Building Resilient Brands Through Ethical Leadership: Bonang Mohale
Should brands become more vocal on societal issues, or stay quiet until the dust settles and consumers are ready to shop again? These are some of the questions I posed to Professor Bonang Mohale, Chairman of Bidvest Limited and SBV Services. Prof. Mohale, a respected leader in business and author of Lift As You Rise and Behold The Turtle, shared his insights on this topic.
Here are some key points from our conversation:
Community Engagement: Businesses should hire brand managers who live within the communities they serve to ensure product and brand messaging remain relevant.
Trusted…
The skinny
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