Latest / The SmallBizChat with Melinda Emerson / Hit it & Quit It with Dr. Angela Pipersburgh, Matt Ryder, and Anna Papalia

Transcript

Hit it & Quit It with Dr. Angela Pipersburgh, Matt Ryder, and Anna Papalia · The SmallBizChat with Melinda Emerson

• 0:00
  3, 2, 1, 0, ignition.
• 0:06
  Lift off.
• 0:09
  Ending small business failure.
• 0:11
  Welcome to the small biz chat podcast with the number 1 small business expert, Melinda
• 0:17
  Emerson.
• 0:18
  Melinda's goal is to end small business failure, and she'll give you the information
• 0:23
  you need succeed and live the life you dream of.
• 0:26
  Now here's your host, the small Biz chat lady herself, Melinda Emerson.
• 0:34
  Have you subscribed to the small bizchett podcast?
• 0:37
  Well, it's time every Wednesday we offer listeners bite sized actionable tips to start
• 0:43
  and grow a successful small business.
• 0:45
  And just 20 minutes or so a week you can get a ton of insight and resources to propel your
• 0:52
  business forward.
• 0:53
  Be sure to subscribe to the small beachhead podcast today.
• 0:59
  What I wanna do now is bring back all of my guests Doctor Angela Pipersburg, Matt Ryder,
• 1:06
  and Angela Papalea, and we're gonna talk about, what we call hit it or quit it.
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  So each of you, I'm gonna ask you all the same question.
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  You only have 30 seconds to answer, and you can't repeat someone else's answer.
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  Alright?
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  So, Angela, you've been on ice the longest, so I'm gonna come to you first, then you, Matt,
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  then you, Angela.
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  So my first question is, what is your favorite podcast?
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  Favorite podcast, Angela?
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  The small business lady.
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  Thank you so much.
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  The small biz shot podcast.
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  I appreciate that.
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  You flatter me.
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  Alright, Matt.
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  What is your favorite podcast?
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  I try to avoid, business based things in my off time, because I do enough of that day to day.
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  So I I like I like comedy podcasts.
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  There's comedy duo in Australia called Hamish Nandy in there, by far, my favorite podcast,
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  just full relaxation, laugh, and just Relax.
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  Love it.
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  Alright.
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  Anna, what's your favorite podcast?
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  Right now, I've been listening to a lot of smart lists, with Will Arnette and Jason
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  Bateman and Sean Hayes they interview celebrities.
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  And I love to hear about people talking about their careers and, you know, what their lives
• 2:19
  at work are like.
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  It's a great podcast.
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  Love it.
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  Love it.
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  Alright.
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  Next question.
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  I'm gonna come to you, Matt, first, then you, Anna, then you, Angela.
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  What is your favorite business app?
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  Favorite business app.
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  Matt?
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  The new, the new iteration of the chat GPT app is pretty phenomenal.
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  I like it as well.
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  Alright, Anna.
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  What do you got?
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  Favorite business app.
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  TikTok.
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  Hands down.
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  It changed my business getting on TikTok and Facebook and producing Reals.
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  TikTok's a phenomenal global platform.
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  I love it.
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  Angela, what's your favorite business app?
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  My version of chatgbt.
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  I know you said chatgbt before, but Hey.
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  She'll be one of my favorites.
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  Anything with AI right now.
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  Alright.
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  You know my rule.
• 3:12
  You can't repeat somebody's answer, but I'm a little too sly.
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  Next question, and I'm coming to you first and then you, Angela, then you met.
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  What is your favorite old school marketing tip?
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  Old school marketing tip.
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  Old school.
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  You know, when I first started my business in 2011, I went to the library and I bought a book
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  on Gorilla Marketing Techniques.
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  And some of those techniques still stick with me to this day.
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  And I don't know if I can say one exact tip from that, but just this idea of this sort of
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  grassroots, being direct, being clear, being honest, and being assistant, it always sticks
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  with me.
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  And it's it's good tips when it comes to creating video content on TikTok and Facebook
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  as well.
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  So that's Gorilla Marketing.
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  Mhmm.
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  Alright.
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  Matt, what's your favorite old school marketing tip?
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  I'm don't say the most useful for me is definitely the, like, old 5 school principles
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  of copywriting, which is like the file levels of awareness of a prospect.
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  So unaware problem where you're solution aware, brand aware, product aware.
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  And if you take people through those, generally marketing and sales is pretty simple, so that's
• 4:24
  always a good one.
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  Alright.
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  Love it.
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  Angela, what's your favorite old school marketing to?
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  Don't give up on anybody.
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  Walk them through the process and, help them to make a decision.
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  I love it.
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  I love it.
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  Alright.
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  Last question, guys.
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  And I'm gonna start with you, Anna, and then you, Matt, and doctor Angela, I will you have
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  the last word.
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  What is the best business book that you've ever read?
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  Best business book you've ever read?
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  Anna?
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  Hands down.
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  Good to great.
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  I I have it on my shelf.
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  In fact, I just, listened to the audiobook for probably the second or third time.
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  It's phenomenal.
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  And I come back to it very frequently,
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  and
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  and it always helps me get through any obstacle that I have in my business.
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  Love it.
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  Alright.
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  Matt, what's your favorite business book?
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  I think it shifts with what's happening at the time.
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  Yeah.
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  I've I've read a lot of them, and they all provide a different level of insight over
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  things.
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  But I would say the one that most recently, I think, was the most apt was essentialism.
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  Mhmm.
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  Which is about sort of not doing things that aren't important.
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  Love it.
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  Love it.
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  Angela, what's your favorite business book?
• 5:41
  Doctor Miles Monroe wrote a book on purpose.
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  And, actually, I'm sorry.
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  On vision, And it's one of my favorite because we cannot run and have successful organizations
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  or even our lives without a vision.
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  And so eyes that see are very, very rare.
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  So we must have a vision.
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  Love it.
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  Roslyn Rowe was a great, great man.
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  And my favorite business book is actually 10x is easier than 2x by Dan Sullivan.
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  I love this book, and it just blew my mind and changed my business.
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  Thank you all so much for being on the small bitch champ podcast.
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  Thank you to doctor Angelo.
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  Pipersburg, you can reach her at kingdom chamber of commerce.org.
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  Matt Ryder, CEO of sales VIPer, and the 7th the 7th group, HQ.
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  Also, don't forget to check out Angela Pap Anna Papelia's new book, The Signs of Interviewing.
• 6:37
  Be sure to grab it anywhere books or old.
• 6:39
  I wanna tell you something.
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  I have a brand new program that's starting up March 20th my branded demand cohort number 2,
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  if you are an author speaker coach or consultant and you wanna figure out how to draw
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  customers to you, you wanna figure out how to make selling unnecessary.
• 6:58
  You wanna sign up for my brand new program.
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  And guess what?
• 7:02
  It includes a makeover in photo shoot too.
• 7:05
  So if you sign up, my brand new cohort starts March 20th.
• 7:10
  And if you want more information, just head over to smallbizladyuniversity.com forward
• 7:16
  slash branded demand dash group coaching.
• 7:19
  I cannot wait to talk to you about this great program because I am transforming people into
• 7:26
  the brand they deserve to be.
• 7:28
  And I wanna do that for you as well.
• 7:31
  So if you're thinking about it, head over to smallbizladyuniversity.com forward slash brand
• 7:36
  in demand dash group coaching, I want you to check out our program.
• 7:41
  Gonna bring you to Philly.
• 7:42
  I'm gonna let my Lam squad, zuz you up and make you fantastic.
• 7:47
  So Come on.
• 7:49
  Check out our program.
• 7:50
  It starts March 20th, and we need you to be there so that you can get to a point where
• 7:55
  great marketing makes selling unnecessary.
• 8:04
  Thanks for listening to the small biz chat podcast with Melinda Emerson.
• 8:09
  Subscribe to this podcast wherever you listen to podcasts and join us next Wednesday for more
• 8:14
  fantastic information and interviews.
• 8:17
  You can find more sources and small business success strategies by visiting Melinda's
• 8:21
  website succeed as your own boss dot com.
• 8:25
  Thanks again for listening, and we'll see you next week.