The Dane Cook window: How to win the AI land grab
In this solo Power House episode, Zeb Lowe breaks down a quiet but powerful shift happening in mortgage marketing: AI is becoming the place consumers go for recommendations, not just information.
As traditional search behavior evolves, Zeb explains why loan officers and agents must think beyond SEO and start positioning themselves inside AI recommendation engines. He walks through the economic forces behind the shift, why early adopters have a finite window of advantage, and the practical steps professionals can take now to become the name AI suggests when buyers are ready to decide.
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