receives you. That's good
• 1:06:53
  Speaker 6: prod cross promotion. This right now, thank you for making
• 1:06:56
  Speaker 6: us some money. Somebody gonna be like they got our
• 1:06:57
  Speaker 6: guys or you know, this is what I mean by
• 1:07:00
  Speaker 6: cross promoting.
• 1:07:02
  Speaker 5: You should be doing shit like that.
• 1:07:03
  Speaker 6: When you guys have people on your podcast that have
• 1:07:05
  Speaker 6: larger platforms on YouTube, obviously you see a spike in
• 1:07:08
  Speaker 6: your YouTube numbers on that episode or whatever, because that's
• 1:07:12
  Speaker 6: where their people are listening to them, and then they
• 1:07:15
  Speaker 6: get to see earn your leasers YouTube channel right after that.
• 1:07:18
  Speaker 5: The same thing with podcasts.
• 1:07:20
  Speaker 6: If you think about having a podcast, don't be a
• 1:07:22
  Speaker 6: guest on nobody's podcast until you got your podcast because
• 1:07:25
  Speaker 6: right when that episode is done, they need a place
• 1:07:27
  Speaker 6: to click on you and find you. And if it's
• 1:07:29
  Speaker 6: just your Instagram. No one's going to care to click
• 1:07:31
  Speaker 6: on your shit. And I'm not saying this to be
• 1:07:33
  Speaker 6: hard on anybody. I have just been consulting on podcasts
• 1:07:36
  Speaker 6: for so long. I started in the era of podcasts
• 1:07:39
  Speaker 6: where literally, like YouTube, podcasts weren't a thing. And I've
• 1:07:43
  Speaker 6: learned so much about the landscape and I can only
• 1:07:47
  Speaker 6: share what I know, and I think those mistakes are
• 1:07:49
  Speaker 6: the biggest ones people make here.
• 1:07:51
  Speaker 2: You have it. Appreciate you guys time.
• 1:07:54
  Speaker 4: So how can they find you on the social and
• 1:07:57
  Speaker 4: book book and appointment to come here and all that stuff.
• 1:08:00
  Speaker 7: So the studio is WTF Mediastudios dot com. I'm on
• 1:08:06
  Speaker 7: podcast Flagrant. I'm also on Brilliant Idiots and Weezy Is.
• 1:08:10
  Speaker 6: I'm WEEZYWTF. You can check me on Horrible Decisions or
• 1:08:14
  Speaker 6: sex Cells on Fuse. You can check that on Amazon Prime.
• 1:08:18
  Speaker 2: Oh all right, God, thank you for rocking us. To
• 1:08:19
  Speaker 2: see you next week. Peace, peace, peace, thank you, thank you.
• 1:08:22
  Speaker 2: Very mud.
• 1:08:23
  Speaker 3: An illegal alien from Guatemala charged with raping a child
• 1:08:27
  Speaker 3: in Massachusetts. An MS thirteen gang member from Al Salvador
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  Speaker 3: accused of murdering a Texas man of Venezuelan charged with
• 1:08:35
  Speaker 3: filming and selling child pornography in Michigan. These are just
• 1:08:39
  Speaker 3: some of the heinous migrant criminals caught because of President
• 1:08:43
  Speaker 3: Donald J. Trump's leadership. I'm Christy Noman, the United States
• 1:08:46
  Speaker 3: Secretary of Homeland Security. Under President Trump, attempted illegal border
• 1:08:51
  Speaker 3: crossings are at the lowest levels ever recorded, and over
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  Speaker 3: one hundred thousand illegal aliens have been arrested. If you
• 1:08:58
  Speaker 3: were here illegally, your next you will be fine nearly
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  Speaker 3: one thousand dollars a day, imprisoned and deported, you will
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  Speaker 3: never return. But if you register using our CBP home
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  Speaker 3: app and leave now, you could be allowed to return legally.
• 1:09:14
  Speaker 3: Do what's right. Leave now. Under President Trump, America's laws,
• 1:09:18
  Speaker 3: border and families will be protected.
• 1:09:21
  Speaker 2: Sponsored by the United States Department of Homeland Security.