Latest / Becker’s Healthcare Digital Health + Health IT / Casey Hossa, Chief Information Officer & Security Officer at Health New England
Transcript
- 0:00Imagine this. You're in the heart of Chicago
- 0:02mingling with the brightest minds in health IT.
- 0:05You've arrived at the 9th annual Health IT
- 0:07plus Digital Health Plus RCM conference taking place
- 0:11October 1st through 4th at the luxurious Hyatt
- 0:14Regency Chicago.
- 0:15Picture the excitement as you collect countless business
- 0:18cards, forging invaluable connections with over 25 100
- 0:22executive level attendees.
- 0:24Feel the buzz of ideas flowing as you
- 0:26engage in meaningful conversations about the future of
- 0:29healthcare technology.
- 0:30Envision yourself attending sessions led by over 415
- 0:35elite speakers,
- 0:36gaining insights that could transform your organization.
- 0:39From digital transformation and telehealth to clinician burnout
- 0:43and cybersecurity,
- 0:44each topic is designed to spark new ideas
- 0:47and provide actionable takeaways, but it doesn't stop
- 0:49there. Imagine sitting in a packed auditorium listening
- 0:53to motivating keynotes from some of the biggest
- 0:55names in sports. Four time Super Bowl champion,
- 0:58Rob Gronkowski,
- 0:59WNBA
- 1:00champion, and author, Lisa Leslie,
- 1:02and NFL legend and ESPN
- 1:05analyst,
- 1:06Eli Manning, will be there sharing their stories
- 1:08and inspiring you to reach new heights. All
- 1:11around you, the future of health IT unfolds,
- 1:14and you're not just a spectator.
- 1:16You're an active participant.
- 1:18Don't wait. You can find the event website
- 1:20and get registered by visiting peckershospital
- 1:33healthcare podcast.
- 1:35I'm thrilled today to be joined by Casey
- 1:37Hossa, chief information officer and security officer at
- 1:39Health New England. Casey, it's a pleasure to
- 1:41have you on the podcast today.
- 1:43Laura, it's a pleasure to be here. Thanks
- 1:45for the opportunity.
- 1:46Well, absolutely. And I'm excited to have you
- 1:48on the line today because I know there's
- 1:50so much happening in changing in the digital
- 1:52transformation
- 1:54in the health care space and particularly
- 1:56around security as well. Just being a big
- 1:58focus this year, we've seen some really big,
- 2:01breaches and challenges in the cybersecurity space. And
- 2:04so I'm looking forward to learning a little
- 2:06bit more about your perspective on how you're
- 2:08thinking about,
- 2:10you know, what you're doing today and and
- 2:11growing in the future. But before we dive
- 2:13into my discussion, can you tell me a
- 2:15little bit more about yourself and, your background?
- 2:18No. I'm happy to.
- 2:20You know, I I,
- 2:22I spent the last couple of decades in
- 2:23health care, but, probably early in my health
- 2:26in my career,
- 2:28I spent a lot of time in almost
- 2:30every industry outside of health care.
- 2:32Right? And so a lot of it's been
- 2:34focused on, you know, organizations like Deloitte and
- 2:37Ernst, where we brought innovative solutions forward.
- 2:39And so the past couple of decades, I've
- 2:41really spent quite a bit of time across
- 2:44a couple of different organizations in the healthcare
- 2:46vertical.
- 2:47I spent some time at, actually, here in
- 2:50Chicago, one of the largest privately held loose
- 2:52plans, HCSC.
- 2:54And then I had the opportunity to be
- 2:56a CIO,
- 2:57for a provider system, a 9 hospital provider
- 3:00system in Washington State,
- 3:02then pivoted and took an opportunity to really
- 3:05drive something different in the world of Medicaid,
- 3:07specifically with duals and
- 3:10behavioral health. And I was the CIO in
- 3:12that space.
- 3:13And I joined,
- 3:15Health New England
- 3:16just about 3 years ago.
- 3:18And what's interesting with Health New England is
- 3:20we're a provider owned payer
- 3:23in Western Massachusetts. So it's a great opportunity
- 3:25to think about how do you bring together
- 3:27sort of
- 3:29the relationship,
- 3:30being a provider owned organization and and get
- 3:33address some of the friction points and opportunities
- 3:35to to really have a strong relationship with
- 3:39the providers in this space, and specifically our,
- 3:42you know, our parent company,
- 3:44and have an impact for our members.
- 3:47And so quite a bit of work across
- 3:49a number of dimensions in this space.
- 3:52Well, it's great to hear. You know? And,
- 3:53certainly, I can imagine each different experience has
- 3:56given you different tools and,
- 3:59abilities to, you know, jump in and, as
- 4:01you said, be primed for some of the
- 4:03challenges and opportunities in the health care space
- 4:05today. And I know, like you were mentioning,
- 4:08that relationship between the providers and the, health
- 4:11care organizations as well as the payers, it
- 4:13seems like across the board is becoming more
- 4:15and more essential to have that,
- 4:17you know, kind of strong relationship
- 4:20between them as health care continues to evolve.
- 4:22So that's really fascinating to see.
- 4:25From your vantage point, what are some of
- 4:27the opportunities and headwinds that you have your
- 4:29eye on right now?
- 4:30You know, I I think all of us
- 4:33are looking at some of the same areas,
- 4:35but
- 4:36specifically in our region,
- 4:38right, we've got some unique opportunities and challenges.
- 4:41And so I think Massachusetts
- 4:43in particular really is a microcosm
- 4:46of national trends,
- 4:48because we're often very progressive in terms of
- 4:50our policies,
- 4:52and just early adoption of healthcare innovations.
- 4:55And, I think the areas that we're focused
- 4:57on in terms of potential opportunities are similar
- 5:01to many of the other payers, I would
- 5:03assume.
- 5:04And a lot of this has been sort
- 5:05of the onset recently of AI, right? And
- 5:09I think there are some publications out there
- 5:11that begin to talk about what AI can
- 5:14potentially do in the payer space with some
- 5:17significant savings on the administrative cost side,
- 5:20savings on the medical cost side,
- 5:22as well as improvement in revenue. And so
- 5:25we're certainly like many other organizations thinking about
- 5:28how do we get that established, what are
- 5:29the opportunities and how do we begin to
- 5:32understand how to apply those technologies to really
- 5:35those broader problems that are out there?
- 5:37You mentioned it, digital transformation,
- 5:40right?
- 5:41And I think for us, we live in
- 5:42a region that's pretty tech savvy, and oftentimes
- 5:46are early adopters.
- 5:47They were early adopters of EHRs. So it
- 5:49really provides a nice fertile ground for us
- 5:52for additional innovation.
- 5:54And so how do we we're looking at
- 5:56how we continue to enhance customer experiences
- 5:59and drive things that are focused on data
- 6:02integration, so that we can take advantage of
- 6:04the broader healthcare ecosystem
- 6:06and provide a much more personalized experience.
- 6:10The other areas that we're focused on are
- 6:12things that are
- 6:14you know, again, I had been out in
- 6:15the market for a while, but I think
- 6:17we're getting to a place where the maturity
- 6:19and the tools have really helped us begin
- 6:20to emphasize
- 6:22things like, you know, value based care with
- 6:24quality and cost effectiveness, right?
- 6:27And, you know, developing much more,
- 6:30I'll call it, robust risk adjustment models,
- 6:33care management programs.
- 6:36Again, looking at the region, you know, we've
- 6:39got aging population, right? And so it creates
- 6:41significant opportunities for Medicare Advantage Plans. And so
- 6:45we're looking at how do we begin to
- 6:46differentiate ourselves like others,
- 6:48better understanding our members, offering up tailored products,
- 6:52tailored benefits.
- 6:53I think the other areas that are, again,
- 6:56focused
- 6:57on opportunities are telehealth and telemedicine. And I
- 7:01think everybody is looking at and we are
- 7:03as well at how can we kind of
- 7:04expand on the promises that have been out
- 7:06there, especially for rural areas,
- 7:09things like clinically integrated
- 7:12information exchanges, right? Again,
- 7:15how do we take advantage of that and
- 7:16bring that forward?
- 7:18And then I would say,
- 7:20like everyone, we're always exploring risk bearing arrangements,
- 7:23right? Care coordination,
- 7:25enhanced population health outcomes,
- 7:27and all those, I think, really are just
- 7:29good opportunities.
- 7:31I think in the conversation, you talked a
- 7:33little bit about headwinds,
- 7:36right, as part of the question.
- 7:38I would say,
- 7:40you know, the health care industry is just
- 7:41heavily regulated.
- 7:43Right? And so
- 7:44Massachusetts
- 7:45often leads the way in terms of implementing
- 7:47new policies.
- 7:48And so, you know, like all organizations, we're
- 7:51very much focused on compliance and regulatory, how
- 7:54do we develop the expertise to navigate the
- 7:56complex environments.
- 7:58And I think as a CIO, what that
- 7:59means is oftentimes we've got to be pretty
- 8:02agile in responding to updates to IT systems.
- 8:06You know, talent and retention
- 8:07is a big part of what we were
- 8:10focused on. There's always, you know, an opportunity
- 8:13to take advantage
- 8:14of talents and data analytics,
- 8:16cybersecurity,
- 8:17digital health.
- 8:19You know, there's we I mentioned digital
- 8:22transformation, but consumer expectations are
- 8:25there's an easy button out there. Right? There's
- 8:27a there's a rise in health care,
- 8:30and health consumer expectations
- 8:33around personal access, right, transparent services,
- 8:37making sure that everything's offered in advance, right,
- 8:40being insight, identifying the next steps,
- 8:43you know, and the associated digital platforms
- 8:46and messaging that comes along with that.
- 8:48Because I think all of us, you know,
- 8:50and I think retail has been ahead of
- 8:52the game in a lot of ways,
- 8:54just reset the customers and consumer expectations for
- 8:58personalized care, convenient access,
- 9:00right, transparency
- 9:01and cost,
- 9:03and making sure that and you've you mentioned
- 9:04it at the start of this. Right? How
- 9:06does all this maintain how do we maintain
- 9:08sort of a security
- 9:10and compliance associated with this critical space?
- 9:13And and I think
- 9:15there's a number of dimensions associated with that.
- 9:18One of them actually is in the world
- 9:19of AI, there's a lot more automation across
- 9:22the tool sets in the security space that
- 9:24allow us to
- 9:25put more quickly understand patterns and
- 9:29opportunities
- 9:30to almost automatically
- 9:32turn things off and turn off risk areas
- 9:34and isolate, challenge areas where you might have
- 9:38some unusual patterns that occur.
- 9:41And so I think all of these really
- 9:43provide a set of headwinds and opportunities, right,
- 9:47hand in hand.
- 9:48And so ourselves along with others are continuing
- 9:51to look at and invest appropriately
- 9:54to help us you know, in terms of
- 9:56long term success and and, again, delivering value
- 9:59to our members and and,
- 10:01the community.
- 10:03That's fascinating to hear, you know, and really
- 10:05a lot of the things you mentioned, all
- 10:07coming together, whether it's looking at some of
- 10:09the areas where, you know, you can,
- 10:12optimize the value based care, the quality, the
- 10:14cost effectiveness,
- 10:16and then integrating
- 10:17systems, the digital transformation to be able to
- 10:19better coordinate care and,
- 10:22facilitate the flow of information.
- 10:24And then to thinking about that consumerism aspect
- 10:27and how patients and their,
- 10:30you know, demand for care and the experience
- 10:32that they want from their health care journey.
- 10:34It's just it's been really fascinating to see
- 10:36how all of those things,
- 10:38are changing the way health plans and health
- 10:40systems are operating and and, you know, thinking
- 10:43about what they need in order to be
- 10:45successful in the future.
- 10:47You hit all the right buttons.
- 10:49No question about it. And it's not not
- 10:51an easy task to pursue. Right? There's a
- 10:53lot of coordination, a lot of complexity to
- 10:55all of it.
- 10:57And, you know,
- 10:58there's a there's a element of this associated
- 11:01with personal privacy.
- 11:03We're talking about we're not talking about, hey,
- 11:05Casey is getting this pair of shoes on
- 11:07Saturday that he ordered
- 11:09on Amazon. We're talking about individual health care
- 11:13and things that are very personal. And sometimes
- 11:16disease management and chronic
- 11:18disease management that gets
- 11:20pretty complex.
- 11:21And there's a lot of interactions across
- 11:24caretakers and
- 11:26the health payer, etcetera. So
- 11:28a lot of complexities. If it was easy,
- 11:30I think it would have been done already,
- 11:32right. People would have figured it out and
- 11:34there'd been an easy button.
- 11:37Yeah. Absolutely.
- 11:38You know, I I think a lot of
- 11:40executives and leaders in the health care space
- 11:42wish that easy button,
- 11:44existed in front of them. But, you know,
- 11:47I I know it's a lot more complicated
- 11:49than that as you mentioned. Otherwise, you know,
- 11:50we would be in a different place, today.
- 11:52But how are you thinking about growth and
- 11:55adding value overall in the future? What does
- 11:57that look like for you, especially on the
- 11:59technology and security side?
- 12:02Yeah. For us, it's a continued focus on,
- 12:05digital transformation
- 12:07innovation.
- 12:08Right?
- 12:08You know, there's there's a lot of cloud
- 12:10based platforms. There's a lot of automation with
- 12:13AI that we're taking a look at and
- 12:14thinking about.
- 12:15And again, how do we deliver those through
- 12:18mobile apps, telehealth services,
- 12:21omnichannel capabilities.
- 12:22I spent quite a bit of time early
- 12:24in my career with in a number of
- 12:26other industries.
- 12:27And so these concepts have been around for
- 12:30decades.
- 12:31They just need to be implemented differently in
- 12:34each of the industries.
- 12:36Data analytics and AI,
- 12:38in fact, I just finished
- 12:40some individual coursework at the University of Chicago
- 12:42because there's so much to be harnessed
- 12:46with AI and some of the models, AIMO
- 12:49and some of the data models that are
- 12:50out there and the insights that you're able
- 12:52to get. And so much of it is
- 12:54really focused on making sure that you've got
- 12:56good clean data
- 12:58that you can make good decisions on. And
- 13:00that's always been a constant struggle,
- 13:03you know, for decades. And it's been in
- 13:05almost any industry and health care even more
- 13:08so just because of the privacy
- 13:10associated with so much of that information
- 13:13and the compliance and regulations that we need
- 13:16to apply.
- 13:17All of us are focused, I think, on
- 13:19cybersecurity and data privacy. It just has to
- 13:21be, right. It's we've got to protect our
- 13:25sensitive member data. We've got to ensure regulatory
- 13:27compliance.
- 13:29It's a top priority for all of us.
- 13:31And there's a lot of sensitivity to it,
- 13:33not only in the industry, but across the
- 13:35leadership. And that's been
- 13:37really positive. I think the one positive maybe
- 13:40out of it is
- 13:41everybody's focused on it, everybody recognizes the importance
- 13:45of it. And I think it just puts
- 13:47us in a much better place to put
- 13:49you know, 0 trust security frameworks,
- 13:52encryption safeguards across all platforms.
- 13:56I think,
- 13:57you know, I talked a bit about AI
- 13:59and data.
- 14:01And this particular industry is so rich in
- 14:01information, right? And
- 14:02different
- 14:04organizations,
- 14:05providers, payers, and the platforms, I think can
- 14:06really
- 14:18differentiate and create a level of growth and
- 14:20value for organizations.
- 14:22And we've talked about the other pieces, right,
- 14:24member experience with technology, cloud computing platforms that
- 14:27allow us to move some things forward.
- 14:30We
- 14:30those things are just not buzzwords, they're reality.
- 14:34We've been able to see that. I've seen
- 14:36this in many organizations as well as ours
- 14:39today.
- 14:40We're able to move things much quicker
- 14:43and deliver solutions much more effectively
- 14:46and reduce the cycle times
- 14:48associated with some of these platforms and the
- 14:51experiences and the learnings that have been had
- 14:53over the course of time.
- 14:55And so we've been able to do a
- 14:57lot, I think, in a short window for
- 14:59a small organization taking advantage of these,
- 15:02you know, oftentimes off the shelf capabilities.
- 15:06And then I would say maybe some of
- 15:07the other things that are out there maybe
- 15:09further out,
- 15:10Laura, are things like,
- 15:13I've I've been in technology for decades, so
- 15:15I'm always a big fan of what you
- 15:16can do.
- 15:18But, you know, blockchain, again, because it enhances
- 15:21security.
- 15:21There's transparency.
- 15:23There's an efficiency of transactions. And so, you
- 15:24know, I'm hoping that, as we look a
- 15:24little
- 15:25I'm hoping that, as we look a little
- 15:28further out, those are sort of the technologies
- 15:31that we can begin to take advantage of.
- 15:33And then the other piece that's out there
- 15:35is there's been a pretty significant pivot over
- 15:38the course of time here where a lot
- 15:40of organizations,
- 15:42especially tech companies, startups,
- 15:44and in the Massachusetts
- 15:45region, right, we just got so many of
- 15:47those because it's a pretty tech rich area.
- 15:51There's a lot of collaborations, not only across
- 15:53peers, but with some of these, organizations
- 15:55and
- 16:01solutions that address
- 16:03health coaching and chronic disease management. So
- 16:07a pretty long winded answer to
- 16:10sort of
- 16:12the opportunities for for growth because I think
- 16:14there's quite a few of them in this
- 16:16particular space.
- 16:18Well, that's exciting to hear. And, certainly, you
- 16:20know,
- 16:21having that ability as we've talked a little
- 16:23bit about,
- 16:24just the automation, the technology, the artificial intelligence,
- 16:27then blockchain too, making come back into the
- 16:30conversation in health care in a meaningful way,
- 16:33is just fascinating. And I I can imagine
- 16:36from your perspective looking on the technology side
- 16:38and seeing all the challenges that we've talked
- 16:40about in in ways that,
- 16:42the technology can streamline that is really helpful.
- 16:46But on the flip side, I I know
- 16:47just thinking about the economics of health care
- 16:50today, every dollar is precious. So, you know,
- 16:52when you're looking at these growth opportunities and
- 16:55technology and consuming,
- 16:58optimize,
- 16:58from the capabilities that you have, what is
- 17:01one risk or investment that's still worth making
- 17:03this year even if you even have a
- 17:05tight budget?
- 17:07In in my opinion, I think it's really
- 17:09the,
- 17:11risky but rewarding investment of continuing to expand
- 17:15into value based care. Right?
- 17:17It's just it's a high stakes investment, right,
- 17:20for for for payers as you begin to
- 17:23dive deeper into
- 17:25VBC models, right,
- 17:27because it's complex and it's a risky endeavor,
- 17:30but the potential awards I think are substantial,
- 17:33right.
- 17:34The opportunity to improve
- 17:37top health outcomes,
- 17:39taking on more risk, greater incentive, the opportunity
- 17:43to focus on preventative care, chronic disease management,
- 17:46the integration of Cures and its corresponding solutions,
- 17:51the stronger
- 17:52provider
- 17:53partnerships that can lead to better care and
- 17:55delivery and overall,
- 17:57hopefully, reduced cost. Right? And we've talked about
- 18:01this, right, that the relevant communication
- 18:04services
- 18:06and anticipating member needs. So sort of that
- 18:09personalized member experience, right?
- 18:11That I think is important.
- 18:13And I
- 18:15believe that we've made so many strides forward
- 18:19in data analytics,
- 18:21right, that give us the opportunity to begin
- 18:24to, especially with the interoperability and exchange of
- 18:28some very important information,
- 18:30the opportunity to do the analytics around it
- 18:33and really begin to be better prepared
- 18:36and understand the risk and understand the complexity
- 18:39and respond appropriately and take actions. And a
- 18:42lot of that takes
- 18:44a level of trust that's developed,
- 18:47across organizations,
- 18:49to be able to do that effectively.
- 18:52And so the tools and the information and
- 18:54the insights that are coming out, if you
- 18:56can begin to build that trust relationship and
- 18:59leverage those tools, I think
- 19:01it is the one investment that,
- 19:04feels, I think, benefits.
- 19:06And,
- 19:07honestly, at the bottom line, right, improves the
- 19:09patient's health and outcomes and and
- 19:12a significant impact to quality. So I think
- 19:14it's the one area that so many technologies,
- 19:17we talked about
- 19:19digital transformation
- 19:20and AI and data and interoperability, but they
- 19:23sort of all converge
- 19:25to be able to
- 19:26make this kind of an impact.
- 19:28So, I I think it's the the one
- 19:31space that's worth the worth investment
- 19:34for for organizations.
- 19:37That makes a lot of sense. And, you
- 19:39know, it's just fascinating to see how,
- 19:41the value based care,
- 19:44has evolved, especially in the last 5 to
- 19:466 years or so. I know in the
- 19:48past, there's been energy around it and then,
- 19:50you know,
- 19:51not as much movement, and actually implementing it
- 19:54on the provider side for many organizations than,
- 19:57you know, still having to be in the
- 19:59fee for service world to some degree and
- 20:01not moving
- 20:02as quickly as they probably could into value
- 20:05based care. And so, you know, when you
- 20:07look at,
- 20:08what's happening today, is there anything that, you
- 20:10know, you're doing differently or that you're seeing
- 20:13a different,
- 20:14type of,
- 20:15approach to, I guess, in order to really
- 20:18make sure that, you know, these types of
- 20:20investments and, the move towards value based care
- 20:23in more risk based models is something that,
- 20:26you know, is gonna stick and be meaningful
- 20:28for organizations in years to come.
- 20:31Yeah. I mean, I think it's the,
- 20:33it's the advantages that some of the technologies
- 20:35and some of the data and some of
- 20:36the insights,
- 20:38are are bringing,
- 20:39And and some of the AI components as
- 20:41well. Right? I mean, we all behave differently.
- 20:44We all respond differently. And and the the
- 20:47the patient engagement and and their active engagement
- 20:50in the process is so critical.
- 20:52And so I think that's sort of
- 20:55the the pivot. Right?
- 20:56The the opportunity to to gain more insight,
- 20:59to be able to to to set the
- 21:00right incentives, right, to be able to make
- 21:02the right connections.
- 21:04And then I I think the other element,
- 21:05and I mentioned this a bit about,
- 21:07the data outside of it. Right? We're also
- 21:10so focused on
- 21:12integrating information and, oftentimes, clinical information. But in
- 21:16addition to that,
- 21:17there's been quite a bit of focus on
- 21:19social determinants of health, right, and addressing social
- 21:23needs,
- 21:24the things you would expect, housing, food and
- 21:26security, transportation,
- 21:29but also, you know, collaboration with
- 21:32local organizations and
- 21:34and, trying to track the effectiveness of some
- 21:37of these initiatives that sort
- 21:40of adds
- 21:41to, I think, the overall success,
- 21:43that you can create in this space.
- 21:45But a lot of it is just evolving
- 21:47to a place that's much better. And I
- 21:48actually think there's
- 21:50a space
- 21:52having spent some time in the provider world,
- 21:54there's,
- 21:55and so there's this Utopian precision medicine opportunity.
- 21:59But I think there's also
- 22:01an opportunity on the payer side
- 22:03to get to
- 22:05a much more view of
- 22:09a position plan almost, right?
- 22:11And one that
- 22:13fits
- 22:14the individual that fits the need.
- 22:16And so I think
- 22:18there's an opportunity
- 22:20as a in the marketplace, right,
- 22:22that begin to think about how do we
- 22:24do that and what does that take
- 22:26us in the long term.
- 22:29That makes a lot of sense. And I
- 22:31I feel like, as you mentioned, just the
- 22:34type of, technology and insights and ability to
- 22:38really make strong decisions based on that information
- 22:41and data,
- 22:43it does make a difference. Now, Casey, before
- 22:45I wrap up here, I'm wondering,
- 22:47what are some of the opportunities you're most
- 22:49excited about for the future? How are you
- 22:51looking at growth and,
- 22:52really, moving forward over the next couple of
- 22:55years?
- 22:56You know, for us,
- 22:58it's really the the digital transformation
- 23:01opportunity. Right? It's understanding how we can begin
- 23:04to take advantage of,
- 23:06I'll just say, AI.
- 23:09And a lot of this is gonna be
- 23:10a bit of,
- 23:12I don't know, maybe trial and and and
- 23:14testing and,
- 23:16figuring out where it makes the most sense
- 23:18and what we can begin to do with
- 23:20it.
- 23:21But I would say,
- 23:23when you take a look at it, there's
- 23:25there's opportunities
- 23:26across
- 23:27care management,
- 23:29care coordination,
- 23:30improving our,
- 23:33I'll call it, our overall medical cost. There's
- 23:36opportunities
- 23:37in reducing some of the administrative,
- 23:40and friction that's associated with
- 23:43some of the existing processes that are oftentimes
- 23:46very manual
- 23:48and paper based to some degree and maybe
- 23:50not paper, but
- 23:52faxes that are still used in the industry,
- 23:54etcetera.
- 23:56And then I mentioned a bit about tailored
- 23:59or maybe more precision plans, right? But I
- 24:02think
- 24:03in optimizing how you
- 24:06create you know your member and you know
- 24:08the communities and you know the market.
- 24:11How do you begin to
- 24:13improve and bring that information together and deliver
- 24:16a much more
- 24:18insightful set of products and plans
- 24:21and do the right outreach
- 24:24with the right connection and digital experience
- 24:27to maintain
- 24:28the number retention and and to build on
- 24:30that relationship and to really create a trusting
- 24:31relationship. Because I think in this particular space,
- 24:33there's,
- 24:34so much that so much good that that
- 24:37is being done and that can continue to
- 24:39be done.
- 24:44And being able to highlight that
- 24:46and to share that and to build that
- 24:49relationship versus
- 24:50a transactional
- 24:51relationship, right?
- 24:53I get an EOB or I get a
- 24:54bill from a provider and
- 24:57how do you take it forward, right? How
- 24:58do you begin to look at what detail
- 25:01is done in terms of understanding where you
- 25:04left off and what you might be looking
- 25:05for next?
- 25:07And so
- 25:08I think those are just areas for growth
- 25:11as we go forward.
- 25:13And I'm pretty excited about the opportunity to
- 25:15bring these things and these technologies together and
- 25:18see how we can impact
- 25:20them in a positive way, our member base
- 25:22and and the quality of the quality of
- 25:24health and and the outcomes associated with it.
- 25:27That's amazing to hear it. Casey, thank you
- 25:29so much for joining us on the podcast
- 25:30today. This has been such a fun and
- 25:32informative conversation, and I look forward to connecting
- 25:34with you again soon.
- 25:36Laura, it's been it's really been a pleasure.
- 25:38I always love talking about this.
- 25:40It's it's been a space that I've been
- 25:42focused on for
- 25:44way longer than I wanna admit.
- 25:47And, it's just such a space that, you
- 25:49know, all of us experience
- 25:53and need, right,
- 25:54at different levels at different points in our
- 25:56life. But,
- 25:57it's so important. And,
- 26:00I'm looking forward to seeing what we're going
- 26:01to be able to do in the future
- 26:02and really appreciate the opportunity to come on
- 26:04here today and
- 26:06share a little bit of my thoughts with
- 26:08you in the audience.