Making Content for Growth | TikTok as a Commerce Engine Part 1

Drop That Ship | Dropshipping Made Easy · Jan 20, 2026 · 10m

Megan Hansel gives a breakdown of why the e-commerce playbook from a few years ago no longer works. Instead of focusing on ad tactics or polished product pages, she shows success in 2026 through visibility inside culture, not just inside platforms. Megan challenges the idea that better websites or more tools create demand, and instead points listeners toward where attention actually forms—inside content that feels real rather than promotional.

She also explores how TikTok has evolved into a commerce engine that tracks not just views and clicks, but buyer satisfaction after purchase. Megan…