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Amazon's Hidden Tax and OpenAI's Ad Machine - September 2, 2026
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In this episode of The Marketing Rundown, we dissect the fascinating paradox of OpenAI's hyper-growth ad network—crossing a $1B annualized run rate in roughly 200 days—contrasted with low click-through rates and severe analytics discrepancies reported by early testers. We also cover the sudden collapse of comparison listicles in AI search in favor of direct product pages, the FTC's $20B ad-auction lawsuit against Amazon, and how to capture high-consideration holiday shoppers right now.
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The skinny
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