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Direct From Hollywood with Ryan Seacrest: You Won’t Believe How Much Movie Theaters Are Making Off Those Collectible Popcorn Buckets · Direct From Hollywood with Ryan Seacrest

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  Speaker 1: Direct from Hollywood with Ryan Seacrest.
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  Speaker 2: It's no secret popcorn is important to the movie business.
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  Speaker 2: Theaters make up the forty percent of their profit from popcorn,
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  Speaker 2: not even factoring in other concessions.
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  Speaker 3: Those kernels are literally how they managed to stay off float.
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  Speaker 4: But the buckets, the buckets that they come in, are
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  Speaker 4: becoming just as important.
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  Speaker 2: The fancy variety of buckets. Specifically, according to the dailies,
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  Speaker 2: the collectible popcorn bucket business is thriving. The typical plastic
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  Speaker 2: ones you see theaters to commemorate a particular theater release,
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  Speaker 2: like Minecraft or Spider Man.
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  Speaker 3: They're hot and they aren't cheap either, often priced around
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  Speaker 3: fifty dollars, but fans are buying them up. Take the
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  Speaker 3: one made specifically for Chris Nolan's The Odyssey, designed to
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  Speaker 3: look like an Imax camera. It sold out and then
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  Speaker 3: was reordered three times over.
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  Speaker 4: Yeah, amc alone racked in fifty four million dollars last
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  Speaker 4: year in collectible bucket sales. They made twenty one million
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  Speaker 4: alone on the Super Mario Galaxy bucket, and five years
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  Speaker 4: ago they made zero dollars from these things. So it's serious.
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  Speaker 2: My the resale market is alive and well too. The
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  Speaker 2: Dune Sandworm bucket has resold for eight hundred dollars on eBay,
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  Speaker 2: so collectible buckets are likely here to stay.
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  Speaker 1: That's direct from Hollywood