Covering the Olympics | Stats + Stories Episode 343
Bo Li, is an associate professor in Sport Leadership and Management department. He teaches sport administration, sport marketing and sport public relations. His research has been mainly focused on sport digital media and branding. He has previously co-edited the book Sport and the Pandemic: Perspectives on Covid-19’s Impact on the Sport Industry, Sport Administration, and Governance and Administration of Global Sport Business. His research interests lie in the intersection of digital media, mass media, branding, and consumer behaviors. Specifically, my scholarship aims to advance our…
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