Latest / Earn Your Leisure / EYL #229 Jadakiss, LaRussell, & Ryan Leslie on Ownership, A.I., Proud to Pay Ticketing, & Data Collecting

Transcript

EYL #229 Jadakiss, LaRussell, & Ryan Leslie on Ownership, A.I., Proud to Pay Ticketing, & Data Collecting · Earn Your Leisure

0:01
Speaker 1: Yo.
0:01
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Speaker 5: Trump's leadership. I'm Christy Noman, the.
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0:46
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0:49
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1:01
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1:04
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1:05
Speaker 5: Do what's right. Leave now.
1:08
Speaker 4: Under President Trump, America's laws, border and families will.
1:12
Speaker 3: Be protected sponsored by the United States Department of Homeland Security.
1:15
Speaker 6: All Right, so we're gonna get into this, man, this
1:18
Speaker 6: is gonna be dope. I'm looking forward to this. So
1:21
Speaker 6: I'm gonna start with you, Ryan, So talk about what
1:25
Speaker 6: you have going on technology. As far as the last
1:30
Speaker 6: time we spoke, I'm sure a lot of things have
1:32
Speaker 6: changed from that, right, talk about superphone, Talk about the
1:39
Speaker 6: next era of superphone and where it's headed and how
1:42
Speaker 6: it's going to empower not just artists, entrepreneurs, everybody for sure.
1:47
Speaker 7: First of all, it's great to see everybody in the
1:49
Speaker 7: building well in the open air. And everything in my
1:56
Speaker 7: life and career has always been focused on service. Our
2:00
Speaker 7: family actually comes from the Salvation Army. That's how I
2:03
Speaker 7: grew up. And superphone is a technology which allows me
2:08
Speaker 7: to actually scale kind.
2:09
Speaker 8: Of a brain child that I had.
2:11
Speaker 7: That in the spirit of ownership and the spirit of entrepreneurship.
2:16
Speaker 7: The first stage of ownership comes from owning equity, and
2:20
Speaker 7: that equity should first be in the relationships that you have.
2:25
Speaker 7: You've probably heard about it before. Your net work is
2:29
Speaker 7: your net worth. Superphone is really that next level of
2:33
Speaker 7: allowing you to actually know who you're talking to. If
2:36
Speaker 7: I ask you to take your phone out right now,
2:38
Speaker 7: you're probably of all the contacts you have in your phone,
2:41
Speaker 7: you're probably only using about three percent of them. What
2:44
Speaker 7: we want to do is deliver a layer of technology
2:48
Speaker 7: so that you can unlock the value in every relationship.
2:51
Speaker 7: Somehow that person got into your phone. And this works
2:54
Speaker 7: across the board. So whether it is for you as
2:57
Speaker 7: an artist, for you as an entrepreneur, for you as
3:00
Speaker 7: somebody that's raising money, for you that wants to have
3:02
Speaker 7: any kind of impact, as long as you can remove
3:05
Speaker 7: yourself or selfish concepts from what you want to achieve,
3:09
Speaker 7: and you root what you're doing in service. You've heard
3:14
Speaker 7: it before, how do you make a billion dollars? Learn
3:17
Speaker 7: how you can be of service to a billion people?
3:20
Speaker 7: So that's really what we're doing with Superphone on two levels.
3:23
Speaker 7: Number one, actually building technology that allows you to really
3:27
Speaker 7: have ownership of your audience. We did this on my
3:30
Speaker 7: own project. We did it with Nipsey Hustle where he
3:34
Speaker 7: actually took his record and he inverted his entire business model.
3:39
Speaker 7: So instead of saying, hey, I need a million people
3:42
Speaker 7: to make a million dollars, he said I could find
3:46
Speaker 7: the fans, the supporters, and the first record, I could
3:49
Speaker 7: do a thousand copies at one hundred, and then we
3:52
Speaker 7: can flip that again and we could do one hundred
3:55
Speaker 7: copies at a thousand, and we were proud to be
3:57
Speaker 7: part of the technology stack that made that happens. So
4:00
Speaker 7: whatever you're building, it's really about thinking about all of
4:04
Speaker 7: the features that you have in Gmail, the ability to
4:08
Speaker 7: have a folder, the ability to have a filter, the
4:10
Speaker 7: ability to mark something that's unread so you can come
4:13
Speaker 7: back and check on it later. We're bringing that and
4:16
Speaker 7: retrofitting what is really our legacy social handle, which is
4:21
Speaker 7: our mobile number. That's how you really know when you
4:25
Speaker 7: have a real connection. And I got a lot of
4:27
Speaker 7: people out here that have phone numbers, but you really
4:31
Speaker 7: know when you're connected when you ring that phone. Especially now,
4:34
Speaker 7: nobody actually wants to pick up the phone now, right,
4:36
Speaker 7: So you know you're really connected when somebody will actually
4:39
Speaker 7: take that phone call. And so that's what we're building
4:41
Speaker 7: with Superphone, and it's not also it's not only about
4:45
Speaker 7: just building that technology is also about allowing everyone to
4:48
Speaker 7: be a part of it.
4:49
Speaker 8: So in many.
4:51
Speaker 7: Cases, especially with people of color, we've made platforms hot
4:56
Speaker 7: and when we make those platforms hot we don't get
4:58
Speaker 7: the email that says, hey do you want want to
5:00
Speaker 7: be an owner? Whether it was clubhouse, Twitter, Instagram, WhatsApp,
5:04
Speaker 7: if y'all travel overseas, you didn't get the email and
5:07
Speaker 7: say hey, you can own some stock. We understand that
5:11
Speaker 7: in order to change the narrative of building wealth, especially
5:15
Speaker 7: in our community, we need to open the doors and
5:17
Speaker 7: make sure that anyone that wants to be involved as
5:19
Speaker 7: an owner can do so. And so we also for
5:22
Speaker 7: as little as one hundred dollars, we partner with a
5:25
Speaker 7: platform that allows people to actually own shares of super
5:30
Speaker 7: own shares of Superphone at this early stage.
5:32
Speaker 8: So that's what we own. Appreciate it.
5:34
Speaker 1: That's a lot.
5:34
Speaker 9: Clip it up for that, y'all.
5:39
Speaker 10: The Russell my brother, I'm gonna come to you, man,
5:41
Speaker 10: because when I just listening to Ryan talk and I'm
5:44
Speaker 10: listening and knowing who you are talking about inverting a
5:47
Speaker 10: business and being able to capture a community and have
5:50
Speaker 10: people involved.
5:51
Speaker 9: That's kind of been a blueprint for what you've done.
5:53
Speaker 9: So can you talk.
5:54
Speaker 10: About the power of independence but also capturing fans and
5:58
Speaker 10: be able to utilize that to your better it?
6:01
Speaker 11: Man?
6:02
Speaker 12: Completely like you gotta cultivate a village, you feel me.
6:05
Speaker 12: If you want to eat and not have to go
6:09
Speaker 12: outside of your village and your unit to rely on
6:11
Speaker 12: other people, you gotta cultivate that. And we've done that
6:14
Speaker 12: by just allowing people to support us at every level.
6:18
Speaker 1: You know.
6:18
Speaker 12: With the ticketing platform, we did proud to pay tickets.
6:21
Speaker 13: So it's like, if.
6:23
Speaker 12: You want to see certain artists, if the ticket is
6:25
Speaker 12: one hundred dollars and you only got ninety eight, you're
6:28
Speaker 12: not gonna be able to see them. But we create
6:30
Speaker 12: an infrastructure to where if you're a little short, you
6:32
Speaker 12: can still.
6:33
Speaker 1: Come see me, you feel me.
6:35
Speaker 12: And I think that's very important because some people just
6:39
Speaker 12: ain't got it, but they still deserve to get the
6:41
Speaker 12: same experience, the same amenities, you know. So we took
6:45
Speaker 12: it from there, and then we did it with music.
6:47
Speaker 1: You know.
6:47
Speaker 12: I was on a bike ride and I was thinking
6:49
Speaker 12: about how Nipsey did one hundred dollars album, and I
6:52
Speaker 12: didn't have too many niggas around me with one hundred
6:54
Speaker 12: dollars at the time, so it was like, all right,
6:56
Speaker 12: so let me just allow them to pay whatever they can,
6:59
Speaker 12: so that way I'll walk away with one dollar instead
7:02
Speaker 12: of zero, you know. And we opened the door with
7:04
Speaker 12: music and then we took it to Mertz and I
7:07
Speaker 12: was just like, we've seen the benefits of when you
7:11
Speaker 12: have something.
7:11
Speaker 13: That everyone can afford at whatever price point.
7:14
Speaker 12: That they said you may not always win monetarily, but
7:18
Speaker 12: in terms of marketing, it's like I have a million
7:21
Speaker 12: people wearing my product proudly.
7:23
Speaker 13: You know, they're proud of the money they spent.
7:25
Speaker 12: There's not too many places where you can go with
7:28
Speaker 12: just a little and still feel like you got what
7:30
Speaker 12: everybody else got, you know. So we just opened the
7:33
Speaker 12: doors for people to support us at every level.
7:36
Speaker 1: So Kiss, I want to ask you.
7:38
Speaker 6: We're going to talk about the coffee, but before the coffee,
7:41
Speaker 6: me and Troy went to your show with Styles shout
7:44
Speaker 6: out to sp and before the show we was talking
7:47
Speaker 6: to Styles and he was excited because he's like, Yo,
7:50
Speaker 6: we actually we got.
7:51
Speaker 1: The venue, like we the promoters. So talk about that.
7:54
Speaker 6: As far as you've been in the game for a
7:56
Speaker 6: long time, how is that experience of you actually booking
8:00
Speaker 6: to show yourself and you bringing other artists on and
8:03
Speaker 6: different things of that nature.
8:05
Speaker 14: Before I even get into that, it's more about for
8:09
Speaker 14: anybody that want to be an aspiring artist, producer, or
8:15
Speaker 14: any other type of business you want to get into.
8:18
Speaker 11: I think you need to learn as much as.
8:21
Speaker 14: You can about anything you're about the uh, just like
8:25
Speaker 14: a marriage, anything you're about to fall in love with,
8:28
Speaker 14: anything you're about to spend the rest of your life with,
8:31
Speaker 14: you should try to obtain as much knowledge as you
8:34
Speaker 14: can before you actually, you know, jump the broom or
8:38
Speaker 14: sign the contract. And with the back to back concert
8:43
Speaker 14: being in a game twenty something years and like my
8:46
Speaker 14: brother right here said, these venues are ripping you off.
8:50
Speaker 14: They're actually using what you bring to the venue making
8:55
Speaker 14: money off you, and you the whole, the whole piece
8:59
Speaker 14: of the pie. It's about understanding what you're doing. We
9:03
Speaker 14: just wanted to get the venue and put on the
9:07
Speaker 14: show for our fans and our people and our peers
9:10
Speaker 14: and and make some money as well as have some fun.
9:14
Speaker 14: But it all goes back to learning, learning the business
9:17
Speaker 14: you're in, learning your craft, and more than just wanting
9:20
Speaker 14: to have the number one record or the number one.
9:23
Speaker 11: Beat, or top eighty eight or be lit as the.
9:27
Speaker 14: Young kids say, now you want to learn and have
9:30
Speaker 14: some equity.
9:32
Speaker 8: To the day they were like what's that being.
9:35
Speaker 11: On the radio, the old show that they had on
9:38
Speaker 11: the radio.
9:39
Speaker 14: But instead of wanting to be lit or popping or
9:42
Speaker 14: whatever you call it, you want to have some equity
9:45
Speaker 14: and you want to you know, make money off yourselves
9:48
Speaker 14: and not spread yourself too thin.
9:50
Speaker 11: And that's what we was able to do.
9:52
Speaker 14: It was successful and we're still learning every day. I
9:56
Speaker 14: go by slogan school is always open. That means you
10:00
Speaker 14: you can learn something new every day.
10:02
Speaker 15: Right.
10:02
Speaker 10: Powerful, So I want to talk about full circle moments
10:05
Speaker 10: for a second. Right, so we hear you're noted masters, obviously,
10:08
Speaker 10: Steve Stout, Let's talk about the power branding. I guess
10:11
Speaker 10: you can all take this. But the importance of branding
10:14
Speaker 10: and partnering with brands. That make sense, So Steve Stoulet,
10:18
Speaker 10: the Rebok commercial, everybody knows that, the AI commercial. But
10:20
Speaker 10: even to present day, like, as I'm watching the NFL,
10:23
Speaker 10: I'm hearing your voice over the commercials, so I'm like, yo,
10:26
Speaker 10: your kisses everywhere.
10:27
Speaker 8: Man.
10:27
Speaker 10: So talking about aligning with brands and the power of
10:30
Speaker 10: power behind.
10:31
Speaker 11: That branding is very important.
10:33
Speaker 14: Aligning yourself with brands is even more important. But with
10:39
Speaker 14: today's society social media, as you see when tragic things
10:45
Speaker 14: happen before somebody would help an elderly person, they pull
10:49
Speaker 14: out their phone. So everybody's a brand, and when you
10:54
Speaker 14: you know, when you're an artist or athlete, a businessman, businesswoman,
11:00
Speaker 14: you got to think that you're a brand and do
11:03
Speaker 14: as much as you can to support that brand, give
11:06
Speaker 14: a positive outlook on the brand, and just keep you know,
11:11
Speaker 14: productivity as much as you can because that's gonna help
11:14
Speaker 14: your financial situation in the long run with all e's
11:19
Speaker 14: on you in today's society.
11:21
Speaker 6: So, ron I want to ask you about ownership. You
11:24
Speaker 6: broke down how you made a bunch of money by
11:27
Speaker 6: selling like fourteen thousand albums before on the show, but
11:30
Speaker 6: talk about like the power of ownership and leveraging that
11:37
Speaker 6: to actually make money.
11:39
Speaker 8: Yeah.
11:41
Speaker 7: I really believe that that when you have the right information,
11:45
Speaker 7: you have the right access to information, and the right infrastructure,
11:49
Speaker 7: you really can as long as you're rooted in service,
11:51
Speaker 7: you can really make however much you want to make.
11:55
Speaker 7: So a lot of times I would go to my
11:57
Speaker 7: record company and I say, hey, look, you know my
12:00
Speaker 7: first album I sold you know, one hundred and sixty
12:02
Speaker 7: thousand albums. I'm not platinum status. I didn't have no
12:05
Speaker 7: records on the chart. Then my second album, which was
12:08
Speaker 7: Grammy nominated, I only sold sixty thousand, and so I
12:11
Speaker 7: went to him. I said, hey, look, we're in a
12:13
Speaker 7: digital age. If I sold one hundred eighty thousand, how
12:16
Speaker 7: come we don't know all those people? Can I just
12:18
Speaker 7: press the email and we could email everybody who bought
12:20
Speaker 7: the last one. They should definitely want to know about
12:22
Speaker 7: the first one. And it sounds funny now, right because
12:26
Speaker 7: we should actually know. But I will present this challenge
12:30
Speaker 7: to y'all that if you're building on social media, you're
12:33
Speaker 7: really just renting your audience. And so for me in
12:36
Speaker 7: twenty thirteen, I said, look, if I want to actually
12:39
Speaker 7: have this information, I got to give to receive. So
12:41
Speaker 7: I gave my number out on Twitter. I say, look
12:44
Speaker 7: to send me a text if you want the record.
12:46
Speaker 7: And by that time I'd already bought my contract out,
12:49
Speaker 7: so every single dollar that came in and went straight
12:53
Speaker 7: to the bank account instantly.
12:54
Speaker 8: I see, that's what you're doing now.
12:56
Speaker 7: And so the beauty of that and this, I think
12:59
Speaker 7: what you're talking about is first having that relationship, that
13:03
Speaker 7: one on one relationship with the fans and letting them
13:06
Speaker 7: know that you're here to actually be of service to them. However,
13:10
Speaker 7: they are looking to actually support you. So at the
13:14
Speaker 7: very beginning, the opening conversation was just the music.
13:18
Speaker 8: Hey, let me just download the music.
13:20
Speaker 7: But then people would actually and when we talk about
13:22
Speaker 7: brand partnerships, people would actually text in Yo, you didn't know,
13:25
Speaker 7: but I run the Lamborghini club in so and so.
13:28
Speaker 7: So whenever you do your next video, man, just call me.
13:30
Speaker 7: I'm gonna bring seventeen of those things out. Sounds great
13:34
Speaker 7: to me, you know what I mean? Yep, I was
13:37
Speaker 7: over there next people say, you know what, Ryan, listen.
13:41
Speaker 7: We love the concerts and everything. And I've been doing
13:44
Speaker 7: this for a long time, actually doing my tickets direct,
13:47
Speaker 7: and sometimes it's a struggle because the venues actually they
13:51
Speaker 7: have deals with the larger promoters, etc. So I had
13:55
Speaker 7: to go out and find a promoter that was willing
13:58
Speaker 7: to take that chance with me. And when you look
13:59
Speaker 7: at and even in boxing, etc. Once the talent becomes
14:03
Speaker 7: the promoter, the whole financial breakdown starts to change and
14:08
Speaker 7: they start to understand their business better. And when they
14:10
Speaker 7: start to understand their business, the ingenuity of a creative
14:15
Speaker 7: becomes present. In the execution of those business ideas. And
14:22
Speaker 7: as you sit here in this audience as creatives, make
14:26
Speaker 7: sure that you pay attention to the business because as
14:30
Speaker 7: you know your business better and better and better, your
14:32
Speaker 7: ingenuity as a creator, your creativity, is what is going
14:37
Speaker 7: to make the difference. We're watching it live in real time,
14:40
Speaker 7: watching the history that's being made the ingenuity and creativity.
14:43
Speaker 8: But also it's.
14:44
Speaker 7: Also about understanding that it's not just about you. It's
14:47
Speaker 7: about being able to connect with those who also relate
14:53
Speaker 7: to the impact that you want to have. And so
14:57
Speaker 7: I watched my young brother right here found a platform.
15:01
Speaker 7: I think it's called even dabiz right he found that
15:04
Speaker 7: platform a young brother, another young young guy man super creative,
15:10
Speaker 7: and said, look, your concept of what you want to do,
15:12
Speaker 7: we can help you bring it to life. What does
15:15
Speaker 7: that do That allows for you to remain the creative
15:19
Speaker 7: and you can choose the folks on your team that
15:21
Speaker 7: can elevate and put the infrastructure around the impact that
15:25
Speaker 7: you want to have. Once again, it comes down to
15:27
Speaker 7: having those phone numbers, making those phone numbers work for you,
15:31
Speaker 7: making those phone calls work for you. And so when
15:33
Speaker 7: we think about the economics of it. Once you can
15:38
Speaker 7: start to realize what products or services people would actually
15:42
Speaker 7: pay a premium for, you can interact and engage with
15:46
Speaker 7: those supporters at that level.
15:48
Speaker 8: And so, yeah, he.
15:49
Speaker 6: Said something that was extremely insightful. You said, once the
15:52
Speaker 6: talent becomes the promoter, that's when everything changed, and you
15:54
Speaker 6: reference boxing, and that was I'm glad you did that
15:57
Speaker 6: because everybody knows Floyd Mayweather made more money any boxer. Right,
16:01
Speaker 6: It's not necessarily that he made the most money because
16:04
Speaker 6: he was the best boxer, although he is one of
16:06
Speaker 6: the best boxes He made the most money because he
16:08
Speaker 6: was the promoter.
16:10
Speaker 1: That's how he changed the game.
16:12
Speaker 6: That's how he went from making twenty million to one
16:15
Speaker 6: hundred and eighty million.
16:16
Speaker 1: For Connor McGregor, like you know what I'm saying.
16:18
Speaker 6: So that was actually extremely insightful, and you could be
16:22
Speaker 6: the promoter not only in that situation, but as a musician.
16:26
Speaker 6: What we do when we do financial literacy events, we
16:28
Speaker 6: booked the whole thing. So just look at it from
16:31
Speaker 6: that standpoint, like when you cut the middleman, always make
16:35
Speaker 6: the most money in America and in the world. If
16:38
Speaker 6: you think of Amazon, Amazon's a middleman, right, It's really
16:41
Speaker 6: a logistics company. They get in product. They don't make
16:43
Speaker 6: any product that they're shipping product from one person to
16:46
Speaker 6: another person, and they make billions of dollars because of that. Right,
16:49
Speaker 6: So middlemen make the most money. So if you could
16:52
Speaker 6: figure out how to beat the talent and the middleman,
16:54
Speaker 6: now you really have a monopoly.
16:56
Speaker 9: It's both.
16:57
Speaker 10: Now, my brother, the russ I know you were sitting
16:59
Speaker 10: there like your toy was right, Troy was right.
17:02
Speaker 9: Ryan knows everything.
17:04
Speaker 8: He's like, how do you know?
17:06
Speaker 9: I was using that?
17:07
Speaker 10: But I want to talk about infrastructure because you said something.
17:11
Speaker 9: You kind of breezed over it at first.
17:13
Speaker 10: You're like, yeah, we created a ticket site for ourselves,
17:16
Speaker 10: but that really came from solving a problem. Right, Like,
17:19
Speaker 10: every time I look at you and I watch your clips,
17:22
Speaker 10: I'm like, there's a solution he's trying to create. He's
17:24
Speaker 10: creating a solution to a problem. He's created another solution
17:27
Speaker 10: to a problem. Talk about that, the ticket innovation and
17:30
Speaker 10: what's sparked it and how you came about you know.
17:32
Speaker 13: Yeah, so it's called what's TBA.
17:35
Speaker 12: It's black On founded by myself and Abrima and Shade
17:39
Speaker 12: and basically, yeah, it was a solution like Ryan was saying,
17:42
Speaker 12: we've always booked our own shows, but and we've never
17:46
Speaker 12: had an issue as long as we.
17:48
Speaker 13: Were using their infrastructure.
17:50
Speaker 12: As soon as we created our own, then we start
17:52
Speaker 12: getting all the oh, we can't do that show here
17:54
Speaker 12: because this this. So it just enabled us to find
18:00
Speaker 12: all the independent venues and the people that really have
18:03
Speaker 12: the same ethics as us and not trying to monopolize.
18:06
Speaker 12: And it really allowed us to enter a market that
18:08
Speaker 12: didn't exist. You know, there's nowhere else where you could
18:12
Speaker 12: get a show of this experience at the price that
18:14
Speaker 12: you can get it, and it's scalable for people who
18:17
Speaker 12: support you differently, like someone I was thinking, like, some
18:21
Speaker 12: people may find me and they like I like them,
18:24
Speaker 12: and I want to see what he about. I don't
18:26
Speaker 12: want to pay sixty dollars for it, right, and they
18:28
Speaker 12: should have that leisure. But some people are like, I
18:31
Speaker 12: love him and I really want to support it needs
18:33
Speaker 12: to go beyond that, right, and we've just allowed people
18:36
Speaker 12: to do so. So for us, it was just solving
18:39
Speaker 12: that issue of not being able to get everyone in
18:42
Speaker 12: a building who wanted to be in the building. Right,
18:45
Speaker 12: We're not trying to deny nobody access I came up
18:48
Speaker 12: where I didn't have it all the time, so we
18:50
Speaker 12: want to make sure that people can still get the
18:52
Speaker 12: same access.
18:53
Speaker 1: So it's incredible.
18:55
Speaker 10: So yeah, I was going to say, like crazy before
18:59
Speaker 10: the ticket thing, I was talking, we were talking about backstage.
19:03
Speaker 10: I was like, Yo, he's doing shows in his backyard.
19:06
Speaker 9: Tell him to play on that man.
19:08
Speaker 11: Yeah.
19:08
Speaker 13: Man, So we built a residency.
19:10
Speaker 12: I ended up building a venue in my backyard because
19:12
Speaker 12: another venue told me no, and it was the best
19:15
Speaker 12: thing they could do for me. You know, at first
19:17
Speaker 12: I was bothered, but it was like many So last
19:25
Speaker 12: year we announced folk shows and we sold out all
19:27
Speaker 12: of them. We got it coming back this summer and
19:30
Speaker 12: Kisses kupulling up and rapping with us, you know, a legendary.
19:35
Speaker 12: But yeah, man, it was another one of us just
19:39
Speaker 12: not having that access outside and deciding to build our
19:42
Speaker 12: own village. Now it's so dope because it's giving so
19:46
Speaker 12: many of my homies a job, and it's just giving
19:49
Speaker 12: us something to where if anything ever happens, I know
19:54
Speaker 12: I could wake up and go on my backyard and
19:56
Speaker 12: get my family back right and we own it.
20:06
Speaker 6: So kiss let me ask you this. So you went
20:10
Speaker 6: left when everybody's going right right. Everybody has a liquor brand, Spirits,
20:15
Speaker 6: but you decided to have a coffee. So coffee billion
20:19
Speaker 6: dollar industry and something that people drink every single day.
20:24
Speaker 6: I know your dad has a history in coffee, and
20:25
Speaker 6: it's a family business too, with your dad and your son.
20:28
Speaker 6: So what really made you want to really push the
20:30
Speaker 6: envelope and go into the coffee business?
20:34
Speaker 14: Coffee my dad, like you said, my dad been in
20:36
Speaker 14: coffee since nineteen seventy seventy said, he worked for the
20:41
Speaker 14: Maxwell House division when he came to New York from Memphis.
20:48
Speaker 14: He actually raised me off working in coffee and raised
20:52
Speaker 14: my family.
20:53
Speaker 11: He likes to say, we have skin in the game.
20:56
Speaker 11: Is not like a pay for hire.
20:58
Speaker 14: And he always wanted me to be, you know, with
21:03
Speaker 14: him in the business. But I chose to do my thing,
21:06
Speaker 14: you know, so that hurt him a little bit. Then
21:09
Speaker 14: my son, when I had my son, raised him, put
21:13
Speaker 14: him through school. He graduated Clark Atlanta. My dad was hoping.
21:19
Speaker 14: My dad was hoping that he would want to take
21:21
Speaker 14: the coffee business, and he didn't. He didn't really show
21:26
Speaker 14: no interest in it, and my dad kept doing his
21:30
Speaker 14: own thing.
21:31
Speaker 11: Then after the first verses with fab and y'all know,
21:34
Speaker 11: I was Jada drunk.
21:37
Speaker 14: And my dad's not really social media and client. So
21:42
Speaker 14: I think my daughter was over my mom and dad's
21:45
Speaker 14: house and my niece was over there and they were
21:47
Speaker 14: showing them the live feed and people were like, yo,
21:50
Speaker 14: get kissed.
21:51
Speaker 11: Some coffee or get him some water. I think he's drunk.
21:54
Speaker 14: So he came up with an idea of doing like
21:57
Speaker 14: an anecdote coffee, but we didn't want to flow with
22:00
Speaker 14: the whole intoxicated thing.
22:02
Speaker 11: It wasn't the time yet.
22:04
Speaker 14: Then after doing the dip set versus, I called a
22:08
Speaker 14: lot of momentum, a lot of opportunity stuff, and he
22:13
Speaker 14: was like, I think it's time to launch the Kiss Cafe.
22:17
Speaker 14: My brand and the coffee we put in like two years,
22:21
Speaker 14: I mean my dad and my son. We bought it,
22:23
Speaker 14: my man set free and his wife for the compound
22:27
Speaker 14: and do the marketing. We launched it and it's doing
22:30
Speaker 14: pretty damn good. But for the most part, you know,
22:34
Speaker 14: people from our ethnic backgrounds don't even think about generational wealth.
22:40
Speaker 14: So for me to launch a company with my dad
22:43
Speaker 14: and my son, I probably won't be here or be
22:47
Speaker 14: alive to see the success that it receives, but just
22:50
Speaker 14: to you know, get it off the ground as a blessing.
22:53
Speaker 14: And I'm thankful every day for it is doing very well.
22:57
Speaker 14: The coffee is probably the best coffee you can have
22:59
Speaker 14: a drink. Make sure you're checking out even probably, And
23:02
Speaker 14: I'm just happy to be here.
23:04
Speaker 9: Man.
23:06
Speaker 10: Like as you as you speaking, I'm in my head,
23:08
Speaker 10: I'm like my popstinking son is deserting them.
23:11
Speaker 9: It's hurting them. You got to be the man to sit.
23:13
Speaker 14: Down and to see that's all. That's all going to
23:16
Speaker 14: be in the doc. I had years. I had years
23:20
Speaker 14: and not talking to my dad in the same trip,
23:23
Speaker 14: you know what I mean. We we had different.
23:25
Speaker 11: Views and you know, but it all worked out.
23:29
Speaker 8: I love them.
23:29
Speaker 11: We rocking out strong now and it's a blessed.
23:33
Speaker 9: It's beautiful.
23:33
Speaker 8: It's beautiful to see, man, the power of coffee.
23:36
Speaker 9: Who knew, right?
23:40
Speaker 10: I joke a lot and I'm like, yo, Ryan knows everything.
23:44
Speaker 10: But there's a lot of creators in here.
23:46
Speaker 9: I want you to talk about the amount of time that.
23:49
Speaker 10: You and dedication you put into studying spaces right, because
23:53
Speaker 10: when I got on the phone, you were like, yo,
23:54
Speaker 10: I know you guys are using this message and I'm like, Yo, Mike.
23:57
Speaker 11: How how Ryan know this?
23:58
Speaker 9: Right?
23:58
Speaker 10: So talking talk about the process of actually studying a
24:01
Speaker 10: craft and the amount of time you're putting into it.
24:04
Speaker 7: Yeao, they say overnight success takes about ten years. Right,
24:13
Speaker 7: So overnight success takes ten years and that's really because
24:17
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24:22
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27:13
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27:17
Speaker 7: People actually don't care that much about the times that
27:21
Speaker 7: you're kind of grinding it out on your own. And
27:24
Speaker 7: for me, I kind of had the same kind of
27:27
Speaker 7: relationship with my father. I never went to a place
27:31
Speaker 7: where I wasn't speaking to him, but he put me
27:36
Speaker 7: through Harvard, you know, and he came as a Caribbean
27:40
Speaker 7: father and said, yo, the way that you're going to
27:43
Speaker 7: make it in the United States of America is going
27:46
Speaker 7: to happen through education, and so I wanted to accelerate
27:48
Speaker 7: that as quickly as possible because I knew I wanted
27:50
Speaker 7: to do music. So fourteen years old, I was like, hey, look,
27:53
Speaker 7: you know, can I test out of high school? So
27:55
Speaker 7: I'm going to start this early, man and get you
27:56
Speaker 7: your diploma. He said, what do you mean? My diploma
27:59
Speaker 7: actually hangs on my dad's walk. And the reason I
28:02
Speaker 7: bring that up is because where age did you go
28:04
Speaker 7: to Harvard? I got in when I was fourteen and
28:06
Speaker 7: I was a freshman at fifteen.
28:09
Speaker 8: Holy shit, they but.
28:13
Speaker 9: They thought he was joking. They thought he was joking.
28:15
Speaker 9: He's a real genius. Like I knew it.
28:21
Speaker 8: I knew it.
28:23
Speaker 7: So my diploma is actually on my father's wall. And
28:27
Speaker 7: when I got out of school, I thought, I was,
28:30
Speaker 7: you know, mister entrepreneur, and I had this concert but
28:32
Speaker 7: this little business plan, I said, Okay, I'm gonna make beats.
28:35
Speaker 7: I know, I'm nice with making beats. My business planning.
28:37
Speaker 7: I'm gonna sell five beats a week at two hundred dollars.
28:42
Speaker 7: Because the other folks that graduated from Harvard they were
28:45
Speaker 7: all going to Boston Consulting Group and McKenzie and these
28:48
Speaker 7: kinds of other companies. And I said, look, if I
28:50
Speaker 7: can build a business plan where I'm making as much
28:52
Speaker 7: as them, then my dad's going to actually say, okay,
28:55
Speaker 7: you know, my son's all right. When you make that
28:59
Speaker 7: first business plan, especially as a youngster like I was,
29:02
Speaker 7: you got big, big, big dreams, and I got a
29:05
Speaker 7: quick reality check, you know. I was like, oh, man,
29:07
Speaker 7: I'm gonna tell five beats a week at two hundred,
29:09
Speaker 7: I give me a thousand a week, fifty two thousand.
29:12
Speaker 8: I'm good. I'm telling my dad I'm fine. I told him.
29:14
Speaker 7: I actually told him I worked at Boston Consultan Group,
29:16
Speaker 7: but I was actually making beats. And all the bills
29:21
Speaker 7: started going to the house, right and you know, eventually
29:25
Speaker 7: I said, hey, Mom, listen, you know my phone.
29:29
Speaker 8: You know I need to hold something from my phone.
29:31
Speaker 7: She said, well, Bryan, I already knew, because the bills
29:34
Speaker 7: they've been coming here, you know, because I actually was
29:37
Speaker 7: basically homeless. I was living in a garage behind a
29:40
Speaker 7: barbershop in Randolph, Massachusetts. But that concept that you're talking
29:46
Speaker 7: about of just putting the work in when people aren't looking.
29:50
Speaker 7: The reason my parents knew that I was going to
29:53
Speaker 7: make something of myself in music is because when I
29:57
Speaker 7: was broke and when I was living in a behind
30:00
Speaker 7: a barbershop in Randolph, Massachusetts, I still had a great
30:04
Speaker 7: deal of love, passion, and desire to wake up every
30:07
Speaker 7: day and make beats. And it wasn't for the money.
30:10
Speaker 7: It wasn't for the fame, it wasn't for the accolades,
30:13
Speaker 7: it wasn't for the awards. It was just because I
30:16
Speaker 7: felt like my actual gift was to make these beats
30:22
Speaker 7: and eventually they would be of service to somebody.
30:25
Speaker 8: Either I would make a beat.
30:26
Speaker 7: That puff could use, like my first placement ended up
30:29
Speaker 7: being Beyonce Keep Giving Your Love to Me for the
30:32
Speaker 7: Bad Boys two soundtrack. And it wasn't because I was
30:36
Speaker 7: trying to be on the microphone or on the record.
30:40
Speaker 7: Is because I understood that there's levels, and those levels
30:44
Speaker 7: actually come from being under the tutelage, finding a mentor
30:49
Speaker 7: finding somebody that's gonna give you an opportunity, And the
30:52
Speaker 7: greatest gift that you can give to someone who gives
30:55
Speaker 7: you an opportunity is what you do with that opportunity.
30:58
Speaker 7: So when I got that opportunity with making a beat
31:01
Speaker 7: for Young Lord.
31:02
Speaker 8: Actually in the Bronx, I was like.
31:05
Speaker 7: I came off the plane, he put a little beat on,
31:09
Speaker 7: started making some music, and that actually ended up, because
31:13
Speaker 7: of his relationships, ended up being of service not only
31:16
Speaker 7: to Puff who was building the soundtrack, it ended up
31:19
Speaker 7: being of service to the movie itself. It ended up
31:22
Speaker 7: being of service to Beyonce's fans because they love to
31:25
Speaker 7: hear new music from Beyonce. But everything that I do
31:28
Speaker 7: is rooted in the service. So if I want to
31:30
Speaker 7: understand how I can be of service in technology, I
31:34
Speaker 7: take the same approach.
31:35
Speaker 8: I want to go and learn.
31:36
Speaker 7: I want to go and be amongst those who have
31:38
Speaker 7: been successful. The first bigcoin I ever received was from
31:43
Speaker 7: the CEO of Coinbase. It was because I happened to
31:47
Speaker 7: be in a place.
31:51
Speaker 9: No especially hey listen.
31:55
Speaker 7: It was just because I had actually gone out to
31:58
Speaker 7: Silicon Valley. And it really was actually because I had
32:01
Speaker 7: somebody who was part of my team to say, hey, look, Ryan,
32:04
Speaker 7: I have an invitation. You got to go out there,
32:08
Speaker 7: and we just as brand new as we were, we
32:12
Speaker 7: went into the area with a respect and humility that
32:17
Speaker 7: it takes so that people recognize you as a student. Now,
32:20
Speaker 7: when you think about just in terms of just human behavior, right,
32:25
Speaker 7: if someone were to tell you the greatest gift that
32:28
Speaker 7: you could give me, Let's say it was your mom
32:30
Speaker 7: or something. Sometimes it's tough to give birthday gifts. Right,
32:33
Speaker 7: Let's say your mom says, Hey, the greatest gift you
32:35
Speaker 7: could give me is just these are my favorite flowers,
32:37
Speaker 7: and this is where I'd like to go. Once you
32:41
Speaker 7: actually know this as a human being, you feel better
32:45
Speaker 7: because you know exactly what to provide to give your
32:51
Speaker 7: mom or someone that you care about, the exact thing
32:54
Speaker 7: that they request.
32:56
Speaker 8: And so for me, it turned out to.
32:59
Speaker 7: Be the best sort of process I possibly could have
33:03
Speaker 7: by just going out and asking the questions. But I
33:06
Speaker 7: knew the same way that it took me eight years
33:08
Speaker 7: working in that basement, working in that garage to get
33:11
Speaker 7: to where I was as a producer. If I wanted
33:14
Speaker 7: to be a technology entrepreneur, I needed to surround myself
33:16
Speaker 7: not only with other technology entrepreneurs and investors and software
33:21
Speaker 7: programmers and developers, but also learn how to do it myself.
33:25
Speaker 7: So I literally just took a course on Code Academy.
33:28
Speaker 7: I said, look, if I'm going to try to do this.
33:31
Speaker 7: I want to actually at least say that I've made
33:35
Speaker 7: an effort.
33:37
Speaker 6: So on the ground, let me ask laroussell yes, clap
33:41
Speaker 6: it up for that, Lvassa. Let me ask you this,
33:45
Speaker 6: how important is it to not only capture data but
33:49
Speaker 6: actually get specific information because you got you get detailed
33:53
Speaker 6: information for people like you know, you know this person
33:55
Speaker 6: lives in Omaha, Nebraska and has a farm that you
33:58
Speaker 6: can possibly use. And that's how you so talk about that,
34:01
Speaker 6: like you just don't capture data, you Yeah, I.
34:06
Speaker 12: Mean it's like really realizing the human behind the word data.
34:12
Speaker 12: Like you know, we hear data and we instantly just
34:15
Speaker 12: start thinking number and statistics, but those things are.
34:18
Speaker 13: Attached to things. So like one day we did a
34:20
Speaker 13: call to.
34:21
Speaker 12: Action for just people who had spaces or backyards because
34:25
Speaker 12: we was having trouble with venues, and we realized within
34:28
Speaker 12: our our following we had a whole network of people
34:31
Speaker 12: who was like, hey, you could just pull up. We
34:34
Speaker 12: wouldn't even have to pay a venue or rental fee.
34:36
Speaker 12: But we never knew because we just look at the
34:38
Speaker 12: numbers as data. You look at a Spotify listener, But
34:41
Speaker 12: when you start actually engaging and asking and like he says,
34:45
Speaker 12: being of service, people want to be of service to you.
34:48
Speaker 1: We get a lot of people who.
34:50
Speaker 12: Just pull up and do things for us because you know,
34:53
Speaker 12: we ask them what they do and what they had available.
34:56
Speaker 12: But sometimes you never know just because you don't ask
34:58
Speaker 12: the question.
35:00
Speaker 10: Yeah, yeah, kiss, I want to come to you. Longevity.
35:04
Speaker 10: It's something that you've mastered. Man, I remember hearing you'll
35:08
Speaker 10: see in like ninety four.
35:10
Speaker 9: So to have you sitting here now is what you're
35:12
Speaker 9: going about make me over than I am.
35:18
Speaker 10: But I want to talk about well, I guess I
35:21
Speaker 10: kind of age myself then too.
35:22
Speaker 9: Them.
35:24
Speaker 10: Let's talk about the financial discipline that's come over the years, right,
35:27
Speaker 10: because you come from the bad boy era to now
35:29
Speaker 10: where you're at the point where you know, I was
35:31
Speaker 10: watching the interview, like yo, I might become an independent artist,
35:34
Speaker 10: but the benefits of being on the major So talk
35:37
Speaker 10: about the lessons in financial discipline that you've learned throughout
35:40
Speaker 10: the course of this longevity, the long jefty that you
35:43
Speaker 10: had in your career.
35:44
Speaker 14: Oh that's a great word, financial discipline, because in the
35:48
Speaker 14: beginning I had no discipline at all, and I think
35:54
Speaker 14: that's something that a lot of artists experience will go through.
35:59
Speaker 14: You mess up a lot of money. You're not aware of. Equity,
36:04
Speaker 14: you're not aware of you know, just things that you
36:07
Speaker 14: should be aware of. And I think the record labels
36:10
Speaker 14: play on that, you know what I mean. That's something
36:13
Speaker 14: that I don't like with some of the young younger black,
36:17
Speaker 14: Latino male and females with a lot of talent.
36:21
Speaker 11: If you don't have that knowledge, they can jam you up.
36:25
Speaker 14: But I think it's important to have a good staff
36:29
Speaker 14: around you. Like I said, do a lot of reading,
36:33
Speaker 14: try to obtain the knowledge, and then the more you
36:37
Speaker 14: flourishing the business, you should you should go for equity.
36:41
Speaker 14: You want to earn, you want to own things. Me
36:45
Speaker 14: being an old school hustler, I just want to have
36:48
Speaker 14: some money for a rainy day. So I'm still off
36:50
Speaker 14: the old school, old school tactics, save everything, live life accordingly,
36:57
Speaker 14: and you know, take trips and you only live one.
37:00
Speaker 14: But I'm still saving me penny, old school.
37:04
Speaker 9: Shoebox, shoe box, and then not so much.
37:09
Speaker 14: It's the shoe box mentality. But you know, with the
37:12
Speaker 14: right way you're supposed to do it. And then I
37:15
Speaker 14: come to you guys, y'all too or actually y'all four,
37:19
Speaker 14: and then y'all showed me how to go to the
37:22
Speaker 14: next level.
37:24
Speaker 1: I would have copped Bentley, but I had to pay taxes.
37:27
Speaker 11: You know what I mean.
37:28
Speaker 14: Also, don't play with them people, them three letters that irs.
37:33
Speaker 15: When they on you, they swarmed, you give them people
37:38
Speaker 15: their money, do right, that's what we A lot of
37:41
Speaker 15: people don't tell you that, but make sure you paying taxes.
37:45
Speaker 13: Right.
37:45
Speaker 6: I want to ask you, so you go to invest
37:47
Speaker 6: vest the first one thank you for coming legendary conversation
37:50
Speaker 6: when you talked about you invested in Apple.
37:54
Speaker 1: It's a crazy story.
37:55
Speaker 6: You made like twelve million dollars off Apple, and then
37:57
Speaker 6: you invested in bitcoin when it was like one hundred dollars.
38:00
Speaker 1: What's the investments that you're looking at now?
38:02
Speaker 6: I know you're probably looking at you.
38:05
Speaker 9: Tell us right, please phone down, please right.
38:14
Speaker 8: Honestly, what I would say is service. Yeah, that's what
38:18
Speaker 8: I got fu provide. Yeah, provide that service. That service
38:23
Speaker 8: nah for real? Really, I think.
38:27
Speaker 7: Just a play on that is investing in your relationships
38:31
Speaker 7: man like like Troy was just talking about man longevity
38:37
Speaker 7: and just the the pathway that we have as humans
38:40
Speaker 7: on this planet. Right, raise your hand if in one year,
38:45
Speaker 7: you want to be in the same place that you
38:47
Speaker 7: are right now, financially, professionally, in terms of growth, not
38:52
Speaker 7: a hand in the air, not.
38:53
Speaker 8: A single one right.
38:54
Speaker 7: And so if you think about your relationships as investments
38:59
Speaker 7: in the stock of the future, every single person that
39:03
Speaker 7: actually decided, you know what, I could have been over
39:06
Speaker 7: at a happy hour somewhere. I decided to come be
39:08
Speaker 7: here because I want to edify myself. I want to
39:11
Speaker 7: educate myself. I want to be somewhere where I can
39:14
Speaker 7: learn and soak up something that might inspire me, that
39:16
Speaker 7: might motivate me, that might give me that.
39:19
Speaker 8: Ignition to actually change.
39:22
Speaker 7: Where I want to be, because sometimes we don't even
39:25
Speaker 7: know what we don't know. And sometimes that conversation, just
39:28
Speaker 7: that one phone call to make you top of mind,
39:32
Speaker 7: that give you that introduction to that dinner, to that
39:37
Speaker 7: office party, to that room that you need to exactly exactly, So,
39:41
Speaker 7: when we think about investments, the only non fungible resource
39:48
Speaker 7: that we have, a resource that we can't give anybody else.
39:52
Speaker 7: You might have an elderly grandmother or grandfather. You might
39:55
Speaker 7: want to say, you know what, hey, God give her
39:58
Speaker 7: six more of my years. It's not possib So when
40:01
Speaker 7: you realize that your time is non fungible, you have
40:04
Speaker 7: to be selective in whom you invest that time because
40:08
Speaker 7: everybody is going to be moving. But it's just like, hey,
40:11
Speaker 7: you can put your money in a meme stock or
40:13
Speaker 7: you can put your money in a blue hip megacap
40:19
Speaker 7: company that's productive, and you can tell. It's almost like
40:24
Speaker 7: psychologically you can tell within the first just a few
40:27
Speaker 7: minutes of meeting someone, you can already tell like whether
40:31
Speaker 7: or not they're going to actually be let's call it
40:35
Speaker 7: on the on the type of wavelength that's going to
40:38
Speaker 7: be commensurate or collaborative or complimentary to what you want
40:43
Speaker 7: to do, and you got to invest super super in
40:48
Speaker 7: those relationships. And so listen, you probably have a lot
40:52
Speaker 7: of people in your phone right now. If I ask
40:54
Speaker 7: you to bring out your phone, go to your contact
40:56
Speaker 7: scroll all the way to the bottom, you're going to
40:58
Speaker 7: see two hundred five hun fifteen hundred people, but you're
41:02
Speaker 7: not talking to those people. So if you're going to
41:05
Speaker 7: think about what you really want to do and the
41:07
Speaker 7: impact that you want to make and a way that
41:10
Speaker 7: you want to make it, and the people that you
41:11
Speaker 7: want around you, like kiss was talking about you need
41:14
Speaker 7: the best team. Ever, don't accept less than the best
41:19
Speaker 7: than you can afford, whether through time or money, for
41:22
Speaker 7: the kinds of teams that you want to build around
41:25
Speaker 7: the impact that you want to make in the world.
41:27
Speaker 7: And so for me, I always do this at every
41:29
Speaker 7: single conference. Text Ryan dot com.
41:32
Speaker 8: It's a URL.
41:33
Speaker 7: I've had it for a long time. Some folks actually
41:37
Speaker 7: use it, some folks don't. You can just literally go
41:39
Speaker 7: to your browser, you type in text Ryan dot com.
41:41
Speaker 7: You don't have to remember my phone number, just remember yours.
41:44
Speaker 7: You drop it right there, and that's how the conversation starts.
41:47
Speaker 7: That's the first investment. But I'm not gonna call you.
41:51
Speaker 7: You can call me. You can you can get a
41:54
Speaker 7: time on my calendar. My guys right here, Siki and
41:57
Speaker 7: Jonathan from Beta Bank. They're building the first black commercial
42:00
Speaker 7: bank in America where the lending credentials are not predatory,
42:08
Speaker 7: they're supportive, and they're based on the hustle that we
42:11
Speaker 7: have as a community and culture.
42:14
Speaker 8: They clap it up.
42:15
Speaker 7: I mean for real, listen, it's for real. But we're
42:19
Speaker 7: gonna have to do it together. We're gonna have to
42:21
Speaker 7: do it together. And so the fact that Troy and
42:24
Speaker 7: Rashad allow us to have these kind of platforms, to
42:27
Speaker 7: have these kind of conversations, I think is priceless. And
42:31
Speaker 7: the panel y'all put together today.
42:36
Speaker 1: Five more minutes because I want to ask you. That's
42:38
Speaker 1: a question I want to ask.
42:39
Speaker 9: I got one.
42:40
Speaker 10: Yeah, we're gonna go over this time. Don't worry about that.
42:44
Speaker 10: We got a new signing. Yeah, he checked this out.
42:48
Speaker 6: We got that, we got a sign language, a lot
42:50
Speaker 6: of steps up the budget.
42:51
Speaker 9: Look at this. I'm gonna just okay, all right.
42:55
Speaker 10: So I want to talk to all three you because
42:58
Speaker 10: AI is a conversation that's gonna shift the world. It's
43:01
Speaker 10: definitely gonna shift they industry, chat, GBT, it's gonna change
43:06
Speaker 10: the world. And it's already changed the world, and definitely
43:08
Speaker 10: can change music for sure. When you're talking about I
43:11
Speaker 10: can have a program and I tell the program I
43:14
Speaker 10: want three verses that sound like kiss, Big and Nas
43:19
Speaker 10: and it gives me thirty verses. And I might want
43:22
Speaker 10: beats that come from Tim and Swiss in for real,
43:26
Speaker 10: and it gives me seventy beats. And now I can
43:29
Speaker 10: create music that's disruptive. So I want to I want
43:32
Speaker 10: to go down the line, man, I want to know
43:34
Speaker 10: your thoughts on chat, GBT and AI and the impact
43:37
Speaker 10: that it can have on music in the future.
43:39
Speaker 11: I think it's a.
43:42
Speaker 14: Double ledged sword for if it's interfering with your craft.
43:48
Speaker 14: But with that being said, I'm an artist, which is
43:54
Speaker 14: only a stepping stone in what I got in this
43:58
Speaker 14: game to do.
43:59
Speaker 9: You know what I mean?
44:00
Speaker 14: Of course, I wanted to be a successful artist. I
44:03
Speaker 14: wanted to sell millions of records. I wanted to be
44:06
Speaker 14: able to change my family's financial situation by my mother house,
44:12
Speaker 14: all of the things everybody say when they do what
44:15
Speaker 14: they want to do. But also I knew that this
44:18
Speaker 14: was only a stepping stone to do other things in
44:21
Speaker 14: life that I wanted to do.
44:23
Speaker 11: So do I love it?
44:26
Speaker 15: No?
44:27
Speaker 14: But do I accept it and understand that the world's evolving.
44:31
Speaker 1: Sure?
44:33
Speaker 14: And with that being said, don't burn bridges, put more
44:38
Speaker 14: up and you'll be hid in life and do a
44:41
Speaker 14: lot of praying.
44:43
Speaker 10: Don't forget that part. But Russell, what's your thoughts man?
44:45
Speaker 10: I know technology is to a piece of what you're doing.
44:47
Speaker 12: Yeah, I think it's a beautiful thing because I think
44:50
Speaker 12: it begins to it begins to expose who's replaceable and
44:55
Speaker 12: who is it? Right, There's some people where it's like
44:59
Speaker 12: it shows your impact. There's some people where you could
45:02
Speaker 12: get a computer to do their job. There's somewhere you can't.
45:05
Speaker 12: And it's going to show that in those people to
45:07
Speaker 12: where it's like, nah, a computer can't replace this. You
45:10
Speaker 12: gotta really come pay for this because I provide true value.
45:13
Speaker 13: It just changes everything.
45:15
Speaker 12: You know.
45:15
Speaker 13: It could be a weapon or a tool. It depends
45:17
Speaker 13: on which one you using it for, right thoughts.
45:25
Speaker 7: Man, I think it's an incredible opportunity when you look
45:31
Speaker 7: at the landscape of the kinds of jobs. If you
45:35
Speaker 7: decide that you want to get a job or eventually
45:39
Speaker 7: you're going to have little ones, right, and you want
45:42
Speaker 7: them to be set up. I remember a conversation I
45:45
Speaker 7: was having with Ya and he said, listen, you know school,
45:50
Speaker 7: I don't believe in traditional school.
45:51
Speaker 8: I think people should just learn how to use Google.
45:54
Speaker 8: Really well, you know what I'm saying.
45:56
Speaker 7: It doesn't sound just like him, right, but but he's
46:00
Speaker 7: for real, right, because if you look at chat GPT
46:03
Speaker 7: for it just came out. It can pass the bar exam.
46:07
Speaker 9: Right.
46:07
Speaker 7: So if you actually say, hey, look, you know you
46:12
Speaker 7: don't necessarily want to hire the super high power, ultra
46:15
Speaker 7: super duper expensive lawyer.
46:17
Speaker 8: You can just go to the chat GPTs.
46:19
Speaker 7: Figure out representation, what's the legal precedent on this?
46:22
Speaker 8: Right?
46:23
Speaker 7: So I think really it creates an opportunity, right, So
46:28
Speaker 7: first and foremost, don't let it go over your head, right,
46:31
Speaker 7: find out what you need to find out so that
46:33
Speaker 7: you can actually have an intelligent discussion about what the
46:37
Speaker 7: opportunities are that are created from this emergence of technology.
46:42
Speaker 7: But secondly, they are paying I think multi hundreds of
46:46
Speaker 7: dollards of dollars a year right now for folks who
46:49
Speaker 7: are just really good at giving the prompts.
46:52
Speaker 8: Right. And it's funny because in many ways that's why
46:57
Speaker 8: Yay's ahead of his time, right.
46:58
Speaker 7: He said, well, we just need to learn how to act,
47:00
Speaker 7: ask Google what we want to find out.
47:03
Speaker 8: Right.
47:04
Speaker 7: So now, when we have companies like open ai, the
47:07
Speaker 7: building technologies like chat GPT, the opportunity for those who
47:11
Speaker 7: are in this room and just thinking about it. I
47:13
Speaker 7: heard about this on this conference is learn how to
47:16
Speaker 7: be a great prompter so that when people do want
47:19
Speaker 7: to get the best results out of chad GPT, they
47:23
Speaker 7: know they can call you because you did your research
47:25
Speaker 7: and you're ahead of you're ahead of the curb. But
47:27
Speaker 7: I'm always interested in the opportunity that's created when new
47:32
Speaker 7: technology emerges. And the opportunity is great especially for our people,
47:39
Speaker 7: for us because we the last ones that they expect
47:43
Speaker 7: to adopt, embrace, innovate and build on that technology.
47:49
Speaker 6: Yeah, Chat GPT gonna change the game for sure. My
47:52
Speaker 6: last question is to kiss all. So we was actually
47:56
Speaker 6: front row at the legendary Versus battle. Couldn't miss that,
48:01
Speaker 6: no way. That was wonderful folks. So yeah, stellar performance.
48:08
Speaker 6: Everybody has seen the verses, right, So but what I
48:12
Speaker 6: want to talk about with nobody has really talked about.
48:14
Speaker 6: And I had an inside sauce that told me and
48:16
Speaker 6: shot out that Dipset one of my favorite groups of
48:18
Speaker 6: all time. But they said they was like, you know
48:20
Speaker 6: what the main difference was, And I'm like what they like?
48:23
Speaker 6: Dip Set's rehearsal was like ten minutes and it was
48:27
Speaker 6: like these guys was three hours like the day before,
48:31
Speaker 6: like the preparations. Yeah, so that's what people don't talk about,
48:35
Speaker 6: and that's what they don't know, like talk about the
48:37
Speaker 6: preparation and the discipline that went in because it's not
48:40
Speaker 6: like you just had that performance by accident.
48:44
Speaker 14: I learned from a og in the hood, my man
48:46
Speaker 14: Pretty Black. He would say, stack your peace and also
48:52
Speaker 14: being on Bad Boy, besides being at some of the
48:57
Speaker 14: best parties in the world, hanging around puff but before
49:02
Speaker 14: we were going any tour or any TV or anything,
49:06
Speaker 14: he would it was very adamant about doing a nice
49:10
Speaker 14: amount of rehearsals. And that's something that we picked up
49:13
Speaker 14: from him, and he telling you about the perform on
49:17
Speaker 14: that type of stage. You gotta go over no matter
49:21
Speaker 14: how nice you think you are, no matter how inclined
49:25
Speaker 14: you think your memory is, you gotta get in there
49:28
Speaker 14: and actually repetitively keep going over it. And you know
49:33
Speaker 14: what I mean, thinking the valleys and peaks and what
49:37
Speaker 14: could go wrong and what they can counteract with.
49:40
Speaker 8: And just things of that nature.
49:42
Speaker 14: You actually gotta do that for maybe two weeks before,
49:45
Speaker 14: like I used everybody.
49:47
Speaker 11: With me, like what songs you want to hear? What
49:49
Speaker 11: you think they gonna say?
49:50
Speaker 8: What do you You.
49:51
Speaker 9: Know what I mean?
49:51
Speaker 14: You make yourself a little bit crazy, But at the
49:55
Speaker 14: end of it, the outcome is a beautiful thing due
49:59
Speaker 14: to the work. You get back what you put in.
50:01
Speaker 14: You know what I mean, that's what anything we want
50:04
Speaker 14: to do, the whole audience, everybody up ahead on the stage.
50:08
Speaker 14: We could sit in, use a bunch of big words,
50:10
Speaker 14: and talk bullshit to each other.
50:12
Speaker 1: But at the end of the day, you.
50:14
Speaker 14: Get back what you put in into whatever it is
50:18
Speaker 14: you want to you desire to do.
50:24
Speaker 4: An illegal alien from Guatemala charged with raping a child
50:28
Speaker 4: in Massachusetts. An MS thirteen gang member from Al Salvador
50:32
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50:40
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50:44
Speaker 4: Donald J.
50:44
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50:47
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50:51
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50:55
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50:59
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51:07
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51:10
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51:13
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51:15
Speaker 5: Do what's right leave now.
51:17
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51:21
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51:22
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