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200 - Fun Is Your Most Overlooked Competitive Advantage · Amplify Your Marketing Message with Christine Campbell Rapin

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  If you are a B to B service based business and you are
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  looking to gain clients, create more impact and more revenue or
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  business tend to amplify your marketing message with handle
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  Rappin week, we're going to take you through to build an audience
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  of buyers mastering your marketing and making that
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  convert consistency while on the inside.
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  What a fun was the ultimate competitive advantage.
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  My friends, it is welcome back to amplify your marketing
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  message. I am your host, Christine
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  Campbell Rappin and I am here to raise a flag and invite you to
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  bring the fun back into your business.
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  I see so many long faces in that struggle to entrepreneurship
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  that it's a lonely Rd. that I never get a holiday, that it is
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  the grind, blah blah blah blah. Is that you my friend?
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  If so, this is a giant life raft and a wake up call because that
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  is not the only way to play, it's not the way I play and I
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  want to invite you to have a heck of a lot more fun in your
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  business. If you have been following us on
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  social media, you can find me on all platforms at
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  christinecampbellrappin.com. You will know that we play a lot
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  in our business. We choose our clients, we choose
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  where we do business, we choose the hours we work and fun is a
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  non negotiable and I think that this is something you need to
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  slow down and evaluate. I'm a Canadian, some of you
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  might know this, some of you might find that as new
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  information and I live in a place that has snow.
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  Shocking right? Canadians who have snow.
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  Well, I live in a place and I do love to ski, but truthfully
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  winters are long period of time and as a result of that I always
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  find ways to enjoy the sunshine in those long winter months,
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  which means for us at the start of every year we go in an event
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  called the marketers cruise. This is an event that in 2027
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  will have it's 20th anniversary and it is an exceptional room to
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  be in. We go spend 8 or 9 days S on a
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  cruise with 400 plus entrepreneurs looking for
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  collaborations, looking to learn new skills, looking to be
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  inspired and yes, to play, break bread and have fun with others
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  who are in the world of entrepreneurship.
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  And next year, if you want to come along, I want you to just
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  note right now message me on any platform you like or an e-mail.
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  Hello at Christine gamblewrapping.com and they tell
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  me about the Marketers Cruise because I would love to have you
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  join us. But after the Marketers Cruise,
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  we're not done playing with entrepreneurs in beautiful
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  locations. We also are part of the San Juan
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  Social Club crews, which goes out in March that always goes
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  through the Caribbean. It is a ton of play and this
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  past year we had over 500 entrepreneurs, everything from
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  real estate to crypto to investment to philanthropy into
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  emerging entrepreneurs. And again, a room to learn,
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  grow, connect and chill. Bring the fun back into
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  business. Because I think you need to hear
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  that while it's my life and we can be a great role model, it
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  has the potential to be your life too.
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  We spend so much time thinking about the positioning and the
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  messaging and ensuring that everything ticks the box.
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  Is that enough to pull and inspire your next client?
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  From the weeds in the wilderness to here's my credit card, I want
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  to be part of what you're creating.
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  I want to learn from you and I want to have the lifestyle that
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  you have because if not, you are missing something critical and a
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  unique competitive advantage. Many years ago when I was first
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  looking to hire my first mentor, a big part of my personal
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  assessment was not just do they have great business skills, not
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  just did they have knowledge that they could share and a
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  philosophy and a way a strategy to build business that was in
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  alignment with what I personally wanted.
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  I looked at them holistically. I looked at them from the
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  perspective of do they have strong relationships outside of
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  the business? Because to me, yes, I absolutely
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  love building a business. It feels like oxygen, but it is
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  one facet of the things that light me up as a human being.
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  So I look to the mentors and said who has great relationships
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  with their partner? Who has correlated relationships
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  and time away from their business?
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  Who enjoys the perks that they have created with the financial
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  abundance they have created. Who has and makes time for
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  relationships, both the loud ones and big moments when you
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  can be there to watch some big moment in time, but also the
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  small quiet moments. That said, you have access to my
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  phone number. I will make a proactive approach
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  to you because I see you as not a transaction, but as a person I
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  want to connect with, I care for, and I want to build
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  memories with. And to me, that meant that lens.
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  That holistic lens meant I decluttered a whole bunch of
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  people from contention because we do know many people who have
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  one element of their life rocking, but so many tweet that
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  goal as one that is needed to be traded.
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  So if you're great at business, you suck at family.
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  If you're great at family, you can't prioritize building a
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  business. And my friends, I don't believe
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  that at all at all. I think we have the capacity to
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  expand. And so when moments of fun get
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  presented, I always look at how do I say I can participate?
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  And if I'm not having enough fun or I think the wrong
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  conversations are happening, it is up to me.
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  And I take that personal leadership on to say, Christine,
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  that you need to curate it. And so my Business Today is a
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  wild reflection that having fun isn't a trade.
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  Having a great business doesn't mean I don't have a great
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  marriage, a great relationship with my bonus kids, a great
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  relationship with my parents and all the other people that matter
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  to me. I am expanding abundance.
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  I'm expanding the quality relationships and I, yes, have
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  fueled by great economic ability because they have a business
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  that's rocking and others gravitate towards that.
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  It's just a natural byproduct. But instead of just focusing on
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  one lens, I want you to look at how are you showing up
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  holistically and do you need to bring more fun back into it?
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  Because positioning and messaging is one part of it, but
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  positioning and messaging of the lifestyle of your values, of
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  your philosophies is what people hire you for.
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  And I know, I know because I hired for that when I was
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  looking for my first mentors. And every mentor I've hired
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  since gets measured against the holistic look of do they love
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  the life they have, not just the business they have.
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  And I also know that people look at that when they're vetting me
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  and they're betting clear Acceleration Inc, the company
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  that I represent, own founded. And of course that fuels this
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  podcast. People look at the fact that I
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  spend weekends not working. Most weekends I have people that
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  come to me saying I want to be on the marketers cruise with
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  you. I want to know what the San Juan
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  Social Club is. I want to know how you're
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  speaking internationally and in other places.
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  And I want to know how you're doing it because I aspire to
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  that lifestyle. And just a couple of weeks ago,
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  I spent 2 1/2 weeks on cruise ships with other entrepreneurs.
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  I ran my business from there. That left up lifestyle that you
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  saw on social media doesn't happen to have a lot of bikinis
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  in my world. It's just being honest.
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  But it does have great poolside, great beachside, great laptop
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  lifestyle moments. And so I supported global
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  clients all week on the cruise ship.
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  I had inspiration around me in rooms I felt a little
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  intimidated by, if I might be honest.
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  And I also could hear mentors in my headset.
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  You belong in that room. And when I was talking to
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  clients and they're like, where are you?
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  It's a comment common phrase. When clients meet me, they're
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  like, oh, I recognize the artwork isn't the one from your
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  house where I run my business, where are you?
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  And it's always a different story.
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  And then I said to them, I happen to be somewhere in the
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  ocean, somewhere between X point and Y.
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  I could watch them say, I want that and lean into I know I'm on
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  my way to getting it. And I want to share the story
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  with my client Laura, because Laura's worked with me for now,
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  I would say about 10 months. She's taken two different
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  programs, our group program, which is now momentum to
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  millions and she isn't a momentum builders program now,
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  which is accelerated accountability for the
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  foundations she built in the first program.
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  And she has had two moments in 2026 already where having fun
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  wasn't a trade anymore. It was, I get to do this, I can
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  do this. And I'm loving that.
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  I'm building a lifestyle that I feel feels like oxygen.
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  First one is that she's a great big skier.
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  And she's like, I can go on a ski trip for a week and still
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  support my business and still recognize that playtime is key.
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  But I can be talking about my business in conversations with
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  social groups that I might not normally cross paths with.
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  And somebody might know somebody that becomes a domino, a
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  stepping stone for a conversation I would not have
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  had if I'd said I need to stay home because I have to build my
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  business. She could see that trip as an
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  extension. Fast forward a couple of months.
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  Her mother was spending time down South in the Caribbean, and
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  she said, I think I could both support my mom, who is, like
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  many of us, an aging senior, and I could run my business from
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  there. And she said yes to that fun
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  factor. And so she said, Christine, I'm
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  going to be working here. We might need to adjust our
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  times a little because of what she wanted to do from a play
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  perspective, which I was completely fine to adapt to.
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  And she said I could learn to be effective while I had the life I
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  wanted. And I want you to hear that
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  because the goal is, are you being effective and are you
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  being expensive? Because capacity is always a
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  solvable problem. And you need to stop thinking to
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  have one, you must sacrifice the other.
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  I'm not saying there's not effort and timelines and a
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  runway, which what she realized, what Laura realized was that I
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  could spend 2 hours really effective using the skills and
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  tools that we have been building for the last 10 months as part
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  of our support for her as a client to build a business where
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  she could still have offers, go out, still have clients say yes,
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  still have her social media happening and still have a very
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  clear path for what I call re entry.
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  When you leave a domestic laptop moment, laptop lifestyle moment,
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  go back into Home Office. And that's an important piece of
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  the puzzle because we have different speeds when we're
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  playing. And I think so often we think
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  it's good for other people. I want to cast your imagination
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  today to say what if it's good for you?
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  Because I really do believe that having fun is an ultimate
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  competitive advantage. People do business with people.
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  People want to say I like these people.
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  I want to aspire to be having memories and fun times with
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  these people because it is more than about checking the boxes.
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  So many people look at this as do I have value in my offer?
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  Check. Do I have a clear result in my
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  message? Check.
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  Do I have the right audience? I hope the answer, my friends,
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  if you've been listening to this podcast for a while, is that
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  you're saying Jack. But I want to ask you this, does
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  the value, the result, the audience come together to create
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  an experience, confidence that they want to jump in?
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  And for me that it comes down to, is it exciting?
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  Do I get anticipation, those butterflies in my stomach about
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  the lived experience on the other side?
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  Do I have in the weight of evaluation a balance where I'm
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  saying whatever the investment is in time, money, bandwidth,
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  skills, learning, discomfort? Is it worth it?
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  And I will tell you this, I had a single goal going into this
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  calendar year. I want to say more often, and I
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  say it a heck of a lot more than most, I love my life.
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  I love the clients I choose. I love the conversations I step
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  into. I love the investment in
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  communities, in great fun experiences with other
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  entrepreneurs. And when I see the gap I created
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  I created and things like turn on our client waterfall event
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  that we run throughout the year, I want it to be fun.
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  I want the choices I make to be worth it.
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  And if the fun isn't there, that worth it?
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  Equation fatigues because we can rationalize that you know that
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  doing the work and doing the hustle will be one day worth it.
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  But what if you actually didn't have a one day philosophy?
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  You had a yes in the big scheme. One day they'll be a big moment.
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  But what if we actually had fun in the small moments?
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  And so again, if you're following me on social media,
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  not only did you know that you should be playing with us on the
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  Marketers Cruise and you should be playing with us in the San
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  Juan Social Club, you also know that we celebrate a lot.
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  We celebrate our wins when new clients come on board because it
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  is a beginning, a partnership and a moment of great launch.
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  But we are also celebrating our clients who said, you know, my
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  goal is that I have not just a great business, but I have a
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  great family life. And I know I shared the story of
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  Laura, but Laura and Dan were in a program together and Dan is in
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  the same place as Laura is, and his vision just looks a little
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  different. Last year on Christmas Eve, he
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  sent me a photo. And I have this cardinal rule
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  with all my clients. Anytime you're celebrating
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  something, you text me, send me a message.
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  I don't care when it is. I want to be in that moment with
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  you because I want fun, to be part of the experience.
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  And he had set a goal when we started with him last May that
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  if I could create this outcome, I would have this specific
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  reward. The specific reward was family
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  time. Family time and making memories
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  with his daughter, who is a young preteen.
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  And they sent me a picture of the family together in New York
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  City, skating in Rockefeller Centre.
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  And he said we made it. I want you to have that kind of
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  experience in your business. We're fun is the ultimate
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  competitive. And you're saying we made it,
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  I'm creating it. It is a value, a result and an
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  audience. But with people I can't wait to
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  play with, can't wait to do memories with.
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  And when you're working, because yes, effort is part of the plan,
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  you're sure it's worth it. Because without the fun factor,
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  while it may be a technically sound offer, it is flat.
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  It is one-dimensional, but the business I have is not
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  one-dimensional. If you follow or step in or
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  you're a regular subscriber here, you know that it's
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  magnetic. We're having fun.
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  We pull people who want to have fun, and because that's how we
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  roll. I will tell you create
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  byproduct, we have clients that move faster, we move faster.
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  We look at an opportunity and don't think what do I trade, but
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  do I have to balance and give and take.
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  We think how can we expand into it?
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  And as a result it clicks and we don't find ourselves convincing
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  because I have a cardinal rule. If you want to work with us, you
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  will choose to do that. My job is to make you the offer.
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  Your job is to decide, do I keep my problem or do I solve my
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  problem? And so I have one simple goal.
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  I get out of bed every day with this intention.
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  I invite people to choose themselves.
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  I invite you to step into a business where you are a
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  category, one where how you see life, how you play, who you play
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  with is a differentiator in the marketplace.
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  Doesn't have to be this complicated, my friends, because
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  there's a very big difference. You've heard the term having an
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  irresistible offer. It is very different when you're
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  in the irresistible energy. But I want to invite you to
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  challenge you to don't just think about the offer being
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  irresistible. Think about your business being
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  in the irresistible partner that people want to play with.
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  And I am so proud that I know we create that because I hear it
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  from Dan, I hear it from Laura, I hear it from friends and
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  collaborative partners that say you are living the life I want
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  and my invitation is always the same.
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  Then come join us. Come to the events we do.
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  Come be part of the event, I curate, come be a client because
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  this what we have, I teach this what we have, I role model and I
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  know there's a whole new level of play ahead.
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  We're already booked for 2027 because we have confidence we
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  can get there, do it, expand with it and bring some cool
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  people with us. So my friends, this is my
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  invitation to you. Are you having enough fun in
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  your business? If the answer is not a heck yes,
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  Christine, I love my life, then you have one task right now.
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  Send me a message, Let's have a conversation and let's ignite
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  that engine because your business, your family, your
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  community will be enriched when you're having a lot more fun and
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  a lot more success and a lot more mutual wins.
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  So let's do that. Christine Cavill rappings how
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  you reach me. I can't wait to have that
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  conversation. My friends, it is go time.
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  Let's play together. I'll see you soon.
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  That's a wrap on another amazing episode of amplify marketing
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  message with me. You're hosting Campbell rap and
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  be sure to support your favorite popcorn so you don't miss an
• 19:54
  episode. And it's it Christine Campbell
• 19:56
  wrapping slash podcast to get a force on how to map your
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  marketing message on our next episode.