Latest / Omni Talk Retail / Walmart’s Got A New CEO, Google Will Call Stores For You & Target Is Sprinkling Cocoa | Fast Five

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Walmart’s Got A New CEO, Google Will Call Stores For You & Target Is Sprinkling Cocoa | Fast Five · Omni Talk Retail

• 0:00
  This
• 0:01
  episode
• 0:01
  of
• 0:01
  the
• 0:01
  OMNITALK
• 0:02
  Retail
• 0:02
  Fast
• 0:02
  5
• 0:03
  is
• 0:03
  brought
• 0:03
  to
• 0:03
  you
• 0:03
  by
• 0:03
  the
• 0:04
  A
• 0:04
  and
• 0:04
  M
• 0:04
  Consumer
• 0:05
  and
• 0:05
  Retail
• 0:05
  Group.
• 0:06
  The
• 0:06
  A
• 0:06
  and
• 0:06
  M
• 0:06
  Consumer
• 0:07
  and
• 0:07
  Retail
• 0:07
  Group
• 0:07
  is
• 0:08
  a
• 0:08
  management
• 0:08
  consulting
• 0:09
  firm
• 0:09
  that
• 0:09
  tackles
• 0:10
  the
• 0:10
  most
• 0:10
  complex
• 0:10
  challenges
• 0:11
  and
• 0:11
  advances
• 0:12
  its
• 0:12
  clients,
• 0:13
  people
• 0:13
  and
• 0:14
  communities
• 0:14
  towards
• 0:15
  their
• 0:15
  maximum
• 0:15
  potential.
• 0:16
  CRG
• 0:17
  brings
• 0:17
  the
• 0:17
  experience,
• 0:18
  tools
• 0:18
  and
• 0:18
  operator
• 0:19
  like
• 0:19
  pragmatism
• 0:20
  to
• 0:20
  help
• 0:20
  retailers
• 0:21
  and
• 0:21
  consumer
• 0:22
  products
• 0:22
  companies
• 0:23
  be
• 0:23
  on
• 0:23
  the
• 0:23
  right
• 0:23
  side
• 0:24
  of
• 0:24
  disruption
• 0:25
  and
• 0:25
  Miracle,
• 0:26
  the
• 0:26
  catalyst
• 0:27
  of
• 0:27
  Commerce.
• 0:28
  Over
• 0:28
  450
• 0:29
  retailers
• 0:30
  are
• 0:30
  opening
• 0:30
  new
• 0:31
  revenue
• 0:31
  streams
• 0:32
  with
• 0:32
  marketplaces,
• 0:32
  dropship
• 0:33
  and
• 0:33
  retail
• 0:34
  media
• 0:34
  and
• 0:35
  succeeding.
• 0:35
  With
• 0:36
  Miracle,
• 0:36
  you
• 0:36
  can
• 0:37
  unlock
• 0:37
  more
• 0:37
  products,
• 0:38
  more
• 0:38
  partners
• 0:39
  and
• 0:39
  more
• 0:39
  profits
• 0:40
  without
• 0:40
  the
• 0:40
  heavy
• 0:41
  lifting.
• 0:41
  What's
• 0:42
  holding
• 0:42
  you
• 0:42
  back?
• 0:43
  Visit
• 0:43
  Miracle.com
• 0:44
  to
• 0:44
  learn
• 0:45
  more.
• 0:45
  That's
• 0:45
  M
• 0:45
  I
• 0:46
  R
• 0:46
  A
• 0:46
  K
• 0:46
  L.com
• 0:48
  and
• 0:48
  Corso.
• 0:49
  Your
• 0:49
  stores
• 0:50
  are
• 0:50
  full
• 0:50
  of
• 0:51
  data,
• 0:51
  but
• 0:51
  are
• 0:52
  your
• 0:52
  teams
• 0:52
  acting
• 0:53
  on
• 0:53
  it?
• 0:54
  Corso
• 0:54
  turns
• 0:55
  retail
• 0:55
  data
• 0:55
  into
• 0:56
  personalized
• 0:56
  daily
• 0:57
  to
• 0:57
  dos
• 0:57
  that
• 0:57
  drive
• 0:58
  sales,
• 0:58
  reduce
• 0:59
  waste
• 0:59
  and
• 0:59
  improve
• 1:00
  execution.
• 1:01
  No
• 1:01
  fluff,
• 1:02
  just
• 1:03
  action.
• 1:03
  Help
• 1:04
  your
• 1:04
  managers
• 1:04
  focus
• 1:05
  on
• 1:05
  what
• 1:05
  matters
• 1:06
  most.
• 1:06
  Visit
• 1:06
  corso.com
• 1:08
  to
• 1:08
  see
• 1:08
  Intelligent
• 1:09
  management
• 1:09
  in
• 1:10
  motion
• 1:10
  and
• 1:10
  Infios.
• 1:12
  At
• 1:12
  Infios,
• 1:13
  they
• 1:13
  unite
• 1:13
  warehousing,
• 1:13
  transportation
• 1:14
  and
• 1:14
  order
• 1:15
  management
• 1:15
  into
• 1:15
  a
• 1:15
  seamless,
• 1:16
  adaptable
• 1:16
  network.
• 1:17
  Infios
• 1:18
  helps
• 1:18
  you
• 1:18
  stay
• 1:18
  ahead
• 1:19
  from
• 1:19
  promise
• 1:19
  to
• 1:20
  delivery
• 1:20
  and
• 1:21
  every
• 1:21
  step
• 1:21
  in
• 1:22
  between.
• 1:22
  To
• 1:22
  learn
• 1:22
  more,
• 1:23
  visit
• 1:23
  infios.com
• 1:25
  and
• 1:25
  finally,
• 1:26
  Ocampo
• 1:26
  Capital.
• 1:27
  Ocampo
• 1:28
  Capital
• 1:28
  is
• 1:28
  a
• 1:28
  venture
• 1:29
  capital
• 1:29
  firm
• 1:29
  founded
• 1:30
  by
• 1:30
  retail
• 1:30
  executives
• 1:31
  with
• 1:31
  the
• 1:32
  aim
• 1:32
  of
• 1:32
  helping
• 1:32
  early
• 1:33
  stage
• 1:33
  consumer
• 1:34
  businesses
• 1:34
  succeed
• 1:35
  through
• 1:35
  investment
• 1:36
  and
• 1:36
  operational
• 1:36
  support.
• 1:37
  Learn
• 1:38
  more@ocampo
• 1:39
  capital.com
• 1:41
  hello,
• 1:41
  you
• 1:42
  are
• 1:42
  listening
• 1:42
  to
• 1:42
  Omnitalk's
• 1:43
  Retail
• 1:43
  Fast
• 1:44
  Five,
• 1:44
  ranked
• 1:44
  in
• 1:44
  the
• 1:44
  top
• 1:45
  10%
• 1:45
  of
• 1:45
  all
• 1:46
  podcasts
• 1:46
  globally
• 1:46
  and
• 1:47
  currently
• 1:47
  the
• 1:47
  only
• 1:47
  retail
• 1:48
  podcast
• 1:49
  ranked
• 1:49
  in
• 1:49
  the
• 1:49
  top
• 1:49
  100
• 1:50
  of
• 1:50
  all
• 1:50
  business
• 1:50
  podcasts
• 1:51
  on
• 1:51
  Apple
• 1:51
  Podcasts.
• 1:52
  The
• 1:52
  Retail
• 1:52
  Fast
• 1:53
  Five
• 1:53
  is
• 1:53
  the
• 1:53
  podcast
• 1:54
  that
• 1:54
  we
• 1:54
  hope
• 1:54
  makes
• 1:54
  you
• 1:54
  feel
• 1:55
  a
• 1:55
  little
• 1:55
  smarter,
• 1:56
  but
• 1:56
  most
• 1:56
  importantly,
• 1:57
  a
• 1:57
  little
• 1:57
  happier
• 1:57
  each
• 1:57
  week
• 1:58
  too.
• 1:58
  And
• 1:58
  the
• 1:58
  Fast
• 1:59
  5
• 1:59
  is
• 1:59
  just
• 1:59
  one
• 1:59
  of
• 1:59
  the
• 2:00
  many
• 2:00
  great
• 2:00
  podcasts
• 2:01
  you
• 2:01
  can
• 2:01
  find
• 2:01
  from
• 2:01
  the
• 2:01
  Omnitalk
• 2:02
  Retail
• 2:02
  Podcast
• 2:03
  Network
• 2:03
  alongside
• 2:04
  our
• 2:04
  Retail
• 2:04
  Daily
• 2:05
  Minute,
• 2:05
  which
• 2:05
  brings
• 2:05
  you
• 2:05
  a
• 2:06
  curated
• 2:06
  selection
• 2:07
  of
• 2:07
  the
• 2:07
  most
• 2:07
  important
• 2:07
  retail
• 2:08
  headlines
• 2:08
  every
• 2:09
  morning
• 2:09
  and
• 2:10
  our
• 2:10
  Retail
• 2:10
  Technology
• 2:11
  Spotlight
• 2:11
  series,
• 2:12
  which
• 2:12
  goes
• 2:12
  deep
• 2:13
  each
• 2:13
  week
• 2:13
  on
• 2:14
  the
• 2:14
  latest
• 2:14
  retail
• 2:15
  technology
• 2:15
  Trends.
• 2:16
  Today
• 2:16
  is
• 2:17
  November
• 2:17
  19,
• 2:18
  2025.
• 2:19
  I'm
• 2:19
  one
• 2:19
  of
• 2:19
  your
• 2:19
  hosts,
• 2:20
  Anne
• 2:20
  Mazinga.
• 2:21
  And
• 2:21
  I'm
• 2:22
  one
• 2:22
  of
• 2:22
  your
• 2:22
  other
• 2:22
  hosts,
• 2:22
  Chris
• 2:23
  Walton.
• 2:23
  And
• 2:24
  we're
• 2:24
  here
• 2:24
  once
• 2:24
  again
• 2:25
  to
• 2:25
  discuss
• 2:25
  all
• 2:25
  the
• 2:26
  top
• 2:26
  headlines
• 2:26
  from
• 2:26
  the
• 2:27
  past
• 2:27
  week
• 2:27
  making
• 2:27
  waves
• 2:28
  in
• 2:28
  the
• 2:28
  world
• 2:28
  of
• 2:28
  Omni
• 2:29
  Channel
• 2:29
  retailing.
• 2:30
  Chris
• 2:31
  though,
• 2:31
  before
• 2:31
  we
• 2:32
  get
• 2:32
  into
• 2:32
  the
• 2:32
  show,
• 2:33
  even
• 2:33
  though
• 2:33
  Black
• 2:34
  Friday
• 2:34
  Even
• 2:35
  though
• 2:35
  Black
• 2:35
  Friday
• 2:35
  is
• 2:36
  just
• 2:36
  a
• 2:36
  week
• 2:36
  away,
• 2:37
  it
• 2:37
  seems
• 2:37
  like
• 2:37
  it's
• 2:38
  already
• 2:38
  started.
• 2:38
  I
• 2:38
  don't
• 2:38
  know
• 2:39
  if
• 2:39
  you've
• 2:39
  getting
• 2:39
  the
• 2:39
  notifications,
• 2:41
  but
• 2:41
  Walmart
• 2:42
  plus
• 2:42
  started
• 2:43
  their
• 2:43
  pre
• 2:43
  Black
• 2:44
  Friday
• 2:44
  last
• 2:45
  week.
• 2:46
  We've
• 2:46
  got
• 2:46
  other
• 2:46
  retailers
• 2:47
  doing
• 2:47
  the
• 2:48
  same
• 2:48
  thing.
• 2:49
  I
• 2:49
  have
• 2:50
  to
• 2:50
  ask
• 2:50
  you,
• 2:50
  I
• 2:51
  think
• 2:51
  I
• 2:51
  ask
• 2:51
  you
• 2:51
  this
• 2:51
  every
• 2:52
  year,
• 2:52
  but
• 2:52
  what
• 2:52
  is
• 2:53
  on
• 2:53
  your
• 2:53
  list
• 2:54
  for
• 2:55
  the
• 2:55
  holiday
• 2:55
  sale
• 2:56
  season
• 2:56
  this
• 2:57
  year?
• 2:57
  What
• 2:57
  are
• 2:57
  you
• 2:58
  going
• 2:58
  to
• 2:58
  be
• 2:58
  buying
• 2:58
  on
• 2:58
  Black
• 2:59
  Friday
• 2:59
  and
• 2:59
  Cyber
• 2:59
  Monday?
• 3:00
  Oh
• 3:00
  yeah,
• 3:01
  and
• 3:01
  I've
• 3:01
  jumped
• 3:01
  into
• 3:02
  the
• 3:02
  pre
• 3:02
  sales
• 3:02
  for
• 3:02
  sure.
• 3:03
  There's
• 3:03
  some
• 3:03
  good
• 3:03
  deals
• 3:04
  on
• 3:04
  those
• 3:04
  pre
• 3:04
  sales.
• 3:04
  Like
• 3:05
  I
• 3:05
  was,
• 3:05
  I
• 3:05
  was
• 3:05
  all
• 3:06
  in
• 3:06
  on
• 3:06
  Adidas.
• 3:07
  Like
• 3:07
  Adidas
• 3:07
  was
• 3:07
  given
• 3:07
  like
• 3:08
  50%
• 3:08
  off.
• 3:09
  So
• 3:09
  I
• 3:09
  got
• 3:09
  some
• 3:09
  new
• 3:09
  workout
• 3:10
  gear
• 3:10
  for
• 3:11
  very,
• 3:11
  very
• 3:11
  inexpensive
• 3:12
  prices
• 3:13
  and
• 3:13
  I
• 3:13
  was
• 3:13
  pretty
• 3:13
  pumped
• 3:14
  about
• 3:14
  that.
• 3:14
  But.
• 3:14
  But
• 3:15
  yeah,
• 3:15
  and
• 3:15
  I'm
• 3:15
  kind
• 3:15
  of,
• 3:15
  I'm
• 3:16
  kind
• 3:16
  of
• 3:16
  canary
• 3:16
  in
• 3:17
  the
• 3:17
  coal
• 3:17
  mine
• 3:17
  now.
• 3:17
  I'm
• 3:17
  kind
• 3:17
  of
• 3:18
  freaking
• 3:18
  out
• 3:18
  about
• 3:18
  this.
• 3:18
  Like,
• 3:19
  you
• 3:19
  got
• 3:19
  Home
• 3:19
  Depot
• 3:20
  reporting
• 3:20
  poorly
• 3:20
  yesterday.
• 3:21
  Target
• 3:22
  this
• 3:22
  morning
• 3:22
  opening,
• 3:23
  you
• 3:23
  know,
• 3:23
  reporting
• 3:24
  very
• 3:24
  poorly
• 3:25
  as
• 3:25
  well.
• 3:26
  You've
• 3:26
  got
• 3:26
  all
• 3:27
  these
• 3:27
  pre
• 3:27
  sales
• 3:28
  going
• 3:28
  on
• 3:28
  too
• 3:28
  where
• 3:28
  like
• 3:28
  you're
• 3:29
  given
• 3:29
  50%
• 3:29
  off
• 3:30
  before
• 3:30
  it's
• 3:30
  even
• 3:30
  Black
• 3:31
  Friday.
• 3:31
  Like
• 3:31
  this
• 3:32
  was
• 3:32
  like
• 3:32
  last
• 3:32
  weekend,
• 3:33
  this
• 3:33
  is
• 3:33
  like
• 3:33
  two
• 3:33
  weeks
• 3:34
  before
• 3:34
  Black
• 3:34
  Friday
• 3:35
  that
• 3:35
  I
• 3:35
  was
• 3:35
  buying
• 3:35
  this
• 3:36
  stuff.
• 3:36
  So
• 3:36
  like,
• 3:36
  yeah.
• 3:38
  Oh,
• 3:38
  oh,
• 3:39
  danger.
• 3:39
  Will
• 3:39
  Rob
• 3:40
  is
• 3:40
  in
• 3:40
  danger.
• 3:40
  I
• 3:40
  don't
• 3:41
  know
• 3:41
  what
• 3:41
  to
• 3:41
  do
• 3:41
  here.
• 3:41
  But
• 3:41
  I
• 3:42
  mean,
• 3:42
  do
• 3:42
  you
• 3:42
  have
• 3:42
  your
• 3:42
  eye
• 3:42
  on
• 3:43
  anything?
• 3:43
  Have
• 3:43
  you,
• 3:43
  have
• 3:44
  you
• 3:44
  bitten
• 3:44
  into
• 3:44
  the
• 3:45
  Black
• 3:46
  Friday
• 3:46
  presale
• 3:47
  apple
• 3:47
  yet?
• 3:47
  And
• 3:48
  I'm
• 3:48
  curious.
• 3:49
  We
• 3:49
  haven't,
• 3:49
  but
• 3:50
  I'm
• 3:50
  getting,
• 3:50
  we're
• 3:51
  skiing,
• 3:52
  we're
• 3:52
  going
• 3:52
  skiing
• 3:53
  for
• 3:54
  Christmas
• 3:54
  with
• 3:55
  my
• 3:55
  kids.
• 3:55
  And
• 3:56
  so
• 3:56
  I
• 3:57
  did
• 3:57
  make
• 3:57
  my
• 3:57
  husband
• 3:58
  call
• 3:58
  and
• 3:59
  see
• 3:59
  if
• 3:59
  they
• 3:59
  were
• 3:59
  doing
• 4:00
  Black
• 4:00
  Friday
• 4:00
  Cyber
• 4:01
  Monday
• 4:01
  sale
• 4:02
  on
• 4:02
  our
• 4:02
  ski
• 4:03
  passes.
• 4:03
  And
• 4:03
  they
• 4:04
  are.
• 4:04
  And
• 4:04
  she
• 4:04
  was
• 4:05
  so
• 4:05
  great.
• 4:05
  She
• 4:05
  was
• 4:05
  like,
• 4:05
  they're
• 4:06
  going
• 4:06
  to
• 4:06
  be
• 4:06
  just
• 4:06
  hold
• 4:07
  on,
• 4:07
  next
• 4:08
  week
• 4:08
  they're
• 4:08
  going
• 4:08
  down
• 4:09
  in
• 4:09
  price.
• 4:09
  So,
• 4:10
  so
• 4:11
  that's
• 4:11
  like,
• 4:11
  that's
• 4:12
  pretty
• 4:12
  much
• 4:12
  the
• 4:12
  only
• 4:12
  thing
• 4:13
  that's
• 4:13
  on
• 4:13
  our,
• 4:14
  our
• 4:14
  and
• 4:14
  that
• 4:14
  is
• 4:15
  a
• 4:15
  gift.
• 4:15
  So
• 4:16
  that's
• 4:16
  going
• 4:16
  on
• 4:16
  our,
• 4:17
  our
• 4:17
  list
• 4:17
  for
• 4:17
  Black
• 4:18
  Friday.
• 4:18
  Cyber
• 4:18
  Monday.
• 4:19
  You're
• 4:19
  timing
• 4:20
  Black
• 4:20
  Friday
• 4:20
  is
• 4:20
  what
• 4:20
  you're
• 4:20
  telling.
• 4:21
  Yes,
• 4:21
  timing.
• 4:21
  You're
• 4:22
  not
• 4:22
  getting
• 4:22
  alarm
• 4:23
  sets.
• 4:24
  We've
• 4:24
  got
• 4:24
  alarms
• 4:24
  set
• 4:25
  for
• 4:25
  the
• 4:25
  day
• 4:25
  that
• 4:25
  those,
• 4:26
  those
• 4:27
  discounted
• 4:28
  ski
• 4:28
  tickets
• 4:28
  are,
• 4:29
  are
• 4:29
  going
• 4:29
  to
• 4:29
  be
• 4:30
  available
• 4:30
  and
• 4:30
  we
• 4:31
  are
• 4:31
  going
• 4:31
  to
• 4:31
  snap
• 4:32
  them
• 4:32
  up.
• 4:32
  But
• 4:32
  other
• 4:33
  than
• 4:33
  that,
• 4:33
  no.
• 4:34
  I
• 4:34
  mean
• 4:35
  just
• 4:35
  getting
• 4:35
  discounts
• 4:36
  on,
• 4:36
  you
• 4:36
  know,
• 4:36
  cheaper
• 4:36
  toilet
• 4:37
  paper
• 4:37
  and
• 4:37
  stuff
• 4:38
  I
• 4:38
  guess
• 4:38
  from
• 4:39
  the
• 4:39
  sales.
• 4:40
  Like
• 4:41
  just
• 4:41
  the
• 4:41
  essentials.
• 4:42
  Yeah,
• 4:42
  yeah.
• 4:43
  Opportunistic
• 4:43
  buying.
• 4:44
  Although
• 4:44
  I
• 4:44
  did
• 4:44
  cave
• 4:44
  and
• 4:45
  buy
• 4:45
  a
• 4:45
  full
• 4:45
  price
• 4:46
  hat
• 4:46
  yesterday
• 4:46
  because
• 4:47
  I
• 4:47
  caught
• 4:47
  this
• 4:47
  hat
• 4:47
  in
• 4:47
  my
• 4:48
  Facebook
• 4:48
  feed
• 4:48
  and
• 4:48
  I
• 4:48
  was
• 4:48
  like,
• 4:49
  oh
• 4:49
  my
• 4:49
  God,
• 4:49
  I
• 4:49
  kind
• 4:50
  of
• 4:50
  have
• 4:50
  that
• 4:50
  hat.
• 4:50
  It's
• 4:50
  awesome.
• 4:51
  So
• 4:51
  I'll
• 4:51
  wear
• 4:51
  it
• 4:51
  on
• 4:51
  the
• 4:51
  show.
• 4:51
  Hopefully
• 4:52
  it
• 4:52
  comes
• 4:52
  next
• 4:52
  week.
• 4:52
  I'll
• 4:53
  wear
• 4:53
  it
• 4:53
  for,
• 4:53
  for
• 4:54
  Black
• 4:54
  Friday
• 4:54
  for
• 4:55
  our
• 4:55
  Black
• 4:55
  Friday
• 4:55
  show.
• 4:55
  So.
• 4:56
  And
• 4:56
  God,
• 4:57
  I
• 4:57
  can't
• 4:57
  wait
• 4:57
  to
• 4:57
  see
• 4:57
  what
• 4:57
  Walmart
• 4:58
  reports
• 4:58
  to.
• 4:58
  It's
• 4:58
  going
• 4:59
  to
• 4:59
  be,
• 4:59
  this
• 4:59
  is
• 4:59
  going
• 4:59
  to
• 4:59
  be
• 4:59
  a
• 5:00
  crazy
• 5:00
  few
• 5:01
  months
• 5:01
  in
• 5:01
  retail,
• 5:01
  without
• 5:02
  a
• 5:02
  doubt.
• 5:02
  And,
• 5:03
  and
• 5:03
  to
• 5:03
  that
• 5:03
  point
• 5:04
  in
• 5:04
  today's
• 5:04
  Fast5,
• 5:05
  we've
• 5:05
  got
• 5:05
  news
• 5:06
  on
• 5:06
  grocery
• 5:06
  deals,
• 5:07
  Instacart
• 5:08
  integration,
• 5:09
  Primark
• 5:09
  giving
• 5:10
  in
• 5:10
  to
• 5:10
  bnpl,
• 5:11
  Google
• 5:12
  launching
• 5:12
  some
• 5:12
  interesting
• 5:13
  new
• 5:13
  AI
• 5:13
  shopping
• 5:14
  features,
• 5:14
  Target
• 5:15
  and
• 5:15
  Starbucks,
• 5:16
  sweet
• 5:16
  new
• 5:16
  collab
• 5:17
  and
• 5:17
  A
• 5:18
  and
• 5:18
  M's.
• 5:18
  Chad
• 5:18
  Lusk
• 5:19
  stops
• 5:20
  by
• 5:20
  for
• 5:20
  five
• 5:20
  inside
• 5:21
  four
• 5:21
  minutes
• 5:21
  to
• 5:21
  share
• 5:21
  the
• 5:22
  takeaways
• 5:22
  from
• 5:23
  their
• 5:23
  latest
• 5:24
  consumer
• 5:24
  sentiment
• 5:25
  survey,
• 5:25
  which
• 5:25
  goes
• 5:26
  into
• 5:26
  everything
• 5:26
  Ann
• 5:26
  and
• 5:27
  I
• 5:27
  were
• 5:27
  just
• 5:27
  talking
• 5:27
  about.
• 5:28
  But
• 5:28
  we
• 5:28
  begin
• 5:28
  today
• 5:29
  with
• 5:29
  what
• 5:29
  will
• 5:30
  more
• 5:30
  than
• 5:30
  likely
• 5:31
  be
• 5:31
  a
• 5:31
  fitting
• 5:31
  homage
• 5:32
  to
• 5:33
  start
• 5:33
  the
• 5:33
  show.
• 5:33
  And
• 5:35
  that's
• 5:35
  right,
• 5:35
  headline
• 5:36
  number
• 5:36
  one,
• 5:37
  Doug
• 5:37
  McMillan
• 5:38
  is
• 5:38
  retiring
• 5:39
  and
• 5:39
  he's
• 5:39
  turning
• 5:40
  over
• 5:40
  the
• 5:40
  reins
• 5:41
  to
• 5:41
  your
• 5:42
  man
• 5:42
  crush,
• 5:43
  John
• 5:43
  Furner
• 5:44
  this
• 5:44
  upcoming
• 5:45
  February.
• 5:46
  According
• 5:46
  to
• 5:46
  the
• 5:47
  Wall
• 5:47
  street
• 5:47
  journal,
• 5:47
  under
• 5:48
  McMillan's
• 5:48
  tenure,
• 5:49
  Walmart
• 5:49
  shares
• 5:49
  have
• 5:50
  risen
• 5:50
  more
• 5:50
  than
• 5:50
  400%
• 5:52
  on
• 5:52
  a
• 5:52
  total
• 5:52
  return
• 5:53
  basis
• 5:53
  and
• 5:54
  the
• 5:54
  company
• 5:54
  has
• 5:55
  gained
• 5:55
  560,
• 5:56
  $76
• 5:57
  billion
• 5:57
  in
• 5:58
  market
• 5:58
  capitalization.
• 5:59
  This
• 6:00
  also
• 6:00
  grown
• 6:00
  to
• 6:01
  more
• 6:01
  than
• 6:01
  $680
• 6:02
  billion
• 6:03
  in
• 6:04
  annual
• 6:04
  revenue.
• 6:05
  Meanwhile,
• 6:06
  McMillan
• 6:07
  successor
• 6:07
  John
• 6:08
  Furner
• 6:08
  has
• 6:08
  served
• 6:09
  as
• 6:09
  CEO
• 6:09
  of
• 6:09
  Walmart
• 6:10
  US
• 6:10
  since
• 6:10
  2019,
• 6:11
  overseeing
• 6:12
  the
• 6:12
  company's
• 6:12
  largest
• 6:13
  operating
• 6:13
  segment
• 6:14
  and
• 6:14
  more
• 6:14
  than
• 6:14
  4,600
• 6:15
  stores.
• 6:16
  John
• 6:16
  Furner
• 6:17
  grew
• 6:17
  up
• 6:17
  in
• 6:17
  Arkansas
• 6:18
  and
• 6:18
  his
• 6:18
  first
• 6:18
  job
• 6:19
  with
• 6:19
  Walmart
• 6:19
  was
• 6:19
  a
• 6:20
  part
• 6:20
  time
• 6:20
  role
• 6:20
  in
• 6:20
  a
• 6:21
  local
• 6:21
  store
• 6:21
  in
• 6:22
  1993.
• 6:23
  He
• 6:23
  has
• 6:23
  held
• 6:24
  leadership
• 6:24
  roles
• 6:24
  across
• 6:25
  merchandising
• 6:25
  operations
• 6:26
  and
• 6:26
  sourcing
• 6:26
  internationally,
• 6:27
  as
• 6:28
  well
• 6:28
  as
• 6:28
  Walmart's
• 6:28
  warehouse
• 6:29
  chain,
• 6:29
  Sam's
• 6:30
  Club.
• 6:30
  Chris,
• 6:31
  I
• 6:31
  know
• 6:31
  you're
• 6:31
  going
• 6:31
  to
• 6:32
  have
• 6:32
  a
• 6:32
  lot
• 6:32
  of
• 6:32
  these,
• 6:32
  so
• 6:33
  let's
• 6:33
  begin
• 6:34
  with
• 6:34
  your
• 6:34
  thoughts
• 6:34
  on
• 6:35
  Doug
• 6:35
  McMillan
• 6:36
  as
• 6:36
  well
• 6:36
  as
• 6:36
  his
• 6:37
  successor,
• 6:37
  John
• 6:38
  Furner.
• 6:38
  And
• 6:38
  we
• 6:38
  are
• 6:39
  putting
• 6:39
  a
• 6:39
  timer
• 6:39
  on
• 6:39
  you
• 6:40
  for
• 6:40
  the.
• 6:40
  John,
• 6:40
  are
• 6:41
  you
• 6:42
  okay?
• 6:42
  Okay.
• 6:42
  All
• 6:43
  right.
• 6:43
  All
• 6:43
  right.
• 6:43
  Well,
• 6:43
  I'll
• 6:43
  take
• 6:43
  Doug
• 6:44
  first
• 6:44
  and
• 6:44
  I'm
• 6:44
  going
• 6:44
  to
• 6:45
  share
• 6:45
  a
• 6:45
  couple
• 6:45
  anecdotes
• 6:45
  about
• 6:46
  both
• 6:46
  of
• 6:46
  them
• 6:46
  because
• 6:46
  I
• 6:46
  think
• 6:47
  there's
• 6:47
  some
• 6:47
  personal
• 6:47
  things
• 6:47
  that
• 6:47
  I
• 6:48
  want
• 6:48
  to
• 6:48
  get
• 6:48
  into
• 6:48
  here.
• 6:48
  But
• 6:48
  so
• 6:49
  first,
• 6:49
  Doug,
• 6:51
  I
• 6:51
  don't
• 6:51
  know
• 6:51
  if
• 6:51
  I've
• 6:51
  ever
• 6:51
  shared
• 6:52
  this
• 6:52
  story
• 6:52
  on
• 6:52
  the
• 6:52
  podcast.
• 6:53
  I
• 6:53
  think,
• 6:53
  Anne,
• 6:53
  you've
• 6:53
  heard
• 6:53
  it
• 6:53
  before.
• 6:54
  But
• 6:54
  the
• 6:55
  single
• 6:55
  greatest
• 6:55
  compliment
• 6:56
  I
• 6:56
  ever
• 6:57
  received
• 6:57
  in
• 6:58
  my,
• 6:58
  probably
• 6:58
  in
• 6:58
  my
• 6:59
  life,
• 6:59
  in
• 6:59
  my,
• 6:59
  at
• 6:59
  least
• 7:00
  in
• 7:00
  my
• 7:00
  professional
• 7:00
  career
• 7:01
  was
• 7:02
  back
• 7:02
  in,
• 7:02
  it
• 7:02
  was
• 7:02
  like
• 7:02
  2000,
• 7:03
  late
• 7:03
  2009,
• 7:04
  early
• 7:04
  2010,
• 7:05
  I
• 7:05
  was
• 7:05
  in
• 7:05
  Boston
• 7:06
  I
• 7:06
  was
• 7:06
  out.
• 7:07
  I
• 7:07
  was
• 7:07
  running
• 7:08
  baby
• 7:08
  for
• 7:08
  Target
• 7:09
  at
• 7:09
  the
• 7:09
  time,
• 7:10
  and
• 7:10
  I
• 7:10
  was
• 7:11
  out
• 7:11
  with
• 7:11
  the
• 7:11
  Dorel
• 7:11
  Juvenile
• 7:12
  Group,
• 7:12
  and
• 7:12
  a
• 7:13
  guy
• 7:13
  named
• 7:13
  Ted
• 7:13
  Kelly
• 7:14
  was
• 7:14
  there.
• 7:14
  He
• 7:14
  was.
• 7:14
  He
• 7:15
  was
• 7:15
  part
• 7:15
  of
• 7:15
  their
• 7:15
  team.
• 7:16
  And
• 7:16
  he
• 7:16
  said
• 7:16
  to
• 7:16
  me,
• 7:17
  he
• 7:17
  said,
• 7:17
  God,
• 7:17
  Chris,
• 7:17
  you
• 7:17
  remind
• 7:18
  me
• 7:18
  of
• 7:18
  Doug
• 7:18
  McMillan.
• 7:19
  And
• 7:19
  at
• 7:19
  the
• 7:19
  time,
• 7:20
  like,
• 7:20
  I
• 7:20
  didn't
• 7:21
  know
• 7:21
  who
• 7:21
  Doug
• 7:21
  McMillan
• 7:22
  was.
• 7:23
  You
• 7:23
  know,
• 7:23
  I
• 7:23
  had
• 7:23
  heard
• 7:24
  him
• 7:24
  a
• 7:24
  little
• 7:24
  bit.
• 7:24
  He
• 7:24
  was
• 7:24
  like,
• 7:24
  I
• 7:25
  think
• 7:25
  CEO
• 7:25
  of
• 7:25
  Walmart
• 7:25
  International.
• 7:26
  He
• 7:26
  wasn't
• 7:26
  CEO
• 7:27
  yet.
• 7:27
  And
• 7:27
  then
• 7:28
  a
• 7:28
  few
• 7:28
  years
• 7:28
  later,
• 7:28
  he
• 7:28
  gets
• 7:29
  named
• 7:29
  CEO.
• 7:29
  And.
• 7:30
  And
• 7:30
  for
• 7:31
  that
• 7:31
  reason,
• 7:31
  like,
• 7:32
  I
• 7:32
  am
• 7:32
  absolutely
• 7:32
  humbled
• 7:33
  by
• 7:33
  what
• 7:33
  Ted
• 7:34
  Kelly
• 7:34
  said
• 7:34
  to
• 7:34
  me
• 7:34
  that
• 7:35
  day,
• 7:35
  because
• 7:35
  there
• 7:36
  is
• 7:36
  no
• 7:36
  way
• 7:36
  I
• 7:37
  hold
• 7:37
  a
• 7:37
  candle
• 7:37
  to
• 7:38
  Doug
• 7:38
  McMillan,
• 7:38
  because
• 7:39
  Doug
• 7:39
  McMillan,
• 7:39
  in
• 7:39
  my
• 7:40
  opinion,
• 7:40
  Anne,
• 7:41
  is
• 7:41
  going
• 7:41
  to
• 7:41
  go
• 7:42
  down
• 7:42
  as
• 7:42
  the
• 7:42
  second
• 7:43
  greatest
• 7:43
  CEO
• 7:44
  in
• 7:44
  the
• 7:44
  history
• 7:44
  of
• 7:44
  Walmart.
• 7:45
  And
• 7:45
  when
• 7:45
  the
• 7:45
  first.
• 7:46
  The
• 7:46
  person
• 7:47
  at
• 7:47
  the
• 7:47
  top
• 7:47
  of
• 7:47
  that
• 7:47
  list
• 7:48
  is
• 7:48
  the
• 7:48
  founder,
• 7:48
  Sam
• 7:49
  Walton,
• 7:49
  that's.
• 7:50
  That's
• 7:50
  saying
• 7:50
  something,
• 7:51
  right?
• 7:51
  Like,
• 7:51
  he's
• 7:52
  hard.
• 7:52
  He's
• 7:52
  hard
• 7:52
  to,
• 7:53
  you
• 7:53
  know,
• 7:53
  to
• 7:53
  get
• 7:53
  in
• 7:53
  front
• 7:53
  of.
• 7:54
  So.
• 7:54
  So
• 7:54
  that's
• 7:55
  my
• 7:55
  thoughts
• 7:55
  on
• 7:55
  Doug.
• 7:55
  Doug
• 7:56
  is
• 7:56
  just
• 7:56
  done
• 7:57
  an
• 7:57
  amazing,
• 7:57
  amazing
• 7:58
  job,
• 7:58
  and
• 7:59
  he's
• 7:59
  going
• 7:59
  to
• 7:59
  be
• 7:59
  a
• 8:00
  retail
• 8:00
  icon
• 8:00
  forever,
• 8:01
  and
• 8:01
  he's
• 8:02
  going
• 8:02
  out
• 8:02
  on
• 8:02
  top.
• 8:03
  Now,
• 8:04
  John
• 8:04
  Furner,
• 8:05
  you
• 8:05
  mentioned
• 8:05
  it.
• 8:05
  Man
• 8:06
  crush.
• 8:06
  He's
• 8:07
  my
• 8:07
  single
• 8:07
  favorite
• 8:08
  person
• 8:08
  in
• 8:08
  retail.
• 8:09
  We've
• 8:09
  interviewed
• 8:10
  him
• 8:10
  a
• 8:10
  few
• 8:10
  times,
• 8:10
  but
• 8:11
  my
• 8:11
  favorite
• 8:11
  anecdote
• 8:12
  about
• 8:12
  him
• 8:12
  is
• 8:13
  I
• 8:13
  wrote
• 8:13
  an
• 8:13
  article
• 8:14
  describing
• 8:15
  Sam's
• 8:16
  Club
• 8:16
  strategy
• 8:16
  back
• 8:17
  in,
• 8:17
  like,
• 8:17
  2019
• 8:18
  for
• 8:18
  Forbes
• 8:19
  and
• 8:19
  what
• 8:19
  I
• 8:19
  liked
• 8:19
  about
• 8:19
  it.
• 8:20
  And
• 8:20
  it
• 8:20
  was,
• 8:20
  like,
• 8:20
  right
• 8:20
  in
• 8:21
  advance
• 8:21
  at
• 8:21
  grocery
• 8:21
  shop.
• 8:22
  And
• 8:22
  all
• 8:22
  of
• 8:22
  a
• 8:22
  sudden,
• 8:22
  I
• 8:22
  get
• 8:22
  this
• 8:23
  email
• 8:23
  out
• 8:23
  of
• 8:23
  the
• 8:23
  blue
• 8:24
  saying,
• 8:24
  hey,
• 8:25
  Chris,
• 8:25
  John
• 8:25
  Furner
• 8:26
  would
• 8:26
  like
• 8:26
  to
• 8:26
  meet
• 8:26
  you
• 8:27
  and
• 8:27
  talk
• 8:27
  to
• 8:28
  you
• 8:28
  at
• 8:28
  grocery
• 8:28
  shop.
• 8:28
  And
• 8:29
  no
• 8:29
  one
• 8:29
  has
• 8:30
  ever
• 8:30
  done
• 8:30
  that
• 8:30
  since.
• 8:31
  Like,
• 8:31
  in
• 8:31
  that
• 8:31
  way,
• 8:32
  he's
• 8:32
  the
• 8:32
  only
• 8:32
  person
• 8:33
  that's
• 8:33
  done
• 8:33
  that.
• 8:33
  And
• 8:33
  I
• 8:33
  sat
• 8:34
  down
• 8:34
  with
• 8:34
  him
• 8:34
  at
• 8:34
  that
• 8:35
  show
• 8:35
  for
• 8:35
  45
• 8:35
  minutes.
• 8:36
  You
• 8:36
  and
• 8:36
  I
• 8:36
  both
• 8:36
  did.
• 8:37
  And
• 8:37
  we
• 8:37
  just
• 8:37
  rapped
• 8:38
  with
• 8:38
  him
• 8:38
  about
• 8:38
  retail
• 8:39
  and
• 8:39
  got
• 8:39
  a
• 8:39
  sense
• 8:39
  of
• 8:39
  how
• 8:40
  he's
• 8:40
  thinking
• 8:40
  about
• 8:40
  the
• 8:40
  future.
• 8:41
  And
• 8:41
  this
• 8:41
  was
• 8:41
  back
• 8:42
  in
• 8:42
  2019,
• 8:43
  almost
• 8:44
  six.
• 8:44
  Almost
• 8:45
  six
• 8:45
  years
• 8:46
  ago.
• 8:46
  And
• 8:46
  to
• 8:47
  see
• 8:47
  it
• 8:47
  play
• 8:47
  out
• 8:47
  exactly
• 8:48
  as
• 8:48
  he
• 8:48
  was
• 8:49
  talking
• 8:49
  about
• 8:50
  shows
• 8:50
  me
• 8:50
  that
• 8:51
  he
• 8:51
  has
• 8:51
  a
• 8:51
  strategic
• 8:52
  understanding
• 8:53
  of
• 8:53
  where
• 8:53
  retail
• 8:54
  is
• 8:54
  going
• 8:54
  and
• 8:54
  he
• 8:55
  is
• 8:55
  the
• 8:55
  right
• 8:55
  man
• 8:55
  for
• 8:55
  the
• 8:56
  job,
• 8:56
  particularly
• 8:56
  when
• 8:56
  you
• 8:56
  look
• 8:57
  at
• 8:57
  what
• 8:57
  he's
• 8:57
  done
• 8:58
  on
• 8:58
  the
• 8:58
  US
• 8:58
  side,
• 8:59
  the
• 8:59
  business,
• 8:59
  too.
• 9:00
  So
• 9:00
  kudos
• 9:01
  to
• 9:01
  him.
• 9:02
  He
• 9:02
  was
• 9:02
  the
• 9:02
  architect
• 9:03
  of
• 9:03
  Sam's
• 9:03
  Club
• 9:04
  success.
• 9:04
  He's
• 9:05
  been
• 9:05
  the
• 9:05
  architect
• 9:05
  of
• 9:06
  Walmart
• 9:06
  US's
• 9:07
  recent
• 9:07
  success.
• 9:07
  And
• 9:08
  so
• 9:08
  the
• 9:09
  only
• 9:09
  thing
• 9:09
  I
• 9:09
  can
• 9:09
  say
• 9:09
  to
• 9:09
  him
• 9:10
  is,
• 9:10
  John,
• 9:11
  John,
• 9:11
  please
• 9:11
  don't
• 9:11
  screw
• 9:12
  it
• 9:12
  up
• 9:12
  because
• 9:12
  then
• 9:12
  I
• 9:12
  got
• 9:12
  to
• 9:12
  start
• 9:13
  talking
• 9:13
  about,
• 9:13
  you
• 9:13
  know,
• 9:14
  the
• 9:14
  fact
• 9:14
  of
• 9:14
  what
• 9:14
  you're,
• 9:15
  what
• 9:15
  you're
• 9:15
  not
• 9:15
  getting.
• 9:15
  Right.
• 9:15
  And
• 9:16
  I
• 9:16
  want
• 9:16
  to
• 9:16
  keep
• 9:16
  talking
• 9:16
  about
• 9:16
  all
• 9:17
  the
• 9:17
  things
• 9:17
  you
• 9:17
  guys
• 9:17
  are
• 9:17
  continuing
• 9:18
  to
• 9:18
  do
• 9:18
  right
• 9:18
  at
• 9:18
  Walmart.
• 9:20
  Yeah,
• 9:20
  I
• 9:20
  mean,
• 9:21
  I,
• 9:21
  I
• 9:21
  think
• 9:21
  the
• 9:22
  other
• 9:22
  part
• 9:22
  that
• 9:23
  you
• 9:24
  didn't
• 9:24
  mention
• 9:24
  both
• 9:25
  about
• 9:25
  McMillan
• 9:26
  and
• 9:26
  Furner
• 9:27
  is
• 9:27
  their
• 9:27
  leadership
• 9:28
  styles
• 9:28
  and
• 9:28
  the
• 9:29
  culture
• 9:29
  that
• 9:29
  they're
• 9:29
  creating
• 9:29
  at
• 9:30
  Walmart
• 9:30
  to
• 9:31
  make
• 9:31
  things
• 9:31
  go
• 9:32
  the
• 9:32
  way
• 9:32
  that
• 9:32
  they
• 9:33
  have
• 9:33
  for
• 9:33
  Walmart
• 9:34
  in
• 9:34
  the
• 9:34
  last
• 9:34
  several
• 9:34
  years.
• 9:34
  I
• 9:35
  think
• 9:35
  it's
• 9:35
  important
• 9:36
  to
• 9:36
  Note
• 9:36
  that
• 9:36
  under
• 9:36
  McMillan's
• 9:37
  leadership,
• 9:37
  we
• 9:37
  heard
• 9:38
  from
• 9:39
  almost,
• 9:39
  we
• 9:39
  were
• 9:40
  very
• 9:40
  close
• 9:40
  with
• 9:40
  the
• 9:41
  teams
• 9:41
  at
• 9:41
  Walmart.
• 9:41
  We
• 9:42
  interview
• 9:42
  them
• 9:42
  often.
• 9:43
  And
• 9:43
  one
• 9:43
  of
• 9:43
  the
• 9:43
  things
• 9:44
  that
• 9:44
  we
• 9:44
  hear
• 9:44
  all
• 9:45
  the
• 9:45
  time
• 9:45
  is
• 9:45
  that
• 9:45
  McMillan
• 9:46
  created
• 9:46
  a
• 9:46
  culture
• 9:47
  that
• 9:47
  really
• 9:47
  diminished
• 9:48
  the
• 9:48
  politics
• 9:49
  that
• 9:50
  can
• 9:50
  happen.
• 9:50
  And
• 9:51
  he
• 9:51
  really
• 9:52
  made
• 9:52
  it
• 9:52
  an
• 9:52
  environment
• 9:53
  where
• 9:53
  there
• 9:54
  was
• 9:54
  a
• 9:54
  fail
• 9:54
  fast
• 9:55
  mentality.
• 9:55
  It
• 9:55
  was
• 9:55
  not
• 9:56
  about
• 9:56
  presenting
• 9:57
  to
• 9:57
  the,
• 9:57
  your
• 9:58
  boss's
• 9:58
  boss's
• 9:59
  boss's
• 9:59
  boss.
• 9:59
  It
• 9:59
  was
• 10:00
  how
• 10:00
  do
• 10:00
  we
• 10:00
  get
• 10:00
  something
• 10:01
  that
• 10:02
  can
• 10:02
  be
• 10:02
  launched
• 10:03
  quickly,
• 10:04
  get
• 10:04
  ahead
• 10:04
  of
• 10:04
  our
• 10:05
  competitors
• 10:05
  and
• 10:05
  really
• 10:06
  focus
• 10:06
  on
• 10:06
  making
• 10:07
  sure
• 10:07
  that
• 10:07
  we're
• 10:08
  doing
• 10:08
  the
• 10:08
  best
• 10:09
  so
• 10:09
  that
• 10:09
  we
• 10:09
  can
• 10:10
  make
• 10:10
  sure
• 10:10
  that
• 10:10
  our
• 10:10
  customers
• 10:11
  are
• 10:12
  living
• 10:12
  better
• 10:14
  and
• 10:14
  that
• 10:14
  they're
• 10:14
  in
• 10:15
  an
• 10:15
  experience
• 10:15
  where
• 10:15
  they
• 10:15
  can
• 10:16
  live
• 10:16
  better
• 10:16
  and
• 10:16
  save
• 10:17
  money.
• 10:18
  He
• 10:18
  took
• 10:19
  Walmart
• 10:20
  from
• 10:20
  People
• 10:21
  of
• 10:21
  Walmart,
• 10:22
  the
• 10:23
  meme
• 10:23
  to
• 10:24
  Walmart
• 10:24
  for
• 10:24
  the
• 10:24
  people.
• 10:25
  And
• 10:25
  I
• 10:25
  think
• 10:25
  that's
• 10:26
  something,
• 10:26
  as
• 10:26
  you
• 10:26
  mentioned,
• 10:27
  will
• 10:27
  go
• 10:28
  down
• 10:28
  in
• 10:28
  Doug
• 10:29
  McMillan's
• 10:30
  In
• 10:31
  remembrance
• 10:32
  of
• 10:32
  Doug
• 10:32
  McMillan's
• 10:33
  Tenure.
• 10:34
  I
• 10:34
  think
• 10:34
  the
• 10:34
  second
• 10:34
  thing
• 10:35
  too
• 10:35
  is
• 10:35
  about
• 10:35
  Furner's
• 10:36
  leadership,
• 10:37
  John,
• 10:37
  as
• 10:38
  you
• 10:38
  mentioned,
• 10:38
  how
• 10:39
  he
• 10:39
  reached
• 10:39
  out
• 10:39
  to
• 10:39
  you,
• 10:40
  he's
• 10:40
  approachable
• 10:41
  and
• 10:41
  he's
• 10:41
  empathetic.
• 10:42
  He
• 10:42
  grew.
• 10:43
  He
• 10:43
  has
• 10:43
  grown
• 10:43
  up,
• 10:43
  as
• 10:44
  we
• 10:44
  mentioned
• 10:44
  in
• 10:45
  the
• 10:45
  company,
• 10:45
  literally.
• 10:46
  He
• 10:46
  started
• 10:46
  his
• 10:47
  own
• 10:47
  podcast
• 10:48
  at
• 10:48
  Walmart
• 10:48
  so
• 10:48
  that
• 10:49
  the
• 10:49
  people
• 10:49
  that
• 10:50
  work
• 10:50
  there
• 10:50
  could
• 10:51
  understand
• 10:51
  the
• 10:52
  people
• 10:52
  who
• 10:52
  are
• 10:53
  working
• 10:53
  in
• 10:53
  all
• 10:53
  areas
• 10:54
  of
• 10:54
  the
• 10:54
  business
• 10:54
  and
• 10:55
  made
• 10:55
  sure
• 10:55
  that
• 10:55
  people
• 10:56
  develop
• 10:56
  that
• 10:57
  empathy
• 10:57
  that
• 10:57
  he's
• 10:58
  so
• 10:58
  well
• 10:58
  known
• 10:58
  for,
• 10:59
  so
• 10:59
  that
• 10:59
  you're,
• 11:00
  you're
• 11:00
  talking
• 11:00
  to
• 11:01
  your
• 11:01
  colleagues
• 11:01
  differently.
• 11:03
  I
• 11:03
  think
• 11:03
  the,
• 11:03
  the
• 11:04
  last
• 11:04
  thing
• 11:04
  about
• 11:04
  Ferner
• 11:05
  that
• 11:05
  will
• 11:05
  be
• 11:05
  so
• 11:05
  important
• 11:06
  as
• 11:06
  we
• 11:06
  look
• 11:06
  at
• 11:06
  the
• 11:06
  next
• 11:07
  10
• 11:07
  years
• 11:07
  of
• 11:07
  Walmart
• 11:08
  is
• 11:08
  that
• 11:09
  when
• 11:09
  you
• 11:09
  lead
• 11:10
  with
• 11:10
  empathy
• 11:11
  and
• 11:11
  curiosity,
• 11:12
  like
• 11:13
  furniture
• 11:13
  does,
• 11:13
  he
• 11:14
  doesn't
• 11:14
  have
• 11:14
  to
• 11:14
  be
• 11:14
  the
• 11:14
  smartest
• 11:15
  person
• 11:15
  in
• 11:15
  the
• 11:16
  room.
• 11:16
  He's
• 11:16
  the
• 11:16
  most
• 11:16
  curious.
• 11:17
  And
• 11:17
  I
• 11:17
  think
• 11:18
  that's
• 11:18
  what
• 11:18
  will
• 11:18
  be
• 11:19
  so
• 11:19
  important,
• 11:19
  especially
• 11:20
  when
• 11:20
  you
• 11:20
  think
• 11:20
  about
• 11:20
  how
• 11:21
  much
• 11:21
  AI
• 11:21
  is
• 11:22
  impacting
• 11:23
  the
• 11:23
  future
• 11:23
  of
• 11:24
  everyone's
• 11:24
  businesses,
• 11:25
  but
• 11:25
  especially
• 11:26
  Walmart.
• 11:27
  So
• 11:27
  I
• 11:27
  think
• 11:28
  they,
• 11:28
  they
• 11:28
  have
• 11:28
  a
• 11:29
  great,
• 11:29
  great
• 11:30
  years
• 11:31
  ahead
• 11:31
  with
• 11:31
  ferner
• 11:32
  and
• 11:34
  Doug
• 11:34
  McMillan.
• 11:35
  Yeah,
• 11:36
  yeah,
• 11:36
  yeah.
• 11:36
  You
• 11:36
  bring
• 11:37
  up
• 11:37
  some
• 11:37
  great
• 11:37
  points
• 11:37
  there
• 11:37
  too.
• 11:37
  And
• 11:38
  like
• 11:38
  one
• 11:38
  thing
• 11:38
  I
• 11:38
  haven't
• 11:38
  thought
• 11:38
  about
• 11:39
  is
• 11:39
  like
• 11:39
  they've
• 11:39
  taken
• 11:39
  some
• 11:40
  big
• 11:40
  swings
• 11:40
  on
• 11:41
  some
• 11:41
  strategies
• 11:41
  too.
• 11:41
  Like
• 11:41
  I
• 11:42
  think
• 11:42
  of
• 11:42
  Walmart
• 11:42
  Commerce
• 11:43
  Technologies,
• 11:43
  you
• 11:43
  know,
• 11:44
  that
• 11:44
  that's
• 11:44
  kind
• 11:44
  of
• 11:44
  gone
• 11:45
  away,
• 11:45
  you
• 11:45
  know,
• 11:45
  like,
• 11:45
  but
• 11:46
  they
• 11:46
  were
• 11:46
  af,
• 11:46
  they
• 11:47
  went
• 11:47
  after
• 11:47
  it.
• 11:47
  So
• 11:47
  they've
• 11:47
  had,
• 11:48
  they've
• 11:48
  had
• 11:48
  some
• 11:48
  misses
• 11:48
  too.
• 11:49
  But
• 11:49
  those
• 11:49
  misses
• 11:50
  don't
• 11:50
  detract
• 11:50
  from
• 11:50
  the
• 11:51
  overall
• 11:51
  success.
• 11:51
  And
• 11:52
  when
• 11:52
  you're
• 11:52
  taking,
• 11:52
  you
• 11:53
  know,
• 11:53
  at
• 11:53
  bats,
• 11:54
  that's
• 11:54
  the
• 11:54
  most
• 11:54
  important
• 11:55
  thing
• 11:55
  here
• 11:55
  as
• 11:55
  you
• 11:55
  think
• 11:56
  about
• 11:56
  the
• 11:56
  future
• 11:56
  of
• 11:56
  retail
• 11:57
  instead
• 11:57
  of
• 11:57
  just,
• 11:57
  you
• 11:57
  know,
• 11:57
  staying
• 11:58
  doing
• 11:58
  what
• 11:59
  you've
• 11:59
  always
• 11:59
  tried
• 11:59
  to
• 11:59
  do.
• 12:01
  All
• 12:01
  right,
• 12:01
  headline
• 12:01
  number
• 12:02
  two
• 12:02
  Grocery
• 12:03
  Deals
• 12:03
  has
• 12:03
  integrated
• 12:04
  with
• 12:04
  Instacart's
• 12:05
  developer
• 12:05
  platform
• 12:06
  to
• 12:06
  power
• 12:07
  on
• 12:07
  demand
• 12:07
  delivery
• 12:08
  for
• 12:08
  its
• 12:08
  shoppers.
• 12:09
  According
• 12:10
  to
• 12:10
  a
• 12:10
  press
• 12:10
  release,
• 12:10
  Grocery
• 12:11
  Deal
• 12:11
  users
• 12:12
  can
• 12:12
  now
• 12:12
  access
• 12:12
  Instacart's
• 12:13
  trusted
• 12:14
  same
• 12:14
  day
• 12:14
  delivery
• 12:14
  service
• 12:15
  directly
• 12:15
  from
• 12:15
  the
• 12:16
  Grocery
• 12:16
  Deals
• 12:16
  app,
• 12:17
  with
• 12:17
  delivery
• 12:17
  in
• 12:18
  as
• 12:18
  fast
• 12:18
  as
• 12:18
  one
• 12:19
  hour.
• 12:19
  The
• 12:19
  integration
• 12:20
  also
• 12:20
  expands
• 12:21
  reach
• 12:21
  for
• 12:21
  participating
• 12:22
  retailers,
• 12:22
  connecting
• 12:22
  them
• 12:23
  to
• 12:23
  motivated
• 12:23
  deal
• 12:24
  seeking
• 12:24
  shoppers
• 12:25
  ready
• 12:25
  to
• 12:25
  complete
• 12:26
  purchases
• 12:26
  online.
• 12:27
  Quote
• 12:28
  Utilizing
• 12:29
  Instacart's
• 12:29
  broad
• 12:29
  reach
• 12:30
  will
• 12:30
  provide
• 12:30
  rapid
• 12:31
  expansion
• 12:31
  for
• 12:32
  Grocery
• 12:32
  Deals
• 12:32
  and
• 12:32
  help
• 12:33
  integrate
• 12:33
  our
• 12:33
  app
• 12:33
  into
• 12:34
  the
• 12:34
  purchase
• 12:34
  habits
• 12:34
  of
• 12:35
  online
• 12:35
  grocery
• 12:35
  shoppers.
• 12:36
  End
• 12:36
  quote,
• 12:36
  said
• 12:37
  Matt
• 12:37
  Goins,
• 12:38
  co
• 12:38
  founder
• 12:38
  and
• 12:39
  co
• 12:39
  CEO
• 12:39
  of
• 12:39
  Grocery
• 12:40
  Deals
• 12:40
  and
• 12:40
  recent
• 12:41
  Omnitok
• 12:41
  Retail
• 12:42
  Technology
• 12:42
  Spotlight
• 12:43
  series
• 12:43
  guest
• 12:44
  and
• 12:44
  on
• 12:45
  a
• 12:45
  scale
• 12:45
  of
• 12:45
  1
• 12:45
  to
• 12:45
  10,
• 12:46
  how
• 12:46
  intrigued
• 12:46
  are
• 12:47
  you
• 12:47
  by
• 12:47
  the
• 12:47
  partnership
• 12:47
  between
• 12:48
  Instacart
• 12:48
  and
• 12:48
  Grocery
• 12:49
  Deals?
• 12:50
  I
• 12:50
  would
• 12:51
  say
• 12:51
  an
• 12:51
  8
• 12:51
  because
• 12:51
  I
• 12:52
  still
• 12:52
  want
• 12:52
  to
• 12:52
  leave
• 12:52
  some
• 12:52
  room
• 12:53
  for
• 12:53
  what's
• 12:53
  possible
• 12:54
  partnership.
• 12:56
  I
• 12:56
  see
• 12:57
  that
• 12:57
  I
• 12:57
  see
• 12:58
  much
• 12:58
  opportunity
• 12:58
  with
• 12:58
  this.
• 12:59
  I
• 12:59
  mean
• 12:59
  number
• 12:59
  one,
• 13:00
  what
• 13:00
  they've
• 13:00
  just
• 13:01
  done
• 13:01
  is
• 13:01
  justified
• 13:02
  me
• 13:03
  having
• 13:03
  Instacart
• 13:04
  deliver
• 13:04
  my
• 13:05
  groceries
• 13:05
  for
• 13:05
  me
• 13:05
  because
• 13:06
  of
• 13:06
  the
• 13:06
  cost
• 13:06
  savings
• 13:07
  that
• 13:07
  I'm
• 13:07
  able
• 13:07
  to
• 13:07
  get
• 13:08
  from
• 13:08
  using
• 13:08
  the
• 13:09
  comparison
• 13:09
  app
• 13:10
  to
• 13:10
  just
• 13:10
  make
• 13:10
  sure,
• 13:11
  okay,
• 13:11
  I
• 13:12
  can
• 13:12
  get
• 13:12
  the
• 13:12
  majority
• 13:13
  of
• 13:13
  my
• 13:13
  groceries
• 13:14
  from
• 13:14
  this
• 13:14
  retailer
• 13:15
  and
• 13:15
  save
• 13:15
  this
• 13:16
  amount
• 13:16
  of
• 13:16
  money.
• 13:17
  And
• 13:17
  now
• 13:18
  I,
• 13:18
  I
• 13:18
  have
• 13:19
  that
• 13:19
  added
• 13:19
  convenience
• 13:20
  which
• 13:20
  is
• 13:20
  going
• 13:20
  to
• 13:20
  make
• 13:20
  me
• 13:20
  come
• 13:21
  back
• 13:21
  time
• 13:21
  and
• 13:22
  time
• 13:22
  again.
• 13:22
  And
• 13:23
  for
• 13:23
  Instacart
• 13:23
  it's
• 13:24
  great
• 13:24
  because
• 13:24
  it's
• 13:24
  getting
• 13:24
  me
• 13:25
  funneled
• 13:25
  into
• 13:26
  an
• 13:26
  Instacart
• 13:27
  relationship
• 13:27
  when
• 13:27
  I
• 13:27
  may
• 13:28
  not
• 13:28
  have
• 13:28
  had
• 13:28
  one
• 13:28
  before.
• 13:30
  I
• 13:30
  imagine
• 13:30
  we're
• 13:30
  going
• 13:30
  to
• 13:31
  see
• 13:31
  a
• 13:31
  lot
• 13:31
  of
• 13:31
  the
• 13:31
  other
• 13:31
  retailers
• 13:32
  on
• 13:32
  the
• 13:33
  Grocery
• 13:33
  Deals
• 13:33
  platform
• 13:34
  want
• 13:34
  to
• 13:34
  kind
• 13:34
  of
• 13:34
  follow
• 13:35
  that
• 13:35
  lead
• 13:35
  because
• 13:35
  Walmart
• 13:36
  delivery
• 13:36
  isn't
• 13:37
  available
• 13:37
  yet.
• 13:37
  Like
• 13:37
  there's
• 13:38
  some
• 13:38
  still
• 13:38
  some
• 13:38
  other
• 13:38
  ones
• 13:39
  that
• 13:39
  I
• 13:39
  imagine
• 13:39
  will,
• 13:40
  will
• 13:40
  get
• 13:40
  tied
• 13:40
  in
• 13:41
  in
• 13:41
  the
• 13:41
  future.
• 13:42
  But
• 13:43
  I,
• 13:43
  I
• 13:43
  think
• 13:43
  there's
• 13:44
  so
• 13:44
  much
• 13:44
  potential
• 13:44
  especially,
• 13:46
  especially
• 13:46
  if
• 13:46
  I
• 13:47
  can
• 13:47
  start
• 13:47
  doing
• 13:48
  multiple
• 13:48
  Instacart
• 13:49
  offers
• 13:50
  based
• 13:50
  on
• 13:50
  where
• 13:50
  I'm
• 13:51
  Getting
• 13:51
  different
• 13:51
  items.
• 13:52
  So,
• 13:52
  you
• 13:52
  know,
• 13:52
  if
• 13:52
  three,
• 13:53
  if
• 13:53
  there's
• 13:53
  three
• 13:53
  grocery
• 13:54
  stores,
• 13:54
  I'm
• 13:54
  not
• 13:55
  personally
• 13:55
  going
• 13:55
  to
• 13:55
  go
• 13:55
  to
• 13:55
  three
• 13:56
  grocery
• 13:56
  stores
• 13:56
  to
• 13:57
  get
• 13:57
  the
• 13:57
  best
• 13:57
  deals
• 13:57
  on
• 13:57
  my
• 13:57
  products,
• 13:58
  but
• 13:58
  now
• 13:58
  I
• 13:58
  can
• 13:59
  justify
• 13:59
  Instacart
• 14:00
  going
• 14:00
  to
• 14:00
  three
• 14:00
  places
• 14:01
  and
• 14:01
  that,
• 14:02
  that
• 14:02
  is
• 14:03
  the
• 14:03
  big
• 14:03
  unlock
• 14:03
  for
• 14:04
  me.
• 14:04
  But
• 14:04
  where
• 14:04
  do
• 14:05
  you
• 14:05
  rate
• 14:05
  it?
• 14:05
  What's
• 14:05
  your
• 14:06
  number
• 14:06
  on
• 14:06
  one,
• 14:06
  A
• 14:07
  scale
• 14:07
  of
• 14:07
  one
• 14:07
  to
• 14:07
  ten?
• 14:08
  Yeah,
• 14:08
  it's
• 14:09
  funny
• 14:09
  we're
• 14:09
  sharing
• 14:09
  a
• 14:09
  brain
• 14:10
  this
• 14:10
  morning
• 14:10
  because,
• 14:10
  like,
• 14:11
  I
• 14:11
  was
• 14:11
  the
• 14:11
  same
• 14:11
  way.
• 14:11
  I'm
• 14:12
  like,
• 14:12
  you
• 14:12
  know,
• 14:12
  I'm
• 14:13
  pretty
• 14:13
  intrigued
• 14:13
  by
• 14:13
  this.
• 14:14
  I
• 14:14
  didn't
• 14:14
  want
• 14:14
  to
• 14:14
  go
• 14:14
  10
• 14:14
  because
• 14:15
  I
• 14:15
  didn't
• 14:15
  want
• 14:15
  to
• 14:15
  be,
• 14:15
  you
• 14:15
  know,
• 14:15
  hyperbolic.
• 14:16
  But,
• 14:16
  like,
• 14:16
  I'm
• 14:17
  like
• 14:17
  an
• 14:17
  eight
• 14:17
  and
• 14:17
  a
• 14:17
  half
• 14:17
  or
• 14:18
  a
• 14:18
  nine
• 14:18
  for
• 14:18
  sure.
• 14:18
  Like,
• 14:19
  this
• 14:19
  is
• 14:19
  really,
• 14:20
  really
• 14:20
  interesting.
• 14:21
  And
• 14:21
  the
• 14:21
  other
• 14:21
  thing,
• 14:21
  when
• 14:21
  you
• 14:22
  step
• 14:22
  back
• 14:22
  30,000
• 14:23
  foot
• 14:23
  level,
• 14:23
  like,
• 14:24
  like
• 14:24
  this
• 14:25
  is
• 14:25
  the
• 14:25
  second
• 14:26
  time
• 14:26
  grocery
• 14:26
  deals
• 14:27
  has
• 14:27
  made
• 14:27
  our
• 14:27
  fast
• 14:28
  five
• 14:28
  in
• 14:28
  the
• 14:28
  last
• 14:28
  like,
• 14:29
  like
• 14:29
  four
• 14:30
  or
• 14:30
  five
• 14:30
  months,
• 14:30
  which
• 14:31
  is
• 14:31
  just
• 14:31
  a
• 14:31
  new
• 14:32
  startup
• 14:32
  out
• 14:32
  of
• 14:32
  Texas.
• 14:33
  So
• 14:33
  they're
• 14:33
  doing
• 14:33
  some
• 14:33
  really
• 14:34
  cool
• 14:34
  things
• 14:34
  down
• 14:35
  there.
• 14:35
  The
• 14:36
  founders,
• 14:36
  Matt
• 14:36
  and,
• 14:37
  and
• 14:37
  Michael.
• 14:38
  So
• 14:38
  I'm
• 14:38
  very
• 14:38
  intrigued.
• 14:39
  I
• 14:39
  think
• 14:39
  it's
• 14:39
  a
• 14:39
  brilliant
• 14:40
  move
• 14:40
  by
• 14:40
  those
• 14:40
  guys
• 14:41
  to
• 14:41
  give
• 14:41
  access
• 14:41
  to
• 14:41
  the
• 14:42
  shoppers
• 14:43
  quickly
• 14:43
  and
• 14:43
  easily,
• 14:43
  to
• 14:44
  provide
• 14:44
  them
• 14:44
  price
• 14:44
  transparency
• 14:45
  and
• 14:45
  also
• 14:46
  to
• 14:46
  provide
• 14:46
  them
• 14:46
  price
• 14:46
  transparency
• 14:47
  in
• 14:47
  the
• 14:47
  process.
• 14:47
  And
• 14:48
  I
• 14:48
  think
• 14:48
  you
• 14:48
  said
• 14:48
  it.
• 14:48
  But
• 14:49
  the
• 14:49
  thing
• 14:49
  I
• 14:49
  love
• 14:50
  most
• 14:50
  about
• 14:50
  this,
• 14:51
  though,
• 14:52
  is
• 14:52
  what
• 14:52
  it
• 14:52
  does
• 14:53
  for
• 14:53
  the
• 14:53
  consumer.
• 14:54
  Because
• 14:55
  you
• 14:55
  can
• 14:55
  see
• 14:55
  here
• 14:56
  why
• 14:57
  Instacart's
• 14:58
  new
• 14:58
  CEO,
• 14:58
  Chris
• 14:59
  Rogers,
• 14:59
  like,
• 15:00
  back
• 15:00
  in
• 15:00
  September,
• 15:00
  because
• 15:01
  I
• 15:01
  remember
• 15:01
  they,
• 15:01
  they
• 15:01
  said
• 15:01
  this
• 15:02
  when
• 15:02
  we
• 15:02
  were
• 15:02
  out
• 15:02
  at
• 15:02
  NRF
• 15:03
  in
• 15:03
  Paris.
• 15:04
  He
• 15:04
  said
• 15:04
  he
• 15:04
  was
• 15:04
  urging
• 15:05
  retailers
• 15:05
  to
• 15:05
  calibrate
• 15:06
  their
• 15:06
  pricing
• 15:07
  with
• 15:07
  Instacart.
• 15:08
  And
• 15:09
  if
• 15:09
  that
• 15:09
  continues
• 15:10
  to
• 15:10
  happen,
• 15:10
  and
• 15:10
  this
• 15:10
  is
• 15:11
  one
• 15:11
  showcase
• 15:11
  of
• 15:12
  that
• 15:12
  or
• 15:12
  one
• 15:12
  form
• 15:12
  of
• 15:12
  that,
• 15:13
  and
• 15:13
  we
• 15:13
  haven't
• 15:13
  even
• 15:13
  brought
• 15:13
  the
• 15:14
  agentic
• 15:14
  AI
• 15:15
  into
• 15:15
  this
• 15:15
  conversation
• 15:16
  yet,
• 15:16
  margins
• 15:17
  are
• 15:17
  going
• 15:17
  to
• 15:17
  compress
• 15:18
  across
• 15:18
  the
• 15:18
  industry.
• 15:18
  This
• 15:19
  type
• 15:19
  of
• 15:19
  stuff
• 15:19
  is
• 15:19
  still
• 15:20
  going
• 15:20
  to
• 15:20
  happen.
• 15:20
  And
• 15:21
  so
• 15:21
  technology
• 15:21
  is
• 15:22
  forcing
• 15:22
  the
• 15:22
  playing
• 15:23
  field
• 15:23
  to
• 15:23
  level
• 15:24
  here
• 15:24
  when
• 15:24
  we
• 15:24
  step
• 15:25
  back
• 15:25
  and
• 15:25
  the
• 15:26
  grocer
• 15:26
  is
• 15:26
  going
• 15:26
  to
• 15:26
  have
• 15:26
  to
• 15:26
  find
• 15:27
  new
• 15:27
  ways
• 15:27
  to
• 15:27
  compete
• 15:28
  via
• 15:28
  loyalty
• 15:28
  programs
• 15:29
  or
• 15:29
  via
• 15:30
  their
• 15:30
  quality
• 15:30
  service,
• 15:31
  to
• 15:31
  set
• 15:31
  their
• 15:31
  quality
• 15:31
  of
• 15:32
  service
• 15:32
  to
• 15:32
  stay
• 15:32
  relevant.
• 15:33
  So,
• 15:34
  yeah,
• 15:34
  I
• 15:34
  just
• 15:34
  think
• 15:35
  this
• 15:35
  is
• 15:35
  a
• 15:35
  really,
• 15:35
  really
• 15:36
  interesting
• 15:36
  move
• 15:37
  to
• 15:37
  think
• 15:37
  about.
• 15:37
  Okay,
• 15:38
  where
• 15:38
  do
• 15:38
  I
• 15:38
  want
• 15:38
  to
• 15:39
  do
• 15:39
  my
• 15:39
  grocery
• 15:39
  shopping?
• 15:40
  How
• 15:40
  do
• 15:40
  I
• 15:40
  want
• 15:40
  to
• 15:40
  do
• 15:40
  it?
• 15:41
  How
• 15:41
  do
• 15:41
  I
• 15:41
  want
• 15:41
  to
• 15:41
  save
• 15:42
  money?
• 15:42
  It
• 15:42
  hits
• 15:43
  the
• 15:43
  Venn
• 15:43
  diagram
• 15:43
  of
• 15:44
  everything
• 15:44
  happening
• 15:45
  in
• 15:45
  the
• 15:45
  industry
• 15:46
  right
• 15:46
  now,
• 15:46
  particularly
• 15:46
  macroeconomically
• 15:47
  as
• 15:48
  well.
• 15:49
  Yeah.
• 15:49
  Congratulations,
• 15:50
  grocery
• 15:50
  deals
• 15:51
  team.
• 15:51
  This
• 15:51
  is
• 15:51
  a
• 15:51
  big,
• 15:51
  big
• 15:52
  announcement.
• 15:53
  And,
• 15:54
  and
• 15:54
  when
• 15:54
  do
• 15:54
  we
• 15:54
  get
• 15:54
  the
• 15:55
  next
• 15:55
  one?
• 15:55
  I
• 15:55
  mean,
• 15:55
  we
• 15:55
  need
• 15:56
  it
• 15:56
  it's
• 15:57
  four
• 15:57
  to
• 15:57
  five
• 15:57
  months,
• 15:57
  two
• 15:58
  showings.
• 15:58
  I
• 15:58
  feel
• 15:58
  like
• 15:59
  that
• 15:59
  means
• 15:59
  by
• 15:59
  January
• 16:00
  there
• 16:00
  should
• 16:00
  be
• 16:00
  more.
• 16:01
  More
• 16:01
  to
• 16:01
  the
• 16:02
  national
• 16:02
  rollout,
• 16:03
  boys.
• 16:03
  National
• 16:03
  rollout.
• 16:04
  All
• 16:05
  right,
• 16:05
  let's
• 16:05
  move
• 16:05
  on
• 16:05
  to
• 16:06
  headline
• 16:06
  number
• 16:06
  three.
• 16:07
  Primark
• 16:07
  has
• 16:07
  introduced
• 16:08
  Buy
• 16:08
  Now,
• 16:08
  Pay
• 16:08
  later
• 16:09
  options
• 16:09
  with
• 16:09
  Klarna
• 16:10
  and
• 16:10
  Clearpay.
• 16:11
  According
• 16:11
  to
• 16:12
  the
• 16:12
  industry
• 16:12
  fashion
• 16:13
  Primark
• 16:14
  has
• 16:14
  been
• 16:15
  historically
• 16:15
  absent
• 16:16
  from
• 16:16
  this
• 16:16
  type
• 16:16
  of
• 16:16
  payment
• 16:17
  model
• 16:17
  and
• 16:17
  now
• 16:17
  the
• 16:17
  high
• 16:18
  street
• 16:18
  retailer
• 16:18
  is
• 16:19
  offering
• 16:19
  customers
• 16:19
  the
• 16:20
  ability
• 16:20
  to
• 16:20
  split
• 16:20
  payments.
• 16:21
  Reflecting
• 16:22
  the
• 16:22
  growing
• 16:22
  popularity
• 16:23
  of
• 16:23
  BNPL
• 16:24
  services
• 16:24
  in
• 16:25
  the
• 16:25
  UK
• 16:26
  to
• 16:26
  use
• 16:26
  Klarna
• 16:27
  in
• 16:27
  store,
• 16:27
  reports
• 16:28
  suggest
• 16:28
  consumers
• 16:29
  need
• 16:29
  to
• 16:30
  download
• 16:30
  the
• 16:30
  app,
• 16:30
  register
• 16:31
  for
• 16:31
  the
• 16:31
  service,
• 16:32
  search
• 16:32
  for
• 16:32
  Primark
• 16:33
  and
• 16:33
  create
• 16:34
  a
• 16:34
  one
• 16:34
  time
• 16:34
  card
• 16:35
  that
• 16:35
  can
• 16:35
  be
• 16:35
  added
• 16:35
  to
• 16:35
  Apple
• 16:36
  Pay
• 16:36
  or
• 16:36
  other
• 16:36
  digital
• 16:37
  wallets.
• 16:38
  Shoppers
• 16:38
  can
• 16:38
  then
• 16:38
  top
• 16:39
  up
• 16:39
  the
• 16:39
  card
• 16:39
  to
• 16:39
  their
• 16:40
  chosen
• 16:40
  amount
• 16:40
  and
• 16:41
  use
• 16:41
  it
• 16:41
  to
• 16:41
  pay
• 16:41
  for
• 16:41
  items
• 16:42
  instead.
• 16:42
  Store
• 16:43
  spreading
• 16:43
  the
• 16:43
  cost
• 16:44
  over
• 16:44
  time.
• 16:45
  Chris,
• 16:45
  is
• 16:46
  Primark's
• 16:46
  Buy
• 16:46
  Now
• 16:47
  Pay
• 16:47
  later
• 16:47
  announcement
• 16:47
  this
• 16:48
  week,
• 16:48
  a
• 16:48
  sign
• 16:48
  that
• 16:48
  we
• 16:49
  have
• 16:49
  officially
• 16:49
  crossed
• 16:50
  the
• 16:50
  chasm
• 16:50
  on
• 16:50
  BNPL.
• 16:52
  Oh,
• 16:52
  100%.
• 16:53
  Indeed
• 16:53
  it
• 16:54
  is
• 16:54
  an.
• 16:54
  Indeed
• 16:54
  it
• 16:55
  is.
• 16:55
  I
• 16:55
  mean
• 16:55
  if
• 16:55
  you're
• 16:55
  keeping
• 16:56
  score
• 16:56
  at
• 16:56
  home.
• 16:57
  The,
• 16:57
  the
• 16:57
  first
• 16:58
  time
• 16:58
  we
• 16:58
  heard
• 16:58
  about
• 16:58
  BNPO,
• 16:59
  I'll
• 16:59
  never
• 16:59
  forget
• 17:00
  it,
• 17:00
  we
• 17:00
  were
• 17:00
  in
• 17:00
  LA@shop.org
• 17:02
  it
• 17:02
  was
• 17:02
  2018,
• 17:03
  September
• 17:04
  or
• 17:04
  October.
• 17:05
  Give
• 17:05
  you
• 17:05
  the
• 17:06
  precise
• 17:06
  month,
• 17:06
  one
• 17:07
  of
• 17:07
  those
• 17:07
  two
• 17:07
  months.
• 17:08
  And
• 17:08
  now
• 17:08
  we're
• 17:09
  seven
• 17:09
  years
• 17:09
  from
• 17:09
  that.
• 17:10
  So
• 17:10
  that's
• 17:10
  how
• 17:10
  long
• 17:11
  this
• 17:11
  takes.
• 17:11
  You
• 17:11
  know,
• 17:12
  the
• 17:12
  adoption
• 17:12
  curve.
• 17:13
  That's
• 17:13
  the
• 17:13
  adoption
• 17:13
  curve
• 17:14
  we're
• 17:14
  talking
• 17:14
  about
• 17:14
  here.
• 17:14
  7
• 17:15
  years
• 17:15
  from
• 17:15
  BNPL
• 17:16
  to
• 17:16
  go
• 17:16
  from
• 17:16
  idea
• 17:17
  to
• 17:17
  pretty
• 17:17
  much
• 17:17
  mass
• 17:17
  adoption
• 17:18
  now.
• 17:18
  Because
• 17:19
  at
• 17:19
  this
• 17:19
  point
• 17:19
  now
• 17:20
  I
• 17:20
  think
• 17:20
  it's
• 17:20
  going
• 17:20
  to
• 17:20
  spread
• 17:20
  like
• 17:21
  wildfires
• 17:21
  in
• 17:21
  the
• 17:22
  US
• 17:22
  like
• 17:22
  you
• 17:22
  talked
• 17:23
  about
• 17:23
  it
• 17:23
  at
• 17:23
  what
• 17:23
  you
• 17:24
  learned
• 17:24
  about
• 17:24
  it
• 17:24
  at
• 17:24
  grocery
• 17:25
  shop.
• 17:25
  But
• 17:26
  I
• 17:26
  mean
• 17:26
  now
• 17:26
  you
• 17:26
  have
• 17:27
  Primark
• 17:28
  basically
• 17:29
  allowing
• 17:29
  you
• 17:29
  to
• 17:29
  buy
• 17:30
  $4
• 17:30
  shirts
• 17:31
  on
• 17:32
  installments.
• 17:32
  I
• 17:32
  mean
• 17:32
  we
• 17:32
  just
• 17:33
  need
• 17:33
  to
• 17:33
  stop
• 17:33
  and
• 17:33
  think
• 17:33
  about
• 17:33
  that.
• 17:34
  I'm
• 17:34
  buying
• 17:34
  $4
• 17:35
  shirts
• 17:35
  on
• 17:35
  installments,
• 17:36
  so
• 17:36
  there's
• 17:37
  no
• 17:37
  stopping
• 17:37
  it.
• 17:38
  And
• 17:38
  given
• 17:38
  the
• 17:38
  economy
• 17:39
  again,
• 17:39
  I
• 17:39
  have
• 17:40
  to
• 17:40
  think
• 17:40
  the
• 17:40
  growth
• 17:40
  in
• 17:40
  BNPL
• 17:41
  this
• 17:41
  year,
• 17:42
  this
• 17:42
  is
• 17:42
  really
• 17:42
  interesting
• 17:43
  me,
• 17:43
  the
• 17:43
  growth
• 17:43
  in
• 17:43
  BNPL
• 17:44
  this
• 17:44
  year
• 17:44
  could
• 17:44
  even
• 17:45
  surpass
• 17:46
  last
• 17:46
  year
• 17:46
  in
• 17:47
  terms
• 17:47
  of
• 17:47
  holiday
• 17:47
  spending,
• 17:48
  which
• 17:48
  is
• 17:48
  kind
• 17:49
  of
• 17:49
  crazy
• 17:49
  when
• 17:49
  you
• 17:49
  think
• 17:50
  about
• 17:50
  it
• 17:50
  because
• 17:50
  usually
• 17:50
  you
• 17:50
  start
• 17:50
  to
• 17:51
  see
• 17:51
  those
• 17:51
  growth
• 17:51
  rates
• 17:51
  decline.
• 17:52
  I'm
• 17:52
  actually
• 17:52
  wondering
• 17:53
  if
• 17:53
  it'll
• 17:53
  be
• 17:53
  higher
• 17:53
  this
• 17:54
  year.
• 17:55
  Yeah,
• 17:56
  I
• 17:56
  was
• 17:56
  just
• 17:57
  researching
• 17:58
  last
• 17:58
  night
• 17:58
  and
• 17:59
  I
• 17:59
  found
• 17:59
  a
• 17:59
  lending
• 18:00
  tree
• 18:00
  survey
• 18:00
  that
• 18:00
  was
• 18:01
  done
• 18:01
  just
• 18:01
  this
• 18:01
  summer
• 18:02
  in
• 18:02
  2025
• 18:03
  that
• 18:03
  in
• 18:04
  America,
• 18:05
  25%
• 18:06
  of
• 18:06
  us
• 18:06
  are
• 18:06
  using
• 18:07
  BNPL
• 18:07
  for
• 18:08
  groceries,
• 18:08
  which
• 18:09
  is
• 18:09
  up
• 18:09
  from
• 18:10
  14
• 18:11
  the
• 18:11
  year
• 18:11
  before.
• 18:11
  And
• 18:12
  that's,
• 18:12
  that's
• 18:12
  just
• 18:12
  this
• 18:13
  summer.
• 18:13
  So
• 18:13
  I
• 18:13
  think,
• 18:14
  you
• 18:14
  know,
• 18:14
  if
• 18:14
  they're
• 18:14
  doing
• 18:15
  that
• 18:15
  with
• 18:15
  food,
• 18:16
  it
• 18:16
  should
• 18:16
  come
• 18:17
  as
• 18:17
  no
• 18:17
  surprise
• 18:17
  to
• 18:18
  us
• 18:18
  that
• 18:18
  people
• 18:18
  are
• 18:19
  using
• 18:19
  that
• 18:19
  for
• 18:20
  seasonal
• 18:20
  clothing
• 18:21
  purchases,
• 18:21
  holidays
• 18:22
  from
• 18:23
  places
• 18:23
  that
• 18:23
  already
• 18:24
  have
• 18:24
  low
• 18:24
  prices
• 18:25
  like
• 18:25
  Primark
• 18:25
  or
• 18:26
  like
• 18:26
  Walmart.
• 18:26
  It
• 18:27
  seems
• 18:27
  like
• 18:28
  this
• 18:28
  is
• 18:28
  a
• 18:28
  necessity
• 18:28
  for
• 18:29
  all
• 18:29
  retailers
• 18:30
  to
• 18:30
  truly
• 18:31
  think
• 18:31
  about
• 18:31
  having
• 18:31
  as
• 18:32
  an
• 18:32
  option
• 18:33
  one
• 18:33
  because
• 18:33
  it
• 18:34
  comes
• 18:34
  as
• 18:34
  little
• 18:34
  to
• 18:34
  no
• 18:35
  risk
• 18:35
  to
• 18:35
  them
• 18:36
  and
• 18:36
  it
• 18:36
  could
• 18:37
  end
• 18:37
  up,
• 18:37
  based
• 18:38
  on
• 18:38
  the
• 18:38
  data
• 18:38
  that
• 18:38
  we're
• 18:38
  seeing
• 18:39
  and
• 18:39
  what
• 18:39
  Primark
• 18:39
  just
• 18:40
  reported
• 18:40
  in
• 18:40
  the
• 18:40
  UK
• 18:40
  that
• 18:41
  it
• 18:41
  could
• 18:41
  be
• 18:41
  the
• 18:42
  difference
• 18:42
  between
• 18:42
  someone
• 18:42
  shopping
• 18:43
  there
• 18:43
  or
• 18:43
  not.
• 18:44
  So
• 18:44
  I
• 18:44
  think
• 18:44
  this
• 18:44
  is
• 18:45
  definitely
• 18:45
  something
• 18:46
  that
• 18:47
  even
• 18:47
  retailers
• 18:48
  who
• 18:48
  are
• 18:48
  adding
• 18:48
  this
• 18:49
  late
• 18:49
  to
• 18:49
  the
• 18:49
  game
• 18:49
  like
• 18:49
  Primark
• 18:50
  need
• 18:50
  to
• 18:50
  be,
• 18:51
  need
• 18:51
  to
• 18:51
  be
• 18:51
  considering
• 18:52
  and
• 18:52
  need
• 18:52
  to
• 18:53
  have
• 18:53
  on
• 18:53
  the
• 18:53
  table.
• 18:54
  Dollar
• 18:54
  dollar
• 18:55
  Stores
• 18:55
  like
• 18:56
  all
• 18:56
  these
• 18:56
  things.
• 18:57
  Yeah,
• 18:57
  right.
• 18:58
  Stores.
• 18:59
  Yeah.
• 18:59
  It's
• 18:59
  a
• 19:00
  great
• 19:00
  question.
• 19:00
  Great
• 19:00
  question.
• 19:01
  All
• 19:01
  right.
• 19:02
  Well,
• 19:02
  let's
• 19:02
  bring
• 19:02
  Chad
• 19:03
  Lusk
• 19:03
  onto
• 19:03
  today's
• 19:04
  show.
• 19:11
  Joining
• 19:12
  us
• 19:12
  now
• 19:12
  for
• 19:12
  five
• 19:12
  insightful
• 19:13
  minutes
• 19:13
  is
• 19:13
  longtime
• 19:14
  friend
• 19:14
  of
• 19:14
  the
• 19:14
  show
• 19:14
  and
• 19:14
  a
• 19:14
  frequent
• 19:15
  recurring
• 19:15
  guest
• 19:16
  and
• 19:16
  partner
• 19:17
  and
• 19:17
  managing
• 19:18
  director
• 19:18
  at
• 19:18
  the
• 19:18
  A
• 19:18
  and
• 19:18
  M
• 19:18
  Consumer
• 19:19
  and
• 19:19
  Retail
• 19:19
  group,
• 19:19
  Chad
• 19:20
  Lusk.
• 19:20
  Chad
• 19:20
  will
• 19:20
  be
• 19:21
  discussing
• 19:21
  with
• 19:21
  us
• 19:21
  the
• 19:22
  results
• 19:22
  of
• 19:22
  A&M
• 19:23
  CRG's
• 19:23
  most
• 19:23
  recent
• 19:24
  biannual
• 19:25
  consumer
• 19:25
  sentiment
• 19:26
  survey
• 19:26
  report.
• 19:26
  The
• 19:27
  report
• 19:27
  draws
• 19:27
  from
• 19:27
  a
• 19:28
  survey
• 19:28
  of
• 19:28
  over
• 19:28
  2100
• 19:30
  demographically
• 19:31
  representative
• 19:32
  US
• 19:32
  adults
• 19:32
  and
• 19:33
  analyzes
• 19:33
  how
• 19:33
  shifting
• 19:34
  economic
• 19:34
  conditions,
• 19:34
  among
• 19:35
  other
• 19:35
  purchase
• 19:35
  trends,
• 19:36
  are
• 19:36
  shaping
• 19:37
  consumer
• 19:37
  behaviors.
• 19:38
  Chad,
• 19:39
  let's
• 19:39
  start
• 19:39
  with
• 19:40
  this.
• 19:40
  In
• 19:40
  the
• 19:40
  latest
• 19:41
  report,
• 19:41
  I
• 19:41
  was,
• 19:42
  I
• 19:42
  was
• 19:42
  quite
• 19:42
  frankly
• 19:43
  shocked.
• 19:44
  Your
• 19:45
  report
• 19:45
  says
• 19:45
  that
• 19:45
  consumers
• 19:46
  are
• 19:46
  indicating
• 19:47
  an
• 19:47
  intent
• 19:47
  to
• 19:48
  spend
• 19:48
  more
• 19:48
  money
• 19:49
  in
• 19:49
  the
• 19:49
  upcoming
• 19:50
  six
• 19:50
  month
• 19:50
  period.
• 19:51
  How
• 19:51
  should
• 19:52
  we
• 19:52
  look
• 19:52
  at
• 19:52
  this
• 19:52
  apparent
• 19:53
  increase
• 19:53
  in
• 19:54
  optimism?
• 19:54
  Yeah,
• 19:55
  let's
• 19:55
  be
• 19:55
  careful
• 19:56
  about
• 19:56
  using
• 19:56
  that
• 19:56
  word,
• 19:57
  optimism.
• 19:58
  Okay.
• 19:58
  It's
• 19:59
  cautious
• 19:59
  at
• 20:00
  best.
• 20:00
  As
• 20:00
  you
• 20:01
  said,
• 20:01
  Chris,
• 20:01
  we
• 20:01
  did
• 20:01
  see
• 20:01
  a
• 20:02
  bump
• 20:02
  in
• 20:03
  consumers
• 20:03
  intend
• 20:04
  to
• 20:04
  spend
• 20:04
  more
• 20:04
  this
• 20:04
  fall
• 20:05
  to
• 20:05
  the
• 20:05
  tune
• 20:05
  of
• 20:06
  800bps.
• 20:06
  Actually,
• 20:07
  that's
• 20:07
  the
• 20:07
  single
• 20:08
  largest
• 20:09
  cycle
• 20:10
  to
• 20:10
  cycle
• 20:10
  jump
• 20:10
  we've
• 20:11
  had
• 20:11
  since
• 20:11
  spring
• 20:12
  of
• 20:12
  23.
• 20:13
  However,
• 20:14
  however,
• 20:15
  a
• 20:15
  few
• 20:15
  things
• 20:15
  to
• 20:15
  note
• 20:16
  about
• 20:16
  that.
• 20:16
  It's
• 20:17
  heavily,
• 20:18
  heavily
• 20:18
  driven
• 20:19
  by
• 20:19
  higher
• 20:19
  household
• 20:20
  income
• 20:20
  earners.
• 20:21
  As
• 20:21
  under
• 20:22
  $100,000
• 20:23
  income
• 20:24
  households
• 20:24
  still
• 20:25
  have
• 20:25
  a
• 20:25
  -9
• 20:26
  net
• 20:27
  intent
• 20:27
  to
• 20:27
  spend
• 20:27
  more
• 20:28
  this
• 20:28
  period.
• 20:29
  In
• 20:29
  spring
• 20:29
  of
• 20:30
  23
• 20:30
  it
• 20:30
  was
• 20:30
  similar,
• 20:31
  but
• 20:31
  those
• 20:32
  higher
• 20:32
  earners
• 20:33
  had
• 20:33
  what
• 20:33
  I'd
• 20:33
  call
• 20:34
  recession
• 20:34
  fatigue.
• 20:35
  Right.
• 20:36
  A
• 20:36
  bit
• 20:36
  of
• 20:37
  enough
• 20:37
  is
• 20:37
  enough
• 20:38
  and
• 20:38
  a
• 20:38
  need
• 20:38
  to
• 20:39
  get
• 20:39
  back
• 20:39
  to
• 20:40
  accustomed
• 20:41
  lifestyles
• 20:41
  despite
• 20:42
  economic
• 20:42
  concerns.
• 20:43
  Then
• 20:44
  it
• 20:44
  snapped
• 20:44
  right
• 20:44
  back,
• 20:45
  actually
• 20:45
  lower.
• 20:47
  So
• 20:47
  it's
• 20:47
  a
• 20:47
  different
• 20:47
  flavor
• 20:48
  this
• 20:48
  time.
• 20:48
  Right.
• 20:49
  So
• 20:49
  first
• 20:49
  of
• 20:49
  all,
• 20:49
  across
• 20:50
  all
• 20:50
  consumers,
• 20:51
  food
• 20:51
  and
• 20:51
  beverage
• 20:51
  is
• 20:52
  actually
• 20:52
  the
• 20:52
  only
• 20:53
  positive
• 20:54
  category
• 20:54
  on
• 20:55
  a
• 20:55
  net
• 20:55
  intend
• 20:56
  to
• 20:56
  spend
• 20:56
  more
• 20:56
  where
• 20:57
  consumers
• 20:57
  plan
• 20:57
  to
• 20:58
  spend
• 20:58
  Less
• 20:58
  in
• 20:59
  every
• 20:59
  other
• 20:59
  category
• 21:01
  with
• 21:01
  our
• 21:01
  higher
• 21:01
  earners
• 21:02
  there's
• 21:02
  a
• 21:03
  few
• 21:03
  more
• 21:03
  positive
• 21:04
  categories,
• 21:04
  but
• 21:05
  still
• 21:05
  a
• 21:05
  very
• 21:05
  strong
• 21:06
  bias
• 21:07
  to
• 21:07
  prioritize
• 21:08
  basic
• 21:08
  needs.
• 21:09
  Back
• 21:09
  in
• 21:09
  23
• 21:10
  we
• 21:11
  saw
• 21:11
  some
• 21:11
  discretionary
• 21:12
  areas,
• 21:12
  pop
• 21:13
  experiences
• 21:14
  indulgences.
• 21:15
  This
• 21:15
  cycle
• 21:16
  the
• 21:16
  message
• 21:16
  is
• 21:17
  clear.
• 21:17
  Keep
• 21:17
  discretionary
• 21:18
  spending
• 21:19
  down.
• 21:20
  And
• 21:20
  further
• 21:20
  to
• 21:21
  that,
• 21:21
  just
• 21:21
  because
• 21:22
  consumers
• 21:22
  expect
• 21:23
  to
• 21:23
  spend
• 21:23
  more
• 21:23
  doesn't
• 21:24
  mean
• 21:24
  they're
• 21:24
  going
• 21:24
  to
• 21:24
  buy
• 21:25
  more.
• 21:25
  Right.
• 21:25
  So
• 21:26
  even
• 21:26
  in
• 21:26
  food
• 21:26
  and
• 21:27
  grocery
• 21:28
  right,
• 21:28
  nearly
• 21:28
  60%
• 21:29
  of
• 21:29
  consumers
• 21:30
  believe
• 21:30
  tariffs
• 21:31
  have
• 21:31
  contributed
• 21:32
  double
• 21:32
  digit
• 21:32
  price
• 21:33
  increases
• 21:33
  on
• 21:34
  food.
• 21:34
  Actually
• 21:35
  over
• 21:35
  20%
• 21:35
  say
• 21:36
  30
• 21:36
  plus
• 21:36
  percent
• 21:37
  price
• 21:37
  increases
• 21:38
  and
• 21:38
  over
• 21:39
  40%
• 21:39
  of
• 21:39
  respondents
• 21:40
  say
• 21:40
  that
• 21:40
  they've
• 21:41
  decreased
• 21:41
  grocery
• 21:42
  purchases
• 21:42
  because
• 21:43
  of
• 21:43
  them.
• 21:43
  Right.
• 21:44
  So
• 21:44
  are
• 21:44
  spend
• 21:45
  expectations
• 21:45
  only
• 21:46
  up
• 21:46
  because
• 21:46
  price
• 21:47
  expectations
• 21:48
  are
• 21:48
  up?
• 21:49
  Likely
• 21:49
  as
• 21:50
  consumers
• 21:50
  are
• 21:50
  changing
• 21:51
  a
• 21:51
  lot
• 21:52
  of
• 21:52
  behaviors
• 21:52
  and
• 21:53
  finding
• 21:53
  ways
• 21:53
  to
• 21:53
  counteract
• 21:54
  inflation
• 21:54
  to
• 21:55
  spend
• 21:55
  less.
• 21:55
  So
• 21:56
  then
• 21:56
  Chad,
• 21:56
  if
• 21:56
  consumers
• 21:57
  are
• 21:58
  still
• 21:58
  trying
• 21:58
  to
• 21:59
  stretch
• 21:59
  their
• 21:59
  wallets
• 22:00
  as
• 22:00
  you're
• 22:00
  suggesting,
• 22:01
  how
• 22:01
  are
• 22:01
  we
• 22:02
  expecting
• 22:02
  that
• 22:03
  they'll
• 22:03
  plan
• 22:03
  to
• 22:03
  do
• 22:03
  that?
• 22:04
  Cheaper
• 22:04
  brands,
• 22:05
  cheaper
• 22:05
  stores,
• 22:06
  buying
• 22:06
  less.
• 22:07
  Right.
• 22:08
  So
• 22:09
  across
• 22:09
  beauty
• 22:09
  and
• 22:10
  personal
• 22:10
  care,
• 22:10
  about
• 22:11
  40%
• 22:11
  of
• 22:11
  those
• 22:12
  who
• 22:12
  plan
• 22:12
  to
• 22:12
  spend
• 22:13
  less
• 22:13
  on
• 22:13
  the
• 22:13
  category
• 22:14
  say
• 22:14
  they're
• 22:15
  planning
• 22:15
  to
• 22:15
  switch
• 22:16
  to
• 22:16
  cheaper
• 22:16
  brands.
• 22:17
  That
• 22:17
  gets
• 22:17
  over
• 22:18
  50%
• 22:18
  for
• 22:19
  grocery
• 22:20
  skews
• 22:21
  higher
• 22:21
  income.
• 22:22
  Over
• 22:23
  80%
• 22:23
  of
• 22:24
  higher
• 22:24
  income
• 22:24
  earners
• 22:25
  told
• 22:25
  us
• 22:25
  that
• 22:26
  they
• 22:26
  buy
• 22:27
  private
• 22:27
  label
• 22:28
  somewhat
• 22:29
  or
• 22:29
  very
• 22:29
  often.
• 22:30
  Then
• 22:30
  the
• 22:31
  other
• 22:31
  big
• 22:31
  factor
• 22:31
  is
• 22:32
  about
• 22:32
  30%
• 22:33
  of
• 22:33
  those
• 22:33
  planning
• 22:33
  to
• 22:34
  spend
• 22:34
  less
• 22:34
  on
• 22:34
  a
• 22:34
  category
• 22:35
  are
• 22:36
  doing
• 22:36
  it
• 22:36
  by
• 22:36
  switching
• 22:36
  to
• 22:37
  lower
• 22:37
  priced
• 22:37
  stores
• 22:38
  across
• 22:39
  beauty,
• 22:39
  personal
• 22:40
  care,
• 22:40
  grocery,
• 22:41
  perhaps
• 22:42
  disrupting
• 22:42
  their
• 22:43
  entire
• 22:43
  ingrained
• 22:44
  routines
• 22:45
  at
• 22:45
  this
• 22:45
  point.
• 22:46
  Yet
• 22:46
  still
• 22:46
  get
• 22:47
  this,
• 22:47
  58%
• 22:48
  of
• 22:49
  our
• 22:49
  respondents
• 22:49
  reported
• 22:50
  that
• 22:50
  they've
• 22:50
  increased
• 22:51
  trips
• 22:51
  to
• 22:52
  lower
• 22:52
  priced
• 22:52
  stores
• 22:53
  somewhat
• 22:54
  or
• 22:54
  more
• 22:54
  often
• 22:54
  this
• 22:55
  past
• 22:55
  cycle
• 22:55
  alone.
• 22:56
  Again
• 22:56
  that
• 22:57
  also
• 22:57
  over
• 22:57
  indexes
• 22:58
  in
• 22:58
  higher
• 22:58
  income
• 22:59
  earners.
• 22:59
  So
• 23:00
  maybe
• 23:00
  it
• 23:00
  was
• 23:00
  initially
• 23:00
  reluctant,
• 23:02
  maybe
• 23:02
  they
• 23:02
  were
• 23:02
  uncomfortable
• 23:03
  doing
• 23:03
  so.
• 23:04
  But
• 23:04
  we
• 23:04
  have
• 23:04
  a
• 23:04
  bunch
• 23:05
  of
• 23:05
  data
• 23:05
  in
• 23:05
  the
• 23:05
  report
• 23:06
  to
• 23:06
  show
• 23:07
  how
• 23:07
  lower
• 23:07
  priced
• 23:08
  retailers
• 23:08
  are
• 23:08
  performing
• 23:09
  compared
• 23:09
  to
• 23:10
  traditional.
• 23:10
  It's
• 23:10
  actually
• 23:11
  quite
• 23:11
  impressive.
• 23:12
  Maybe
• 23:12
  good
• 23:13
  enough
• 23:13
  to
• 23:13
  change
• 23:13
  consumers
• 23:14
  behavior
• 23:14
  permanently.
• 23:15
  So
• 23:15
  Chad,
• 23:16
  I'm
• 23:16
  curious
• 23:16
  for
• 23:17
  the
• 23:17
  retailers
• 23:17
  and
• 23:17
  the
• 23:17
  CPGs
• 23:18
  in
• 23:18
  the
• 23:18
  audience,
• 23:19
  what
• 23:19
  lessons
• 23:20
  should
• 23:20
  we
• 23:20
  take
• 23:20
  overall
• 23:21
  from
• 23:21
  the
• 23:21
  report?
• 23:23
  I
• 23:23
  think
• 23:23
  one
• 23:23
  of
• 23:23
  the
• 23:24
  biggest
• 23:24
  things
• 23:24
  unfolding
• 23:25
  right
• 23:25
  now
• 23:25
  is
• 23:26
  the
• 23:26
  strength
• 23:26
  of
• 23:26
  private
• 23:27
  label
• 23:27
  for
• 23:28
  both
• 23:28
  retailers
• 23:28
  who
• 23:29
  can
• 23:29
  invest
• 23:29
  behind
• 23:30
  these
• 23:30
  programs
• 23:30
  and
• 23:31
  CPGs
• 23:32
  who
• 23:32
  need
• 23:32
  to
• 23:32
  strengthen
• 23:33
  and
• 23:33
  defend
• 23:33
  against
• 23:33
  them.
• 23:34
  Private
• 23:35
  labels
• 23:35
  are
• 23:36
  brands,
• 23:36
  right?
• 23:36
  They
• 23:37
  no
• 23:37
  longer
• 23:37
  stand
• 23:37
  for
• 23:38
  generic,
• 23:38
  they
• 23:39
  stand
• 23:39
  for
• 23:39
  strength.
• 23:40
  One
• 23:40
  of
• 23:41
  the
• 23:41
  most
• 23:41
  interesting
• 23:41
  charts
• 23:42
  that
• 23:42
  we
• 23:42
  have
• 23:42
  in
• 23:42
  the
• 23:42
  report
• 23:43
  compares
• 23:44
  consumer
• 23:45
  perceptions
• 23:45
  of
• 23:45
  store
• 23:46
  brands.
• 23:46
  So
• 23:46
  private
• 23:47
  label
• 23:47
  against
• 23:48
  national
• 23:48
  brands
• 23:49
  and
• 23:49
  food
• 23:49
  and
• 23:49
  beverage.
• 23:50
  Yeah,
• 23:51
  they're
• 23:51
  more
• 23:51
  affordable
• 23:52
  of
• 23:52
  course,
• 23:53
  but
• 23:53
  consumers
• 23:54
  recognize
• 23:54
  their
• 23:54
  quality,
• 23:55
  right?
• 23:55
  Like
• 23:56
  68%
• 23:57
  said
• 23:57
  store
• 23:58
  brands
• 23:58
  offer
• 23:58
  quality
• 23:59
  that
• 24:00
  is
• 24:00
  as
• 24:00
  good
• 24:01
  or
• 24:01
  better.
• 24:02
  60%
• 24:03
  said
• 24:03
  they
• 24:03
  provide
• 24:04
  unique
• 24:04
  and
• 24:05
  preferable
• 24:06
  flavors
• 24:06
  and
• 24:06
  offerings.
• 24:07
  66%
• 24:08
  said
• 24:09
  that
• 24:09
  they
• 24:09
  meet
• 24:09
  their
• 24:10
  dietary
• 24:10
  or
• 24:10
  lifestyle
• 24:11
  needs.
• 24:12
  Right.
• 24:12
  Those
• 24:12
  are
• 24:12
  all
• 24:13
  the
• 24:13
  reasons
• 24:13
  why
• 24:13
  consumers
• 24:14
  switch
• 24:14
  brands
• 24:15
  to
• 24:15
  save
• 24:15
  money
• 24:16
  to
• 24:16
  experiment
• 24:17
  and
• 24:17
  have
• 24:17
  something
• 24:17
  unique
• 24:18
  and
• 24:18
  because
• 24:19
  of
• 24:19
  the
• 24:19
  ingredient
• 24:19
  panel.
• 24:20
  Right.
• 24:20
  So
• 24:21
  the
• 24:21
  gap
• 24:22
  is
• 24:22
  closed
• 24:22
  and
• 24:23
  consumers
• 24:23
  don't
• 24:24
  have
• 24:24
  to
• 24:24
  make
• 24:24
  those
• 24:24
  same
• 24:24
  kind
• 24:25
  of
• 24:25
  sacrifices.
• 24:26
  So
• 24:26
  lesson
• 24:27
  you
• 24:27
  know,
• 24:28
  brands
• 24:28
  that
• 24:28
  are
• 24:29
  doing
• 24:29
  well
• 24:29
  offer
• 24:30
  tremendous
• 24:31
  value
• 24:31
  at
• 24:31
  an
• 24:32
  opening
• 24:32
  price
• 24:32
  point
• 24:33
  or
• 24:33
  have
• 24:33
  tangible
• 24:34
  benefits
• 24:35
  that
• 24:35
  the
• 24:35
  consumers
• 24:35
  will
• 24:36
  spend
• 24:36
  up
• 24:36
  to
• 24:36
  get.
• 24:37
  It's
• 24:37
  that
• 24:37
  very
• 24:38
  large
• 24:39
  middle
• 24:39
  tier
• 24:40
  that's
• 24:40
  getting
• 24:40
  squeezed.
• 24:41
  Chad,
• 24:42
  I
• 24:42
  have
• 24:42
  to
• 24:42
  ask
• 24:42
  then,
• 24:43
  what,
• 24:43
  what
• 24:43
  does
• 24:43
  this
• 24:44
  mean
• 24:44
  for
• 24:44
  holiday?
• 24:45
  We
• 24:45
  talked
• 24:45
  a
• 24:45
  lot
• 24:45
  about
• 24:46
  food
• 24:46
  and
• 24:46
  beverage,
• 24:46
  but
• 24:47
  like
• 24:48
  what,
• 24:48
  where,
• 24:48
  where
• 24:48
  should
• 24:49
  we
• 24:49
  net
• 24:49
  out?
• 24:49
  Where
• 24:49
  should
• 24:49
  we
• 24:50
  expect
• 24:50
  that
• 24:50
  consumers
• 24:50
  will
• 24:50
  net
• 24:51
  out
• 24:51
  this
• 24:51
  holiday
• 24:51
  season?
• 24:52
  Yeah.
• 24:52
  Overall
• 24:52
  our
• 24:53
  respondents
• 24:53
  are
• 24:53
  saying
• 24:54
  about
• 24:54
  flat
• 24:54
  to
• 24:55
  last
• 24:55
  year.
• 24:56
  The
• 24:56
  last
• 24:57
  few
• 24:57
  years
• 24:57
  have
• 24:57
  been
• 24:57
  up
• 24:58
  3
• 24:58
  to
• 24:58
  4%.
• 24:59
  NRF's
• 25:00
  projecting
• 25:00
  that
• 25:01
  as
• 25:01
  well.
• 25:01
  I'd
• 25:02
  say
• 25:02
  that's
• 25:02
  likely
• 25:02
  to
• 25:02
  be
• 25:02
  the
• 25:03
  case
• 25:03
  since
• 25:03
  retail
• 25:04
  sales
• 25:04
  are
• 25:04
  tracking
• 25:05
  about
• 25:05
  4%
• 25:06
  up
• 25:07
  on
• 25:07
  the
• 25:07
  year,
• 25:08
  about
• 25:09
  flat
• 25:09
  to
• 25:09
  1%
• 25:10
  in
• 25:10
  real
• 25:11
  growth
• 25:11
  with
• 25:12
  the
• 25:12
  latest
• 25:12
  PCE
• 25:13
  report
• 25:14
  at
• 25:14
  3%
• 25:14
  inflation.
• 25:15
  Listen,
• 25:16
  holiday
• 25:16
  in
• 25:16
  a
• 25:17
  lot
• 25:17
  of
• 25:17
  ways
• 25:17
  falls
• 25:18
  into
• 25:18
  these
• 25:18
  kind
• 25:19
  of
• 25:19
  routinely
• 25:19
  budgeted
• 25:20
  essentials
• 25:21
  category
• 25:21
  at
• 25:21
  this
• 25:21
  point.
• 25:22
  In
• 25:22
  a
• 25:22
  way
• 25:22
  like
• 25:22
  I
• 25:23
  need
• 25:23
  to
• 25:23
  buy
• 25:23
  for
• 25:23
  my
• 25:24
  kids,
• 25:24
  my
• 25:24
  partner,
• 25:24
  my
• 25:25
  family,
• 25:25
  whomever
• 25:27
  consumers
• 25:27
  are
• 25:28
  telling
• 25:28
  us
• 25:28
  they
• 25:28
  want
• 25:28
  to
• 25:28
  spend
• 25:29
  a
• 25:29
  little
• 25:30
  less
• 25:30
  in
• 25:30
  doing
• 25:31
  so.
• 25:31
  Keep
• 25:31
  it
• 25:31
  reasonable,
• 25:33
  a
• 25:33
  little
• 25:33
  down
• 25:33
  on
• 25:34
  things
• 25:34
  like
• 25:34
  holiday
• 25:35
  decorations
• 25:36
  and
• 25:36
  entertainment.
• 25:38
  But
• 25:38
  as
• 25:38
  it
• 25:38
  plays
• 25:38
  out,
• 25:38
  the
• 25:39
  holiday
• 25:39
  season
• 25:39
  is
• 25:40
  a
• 25:40
  little
• 25:40
  impulsive
• 25:40
  too.
• 25:41
  Right.
• 25:41
  It's
• 25:41
  like
• 25:41
  candy
• 25:42
  at
• 25:42
  the
• 25:42
  checkout
• 25:43
  aisle.
• 25:43
  You
• 25:43
  didn't
• 25:44
  plan
• 25:44
  to
• 25:44
  buy
• 25:44
  that
• 25:45
  candy
• 25:45
  bar,
• 25:45
  but
• 25:46
  you're
• 25:46
  there,
• 25:46
  it
• 25:46
  looks
• 25:46
  good
• 25:47
  and
• 25:47
  it's
• 25:47
  going
• 25:47
  to
• 25:47
  make
• 25:47
  someone
• 25:48
  happy,
• 25:48
  in
• 25:49
  that
• 25:49
  case
• 25:49
  yourself.
• 25:50
  That
• 25:50
  might
• 25:51
  even
• 25:51
  be
• 25:51
  why
• 25:51
  our
• 25:51
  respondents
• 25:52
  are
• 25:52
  saying
• 25:52
  they
• 25:52
  plan
• 25:53
  to
• 25:53
  spend
• 25:53
  a
• 25:53
  little
• 25:54
  net
• 25:54
  more
• 25:54
  on
• 25:54
  gifts
• 25:55
  to
• 25:55
  their
• 25:55
  self
• 25:55
  this
• 25:56
  year
• 25:56
  because
• 25:56
  of
• 25:56
  that
• 25:56
  behavior.
• 25:58
  But
• 25:58
  listen,
• 25:59
  it's
• 25:59
  November.
• 25:59
  Most
• 26:00
  orders
• 26:00
  have
• 26:01
  been
• 26:01
  made
• 26:01
  and
• 26:02
  shipments
• 26:02
  sent.
• 26:04
  So
• 26:04
  keep
• 26:05
  on
• 26:05
  top
• 26:05
  of
• 26:05
  your
• 26:05
  sales
• 26:06
  signals,
• 26:06
  manage
• 26:06
  your
• 26:07
  inventory
• 26:08
  promos
• 26:08
  and
• 26:08
  markdowns,
• 26:10
  and
• 26:10
  hopefully
• 26:10
  we
• 26:10
  cross
• 26:11
  that
• 26:11
  trillion
• 26:11
  dollar
• 26:11
  mark
• 26:12
  for
• 26:12
  holiday
• 26:12
  retail
• 26:13
  sales
• 26:13
  this
• 26:13
  year.
• 26:14
  Hopefully.
• 26:15
  All
• 26:15
  right,
• 26:15
  thanks,
• 26:15
  Chad.
• 26:20
  Okay,
• 26:21
  headline
• 26:21
  number
• 26:21
  four.
• 26:21
  Google
• 26:22
  is
• 26:22
  augmenting
• 26:23
  AI
• 26:23
  shopping
• 26:24
  with
• 26:24
  conversational
• 26:25
  search,
• 26:25
  agentic
• 26:26
  checkout
• 26:27
  and
• 26:27
  an
• 26:27
  AI
• 26:28
  that
• 26:28
  will
• 26:28
  call
• 26:29
  stores
• 26:30
  for
• 26:30
  you.
• 26:30
  Oh
• 26:31
  my
• 26:31
  gosh.
• 26:31
  According
• 26:32
  to
• 26:32
  TechCrunch,
• 26:33
  one
• 26:33
  of
• 26:33
  the
• 26:34
  updates
• 26:34
  will
• 26:34
  allow
• 26:34
  consumers
• 26:35
  to
• 26:35
  ask
• 26:35
  shopping
• 26:36
  questions
• 26:36
  in
• 26:36
  AI
• 26:37
  mode,
• 26:37
  Google's
• 26:38
  conversational
• 26:38
  search
• 26:38
  feature
• 26:39
  that
• 26:39
  lets
• 26:39
  you
• 26:39
  use
• 26:39
  natural
• 26:40
  language
• 26:40
  queries
• 26:41
  in
• 26:41
  a
• 26:41
  chatbot
• 26:42
  style
• 26:42
  interface.
• 26:43
  The
• 26:43
  responses
• 26:44
  will
• 26:44
  Be
• 26:44
  tailored
• 26:44
  to
• 26:44
  your
• 26:44
  question.
• 26:45
  And
• 26:45
  the
• 26:45
  chatbot
• 26:45
  will
• 26:46
  provide
• 26:46
  images
• 26:46
  when
• 26:46
  you
• 26:46
  need
• 26:47
  visual
• 26:47
  inspiration
• 26:48
  alongside
• 26:48
  other
• 26:49
  details
• 26:49
  like
• 26:49
  price
• 26:49
  reviews
• 26:50
  and
• 26:50
  available
• 26:50
  inventory.
• 26:52
  Notably.
• 26:52
  And
• 26:53
  Google
• 26:53
  is
• 26:53
  also
• 26:53
  rolling
• 26:54
  out
• 26:54
  agentic
• 26:54
  checkout
• 26:55
  within
• 26:55
  Google
• 26:55
  Search
• 26:56
  in
• 26:56
  the
• 26:56
  US
• 26:57
  including
• 26:57
  in
• 26:57
  AI
• 26:58
  mode.
• 26:59
  The
• 26:59
  feature
• 26:59
  is
• 26:59
  currently
• 26:59
  compatible
• 27:00
  with
• 27:00
  merchants
• 27:00
  like
• 27:01
  Wayfair,
• 27:01
  Chewy
• 27:02
  and
• 27:02
  Select
• 27:03
  Shopify
• 27:03
  stores.
• 27:04
  And
• 27:04
  finally,
• 27:05
  another
• 27:05
  AI
• 27:05
  feature
• 27:06
  that
• 27:06
  I'm
• 27:06
  sure
• 27:06
  all
• 27:06
  of
• 27:07
  you
• 27:07
  have
• 27:07
  been
• 27:07
  waiting
• 27:08
  for
• 27:08
  is
• 27:09
  that
• 27:09
  the
• 27:09
  AI
• 27:10
  will
• 27:10
  also
• 27:10
  call
• 27:10
  businesses
• 27:11
  on
• 27:11
  your
• 27:11
  behalf
• 27:12
  to
• 27:12
  find
• 27:12
  out
• 27:12
  if
• 27:12
  a
• 27:13
  store
• 27:13
  carries
• 27:13
  a
• 27:13
  product,
• 27:14
  how
• 27:14
  much
• 27:14
  it
• 27:15
  costs,
• 27:15
  and
• 27:15
  whether
• 27:15
  there
• 27:16
  are
• 27:16
  any
• 27:16
  promotions.
• 27:17
  The
• 27:17
  feature
• 27:18
  is
• 27:18
  rolling
• 27:18
  out
• 27:18
  in
• 27:18
  the
• 27:18
  US
• 27:19
  for
• 27:19
  specific
• 27:19
  categories
• 27:20
  like
• 27:20
  toys,
• 27:20
  health
• 27:21
  and
• 27:21
  beauty
• 27:21
  products,
• 27:22
  and
• 27:22
  electronics.
• 27:23
  And
• 27:23
  to
• 27:23
  use
• 27:23
  the
• 27:24
  feature,
• 27:24
  you
• 27:24
  can
• 27:24
  search
• 27:24
  for
• 27:24
  products
• 27:25
  near
• 27:25
  me
• 27:25
  and
• 27:26
  then
• 27:26
  use
• 27:26
  the
• 27:26
  option
• 27:27
  let
• 27:28
  Google
• 27:28
  call
• 27:29
  oh
• 27:29
  my
• 27:29
  God.
• 27:30
  And
• 27:31
  I'm,
• 27:31
  I
• 27:31
  have
• 27:31
  no
• 27:32
  doubt
• 27:32
  you
• 27:32
  are
• 27:32
  buying
• 27:33
  these
• 27:33
  new
• 27:33
  features
• 27:34
  versus
• 27:34
  selling
• 27:34
  them
• 27:34
  because
• 27:35
  you
• 27:35
  are
• 27:35
  the
• 27:35
  biggest
• 27:35
  Google
• 27:36
  fan
• 27:36
  that
• 27:36
  I
• 27:37
  know.
• 27:37
  I
• 27:37
  mean
• 27:37
  you
• 27:37
  talk
• 27:38
  about
• 27:38
  it
• 27:38
  all
• 27:38
  the
• 27:38
  time
• 27:38
  on
• 27:39
  this
• 27:39
  show.
• 27:39
  So
• 27:40
  instead
• 27:40
  of
• 27:40
  asking
• 27:40
  you
• 27:40
  that
• 27:41
  question,
• 27:41
  I'm
• 27:41
  going
• 27:42
  to
• 27:42
  put
• 27:42
  you
• 27:42
  on
• 27:42
  the
• 27:42
  spot
• 27:42
  this
• 27:43
  week
• 27:43
  because
• 27:43
  this
• 27:43
  is
• 27:43
  the
• 27:44
  put
• 27:45
  you
• 27:45
  on
• 27:45
  the
• 27:45
  spot
• 27:46
  question.
• 27:46
  Here
• 27:47
  it
• 27:47
  is.
• 27:48
  As
• 27:48
  Google
• 27:49
  AI
• 27:49
  expands
• 27:50
  its
• 27:50
  capabilities
• 27:50
  into
• 27:51
  conversational
• 27:51
  shopping,
• 27:52
  agentic
• 27:53
  checkout,
• 27:53
  and
• 27:53
  even
• 27:53
  calling
• 27:54
  stores
• 27:54
  for
• 27:54
  the
• 27:55
  customer.
• 27:56
  How
• 27:56
  does
• 27:56
  this
• 27:56
  reshape
• 27:57
  the
• 27:57
  role
• 27:57
  of
• 27:57
  traditional
• 27:58
  human
• 27:58
  led
• 27:59
  e
• 27:59
  commerce
• 27:59
  models
• 27:59
  for
• 28:00
  consumers?
• 28:00
  And
• 28:01
  how
• 28:01
  should
• 28:01
  retailers
• 28:01
  rethink
• 28:02
  their
• 28:02
  platform
• 28:03
  strategies
• 28:03
  accordingly?
• 28:05
  Whoa.
• 28:07
  Well
• 28:07
  I,
• 28:08
  I
• 28:08
  don't
• 28:08
  know
• 28:09
  that
• 28:09
  they
• 28:09
  have
• 28:10
  to
• 28:10
  rethink
• 28:11
  their
• 28:11
  platform
• 28:11
  strategies.
• 28:12
  I,
• 28:12
  I
• 28:12
  feel
• 28:12
  for
• 28:13
  retailers
• 28:13
  because
• 28:14
  they
• 28:14
  still
• 28:15
  on
• 28:15
  top
• 28:15
  of
• 28:16
  Google
• 28:16
  which
• 28:16
  they
• 28:16
  have
• 28:17
  to
• 28:17
  make
• 28:17
  sure
• 28:17
  that
• 28:17
  they're,
• 28:18
  they're
• 28:18
  set
• 28:18
  up
• 28:18
  to
• 28:19
  support
• 28:19
  that
• 28:19
  search
• 28:20
  still
• 28:20
  where
• 28:20
  the
• 28:20
  majority
• 28:21
  of
• 28:21
  people
• 28:21
  are
• 28:21
  going.
• 28:22
  They
• 28:22
  now
• 28:22
  have
• 28:22
  to
• 28:23
  also
• 28:23
  figure
• 28:23
  out
• 28:23
  how
• 28:24
  they're
• 28:24
  going
• 28:24
  to
• 28:24
  appear
• 28:25
  on
• 28:25
  these
• 28:25
  other
• 28:26
  large
• 28:26
  language
• 28:26
  search
• 28:27
  platforms
• 28:28
  as
• 28:28
  well
• 28:28
  and
• 28:29
  how
• 28:29
  they're
• 28:29
  going
• 28:29
  to
• 28:29
  facilitate
• 28:30
  buying
• 28:30
  through
• 28:30
  these
• 28:31
  platforms.
• 28:31
  So
• 28:31
  I
• 28:32
  think
• 28:32
  retailers
• 28:33
  need
• 28:33
  to,
• 28:34
  need
• 28:34
  to
• 28:34
  pause
• 28:34
  and
• 28:35
  look
• 28:35
  at
• 28:35
  this
• 28:35
  the
• 28:35
  same
• 28:36
  way
• 28:36
  that
• 28:36
  when
• 28:37
  E
• 28:37
  commerce
• 28:37
  came
• 28:37
  online
• 28:38
  they
• 28:38
  started
• 28:39
  approaching
• 28:39
  their
• 28:39
  strategy.
• 28:40
  It
• 28:40
  requires
• 28:40
  a
• 28:40
  complete
• 28:41
  all,
• 28:41
  it
• 28:42
  requires
• 28:42
  new
• 28:42
  teams,
• 28:43
  it
• 28:43
  requires
• 28:43
  new
• 28:44
  thinking.
• 28:44
  We
• 28:44
  just
• 28:45
  talked
• 28:45
  last
• 28:45
  week
• 28:45
  about
• 28:46
  having
• 28:46
  a
• 28:46
  chief
• 28:46
  AI
• 28:47
  officer
• 28:47
  or,
• 28:48
  or
• 28:48
  you
• 28:49
  know,
• 28:49
  how
• 28:49
  you're
• 28:49
  going
• 28:49
  to
• 28:49
  have
• 28:50
  one,
• 28:50
  right?
• 28:51
  Or
• 28:51
  not
• 28:51
  having
• 28:51
  one
• 28:51
  and
• 28:52
  integrating
• 28:52
  that
• 28:52
  into
• 28:53
  all
• 28:53
  of
• 28:53
  the
• 28:53
  positions
• 28:54
  within
• 28:54
  your
• 28:54
  organization.
• 28:55
  So
• 28:55
  I
• 28:56
  think,
• 28:56
  I
• 28:56
  think
• 28:57
  it
• 28:57
  really
• 28:57
  is
• 28:58
  time
• 28:59
  for
• 28:59
  retailers
• 29:00
  to
• 29:00
  think
• 29:00
  about
• 29:00
  that
• 29:01
  total
• 29:02
  shopping
• 29:02
  journey
• 29:03
  and
• 29:03
  how
• 29:03
  that's
• 29:03
  going
• 29:03
  to
• 29:04
  shift.
• 29:04
  But
• 29:05
  Google
• 29:05
  is
• 29:06
  still
• 29:06
  a
• 29:06
  go
• 29:07
  to
• 29:07
  destination
• 29:08
  that
• 29:08
  has
• 29:09
  the
• 29:09
  best
• 29:10
  cumulative
• 29:11
  information
• 29:12
  about
• 29:12
  who
• 29:12
  we
• 29:13
  are
• 29:13
  as
• 29:14
  people
• 29:15
  inside
• 29:15
  and
• 29:15
  outside
• 29:15
  of
• 29:16
  our
• 29:16
  shopping.
• 29:17
  They
• 29:17
  still
• 29:17
  have
• 29:17
  data
• 29:18
  about
• 29:18
  us
• 29:18
  from
• 29:19
  our
• 29:19
  emails,
• 29:19
  from
• 29:20
  our
• 29:20
  maps,
• 29:21
  from
• 29:21
  our
• 29:21
  calendars
• 29:22
  from
• 29:22
  all
• 29:22
  these
• 29:22
  other
• 29:23
  places.
• 29:23
  And
• 29:23
  so
• 29:24
  I
• 29:24
  think
• 29:25
  that
• 29:25
  actually
• 29:25
  Google
• 29:26
  is
• 29:26
  just,
• 29:26
  has
• 29:27
  just
• 29:27
  kind
• 29:27
  of
• 29:27
  surpassed
• 29:28
  some
• 29:28
  of
• 29:28
  the
• 29:28
  other
• 29:29
  search
• 29:30
  platforms
• 29:31
  because
• 29:32
  they
• 29:32
  still,
• 29:32
  if
• 29:33
  anyone's
• 29:33
  going
• 29:33
  to
• 29:34
  be
• 29:34
  that
• 29:34
  really
• 29:35
  true
• 29:35
  personal
• 29:36
  assistant
• 29:36
  for
• 29:36
  us,
• 29:37
  I
• 29:37
  think
• 29:37
  that
• 29:37
  these
• 29:38
  new
• 29:38
  tactics
• 29:38
  that
• 29:39
  Google
• 29:39
  is
• 29:39
  adding
• 29:40
  to
• 29:40
  their
• 29:40
  platform
• 29:41
  are
• 29:41
  just
• 29:41
  going
• 29:41
  to
• 29:42
  further
• 29:42
  continue
• 29:43
  people
• 29:43
  using
• 29:44
  Google
• 29:44
  the
• 29:44
  same
• 29:45
  way
• 29:45
  that
• 29:45
  they're
• 29:45
  using
• 29:45
  Google
• 29:46
  for
• 29:46
  just
• 29:46
  regular
• 29:46
  search
• 29:47
  today.
• 29:47
  People
• 29:48
  are
• 29:48
  familiar
• 29:48
  with
• 29:49
  Google
• 29:49
  again.
• 29:50
  They're
• 29:50
  already
• 29:50
  interacting
• 29:51
  with
• 29:51
  it
• 29:51
  in
• 29:51
  so
• 29:52
  many
• 29:52
  places
• 29:52
  in
• 29:52
  their
• 29:53
  lives
• 29:53
  that
• 29:53
  I
• 29:54
  actually
• 29:54
  think
• 29:54
  that
• 29:55
  we
• 29:55
  could
• 29:55
  see
• 29:56
  Google
• 29:56
  take
• 29:57
  a
• 29:57
  pretty
• 29:57
  big
• 29:57
  leap
• 29:58
  here
• 29:58
  over
• 29:59
  OpenAI's
• 30:00
  ChatGPT
• 30:01
  with
• 30:02
  the
• 30:02
  addition
• 30:02
  of
• 30:03
  some
• 30:03
  of
• 30:03
  these
• 30:03
  things.
• 30:04
  I
• 30:05
  will
• 30:05
  say
• 30:06
  the
• 30:06
  calling
• 30:06
  feature,
• 30:07
  however,
• 30:08
  that's
• 30:08
  one
• 30:09
  that
• 30:09
  I'm
• 30:09
  not,
• 30:10
  I'm
• 30:10
  not
• 30:10
  buying.
• 30:11
  If
• 30:12
  you've
• 30:12
  ever
• 30:12
  worked
• 30:12
  in
• 30:12
  a
• 30:13
  retail
• 30:13
  store,
• 30:14
  you
• 30:14
  barely
• 30:14
  get
• 30:14
  to
• 30:15
  the
• 30:15
  people
• 30:15
  searching
• 30:15
  for
• 30:16
  products
• 30:16
  who
• 30:16
  are
• 30:17
  human
• 30:17
  beings
• 30:17
  calling
• 30:18
  from
• 30:18
  other
• 30:18
  stores
• 30:18
  to
• 30:19
  see
• 30:19
  if
• 30:19
  you
• 30:19
  have
• 30:19
  a
• 30:20
  product
• 30:20
  in
• 30:20
  stock.
• 30:21
  So
• 30:22
  I
• 30:22
  don't
• 30:22
  think
• 30:22
  that
• 30:23
  they're
• 30:23
  going
• 30:23
  to
• 30:23
  get
• 30:23
  the
• 30:24
  participation
• 30:24
  from
• 30:25
  the
• 30:25
  retailers
• 30:25
  that,
• 30:26
  that
• 30:27
  they're
• 30:27
  pitching
• 30:27
  in
• 30:27
  this.
• 30:28
  But,
• 30:28
  but
• 30:28
  everything
• 30:29
  else,
• 30:29
  the,
• 30:30
  the
• 30:30
  large
• 30:31
  language
• 30:31
  search,
• 30:32
  being
• 30:32
  able
• 30:32
  to,
• 30:33
  you
• 30:33
  know,
• 30:33
  have
• 30:33
  and
• 30:34
  buy
• 30:34
  things
• 30:34
  directly
• 30:35
  in
• 30:35
  your
• 30:35
  search
• 30:36
  results,
• 30:37
  that
• 30:37
  kind
• 30:37
  of
• 30:38
  stuff,
• 30:38
  to
• 30:38
  me,
• 30:38
  I
• 30:38
  think
• 30:39
  is
• 30:39
  really
• 30:39
  going
• 30:40
  to
• 30:40
  continue
• 30:41
  to
• 30:41
  solidify
• 30:42
  Google
• 30:42
  as
• 30:42
  a
• 30:43
  player
• 30:43
  in
• 30:43
  this
• 30:44
  space
• 30:45
  in
• 30:45
  direct
• 30:45
  competition
• 30:46
  with
• 30:46
  Perplexity
• 30:47
  and
• 30:48
  OpenAI.
• 30:48
  But
• 30:49
  Chris,
• 30:49
  you're,
• 30:50
  you're
• 30:50
  the
• 30:50
  Google
• 30:51
  skeptic
• 30:51
  sometimes.
• 30:53
  So
• 30:53
  I'm
• 30:53
  prepared
• 30:54
  for
• 30:54
  a
• 30:55
  good
• 30:55
  rebuttal
• 30:55
  from
• 30:56
  you
• 30:56
  on
• 30:56
  this
• 30:56
  one.
• 30:56
  What
• 30:56
  are
• 30:57
  your
• 30:57
  thoughts?
• 30:57
  Are
• 30:58
  you
• 30:58
  okay?
• 30:58
  Because
• 30:58
  I
• 30:59
  am,
• 30:59
  I
• 30:59
  am
• 30:59
  actually
• 30:59
  going
• 31:00
  to
• 31:00
  rebut
• 31:00
  you.
• 31:01
  You
• 31:02
  know,
• 31:02
  there's
• 31:02
  always
• 31:02
  a
• 31:02
  but
• 31:03
  and
• 31:03
  you
• 31:03
  know,
• 31:04
  you
• 31:04
  know,
• 31:04
  and
• 31:04
  make
• 31:04
  go
• 31:04
  a
• 31:05
  little
• 31:05
  bit
• 31:05
  long
• 31:05
  here
• 31:05
  too,
• 31:05
  but.
• 31:06
  Because
• 31:06
  there
• 31:06
  was
• 31:06
  a
• 31:06
  lot
• 31:06
  to
• 31:07
  read
• 31:07
  in
• 31:07
  that,
• 31:07
  in
• 31:07
  that
• 31:07
  headline,
• 31:09
  you
• 31:09
  know,
• 31:10
  the
• 31:11
  point
• 31:11
  that
• 31:11
  you
• 31:12
  made,
• 31:12
  two
• 31:12
  points,
• 31:12
  one
• 31:13
  of
• 31:13
  which
• 31:13
  was
• 31:13
  like,
• 31:13
  you
• 31:14
  know,
• 31:14
  Google
• 31:14
  and
• 31:14
  its
• 31:14
  position
• 31:15
  in
• 31:15
  this
• 31:15
  landscape.
• 31:16
  And
• 31:16
  then
• 31:16
  two
• 31:16
  was
• 31:16
  the
• 31:16
  call
• 31:16
  feature,
• 31:17
  which
• 31:17
  I
• 31:17
  got
• 31:17
  to
• 31:17
  talk
• 31:17
  about
• 31:17
  the
• 31:18
  call
• 31:18
  feature
• 31:18
  too.
• 31:18
  Like.
• 31:20
  But
• 31:20
  the
• 31:20
  Google
• 31:20
  and
• 31:20
  the
• 31:21
  landscape.
• 31:21
  I
• 31:21
  don't
• 31:21
  know
• 31:21
  if
• 31:21
  I
• 31:22
  agree
• 31:22
  with
• 31:22
  you
• 31:22
  because
• 31:23
  for
• 31:24
  two
• 31:24
  reasons.
• 31:24
  History
• 31:25
  and
• 31:25
  where
• 31:26
  our
• 31:26
  minds
• 31:26
  already
• 31:27
  understand
• 31:27
  Google
• 31:28
  to
• 31:28
  be.
• 31:28
  So
• 31:28
  history.
• 31:29
  Google
• 31:29
  shopping
• 31:30
  tried
• 31:30
  to
• 31:30
  get
• 31:30
  off
• 31:30
  the
• 31:31
  ground
• 31:31
  for
• 31:31
  a
• 31:31
  long
• 31:31
  time
• 31:32
  and
• 31:32
  it
• 31:32
  never
• 31:32
  did.
• 31:33
  So
• 31:33
  there
• 31:34
  is
• 31:34
  some
• 31:34
  evidence
• 31:35
  to
• 31:35
  say
• 31:35
  that
• 31:35
  Google,
• 31:36
  can
• 31:37
  they
• 31:37
  figure
• 31:37
  this
• 31:37
  out?
• 31:37
  I
• 31:38
  don't
• 31:38
  know.
• 31:38
  The
• 31:39
  second
• 31:39
  part
• 31:39
  of
• 31:39
  this
• 31:39
  is
• 31:40
  our
• 31:40
  mind
• 31:40
  is
• 31:40
  anchored
• 31:41
  as
• 31:41
  consumers
• 31:42
  on
• 31:42
  the
• 31:43
  Google
• 31:43
  experience
• 31:43
  that
• 31:43
  we
• 31:44
  know
• 31:44
  today,
• 31:45
  which
• 31:45
  I
• 31:45
  think
• 31:45
  can
• 31:46
  be
• 31:46
  a
• 31:46
  hindrance
• 31:46
  in
• 31:47
  terms
• 31:47
  of
• 31:47
  trying
• 31:47
  to
• 31:48
  design
• 31:48
  the
• 31:48
  interface
• 31:49
  of
• 31:49
  the
• 31:49
  future
• 31:50
  for
• 31:50
  how
• 31:50
  agentic
• 31:51
  AI
• 31:51
  should
• 31:51
  work.
• 31:52
  So
• 31:52
  that's
• 31:52
  why
• 31:52
  I
• 31:52
  give
• 31:53
  the
• 31:53
  other
• 31:54
  platforms
• 31:54
  more
• 31:54
  of
• 31:54
  a
• 31:55
  leg
• 31:55
  up
• 31:55
  on
• 31:55
  that
• 31:56
  because
• 31:56
  they're
• 31:56
  not
• 31:56
  encumbered
• 31:57
  by
• 31:57
  their
• 31:57
  current
• 31:58
  business
• 31:58
  model
• 31:59
  and
• 31:59
  trying
• 31:59
  to
• 31:59
  figure
• 32:00
  out
• 32:00
  that
• 32:00
  and
• 32:00
  how
• 32:01
  to
• 32:01
  meld
• 32:01
  those
• 32:01
  experiences
• 32:02
  together.
• 32:03
  And
• 32:03
  so
• 32:03
  that's
• 32:03
  why
• 32:03
  I'm
• 32:04
  not
• 32:04
  sure
• 32:04
  that
• 32:04
  I
• 32:04
  buy
• 32:05
  into
• 32:05
  them
• 32:05
  having
• 32:05
  the
• 32:06
  upper
• 32:06
  hand
• 32:07
  on
• 32:07
  this.
• 32:07
  But
• 32:07
  I
• 32:08
  honestly
• 32:08
  don't
• 32:08
  know.
• 32:09
  But
• 32:09
  that's
• 32:09
  just
• 32:09
  my
• 32:09
  inclination,
• 32:10
  you
• 32:10
  know,
• 32:10
  from
• 32:10
  studying
• 32:11
  the
• 32:11
  things
• 32:11
  that
• 32:11
  we've
• 32:11
  studied
• 32:12
  for
• 32:12
  the
• 32:12
  past,
• 32:12
  you
• 32:13
  know,
• 32:13
  25
• 32:13
  plus
• 32:14
  years
• 32:14
  in
• 32:14
  retail.
• 32:15
  Now
• 32:16
  the
• 32:16
  call
• 32:16
  feature.
• 32:17
  I
• 32:18
  think
• 32:18
  the
• 32:18
  call
• 32:18
  feature's
• 32:19
  absolutely
• 32:20
  ridiculous.
• 32:20
  I
• 32:20
  mean
• 32:21
  I
• 32:21
  hated
• 32:22
  taking
• 32:22
  calls
• 32:22
  in
• 32:23
  the
• 32:23
  store
• 32:23
  like,
• 32:24
  and
• 32:24
  most
• 32:24
  of
• 32:24
  the
• 32:24
  time
• 32:24
  like
• 32:25
  you
• 32:25
  couldn't
• 32:25
  find
• 32:25
  the
• 32:25
  product,
• 32:26
  but
• 32:26
  that
• 32:26
  didn't
• 32:26
  mean
• 32:26
  it
• 32:27
  wasn't
• 32:27
  in
• 32:27
  your
• 32:27
  store.
• 32:27
  You
• 32:28
  have
• 32:28
  no
• 32:28
  idea.
• 32:28
  And
• 32:29
  the
• 32:29
  thing
• 32:29
  I
• 32:29
  don't
• 32:29
  like
• 32:30
  about
• 32:30
  it
• 32:30
  too,
• 32:30
  because
• 32:30
  it
• 32:31
  feels
• 32:31
  like
• 32:31
  it's
• 32:31
  a
• 32:31
  marketing
• 32:31
  hook,
• 32:32
  is
• 32:33
  it
• 32:33
  goes
• 32:33
  against,
• 32:34
  it's
• 32:34
  antithetical
• 32:35
  to
• 32:35
  everything
• 32:35
  good
• 32:35
  omnichannel
• 32:36
  retailing
• 32:36
  is
• 32:37
  about.
• 32:37
  And
• 32:37
  what
• 32:37
  Google
• 32:38
  should
• 32:38
  be
• 32:38
  trying
• 32:38
  to
• 32:38
  do
• 32:38
  with
• 32:38
  Agentix
• 32:39
  Shopping,
• 32:39
  because
• 32:39
  it
• 32:39
  should
• 32:40
  be
• 32:40
  about
• 32:40
  your
• 32:40
  data
• 32:41
  serving
• 32:41
  this
• 32:41
  up
• 32:42
  without
• 32:42
  you
• 32:42
  needing
• 32:42
  to
• 32:43
  even
• 32:43
  take
• 32:43
  that
• 32:44
  step.
• 32:45
  So
• 32:45
  like,
• 32:45
  that's
• 32:45
  the
• 32:46
  part
• 32:46
  I
• 32:46
  don't
• 32:46
  understand.
• 32:47
  So
• 32:47
  I
• 32:47
  think
• 32:47
  it's
• 32:47
  a
• 32:47
  feature
• 32:48
  that
• 32:48
  is
• 32:48
  kind
• 32:49
  of
• 32:49
  silly
• 32:49
  and
• 32:49
  it's
• 32:50
  not
• 32:50
  going
• 32:50
  to
• 32:50
  be
• 32:50
  useful
• 32:50
  and
• 32:50
  it's
• 32:51
  going
• 32:51
  to
• 32:51
  sunset
• 32:51
  over
• 32:51
  time
• 32:52
  anyway.
• 32:52
  But
• 32:52
  you
• 32:53
  get
• 32:53
  the
• 32:53
  last
• 32:53
  word
• 32:53
  here.
• 32:54
  What
• 32:54
  do
• 32:54
  you
• 32:54
  think?
• 32:54
  Yeah,
• 32:55
  I
• 32:55
  mean
• 32:55
  I
• 32:55
  would
• 32:55
  say
• 32:56
  especially
• 32:57
  with
• 32:57
  this
• 32:57
  last
• 32:57
  rollout
• 32:58
  of
• 32:58
  Gemini
• 32:59
  that
• 32:59
  they
• 32:59
  just
• 32:59
  put
• 32:59
  out.
• 32:59
  I
• 33:00
  don't
• 33:00
  know
• 33:00
  if
• 33:00
  you
• 33:00
  saw
• 33:00
  this,
• 33:00
  but
• 33:02
  a
• 33:02
  group
• 33:03
  of
• 33:03
  reporters
• 33:04
  asked
• 33:04
  Chat
• 33:04
  GPT
• 33:05
  which
• 33:05
  is
• 33:06
  the
• 33:06
  better,
• 33:06
  most
• 33:07
  more
• 33:07
  effective
• 33:09
  search
• 33:09
  platform
• 33:10
  and
• 33:10
  ChatGPT
• 33:11
  actually
• 33:11
  said
• 33:11
  Gemini
• 33:12
  is
• 33:12
  better.
• 33:13
  So
• 33:14
  it's,
• 33:14
  it's
• 33:14
  interesting.
• 33:15
  I
• 33:15
  think
• 33:15
  that
• 33:16
  yes,
• 33:17
  there,
• 33:17
  there
• 33:18
  is
• 33:18
  a
• 33:18
  way
• 33:18
  that
• 33:19
  we
• 33:19
  as
• 33:19
  humans
• 33:20
  know
• 33:20
  and
• 33:21
  have
• 33:21
  used
• 33:21
  Google
• 33:22
  for
• 33:22
  a
• 33:22
  lot
• 33:23
  of
• 33:23
  years.
• 33:24
  But,
• 33:25
  but
• 33:25
  I
• 33:25
  do
• 33:25
  think
• 33:26
  that
• 33:26
  there's
• 33:27
  still
• 33:27
  an
• 33:27
  opportunity
• 33:28
  when
• 33:29
  it
• 33:29
  comes
• 33:29
  to
• 33:29
  the
• 33:29
  convenience
• 33:30
  that
• 33:30
  can
• 33:30
  be
• 33:31
  offered
• 33:31
  with
• 33:31
  Google
• 33:32
  for
• 33:32
  us
• 33:32
  to
• 33:33
  start
• 33:33
  to
• 33:33
  see
• 33:33
  some,
• 33:33
  some
• 33:34
  shopping
• 33:34
  behaviors
• 33:35
  and
• 33:35
  patterns
• 33:36
  change
• 33:37
  in
• 33:38
  the
• 33:38
  same
• 33:38
  way
• 33:38
  that,
• 33:38
  you
• 33:39
  know,
• 33:39
  we're
• 33:39
  seeing
• 33:39
  some
• 33:40
  of
• 33:40
  those
• 33:40
  patterns
• 33:41
  change
• 33:41
  now
• 33:42
  as
• 33:42
  we're
• 33:43
  starting
• 33:43
  to
• 33:43
  search
• 33:43
  for,
• 33:43
  for
• 33:44
  products
• 33:44
  in
• 33:44
  new
• 33:45
  ways
• 33:45
  using
• 33:45
  using
• 33:46
  ChatGPT
• 33:47
  or
• 33:47
  using
• 33:47
  perplexity
• 33:48
  or
• 33:48
  others.
• 33:49
  So
• 33:49
  I
• 33:50
  have
• 33:50
  more
• 33:50
  hope
• 33:50
  for
• 33:51
  it.
• 33:51
  But
• 33:51
  I
• 33:52
  100%
• 33:52
  agree.
• 33:53
  The
• 33:53
  call
• 33:54
  feature,
• 33:55
  that
• 33:55
  part
• 33:56
  put
• 33:56
  to
• 33:56
  bed.
• 33:58
  Maybe
• 33:58
  they
• 33:58
  were
• 33:58
  trying
• 33:58
  to
• 33:59
  work
• 33:59
  it
• 33:59
  as
• 33:59
  like
• 34:00
  they
• 34:00
  have
• 34:00
  more
• 34:00
  connections
• 34:01
  with
• 34:01
  local
• 34:01
  businesses
• 34:02
  and
• 34:02
  they're
• 34:02
  trying
• 34:03
  to
• 34:03
  be
• 34:03
  a
• 34:04
  more
• 34:04
  of
• 34:04
  a
• 34:04
  proponent
• 34:05
  of
• 34:05
  shopping
• 34:06
  locally
• 34:06
  and
• 34:06
  showing
• 34:07
  you
• 34:07
  what's
• 34:07
  nearest
• 34:07
  to
• 34:08
  you
• 34:08
  because
• 34:08
  they
• 34:08
  know
• 34:09
  your
• 34:09
  location.
• 34:11
  But
• 34:11
  I,
• 34:11
  I
• 34:12
  just,
• 34:12
  I
• 34:12
  don't,
• 34:12
  I
• 34:12
  don't
• 34:13
  know
• 34:13
  that
• 34:13
  the
• 34:13
  mom
• 34:13
  and
• 34:13
  pops
• 34:14
  still
• 34:14
  on
• 34:14
  Main
• 34:14
  street
• 34:15
  and
• 34:15
  the
• 34:15
  independent
• 34:15
  boutiques
• 34:16
  are
• 34:16
  going
• 34:16
  to
• 34:16
  be
• 34:16
  like,
• 34:16
  yes,
• 34:17
  let
• 34:17
  me
• 34:17
  talk
• 34:17
  to
• 34:17
  this
• 34:17
  Google,
• 34:18
  this
• 34:19
  Google
• 34:19
  chat
• 34:19
  bot
• 34:20
  right
• 34:20
  now
• 34:20
  and,
• 34:20
  and
• 34:21
  take
• 34:21
  away
• 34:21
  from
• 34:21
  my,
• 34:22
  my
• 34:22
  limited
• 34:22
  time
• 34:23
  on
• 34:23
  the
• 34:23
  floor
• 34:23
  with
• 34:23
  customers.
• 34:24
  Yeah,
• 34:25
  so,
• 34:25
  so
• 34:25
  that
• 34:26
  Google,
• 34:27
  I
• 34:27
  think
• 34:27
  that's
• 34:27
  going
• 34:27
  to
• 34:27
  be
• 34:28
  a
• 34:28
  fail
• 34:28
  fast.
• 34:29
  Let's,
• 34:29
  let's
• 34:29
  put
• 34:30
  that
• 34:30
  one
• 34:30
  to
• 34:30
  bed.
• 34:31
  All
• 34:32
  right,
• 34:32
  let's
• 34:32
  go
• 34:32
  to
• 34:32
  headline
• 34:33
  number
• 34:33
  five.
• 34:34
  Starting
• 34:34
  November
• 34:35
  18,
• 34:35
  Target
• 34:36
  and
• 34:36
  Starbucks
• 34:36
  are
• 34:37
  giving
• 34:37
  guests
• 34:37
  a
• 34:37
  brand
• 34:37
  new
• 34:38
  way
• 34:38
  to
• 34:38
  enjoy
• 34:38
  the
• 34:39
  season
• 34:39
  with
• 34:39
  a
• 34:39
  frozen
• 34:40
  peppermint
• 34:40
  hot
• 34:41
  chocolate
• 34:41
  available
• 34:42
  exclusively
• 34:42
  at
• 34:43
  Starbucks
• 34:43
  cafes
• 34:44
  inside
• 34:44
  Target
• 34:45
  stores
• 34:45
  nationwide.
• 34:46
  According
• 34:46
  to
• 34:47
  a
• 34:47
  Target
• 34:47
  press
• 34:47
  release,
• 34:47
  it's
• 34:48
  the
• 34:48
  first
• 34:48
  ever
• 34:48
  holiday
• 34:49
  exclusive
• 34:49
  drink
• 34:50
  created
• 34:50
  just
• 34:50
  for
• 34:50
  the
• 34:51
  millions
• 34:51
  of
• 34:51
  guests
• 34:51
  who
• 34:52
  already
• 34:52
  enjoy
• 34:52
  Starbucks
• 34:53
  while
• 34:53
  shopping
• 34:53
  at
• 34:54
  Target,
• 34:54
  making
• 34:54
  it
• 34:55
  easier
• 34:55
  than
• 34:55
  ever
• 34:55
  to
• 34:56
  sip,
• 34:56
  shop
• 34:56
  and
• 34:57
  celebrate.
• 34:57
  And
• 34:58
  for
• 34:58
  an
• 34:58
  extra
• 34:58
  sprinkle
• 34:59
  of
• 34:59
  joy,
• 34:59
  target360
• 35:01
  or
• 35:01
  target
• 35:01
  circle
• 35:02
  three.
• 35:02
  60
• 35:02
  members,
• 35:03
  part
• 35:03
  of
• 35:04
  the
• 35:04
  paid
• 35:04
  membership
• 35:05
  program
• 35:06
  at
• 35:06
  Target,
• 35:06
  will
• 35:06
  get
• 35:07
  24
• 35:07
  hour
• 35:07
  early
• 35:08
  access
• 35:08
  to
• 35:08
  the
• 35:08
  drink
• 35:09
  on
• 35:09
  November
• 35:10
  17th.
• 35:11
  This
• 35:11
  festive
• 35:11
  drink
• 35:12
  is
• 35:12
  a
• 35:12
  twist
• 35:12
  on
• 35:12
  a
• 35:13
  holiday
• 35:13
  classic.
• 35:14
  A
• 35:14
  cream
• 35:15
  Frappuccino
• 35:16
  with
• 35:16
  a
• 35:16
  blend
• 35:16
  of
• 35:16
  mocha
• 35:17
  sauce,
• 35:17
  milk
• 35:18
  and
• 35:18
  ice
• 35:18
  cream
• 35:18
  poured
• 35:19
  over
• 35:19
  a
• 35:19
  layer
• 35:19
  of
• 35:20
  peppermint
• 35:20
  flavored
• 35:21
  whipped
• 35:21
  cream
• 35:21
  and
• 35:22
  red
• 35:22
  and
• 35:23
  green
• 35:23
  sprinkles.
• 35:24
  Chris,
• 35:25
  your,
• 35:26
  your
• 35:26
  thoughts
• 35:26
  on
• 35:27
  Target
• 35:27
  have,
• 35:28
  have
• 35:28
  been
• 35:28
  here
• 35:29
  and
• 35:29
  there,
• 35:29
  hit
• 35:29
  or
• 35:29
  miss
• 35:30
  as
• 35:30
  of
• 35:30
  late.
• 35:31
  What
• 35:31
  do
• 35:31
  you
• 35:32
  think
• 35:32
  of
• 35:32
  this
• 35:32
  particular
• 35:33
  Starbucks
• 35:34
  and
• 35:34
  Target
• 35:34
  collaboration?
• 35:36
  Well,
• 35:36
  and
• 35:36
  I'd
• 35:37
  say
• 35:37
  they've
• 35:37
  been
• 35:37
  pretty
• 35:37
  consistent
• 35:38
  of
• 35:38
  late,
• 35:38
  but
• 35:39
  counter
• 35:39
  to
• 35:39
  that,
• 35:40
  actually,
• 35:40
  you
• 35:40
  know,
• 35:40
  believe
• 35:40
  it
• 35:41
  or
• 35:41
  not,
• 35:41
  I
• 35:41
  actually
• 35:41
  like
• 35:41
  this
• 35:42
  now.
• 35:42
  I
• 35:43
  don't
• 35:43
  love
• 35:43
  the
• 35:43
  results
• 35:43
  this
• 35:43
  morning.
• 35:44
  And
• 35:45
  you
• 35:45
  know,
• 35:45
  on
• 35:45
  a
• 35:45
  scale
• 35:45
  of
• 35:46
  impact,
• 35:46
  I
• 35:46
  think
• 35:47
  I
• 35:47
  want
• 35:47
  to
• 35:47
  be
• 35:47
  very
• 35:47
  careful
• 35:48
  in
• 35:48
  how
• 35:48
  I
• 35:48
  describe
• 35:48
  this
• 35:49
  because
• 35:49
  like,
• 35:49
  this
• 35:50
  is
• 35:50
  still
• 35:50
  small
• 35:50
  potatoes
• 35:51
  in
• 35:51
  terms
• 35:51
  of
• 35:51
  what
• 35:51
  Target
• 35:52
  needs
• 35:52
  to
• 35:52
  do
• 35:52
  to
• 35:52
  turn
• 35:52
  its
• 35:52
  ship
• 35:53
  around.
• 35:53
  But
• 35:54
  I
• 35:54
  love
• 35:54
  this
• 35:54
  idea.
• 35:55
  I
• 35:55
  freaking
• 35:55
  love
• 35:55
  it.
• 35:55
  I
• 35:56
  think
• 35:56
  it's
• 35:56
  great
• 35:56
  merchandising
• 35:57
  and
• 35:57
  kudos
• 35:58
  to
• 35:58
  Lisa
• 35:58
  Roth
• 35:59
  and
• 35:59
  the
• 35:59
  team
• 36:00
  for
• 36:00
  coming
• 36:00
  up
• 36:00
  with
• 36:01
  it.
• 36:01
  And
• 36:01
  you
• 36:01
  know,
• 36:02
  it
• 36:02
  gets
• 36:02
  me
• 36:02
  wondering
• 36:02
  if
• 36:03
  Target's
• 36:03
  getting
• 36:03
  its
• 36:03
  mojo
• 36:04
  back
• 36:04
  on
• 36:04
  the
• 36:04
  merchandising
• 36:05
  side
• 36:05
  because
• 36:05
  this
• 36:05
  is
• 36:05
  the
• 36:05
  type
• 36:06
  of
• 36:06
  thing
• 36:06
  they
• 36:06
  used
• 36:06
  to
• 36:06
  do
• 36:07
  really
• 36:07
  well.
• 36:08
  And
• 36:08
  the
• 36:08
  reason
• 36:09
  I
• 36:09
  like
• 36:09
  it
• 36:09
  is
• 36:09
  because
• 36:10
  it
• 36:10
  gives
• 36:11
  people
• 36:11
  a
• 36:11
  reason
• 36:12
  to
• 36:12
  go
• 36:12
  to
• 36:12
  Target
• 36:13
  store.
• 36:13
  And
• 36:13
  the
• 36:14
  Starbucks
• 36:14
  in
• 36:14
  a
• 36:14
  Target
• 36:15
  store
• 36:15
  is
• 36:16
  one
• 36:16
  reason
• 36:16
  you
• 36:16
  choose
• 36:17
  to
• 36:17
  shop
• 36:17
  at
• 36:17
  Target
• 36:17
  over
• 36:18
  another
• 36:18
  place,
• 36:19
  in
• 36:20
  fact.
• 36:20
  And
• 36:21
  this
• 36:21
  idea
• 36:22
  is
• 36:22
  so
• 36:22
  good
• 36:23
  that
• 36:24
  my
• 36:24
  litmus
• 36:25
  test
• 36:25
  for
• 36:25
  whether
• 36:25
  or
• 36:26
  not,
• 36:26
  whether
• 36:26
  or
• 36:26
  not
• 36:26
  an
• 36:27
  idea
• 36:27
  is
• 36:27
  good
• 36:27
  is
• 36:27
  like,
• 36:28
  wow,
• 36:28
  why
• 36:29
  haven't
• 36:29
  they
• 36:29
  done
• 36:29
  this
• 36:30
  before?
• 36:30
  Because
• 36:30
  it
• 36:30
  just
• 36:31
  seems
• 36:31
  that
• 36:31
  straightforward.
• 36:33
  So,
• 36:33
  you
• 36:33
  know,
• 36:33
  worst
• 36:34
  case,
• 36:34
  to
• 36:34
  me
• 36:34
  it
• 36:35
  doesn't
• 36:35
  work.
• 36:36
  And
• 36:36
  best,
• 36:36
  and
• 36:36
  no
• 36:37
  one's
• 36:37
  worse
• 36:37
  off.
• 36:37
  But
• 36:38
  best
• 36:38
  case,
• 36:39
  you've
• 36:39
  got
• 36:39
  another
• 36:39
  pumpkin
• 36:39
  spice
• 36:40
  latte
• 36:40
  on
• 36:40
  your
• 36:40
  hands
• 36:41
  that
• 36:41
  you
• 36:41
  can
• 36:41
  go
• 36:41
  back
• 36:41
  to
• 36:42
  year
• 36:42
  after
• 36:42
  year
• 36:43
  or
• 36:43
  you
• 36:43
  can
• 36:43
  refine
• 36:43
  it
• 36:44
  for
• 36:44
  next
• 36:44
  year
• 36:44
  to
• 36:44
  try
• 36:44
  to
• 36:45
  do
• 36:45
  it
• 36:45
  again.
• 36:45
  So
• 36:46
  I
• 36:46
  think
• 36:46
  it's
• 36:46
  just
• 36:46
  really
• 36:47
  smart
• 36:47
  merchandising
• 36:47
  that
• 36:48
  leverages
• 36:48
  what
• 36:49
  is
• 36:49
  truly
• 36:49
  one
• 36:49
  of
• 36:49
  your
• 36:50
  differentiation.
• 36:51
  Differentiation
• 36:51
  points
• 36:52
  at
• 36:52
  Target.
• 36:53
  Yeah,
• 36:54
  I,
• 36:54
  I
• 36:54
  think
• 36:55
  it's
• 36:55
  a
• 36:55
  great,
• 36:56
  it's
• 36:56
  like
• 36:56
  you
• 36:57
  said,
• 36:57
  it's
• 36:57
  a
• 36:57
  great
• 36:57
  use
• 36:58
  of
• 36:58
  existing
• 36:59
  assets
• 36:59
  that
• 37:00
  are
• 37:00
  already
• 37:00
  in
• 37:00
  your
• 37:00
  store.
• 37:01
  The
• 37:01
  only
• 37:02
  concern
• 37:02
  that
• 37:02
  I
• 37:03
  have
• 37:03
  is
• 37:03
  will
• 37:04
  the
• 37:04
  Starbucks
• 37:04
  teams
• 37:05
  be
• 37:05
  ready
• 37:05
  for
• 37:06
  this?
• 37:06
  Should
• 37:06
  we
• 37:07
  have
• 37:07
  a
• 37:07
  Starbucks
• 37:08
  glass
• 37:08
  bear
• 37:09
  cup
• 37:09
  situation
• 37:09
  on
• 37:10
  our
• 37:10
  hands
• 37:10
  where
• 37:10
  this
• 37:10
  becomes
• 37:11
  so
• 37:11
  popular?
• 37:12
  I
• 37:12
  guess
• 37:12
  that's
• 37:13
  a
• 37:13
  problem.
• 37:13
  That's
• 37:14
  a
• 37:14
  good
• 37:14
  problem
• 37:14
  to
• 37:14
  have
• 37:14
  for
• 37:15
  Target
• 37:15
  to
• 37:15
  have
• 37:15
  and
• 37:15
  they'll
• 37:16
  have
• 37:16
  to
• 37:16
  figure
• 37:16
  that
• 37:16
  out.
• 37:16
  But,
• 37:18
  but
• 37:18
  the
• 37:18
  other
• 37:19
  thing
• 37:19
  that
• 37:19
  they
• 37:19
  didn't
• 37:19
  mention
• 37:20
  in
• 37:20
  this
• 37:20
  press
• 37:20
  release,
• 37:21
  which
• 37:21
  I
• 37:21
  think
• 37:21
  is
• 37:21
  a
• 37:22
  very
• 37:22
  nice
• 37:22
  compliment
• 37:23
  to
• 37:23
  that,
• 37:23
  is
• 37:24
  that
• 37:24
  a
• 37:24
  lot
• 37:24
  of
• 37:24
  the
• 37:24
  Starbucks
• 37:25
  or
• 37:25
  sorry,
• 37:25
  a
• 37:26
  lot
• 37:26
  of
• 37:26
  the
• 37:26
  Target
• 37:26
  stores
• 37:26
  this
• 37:27
  year
• 37:27
  are
• 37:27
  doing
• 37:28
  a
• 37:29
  hot
• 37:29
  cocoa
• 37:29
  bar
• 37:29
  when
• 37:30
  they
• 37:30
  go,
• 37:30
  when
• 37:30
  you
• 37:31
  go
• 37:31
  in.
• 37:31
  So
• 37:31
  on
• 37:31
  the
• 37:31
  weekends
• 37:32
  you'll
• 37:32
  be
• 37:32
  be
• 37:32
  able
• 37:33
  to,
• 37:33
  in
• 37:33
  select
• 37:34
  Target
• 37:34
  stores
• 37:35
  go
• 37:35
  in
• 37:35
  and
• 37:36
  you
• 37:36
  get
• 37:36
  to,
• 37:37
  they're
• 37:37
  giving
• 37:38
  away
• 37:38
  hot
• 37:38
  cocoa
• 37:39
  and
• 37:39
  you
• 37:39
  can
• 37:39
  add
• 37:39
  different
• 37:40
  ingredients
• 37:40
  and
• 37:41
  then
• 37:41
  it'll
• 37:41
  be
• 37:41
  merchandised
• 37:42
  around
• 37:42
  it
• 37:42
  so
• 37:43
  that
• 37:43
  you
• 37:43
  can
• 37:43
  make
• 37:43
  your
• 37:43
  own
• 37:43
  hot
• 37:44
  cocoa
• 37:44
  bar
• 37:44
  at
• 37:44
  home.
• 37:45
  So
• 37:45
  I
• 37:45
  think
• 37:45
  while
• 37:46
  the
• 37:46
  Starbucks
• 37:46
  angle
• 37:47
  is
• 37:47
  great
• 37:47
  for
• 37:47
  mom,
• 37:48
  I
• 37:48
  think
• 37:48
  that
• 37:48
  this
• 37:48
  hot
• 37:49
  cocoa
• 37:49
  bar
• 37:49
  is
• 37:50
  also
• 37:50
  a
• 37:50
  really
• 37:51
  like
• 37:51
  leveled
• 37:52
  up
• 37:52
  luxury
• 37:53
  retail
• 37:54
  experience
• 37:55
  in
• 37:55
  a
• 37:55
  mass
• 37:55
  retailer
• 37:56
  that
• 37:57
  gets
• 37:57
  the
• 37:57
  kids
• 37:57
  in.
• 37:58
  That
• 37:58
  makes
• 37:58
  it
• 37:58
  a
• 37:58
  memory.
• 37:59
  It
• 37:59
  makes
• 37:59
  it
• 37:59
  an
• 38:00
  experience
• 38:00
  experience
• 38:00
  of
• 38:00
  going
• 38:01
  to
• 38:01
  the
• 38:01
  store
• 38:01
  and
• 38:02
  maybe
• 38:02
  will
• 38:02
  drive
• 38:02
  you
• 38:02
  there
• 38:03
  time
• 38:03
  and
• 38:03
  time
• 38:03
  again
• 38:04
  to
• 38:04
  like
• 38:04
  have
• 38:04
  this
• 38:05
  during
• 38:05
  the
• 38:05
  holiday
• 38:05
  shopping
• 38:06
  season.
• 38:06
  So
• 38:07
  that's
• 38:07
  something
• 38:07
  I
• 38:07
  think
• 38:07
  I
• 38:08
  would
• 38:08
  have
• 38:08
  like
• 38:08
  added
• 38:09
  as
• 38:09
  an
• 38:09
  aside,
• 38:10
  like
• 38:10
  and
• 38:10
  in
• 38:10
  select
• 38:11
  Target
• 38:11
  stores,
• 38:12
  dot
• 38:12
  dot,
• 38:12
  dot.
• 38:12
  Here's
• 38:13
  this
• 38:13
  other
• 38:13
  experience
• 38:14
  too.
• 38:14
  So,
• 38:15
  so
• 38:16
  yeah,
• 38:16
  I
• 38:16
  think,
• 38:16
  I
• 38:16
  think
• 38:17
  this
• 38:17
  is
• 38:17
  a
• 38:17
  great
• 38:18
  step
• 38:18
  forward
• 38:18
  and
• 38:19
  a
• 38:19
  great
• 38:19
  kickoff
• 38:20
  to
• 38:20
  the
• 38:20
  holiday
• 38:20
  season
• 38:21
  from
• 38:21
  Target
• 38:23
  and
• 38:23
  in
• 38:23
  multiple
• 38:24
  different
• 38:25
  ways
• 38:25
  here,
• 38:25
  not
• 38:26
  just
• 38:26
  the
• 38:26
  partnership
• 38:26
  with
• 38:27
  Starbucks.
• 38:28
  Wow,
• 38:28
  Ansel,
• 38:29
  cancel
• 38:29
  Christmas.
• 38:29
  You're
• 38:30
  talking.
• 38:30
  There's
• 38:30
  going
• 38:30
  to
• 38:30
  be
• 38:30
  cocoa
• 38:31
  cannibalization
• 38:31
  in
• 38:31
  Target
• 38:32
  stores
• 38:32
  this
• 38:32
  holiday
• 38:33
  season.
• 38:33
  I
• 38:34
  guess
• 38:34
  so.
• 38:34
  I
• 38:34
  mean
• 38:35
  that's
• 38:35
  there.
• 38:35
  They
• 38:36
  were
• 38:36
  already
• 38:36
  putting
• 38:36
  up
• 38:37
  the
• 38:37
  structure
• 38:37
  for
• 38:37
  the
• 38:37
  hot
• 38:38
  cocoa
• 38:38
  bar
• 38:38
  in
• 38:39
  our
• 38:39
  local
• 38:39
  Target
• 38:40
  the
• 38:40
  day
• 38:40
  after
• 38:41
  Halloween.
• 38:42
  So
• 38:42
  it's,
• 38:42
  it's
• 38:43
  ready.
• 38:43
  If
• 38:44
  you're
• 38:44
  in
• 38:44
  select
• 38:44
  Target
• 38:45
  stores,
• 38:45
  I'm
• 38:45
  sure
• 38:45
  they'll
• 38:45
  have
• 38:46
  More
• 38:46
  details
• 38:46
  on
• 38:46
  their
• 38:47
  other
• 38:47
  sites.
• 38:47
  But,
• 38:48
  but
• 38:49
  I
• 38:49
  love
• 38:49
  it.
• 38:49
  I
• 38:49
  think
• 38:49
  that's
• 38:50
  a
• 38:50
  great,
• 38:50
  a
• 38:50
  great
• 38:51
  thing.
• 38:51
  And
• 38:52
  again,
• 38:52
  creating
• 38:52
  that
• 38:53
  memory,
• 38:54
  not
• 38:54
  something
• 38:54
  that
• 38:54
  you're
• 38:55
  expecting.
• 38:55
  It's
• 38:55
  definitely
• 38:56
  the
• 38:56
  expect
• 38:56
  more
• 38:57
  part
• 38:57
  of
• 38:58
  the
• 38:58
  expect
• 38:58
  more,
• 38:59
  pay
• 38:59
  less
• 39:00
  moniker
• 39:01
  at
• 39:01
  Target.
• 39:01
  So
• 39:02
  Target
• 39:02
  all
• 39:03
  in
• 39:03
  on
• 39:03
  the
• 39:03
  cocoa
• 39:04
  this
• 39:04
  holiday
• 39:04
  season.
• 39:05
  Wow.
• 39:06
  Yes.
• 39:06
  All
• 39:07
  right,
• 39:07
  let's
• 39:07
  go
• 39:07
  to
• 39:07
  the
• 39:07
  lightning
• 39:08
  round.
• 39:08
  Question
• 39:09
  number
• 39:09
  one.
• 39:10
  Santa
• 39:10
  GPT
• 39:11
  is
• 39:12
  a
• 39:12
  new
• 39:13
  name
• 39:13
  for
• 39:13
  using
• 39:14
  Chat
• 39:14
  GPT
• 39:15
  as
• 39:15
  a
• 39:15
  search
• 39:15
  tool
• 39:16
  for
• 39:16
  holiday
• 39:16
  shopping.
• 39:17
  Chris,
• 39:17
  who
• 39:18
  are
• 39:18
  you
• 39:18
  most
• 39:18
  likely
• 39:18
  to
• 39:19
  use
• 39:19
  Santa
• 39:20
  GPT
• 39:20
  for
• 39:21
  this
• 39:21
  holiday?
• 39:22
  Oh,
• 39:22
  and
• 39:23
  you'll
• 39:23
  be,
• 39:23
  you'll
• 39:23
  be
• 39:23
  excited
• 39:24
  about
• 39:24
  this?
• 39:24
  You
• 39:25
  know,
• 39:25
  probably
• 39:25
  my
• 39:25
  mom.
• 39:26
  Although
• 39:26
  my
• 39:26
  mom
• 39:27
  already
• 39:27
  told
• 39:27
  me
• 39:27
  what
• 39:28
  she
• 39:28
  wants.
• 39:28
  She
• 39:28
  wants
• 39:29
  a
• 39:29
  Brita
• 39:29
  water
• 39:29
  pitcher.
• 39:30
  Yeah,
• 39:30
  she's
• 39:30
  got,
• 39:31
  she's
• 39:31
  got
• 39:32
  big
• 39:32
  aspirations,
• 39:33
  my
• 39:33
  mom.
• 39:34
  So
• 39:35
  yeah,
• 39:35
  I
• 39:35
  went
• 39:35
  on
• 39:35
  Walmart
• 39:36
  plus
• 39:36
  yesterday,
• 39:36
  got
• 39:36
  one
• 39:37
  delivered
• 39:37
  in
• 39:37
  three
• 39:37
  hours,
• 39:37
  was
• 39:38
  great.
• 39:38
  You
• 39:38
  know,
• 39:39
  she's
• 39:39
  heading
• 39:39
  home
• 39:39
  soon,
• 39:40
  so
• 39:40
  I
• 39:40
  want
• 39:40
  to
• 39:40
  get
• 39:40
  it
• 39:40
  before
• 39:40
  she
• 39:40
  leaves,
• 39:41
  but.
• 39:41
  Yeah,
• 39:41
  but
• 39:42
  I'm
• 39:42
  probably
• 39:42
  going
• 39:42
  to
• 39:42
  look
• 39:42
  for
• 39:42
  something
• 39:43
  else
• 39:43
  for
• 39:43
  her
• 39:43
  too
• 39:43
  and
• 39:44
  probably,
• 39:44
  you
• 39:44
  know,
• 39:44
  see,
• 39:44
  maybe
• 39:45
  Chat
• 39:45
  she
• 39:45
  CPT
• 39:45
  will
• 39:45
  help
• 39:46
  me
• 39:46
  out
• 39:46
  or
• 39:46
  maybe,
• 39:46
  you
• 39:46
  know,
• 39:46
  I'll
• 39:47
  just
• 39:47
  be
• 39:47
  the,
• 39:47
  the
• 39:47
  good
• 39:48
  son
• 39:48
  and
• 39:48
  pay
• 39:49
  attention
• 39:49
  to
• 39:49
  what
• 39:49
  she
• 39:49
  wants
• 39:50
  throughout
• 39:50
  the
• 39:50
  year
• 39:50
  and,
• 39:50
  and
• 39:51
  you
• 39:51
  know,
• 39:51
  go
• 39:51
  back
• 39:52
  down
• 39:52
  the
• 39:52
  memory
• 39:52
  bank
• 39:53
  and
• 39:53
  find
• 39:53
  something
• 39:53
  that'll
• 39:53
  be
• 39:54
  memorable
• 39:54
  for
• 39:54
  her.
• 39:54
  That's
• 39:55
  my
• 39:55
  hope
• 39:55
  anyway.
• 39:56
  All
• 39:56
  right,
• 39:56
  and
• 39:56
  on
• 39:57
  December
• 39:57
  13th,
• 39:57
  Dick
• 39:58
  Van
• 39:58
  Dyke
• 39:59
  is
• 39:59
  set
• 39:59
  to
• 39:59
  turn
• 39:59
  100
• 40:00
  years
• 40:00
  old.
• 40:00
  What
• 40:01
  do
• 40:01
  you
• 40:01
  remember?
• 40:01
  Old
• 40:02
  DVD
• 40:02
  for
• 40:03
  the
• 40:03
  most?
• 40:05
  Mary
• 40:05
  Poppins
• 40:06
  probably.
• 40:06
  I
• 40:06
  loved
• 40:07
  his
• 40:07
  character,
• 40:07
  Mary
• 40:08
  Poppins
• 40:08
  the
• 40:08
  Chimney
• 40:09
  Sweep.
• 40:11
  Yeah,
• 40:11
  he
• 40:11
  was
• 40:12
  just
• 40:12
  that
• 40:12
  he
• 40:12
  was
• 40:13
  so
• 40:13
  endearing.
• 40:13
  I
• 40:13
  really
• 40:14
  liked
• 40:14
  him.
• 40:15
  Not,
• 40:16
  he's
• 40:16
  not
• 40:16
  gone,
• 40:16
  he's
• 40:17
  just
• 40:17
  turning
• 40:17
  100.
• 40:18
  But
• 40:18
  I,
• 40:19
  I
• 40:19
  really
• 40:19
  liked
• 40:20
  him
• 40:20
  in
• 40:20
  that
• 40:20
  role
• 40:21
  in
• 40:21
  Mary
• 40:21
  Poppins.
• 40:22
  So
• 40:22
  that,
• 40:22
  that
• 40:22
  would
• 40:22
  be
• 40:23
  my,
• 40:23
  my
• 40:23
  most
• 40:24
  prized
• 40:25
  Dick
• 40:25
  Van
• 40:25
  Dyke
• 40:25
  memory.
• 40:27
  All
• 40:27
  right,
• 40:27
  let's
• 40:28
  go
• 40:28
  to
• 40:28
  question
• 40:28
  number
• 40:29
  three.
• 40:29
  Starbucks
• 40:30
  and
• 40:30
  Target,
• 40:30
  as
• 40:31
  we
• 40:31
  just
• 40:31
  mentioned,
• 40:32
  announced
• 40:32
  that
• 40:33
  they
• 40:33
  are
• 40:33
  releasing
• 40:33
  an
• 40:33
  exclusive
• 40:34
  frozen
• 40:34
  peppermint
• 40:35
  chocolate
• 40:35
  beverage.
• 40:37
  And
• 40:37
  being
• 40:37
  that
• 40:37
  we
• 40:38
  are
• 40:38
  coming
• 40:38
  up
• 40:38
  on
• 40:39
  hot
• 40:39
  cocoa
• 40:39
  season,
• 40:39
  we've
• 40:40
  already
• 40:40
  talked
• 40:40
  about
• 40:40
  it
• 40:41
  a
• 40:41
  lot.
• 40:41
  This
• 40:41
  podcast
• 40:42
  explain
• 40:43
  the
• 40:43
  ingredients,
• 40:43
  Chris,
• 40:44
  in
• 40:44
  your
• 40:44
  perfect
• 40:45
  hot
• 40:45
  or
• 40:45
  frozen
• 40:46
  chocolate.
• 40:47
  Oh,
• 40:48
  yeah.
• 40:48
  I'm
• 40:48
  a
• 40:48
  basic
• 40:49
  kind
• 40:49
  of
• 40:49
  guy
• 40:49
  and
• 40:49
  you
• 40:50
  know,
• 40:50
  I
• 40:50
  really
• 40:50
  am.
• 40:51
  You
• 40:51
  know,
• 40:51
  when
• 40:51
  you
• 40:51
  get
• 40:51
  right
• 40:51
  down
• 40:52
  to
• 40:52
  it,
• 40:52
  I
• 40:52
  like
• 40:52
  my,
• 40:52
  my
• 40:52
  hot
• 40:53
  chocolate
• 40:53
  pretty
• 40:53
  basic.
• 40:54
  No
• 40:54
  whipped
• 40:55
  cream,
• 40:55
  some
• 40:56
  mini
• 40:56
  marshmallows.
• 40:57
  Mini
• 40:57
  marshmallows
• 40:57
  for
• 40:58
  sure.
• 40:58
  You
• 40:58
  know,
• 40:58
  like
• 40:58
  kind
• 40:59
  of
• 40:59
  the
• 40:59
  Swiss
• 40:59
  Miss.
• 40:59
  I'm
• 41:00
  kind
• 41:00
  of
• 41:00
  the
• 41:00
  Swiss
• 41:00
  Miss
• 41:00
  of
• 41:01
  hot
• 41:01
  chocolate.
• 41:01
  Okay.
• 41:02
  Okay.
• 41:03
  Real
• 41:03
  mini
• 41:03
  marshmallows
• 41:04
  are
• 41:04
  the
• 41:04
  freeze
• 41:05
  dried
• 41:05
  ones
• 41:05
  that
• 41:05
  come
• 41:05
  in
• 41:06
  the
• 41:06
  packet
• 41:07
  Ooh.
• 41:07
  I
• 41:07
  think
• 41:07
  real
• 41:08
  mini
• 41:08
  marshmallows,
• 41:08
  though.
• 41:09
  Yeah,
• 41:09
  yeah,
• 41:09
  yeah.
• 41:10
  There's
• 41:10
  a
• 41:10
  big
• 41:11
  difference
• 41:11
  between
• 41:11
  quality
• 41:12
  of
• 41:12
  marshmallow,
• 41:12
  you
• 41:12
  know,
• 41:13
  that
• 41:13
  can.
• 41:13
  I
• 41:13
  can
• 41:13
  make
• 41:13
  or
• 41:14
  break
• 41:14
  my
• 41:14
  hot
• 41:14
  chocolate
• 41:15
  for
• 41:15
  sure,
• 41:15
  but
• 41:15
  the
• 41:16
  base
• 41:16
  has
• 41:16
  got
• 41:16
  to
• 41:16
  be
• 41:16
  what's
• 41:17
  right.
• 41:17
  I
• 41:17
  think,
• 41:17
  you
• 41:17
  know,
• 41:18
  ultimately,
• 41:18
  fundamentally,
• 41:18
  at
• 41:19
  the
• 41:19
  end
• 41:19
  of
• 41:19
  the
• 41:19
  day.
• 41:19
  All
• 41:19
  right,
• 41:20
  last
• 41:20
  one.
• 41:20
  This
• 41:20
  one's
• 41:20
  fun.
• 41:21
  Restaurant
• 41:21
  brand
• 41:22
  Sizzler
• 41:22
  is
• 41:23
  plotting
• 41:23
  a
• 41:23
  comeback.
• 41:24
  How
• 41:24
  would
• 41:25
  you
• 41:25
  rate
• 41:25
  the
• 41:26
  prospect
• 41:26
  of
• 41:26
  it
• 41:26
  being
• 41:27
  successful,
• 41:27
  and
• 41:27
  more
• 41:28
  importantly,
• 41:28
  of
• 41:28
  you
• 41:28
  and
• 41:29
  your
• 41:29
  family
• 41:29
  dining
• 41:30
  at
• 41:30
  a
• 41:30
  Sizzler?
• 41:30
  Would
• 41:31
  you
• 41:31
  give
• 41:31
  the
• 41:31
  chances
• 41:31
  a
• 41:32
  rare
• 41:32
  rating,
• 41:33
  a
• 41:33
  medium
• 41:34
  rating,
• 41:34
  or
• 41:35
  a
• 41:35
  very
• 41:35
  likely
• 41:36
  well
• 41:36
  done
• 41:37
  rating?
• 41:38
  Well,
• 41:39
  there's
• 41:39
  only
• 41:40
  one
• 41:40
  rating
• 41:40
  when
• 41:40
  it
• 41:41
  comes
• 41:41
  to
• 41:41
  steak,
• 41:42
  and
• 41:42
  that
• 41:42
  is
• 41:43
  rare
• 41:43
  or
• 41:44
  medium
• 41:44
  rare.
• 41:45
  And
• 41:45
  I
• 41:45
  think
• 41:46
  that's
• 41:46
  the
• 41:46
  same
• 41:46
  answer
• 41:47
  I
• 41:47
  would
• 41:47
  give
• 41:47
  to
• 41:48
  the
• 41:48
  prospect
• 41:49
  of
• 41:49
  my
• 41:49
  family
• 41:49
  dining
• 41:50
  at
• 41:50
  a
• 41:50
  Sizzler.
• 41:51
  We
• 41:51
  didn't
• 41:51
  have
• 41:51
  them
• 41:52
  growing
• 41:52
  up.
• 41:52
  They
• 41:52
  weren't
• 41:52
  a
• 41:53
  thing
• 41:53
  in
• 41:53
  the
• 41:54
  Midwest.
• 41:55
  But
• 41:56
  in
• 41:56
  the
• 41:56
  Midwest.
• 41:57
  Yeah.
• 41:57
  But
• 41:57
  I.
• 41:58
  I
• 41:58
  would
• 41:58
  say
• 41:59
  that
• 41:59
  if
• 41:59
  the
• 41:59
  chichis
• 42:00
  come
• 42:01
  back
• 42:01
  has.
• 42:01
  Is
• 42:02
  any
• 42:02
  indication,
• 42:03
  we
• 42:04
  just
• 42:04
  got
• 42:04
  a
• 42:04
  chichis
• 42:05
  that
• 42:05
  is
• 42:06
  revamped
• 42:06
  here
• 42:07
  in
• 42:07
  the
• 42:07
  Twin
• 42:07
  Cities,
• 42:08
  and
• 42:09
  that
• 42:09
  place
• 42:09
  has
• 42:10
  been
• 42:11
  busting
• 42:11
  down
• 42:11
  the
• 42:11
  doors,
• 42:12
  busy
• 42:12
  ever
• 42:13
  since
• 42:13
  it
• 42:13
  opened
• 42:14
  several
• 42:14
  months
• 42:14
  ago.
• 42:14
  So
• 42:15
  I
• 42:15
  think
• 42:15
  there
• 42:15
  is
• 42:16
  this
• 42:16
  draw
• 42:16
  for
• 42:17
  nostalgia.
• 42:18
  So,
• 42:18
  yes,
• 42:18
  I
• 42:18
  think
• 42:19
  they'll
• 42:19
  probably
• 42:19
  see
• 42:20
  a
• 42:20
  great
• 42:20
  influx
• 42:21
  of
• 42:21
  people
• 42:21
  coming
• 42:22
  back
• 42:22
  to
• 42:22
  the
• 42:22
  Sizzler
• 42:23
  for
• 42:23
  that
• 42:23
  experience.
• 42:24
  My
• 42:25
  question,
• 42:25
  though,
• 42:25
  is
• 42:25
  like,
• 42:26
  will
• 42:26
  this
• 42:26
  last
• 42:27
  once
• 42:27
  the
• 42:27
  nostalgia
• 42:28
  wears
• 42:28
  off
• 42:28
  and
• 42:29
  you
• 42:29
  went
• 42:29
  back
• 42:29
  there
• 42:29
  for,
• 42:30
  you
• 42:30
  know,
• 42:30
  your
• 42:30
  first
• 42:31
  time,
• 42:31
  are
• 42:32
  you
• 42:32
  going
• 42:32
  to
• 42:32
  go
• 42:32
  again?
• 42:32
  But,
• 42:34
  yeah,
• 42:34
  I
• 42:34
  agree.
• 42:35
  I
• 42:35
  don't
• 42:35
  think
• 42:35
  the
• 42:35
  nostalgia
• 42:36
  for
• 42:36
  Sizzlers
• 42:36
  the
• 42:36
  same
• 42:36
  as
• 42:36
  she.
• 42:37
  But
• 42:37
  I
• 42:37
  got
• 42:37
  to
• 42:37
  ask
• 42:37
  you,
• 42:37
  you
• 42:37
  got
• 42:37
  into
• 42:38
  chi
• 42:38
  Cheese
• 42:38
  like
• 42:38
  I've
• 42:39
  been
• 42:39
  trying
• 42:39
  to
• 42:39
  get.
• 42:39
  We
• 42:40
  get
• 42:40
  in,
• 42:40
  and
• 42:40
  it's
• 42:41
  good.
• 42:41
  Get
• 42:41
  into
• 42:41
  chi
• 42:42
  cheese.
• 42:42
  You
• 42:43
  know,
• 42:44
  I
• 42:44
  will
• 42:44
  say
• 42:44
  the
• 42:45
  chips
• 42:45
  and
• 42:45
  salsa
• 42:46
  still
• 42:46
  slap,
• 42:47
  but
• 42:47
  the
• 42:48
  rest
• 42:48
  of
• 42:48
  it
• 42:49
  is
• 42:49
  just
• 42:49
  expensive
• 42:51
  Mexican
• 42:51
  food,
• 42:52
  which
• 42:53
  I
• 42:53
  think
• 42:54
  is
• 42:54
  like,
• 42:55
  I
• 42:55
  wanted
• 42:55
  grits
• 42:56
  to
• 42:56
  my
• 42:56
  chi
• 42:57
  cheese.
• 42:57
  Like,
• 42:57
  I
• 42:57
  don't
• 42:57
  know
• 42:57
  about
• 42:58
  the
• 42:58
  chi
• 42:58
  cheese
• 42:58
  that
• 42:59
  the
• 42:59
  rest
• 42:59
  of
• 42:59
  everybody
• 43:00
  listening
• 43:00
  went
• 43:00
  to.
• 43:01
  But,
• 43:01
  like,
• 43:01
  my
• 43:01
  chichis
• 43:02
  growing
• 43:02
  up
• 43:02
  was,
• 43:02
  like,
• 43:03
  dirty,
• 43:04
  real,
• 43:05
  like,
• 43:06
  real
• 43:06
  good
• 43:07
  Mexican
• 43:08
  food.
• 43:08
  It
• 43:08
  wasn't,
• 43:08
  like,
• 43:09
  fancy,
• 43:09
  like,
• 43:09
  there
• 43:09
  was
• 43:10
  no
• 43:11
  chopped,
• 43:13
  like,
• 43:13
  southwest
• 43:13
  salad
• 43:14
  on
• 43:14
  the
• 43:14
  recipe.
• 43:15
  It
• 43:15
  was
• 43:15
  like
• 43:15
  you
• 43:15
  got
• 43:16
  the
• 43:16
  taco
• 43:16
  salad
• 43:16
  bowl,
• 43:17
  and
• 43:17
  that
• 43:17
  was
• 43:17
  it.
• 43:17
  And,
• 43:18
  like,
• 43:18
  now
• 43:18
  it's
• 43:18
  more
• 43:19
  elevated.
• 43:19
  So
• 43:20
  it's
• 43:20
  yupified.
• 43:21
  Yeah.
• 43:22
  Except
• 43:22
  for
• 43:22
  the
• 43:22
  chips
• 43:22
  and
• 43:22
  salsa.
• 43:23
  Those
• 43:23
  are
• 43:23
  still
• 43:23
  the
• 43:24
  same.
• 43:24
  And
• 43:25
  yeah,
• 43:25
  when
• 43:26
  I
• 43:26
  went
• 43:26
  there
• 43:26
  with
• 43:26
  a
• 43:26
  girlfriend,
• 43:27
  we
• 43:27
  had
• 43:27
  multiple
• 43:28
  baskets
• 43:28
  of
• 43:28
  chips
• 43:29
  and
• 43:29
  didn't
• 43:29
  need
• 43:29
  to
• 43:29
  eat
• 43:30
  anything
• 43:30
  else.
• 43:30
  So
• 43:31
  that's
• 43:31
  my.
• 43:31
  The
• 43:32
  Burritos.
• 43:32
  Are
• 43:32
  the
• 43:32
  burritos
• 43:33
  wet
• 43:33
  and
• 43:33
  enchilada
• 43:34
  style?
• 43:34
  And
• 43:34
  do
• 43:35
  they
• 43:35
  have
• 43:35
  wet
• 43:35
  burritos?
• 43:36
  I'm
• 43:36
  curious.
• 43:36
  We
• 43:36
  didn't
• 43:37
  get
• 43:37
  burritos.
• 43:38
  We
• 43:38
  didn't
• 43:38
  even
• 43:38
  get
• 43:38
  the.
• 43:39
  Look
• 43:39
  at
• 43:39
  the
• 43:39
  menu.
• 43:40
  We
• 43:40
  got
• 43:40
  no
• 43:41
  idea.
• 43:41
  Yeah,
• 43:42
  we
• 43:42
  ate
• 43:43
  that.
• 43:43
  We
• 43:43
  ate
• 43:43
  there,
• 43:43
  but
• 43:44
  we
• 43:44
  ate.
• 43:44
  We
• 43:44
  had
• 43:45
  enchiladas
• 43:45
  and
• 43:46
  a
• 43:46
  salad
• 43:47
  and
• 43:47
  tacos.
• 43:48
  So
• 43:49
  it
• 43:49
  was.
• 43:50
  That
• 43:50
  was
• 43:51
  it.
• 43:51
  It
• 43:51
  was
• 43:51
  okay.
• 43:52
  It
• 43:52
  was
• 43:52
  just.
• 43:52
  The
• 43:53
  operational
• 43:53
  research
• 43:53
  was
• 43:54
  not
• 43:54
  up
• 43:54
  to
• 43:54
  par
• 43:54
  is
• 43:54
  what
• 43:55
  you're
• 43:55
  telling
• 43:55
  me
• 43:55
  here.
• 43:55
  You,
• 43:55
  you,
• 43:56
  you
• 43:56
  did
• 43:56
  not
• 43:56
  fully
• 43:57
  scope
• 43:57
  out
• 43:57
  the
• 43:58
  menu
• 43:58
  to
• 43:58
  understand.
• 44:02
  Yeah,
• 44:02
  but
• 44:02
  a
• 44:02
  burrito
• 44:03
  was
• 44:03
  never
• 44:03
  my
• 44:03
  thing
• 44:04
  there.
• 44:04
  I
• 44:04
  always
• 44:04
  like
• 44:05
  the
• 44:05
  enchiladas
• 44:05
  so
• 44:06
  that
• 44:06
  the
• 44:06
  enchiladas
• 44:07
  were
• 44:07
  fine.
• 44:07
  They're
• 44:07
  fancy,
• 44:08
  though.
• 44:08
  Like,
• 44:08
  this
• 44:09
  is
• 44:09
  not
• 44:09
  gritty,
• 44:10
  raw,
• 44:11
  true
• 44:12
  chichis
• 44:12
  of
• 44:13
  the
• 44:13
  80s
• 44:13
  and
• 44:14
  90s.
• 44:14
  This
• 44:14
  is
• 44:14
  like
• 44:15
  fancified
• 44:15
  chichis.
• 44:16
  So
• 44:16
  don't
• 44:17
  expect
• 44:18
  the
• 44:18
  same
• 44:18
  chi
• 44:18
  Chi's
• 44:19
  experience
• 44:20
  except
• 44:20
  for
• 44:20
  the
• 44:20
  chips
• 44:21
  and
• 44:21
  salsa.
• 44:23
  And
• 44:23
  I'm
• 44:23
  not
• 44:23
  sure
• 44:23
  if
• 44:23
  that's
• 44:23
  good
• 44:24
  or
• 44:24
  bad
• 44:24
  because
• 44:25
  she
• 44:25
  just
• 44:25
  had
• 44:25
  to
• 44:26
  come
• 44:26
  back.
• 44:26
  When
• 44:26
  you
• 44:26
  get
• 44:26
  right
• 44:26
  down
• 44:27
  to
• 44:27
  it.
• 44:27
  All
• 44:28
  right,
• 44:28
  today's
• 44:28
  podcast
• 44:29
  was
• 44:29
  produced,
• 44:29
  of
• 44:30
  course,
• 44:30
  the
• 44:30
  help
• 44:31
  and
• 44:31
  support
• 44:31
  of
• 44:31
  producer
• 44:32
  Ella
• 44:32
  Sirjord.
• 44:33
  Ella,
• 44:33
  come
• 44:33
  on
• 44:34
  in
• 44:34
  here
• 44:34
  and
• 44:34
  tell
• 44:34
  us
• 44:35
  which
• 44:35
  headline
• 44:36
  won
• 44:36
  this
• 44:36
  week
• 44:37
  for
• 44:37
  you.
• 44:37
  Yeah,
• 44:38
  no,
• 44:38
  this
• 44:38
  is
• 44:38
  a
• 44:38
  no
• 44:38
  brainer.
• 44:39
  The
• 44:39
  Starbucks
• 44:40
  X
• 44:40
  Target
• 44:40
  exclusive
• 44:41
  is
• 44:41
  just
• 44:41
  brilliant.
• 44:42
  Do
• 44:43
  I
• 44:43
  wish
• 44:43
  it
• 44:43
  was
• 44:43
  a
• 44:43
  different
• 44:43
  drink?
• 44:44
  Yes.
• 44:44
  I'm
• 44:44
  not
• 44:44
  a
• 44:44
  huge
• 44:45
  fan
• 44:45
  of
• 44:45
  the
• 44:45
  peppermint
• 44:46
  and
• 44:46
  the
• 44:46
  chocolate
• 44:47
  combination,
• 44:48
  but
• 44:48
  personally,
• 44:49
  I
• 44:49
  already
• 44:49
  browse
• 44:50
  for
• 44:50
  a
• 44:50
  very
• 44:50
  long
• 44:51
  time
• 44:51
  and
• 44:51
  you
• 44:51
  add
• 44:52
  a
• 44:52
  Starbucks
• 44:52
  drink
• 44:52
  to
• 44:52
  my
• 44:53
  hand,
• 44:53
  I'm
• 44:53
  gonna
• 44:53
  browse
• 44:53
  even
• 44:54
  longer.
• 44:54
  Which
• 44:55
  is
• 44:55
  why
• 44:55
  I
• 44:55
  think
• 44:55
  this
• 44:55
  collab
• 44:56
  already
• 44:56
  is
• 44:56
  brilliant.
• 44:56
  Having
• 44:57
  Starbucks
• 44:57
  in
• 44:57
  stores.
• 44:58
  I'm
• 44:58
  not
• 44:59
  always
• 44:59
  planning
• 44:59
  to
• 44:59
  get
• 44:59
  a
• 45:00
  Starbucks
• 45:00
  or
• 45:00
  I'm
• 45:00
  not
• 45:00
  always
• 45:01
  planning
• 45:01
  to
• 45:01
  go
• 45:01
  shopping,
• 45:02
  but
• 45:02
  when
• 45:02
  you
• 45:02
  mix
• 45:02
  the
• 45:02
  two
• 45:03
  together,
• 45:03
  I
• 45:04
  always,
• 45:04
  almost
• 45:05
  always
• 45:05
  do
• 45:05
  both.
• 45:07
  But
• 45:07
  I
• 45:07
  agree
• 45:07
  with
• 45:07
  you,
• 45:08
  Chris.
• 45:08
  I
• 45:08
  can't
• 45:08
  believe
• 45:08
  this
• 45:09
  hasn't
• 45:09
  been
• 45:09
  done
• 45:09
  before.
• 45:09
  So
• 45:10
  I'm
• 45:10
  super
• 45:10
  excited
• 45:10
  to
• 45:10
  try
• 45:11
  this
• 45:11
  out
• 45:11
  for
• 45:11
  myself
• 45:11
  this
• 45:12
  holiday
• 45:12
  season.
• 45:13
  I'm
• 45:13
  a
• 45:13
  huge
• 45:13
  fan
• 45:14
  of
• 45:14
  the
• 45:14
  holidays.
• 45:14
  I'm
• 45:14
  a
• 45:14
  huge
• 45:15
  fan
• 45:15
  of
• 45:15
  shopping.
• 45:17
  This
• 45:17
  is
• 45:18
  by
• 45:18
  far
• 45:18
  my
• 45:18
  favorite
• 45:18
  headline.
• 45:19
  That's
• 45:19
  a
• 45:19
  good
• 45:20
  point.
• 45:20
  Peppermint
• 45:20
  is
• 45:20
  kind
• 45:21
  of
• 45:21
  a
• 45:21
  unique
• 45:21
  taste.
• 45:21
  It's
• 45:22
  not.
• 45:22
  Doesn't
• 45:22
  hit
• 45:22
  the
• 45:22
  mass
• 45:23
  demographic
• 45:23
  flavor
• 45:24
  profile
• 45:24
  when
• 45:25
  you
• 45:25
  think
• 45:25
  about
• 45:25
  it.
• 45:25
  That's
• 45:25
  a
• 45:25
  really
• 45:25
  good
• 45:26
  point,
• 45:26
  Ellen.
• 45:26
  All
• 45:26
  right,
• 45:27
  happy
• 45:27
  birthday
• 45:27
  today
• 45:27
  to
• 45:28
  Meg
• 45:28
  Ryan,
• 45:28
  Adam
• 45:29
  driver,
• 45:29
  and
• 45:29
  to
• 45:30
  Mrs.
• 45:30
  Lovell
• 45:30
  in
• 45:30
  Apollo
• 45:31
  13,
• 45:31
  the
• 45:32
  great
• 45:32
  Kathleen
• 45:33
  Quinlan.
• 45:34
  And
• 45:34
  remember,
• 45:34
  if
• 45:34
  you
• 45:34
  can
• 45:35
  only
• 45:35
  read
• 45:35
  or
• 45:35
  listen
• 45:35
  to
• 45:35
  one
• 45:36
  retail
• 45:36
  blog
• 45:36
  of
• 45:36
  the
• 45:36
  business,
• 45:37
  make
• 45:37
  it
• 45:37
  Omnitok
• 45:37
  only
• 45:38
  retail
• 45:38
  media
• 45:38
  outlet
• 45:39
  run
• 45:39
  by
• 45:39
  two
• 45:39
  former
• 45:39
  executives
• 45:40
  from
• 45:40
  a
• 45:40
  current
• 45:40
  top
• 45:41
  10
• 45:41
  US
• 45:41
  retailer.
• 45:42
  Our
• 45:42
  Fast
• 45:42
  Five
• 45:43
  podcast
• 45:43
  is
• 45:43
  the
• 45:43
  quickest,
• 45:43
  fastest
• 45:44
  rundown
• 45:44
  of
• 45:44
  all
• 45:44
  the
• 45:44
  week's
• 45:45
  top
• 45:45
  news,
• 45:45
  and
• 45:45
  our
• 45:45
  daily
• 45:46
  newsletter,
• 45:46
  the
• 45:46
  Retail
• 45:47
  Daily
• 45:47
  Minute,
• 45:47
  tells
• 45:48
  you
• 45:48
  all
• 45:48
  you
• 45:48
  need
• 45:48
  to
• 45:48
  know
• 45:49
  each
• 45:49
  day
• 45:49
  to
• 45:49
  stay
• 45:49
  on
• 45:49
  top
• 45:50
  of
• 45:50
  your
• 45:50
  game
• 45:50
  as
• 45:50
  a
• 45:50
  retail
• 45:51
  executive,
• 45:51
  and
• 45:51
  also
• 45:51
  regularly,
• 45:52
  special
• 45:53
  content
• 45:53
  that
• 45:53
  is
• 45:54
  exclusive
• 45:54
  to
• 45:54
  us
• 45:54
  and
• 45:55
  that
• 45:55
  Ann
• 45:55
  and
• 45:55
  I
• 45:55
  take
• 45:56
  a
• 45:56
  lot
• 45:56
  of
• 45:56
  pride
• 45:56
  in
• 45:56
  doing
• 45:56
  just
• 45:57
  for
• 45:57
  you.
• 45:57
  Thanks
• 45:57
  as
• 45:57
  always
• 45:58
  for
• 45:58
  listening
• 45:58
  in.
• 45:58
  Please
• 45:58
  remember
• 45:59
  like
• 45:59
  and
• 45:59
  leave
• 45:59
  us
• 45:59
  a
• 45:59
  review
• 45:59
  wherever
• 46:00
  you
• 46:00
  have
• 46:00
  to
• 46:00
  listen
• 46:00
  to
• 46:01
  the
• 46:01
  podcast
• 46:01
  or
• 46:02
  on
• 46:02
  YouTube.
• 46:02
  You
• 46:02
  can
• 46:02
  follow
• 46:03
  us
• 46:03
  today
• 46:03
  by
• 46:03
  simply
• 46:03
  going
• 46:03
  to
• 46:04
  YouTube.com
• 46:06
  omnitalkretail
• 46:07
  so
• 46:07
  until
• 46:07
  next
• 46:07
  week,
• 46:08
  and
• 46:08
  on
• 46:08
  behalf
• 46:08
  of
• 46:08
  all
• 46:09
  of
• 46:09
  us
• 46:09
  at
• 46:09
  Omnitoc
• 46:10
  Retail,
• 46:10
  on
• 46:11
  behalf
• 46:11
  of
• 46:11
  Anne,
• 46:11
  producer
• 46:12
  Ella
• 46:12
  and
• 46:12
  myself,
• 46:13
  as
• 46:13
  always,
• 46:14
  be
• 46:14
  careful
• 46:14
  out
• 46:14
  there.