Latest / Orthodontic Products Podcast
Invisalign Trademark Crackdown: What It Means for Your Orthodontic Practice Marketing
Guest:
Mary Kay Miller, CEO and owner Kaleidoscope
Description:
Align Technology is cracking down on the use of its Invisalign trademark—and orthodontic practices need to pay attention. In this episode, Orthodontic Products Editor-in-Chief Alison Werner sits down with orthodontic marketing expert Mary Kay Miller to explain what this enforcement means for your website, social media, ads, and printed materials.
Whether you're actively offering Invisalign, transitioning to another aligner brand, or just launching your practice, this episode breaks down what you can and cannot do when it comes to…
The skinny
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