Latest / The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#587: Aligning product and marketing in the C-suite and beyond with Tifenn Dano Kwan, Amplitude
When product and marketing are more aligned in an organization, there can be some amazing outcomes, including when CMOs and Chief Product Officers are more in line. It also helps when CMOs are able to establish and maintain trust both within the C-Suite as well as across the organization.
Today we’re going to explore both of these and more and look at strategic leadership and growth tactics with Tifenn Dano Kwan, Chief Marketing Officer at Amplitude, a leading digital analytics company.
Tifenn’s mission is to shape the future of work through superior digital experiences, great teams, and…
The skinny
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