Latest / The Keri Croft Show / Buy the Island. Write the Book. Cory Gregory's Playbook for Legacy, Discipline, and Results

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Buy the Island. Write the Book. Cory Gregory's Playbook for Legacy, Discipline, and Results · The Keri Croft Show

• 0:03
  Speaker 1: Hey there you beautiful badass.
• 0:05
  Speaker 1: Welcome to the Keri Croft Show.
• 0:08
  Speaker 1: I'm your host, keri Croft, delivering you stories that get you pumped up and feeling like the unstoppable savage that you are.
• 0:16
  Speaker 1: So grab your coffee, put on your game face and let's do this thing, baby.
• 0:22
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• 0:31
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• 1:03
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• 1:50
  Speaker 1: Don't say I've never done anything for you what's up?
• 1:55
  Speaker 1: can we take a mini?
• 1:56
  Speaker 2: it's an amazing fall day.
• 1:58
  Speaker 2: It's really cool.
• 1:58
  Speaker 2: Good job on working through the adversity on the mics so we are here at Buckeye Lake, Muscle Island.
• 2:05
  Speaker 1: Look at this piece of just slice of heaven.
• 2:08
  Speaker 2: It feels like kind of wild just because we worked so hard on it the last three years to bring it to from what was in my head to a reality and like, yeah, to enjoy it now.
• 2:18
  Speaker 2: Mostly there's still some projects, we still got some stuff, but to know it's like not just like a thought or an unseen, it's now the scene.
• 2:27
  Speaker 2: So it's pretty, pretty wild.
• 2:28
  Speaker 2: Not a lot of people live rent-free.
• 2:31
  Speaker 1: In my head, you are one of those people down-to-earth way of motivating people.
• 2:36
  Speaker 2: Yeah, I think like I've been trying to do a better job of articulating that, like some of the things I've done just the last few days, like saying, like you know, basically I make a decision that that's what I'm going to do and I don't reason with myself.
• 2:49
  Speaker 2: I really think it's that black and white and a lot of these things that people want to play in the gray area and they want to go towards comfort and I just realized, like my whole life, I was just trying to figure out what it took.
• 2:58
  Speaker 2: If I could just figure out what it would take, I was willing to put forth the effort.
• 3:02
  Speaker 2: So I've been on this like pursuit and now that I kind of understand that, I think it's kind of my duty to kind of replay that for others that are looking for the same thing, like what's under the hood of how this guy was able to do this, and it's not an easy path.
• 3:16
  Speaker 2: But you know, it's a lot of consistency and understanding that I'm not, you know, reasoning with myself on a regular basis.
• 3:23
  Speaker 2: I made a decision to train at 4am and that's what I do, and that's just where it stops and starts at, and I think like that's where people get caught up all the time.
• 3:32
  Speaker 2: It's decisions over feelings.
• 3:34
  Speaker 1: It's not about motivation, all the time.
• 3:36
  Speaker 1: Like you're not always going to feel like you're in a rap video, like you know, puffing your chest out.
• 3:40
  Speaker 1: It's just the discipline and every once in a while you get like that dopamine hit and that's kind of the fruit of that labor Growing up for you.
• 3:46
  Speaker 1: I think there was a lot of curiosity to how the other half lived.
• 3:50
  Speaker 2: Oh, constantly, because I would see little things, like even in my town, like the guy that was.
• 3:55
  Speaker 2: He was a coal miner but then he spent all his or invested all his money to start like a little mini grocery store and like I just saw, like okay, well, well, he used to work with my dad and now he's doing this and I could see.
• 4:05
  Speaker 2: And then his, his brother-in-law, also started a store.
• 4:08
  Speaker 2: And then I saw this family of of the last name is Dorsey they started these little chain.
• 4:12
  Speaker 2: It was like the sister had a store, the brother and they, and they started building this little kind of mini empire.
• 4:17
  Speaker 2: And I was friends with one of the kids, I played basketball with them and I was just watching how their family was moving and I was like this is just so different than what I'm experiencing, and so I was all.
• 4:27
  Speaker 2: They were the one that had the Nintendo and the pool and the four wheelers and, like to me, felt like they was rich, right, but they were just moving differently and so I was always there and they had no clothes, even paying attention, and as I got older, I got a chance to share that with them.
• 4:41
  Speaker 2: Like yo, I was watching and what I started.
• 4:44
  Speaker 2: What I understood from that is I'm watching kids watch me, and so it's like my area I'm in has way more money, way more stuff going on, but I'm still operating way different than most people, and so I can see certain kids that are asking certain questions, that kid in the network that might be one of my kids friends, or kids from the gym or whatever they're they're.
• 5:07
  Speaker 2: They're watching and seeing something different with me, and so I've kind of it's kind of cool because I can see like I'm that person.
• 5:12
  Speaker 2: Now I feel like you're awesome.
• 5:14
  Speaker 1: No, you are that person, but you're always like what resonates so great.
• 5:18
  Speaker 1: Whenever I see you, like on tiktok and I'll see more of you I'm like come on, keep going, cory because, we need to hear more of your shit Like it always.
• 5:25
  Speaker 1: It doesn't work for everybody, but it's so, works for you because it comes from this place not only of just authenticity and just being genuine.
• 5:33
  Speaker 1: But you walk the walk and it's so.
• 5:35
  Speaker 2: I appreciate it.
• 5:36
  Speaker 2: It's gritty and it's real and I think like that's where some people kind of get it twisted up, and I knew that as entrepreneurship grew in this kind of age.
• 5:43
  Speaker 2: Like I was, I've been an entrepreneur since I was 19 years old I'll be 47 this year, like or next month and it's like one of those things where I'm just this way because of the pain, because I want something different.
• 5:55
  Speaker 2: And when it became popular to be an entrepreneur, I was like people don't understand how hard this is, and so what I'm just trying to do is really showcase not the 1% better per day, cause that's a fucking lie, because that the bad math doesn't even work.
• 6:10
  Speaker 2: It's you can try your ass off, execute at the highest level, sun up to sundown, and you might get 0.01% better that day.
• 6:20
  Speaker 2: It really is a consistent life long effort to actually like change trajectory, and the sooner people understand that like you're not going to get patted on the back because you strung together seven days Good, you need to string together way more than that and then when you fall off, just don't fall off so hard, and like there's this whole thing of like running against the red line and just enough where the wheels don't fall off and you put all these things in place that are motivational, from things that you're wearing, people you're around, things you read daily habits.
• 6:50
  Speaker 2: That's to keep it on the tracks.
• 6:52
  Speaker 2: And I feel like if people can really look at, like, how do I keep this thing on the tracks for a period of time to get a chance at what I want?
• 7:00
  Speaker 2: You're not even guaranteed it.
• 7:01
  Speaker 2: You're guaranteed not to ever get.
• 7:03
  Speaker 2: If you don't fucking put no effort in, I'll give you that.
• 7:05
  Speaker 2: That's a guarantee.
• 7:06
  Speaker 2: You can fucking bitch about it, you can wish it was this or that it's never going to happen.
• 7:10
  Speaker 2: You can do all of these things I'm talking about and maybe get a chance at it.
• 7:15
  Speaker 2: That's all I wanted, because if the lights were shining on me and I was prepared, I felt like I was going to show up.
• 7:20
  Speaker 2: It's like it's no different than any athlete.
• 7:22
  Speaker 2: That's the way I've approached this whole thing.
• 7:23
  Speaker 2: Nine times out of ten I'm gonna come through for myself and I just want the ball.
• 7:27
  Speaker 2: And so it's like I want to get a chance to thrive because I prepared and if people can kind of get on to that, it's like I think that you know they'll get more what they want.
• 7:36
  Speaker 2: It's just.
• 7:36
  Speaker 2: It's a hard concept because it doesn't happen overnight.
• 7:38
  Speaker 1: No, I mean, I don't even know if it's a hard concept or people just don't want to put the effort because it's so.
• 7:44
  Speaker 1: You're doing it in the dark, you're doing it alone.
• 7:45
  Speaker 1: There's no accolades, there's nobody clapping, everybody saw.
• 7:48
  Speaker 1: They just need somebody cheering for them or telling them they're doing a good job, or you know, it's hard to get up, it's hard to eat.
• 7:54
  Speaker 1: Well, it's hard.
• 7:54
  Speaker 1: I mean, I do the same shit, like, and I want to fall off and I'm going to eat pizza and I'm going to do all that, but I'm going to get right back on and have like seven days good, eight days good, but it's sucks sometimes.
• 8:04
  Speaker 1: You're like what?
• 8:05
  Speaker 1: I get, why people kind of just lay around for sure.
• 8:09
  Speaker 2: No, I understand that.
• 8:10
  Speaker 2: I think so.
• 8:11
  Speaker 2: That's the interesting thing.
• 8:12
  Speaker 2: Like, a lot of people when they're around me, they think I'm judging them on certain things.
• 8:16
  Speaker 2: If you don't care to want those things, I don't, it doesn't matter to me.
• 8:21
  Speaker 2: I only start getting a little bit like I chirp at people when they're bitching, but they ain't putting no work in.
• 8:26
  Speaker 2: That's the thing for me.
• 8:28
  Speaker 2: Like, if you don't want a certain thing for your life and you're happy, that's fine.
• 8:32
  Speaker 2: Like I'm I'm I'm never.
• 8:33
  Speaker 2: So.
• 8:34
  Speaker 2: That's what.
• 8:34
  Speaker 2: When people around me they always think they got to tell me why they didn't eat good or why they didn't do this.
• 8:40
  Speaker 2: Usually when I'm in those social situations, I just want to talk about the game or whatever, because I'm trying to also relax a little bit.
• 8:45
  Speaker 2: But the reality is I don't really think anything.
• 8:47
  Speaker 2: I'm just really worried about running my own race.
• 8:49
  Speaker 2: Now, if you're bitching and you're clearly not doing anything, I might chirp at you.
• 8:54
  Speaker 2: But if you're wanting to like, look under the hood and be like yo, what does this really take?
• 8:59
  Speaker 2: Then you can decide whether that's something for you or not, can decide whether that's something for you or not.
• 9:05
  Speaker 2: I knew I just needed a chance to see like what the path would be, and I was willing to do, and I'm still willing to do what that what's required.
• 9:10
  Speaker 2: But you know that's not everybody's take.
• 9:12
  Speaker 2: So I just think like I just really wanted to know the black and white of okay, how can I change this whole situation?
• 9:18
  Speaker 2: And you know, I think over time I figured out what my version of that is.
• 9:23
  Speaker 1: What's cool is I've watched you level up.
• 9:25
  Speaker 1: Then when I saw you you're building this island, I was like okay, like something.
• 9:29
  Speaker 1: I felt another wave.
• 9:31
  Speaker 1: There's so many things about this island and what you were able to accomplish are like lessons in life.
• 9:37
  Speaker 2: It was so uncertain, kerry, like I can't tell you, and that's part of like it would have been so easy to dismiss.
• 9:45
  Speaker 2: I know nothing about building anything.
• 9:47
  Speaker 2: My grandfather was a miner and also in construction.
• 9:50
  Speaker 2: But like I can't make anything square, I've never.
• 9:52
  Speaker 2: The house I live in I bought it was already built.
• 9:55
  Speaker 2: Like I've never literally been in this process, ever once for anything other than building companies, building my body, it's not much different.
• 10:02
  Speaker 2: But I like didn't understand any part of the process.
• 10:04
  Speaker 2: I literally called Tyler Seelover, who's my operations guy at Maxwell, my business partner.
• 10:08
  Speaker 2: I was like, dude, I'm about to take on this project.
• 10:10
  Speaker 2: I'm going to need you like as a like, basically we're GC in the land, development like utilities under the water, figuring out all the permitting, figuring out who's going to build this container situation.
• 10:20
  Speaker 2: Like I could stand in the middle of this island and not even see the water.
• 10:24
  Speaker 2: This thing was untouched since they widened the you know the lake in 1860, something.
• 10:28
  Speaker 2: It was completely raw.
• 10:29
  Speaker 2: So, like when I stood here and I was like it would have been easy to be, like I don't know anything about this, but I always talk about this legacy, this trajectory, this legacy I'm trying to create and you know for you guys that don't know, buckeye Lake uh, dave Thomas, the founder of Wendy's, had an Island here when he was alive and passed it on and I think it's sold now.
• 10:47
  Speaker 2: And the dispatch family, the wool family, owned an Island here for a hundred years.
• 10:50
  Speaker 2: So I was aware of the legacy pieces of real estate and so I've always been talking about wanting to like take part in that for my family and so I thought this was the best opportunity.
• 11:00
  Speaker 2: So all of those things that were uncertain, unseen and really like I wasn't scared, but we're scary.
• 11:07
  Speaker 2: Um, I had to put that aside and listen.
• 11:09
  Speaker 2: I literally swam over here the second time I ever came to the Island and I stood in the middle of it by myself and I just took a deep breath and I was like what's it?
• 11:17
  Speaker 2: What's it saying?
• 11:18
  Speaker 2: And it was like, at every possibility, till there's such a roadblock that you cannot handle it, you need to do this.
• 11:26
  Speaker 2: That's what I heard, cause Rachel was with me and my and at that time my um state farm agent, stacy.
• 11:33
  Speaker 2: She has a house here.
• 11:33
  Speaker 2: She brought me over here cause the first time Brian Peters and Jake Emery brought me here.
• 11:36
  Speaker 2: It was awesome.
• 11:37
  Speaker 2: We just drove around it and I was kind of looking at it like damn, can I really have my own fucking Island?
• 11:42
  Speaker 2: This would be sick, you know what I mean.
• 11:45
  Speaker 2: And then it became real.
• 11:46
  Speaker 2: I became kind of obsessed and like by day five I had her bring me over here and I just stood in the middle and I'm like a lot of times when I'm about to make like big calls in my life, um, and I was in crazy shape then, like I was real dialed, like it was, everything was kind of clicking and I was just like, took a deep breath and I'm like, is this really for me?
• 12:03
  Speaker 2: And I couldn't deny that.
• 12:04
  Speaker 2: It said whatever was speaking to me said yes, and so I think I moved forward with an urgency and uncertainty that was probably one of the most elite of my entire career.
• 12:16
  Speaker 1: Just for the masses.
• 12:17
  Speaker 1: What's the difference between you now, right now, and being in the best shape?
• 12:22
  Speaker 2: I would say like I was at that time.
• 12:25
  Speaker 2: So I weighed 185.
• 12:28
  Speaker 2: Today I was like 178.
• 12:30
  Speaker 2: So I would say, in that moment you probably, I probably could have shot the cover of a men's health magazine any day of the week, like with no notice, right now I'd need like three weeks.
• 12:39
  Speaker 2: Right now, I'd need like three weeks.
• 12:41
  Speaker 2: I would say, you know, it was just like my expectation of myself for some reason, and the groove that I had in that moment was so elite that when this opportunity came across my plate, my confidence was at an extreme level.
• 12:59
  Speaker 2: And I just believe, like exactly the whispers I heard in my head of what was possible and that's the only way I can explain it Like when you're dialed with your daily routine, you're eating good, you're training, you're developing yourself, your intuition's way louder.
• 13:15
  Speaker 1: There's so many things I resonated with in your the last part of your book, and when I read that I was like truer words have never been spoken.
• 13:23
  Speaker 1: And I'm in that phase right now too, where it's like I don't love getting up in the morning, but I'm making myself do it.
• 13:29
  Speaker 1: So I'm getting up at 4 30 and it does get easier, yeah, but it's like the more you eat well, get up, feel good it starts to create this just inner savage.
• 13:41
  Speaker 1: Yes, it's a stability thing.
• 13:44
  Speaker 2: It's like I feel it, you know, it's like I wouldn't trade that for anything it's a momentum of confidence and belief that's really hard to shake once you kind of understand it.
• 13:54
  Speaker 2: And, although the entry point is a little difficult, once you create that, um, you crave, and I noticed that about myself for years and I've been in and out of pockets of it, but my plan was to stay as close to it as possible.
• 14:08
  Speaker 2: So when those opportunities do come across my plate that I can take advantage of, if I'm 220 heavy powerlifting mode, I don't know if I make the same decision.
• 14:20
  Speaker 2: I think I was locked in for my conditioning, my development, like I said, my expectation of myself in that very moment, and I'm glad I was, because I took it on like an absolute tornado yeah, absolutely.
• 14:34
  Speaker 2: And so I'm proud of myself for that, because I didn't dismiss it because I didn't understand a lot of the this or that about the process.
• 14:40
  Speaker 1: Dismiss it because I didn't understand, like a lot of the you know this or that about the process and going back to just the fundamental belief that you have to have as a person.
• 14:48
  Speaker 1: So when I we talked about the B lab a little bit, but this is what I talk to people about and you know it's so simple but yet it's so hard for people to not only grasp but but get momentum.
• 15:03
  Speaker 1: It's like you have to believe in yourself first, and whatever that means, though that could mean for somebody hey, I can get off the couch and I can go take a hot you have to build the belief right, to get the confidence, to build the momentum to get the results.
• 15:14
  Speaker 2: Consistency is the like, easiest thing to understand and the hardest thing to like do.
• 15:21
  Speaker 2: And what's wild is it's's.
• 15:22
  Speaker 2: It's a superpower and it's available to everybody.
• 15:25
  Speaker 2: It's free.
• 15:26
  Speaker 2: You just have to want to put the work in and the the thing is what I realized about myself and I think it's good that I grew up the way that I did, because if not, I wouldn't be me.
• 15:35
  Speaker 2: I was also like a sixth man type of guy on my basketball team.
• 15:38
  Speaker 2: I wasn't a starter, I think like I was always had.
• 15:41
  Speaker 2: That underdog was literally one of my favorite cartoons.
• 15:44
  Speaker 2: Growing up, I literally took on that mentality.
• 15:46
  Speaker 2: So I would feel like that I would work twice as hard to get less results and eventually, like I just took that on, is that's just like what, what, what it is.
• 15:55
  Speaker 2: And now I think that it's flipped right.
• 15:58
  Speaker 2: I can work twice as hard and get way better results or way different results maybe than most.
• 16:02
  Speaker 2: But the reality is, I think once I just understood like this is kind of just like the mentality I have to take changed a lot for me.
• 16:10
  Speaker 2: Like I wasn't wishing that I was someone else.
• 16:12
  Speaker 2: I knew exactly who Corey was and I was just going to develop that and just basically look the fuck out.
• 16:17
  Speaker 2: Because I watch people fall off, I'm like I know I'll wear you out.
• 16:21
  Speaker 2: I already know it.
• 16:22
  Speaker 2: So it sounds funny, but it's like the reality.
• 16:25
  Speaker 2: I could pick it up early in my career.
• 16:26
  Speaker 2: Oh, this guy's good at this, that guy's good at that.
• 16:33
  Speaker 2: But I see the holes in the consistency, I see the holes in the development and I'm not as good as them yet, but I will be better because I know I'm not going to miss those parts, which means I'm going to get these clients and be able to build these businesses.
• 16:41
  Speaker 2: And you know, I just saw those like pretty, pretty young.
• 16:44
  Speaker 1: I think what makes you extraordinary is that you have all those fundamental elements that we just talked about.
• 16:49
  Speaker 1: With vision, you have a lot of people who might have the consistency.
• 16:53
  Speaker 1: They're dialed in, they have the belief.
• 16:55
  Speaker 1: All that's on lock.
• 16:56
  Speaker 1: But they're kind of just, you know, doing their thing.
• 16:59
  Speaker 1: They're involved, they don't To be able to come into a big jungle here on the island.
• 17:08
  Speaker 1: How many people at Buckeye Lake do you think, on their pontoons with their coolers, talked about this island?
• 17:12
  Speaker 1: Oh, wouldn't that be great if you could.
• 17:13
  Speaker 1: X, y and Z.
• 17:14
  Speaker 1: No one ever made a move on it because it was too hard.
• 17:18
  Speaker 1: If anybody ever did take a step forward, they were either stopped immediately by utilities or they saw something and they and they were scared away.
• 17:26
  Speaker 2: It was waiting for me because I'm, you know, I took this on and it literally been sitting for 150 years, which is wild.
• 17:33
  Speaker 2: Like I felt like I was, in a way, almost changing the history of this.
• 17:38
  Speaker 2: You know, property that had been like, I think, like people literally thought it just wasn't possible, like I think that that's what it ended up becoming here, is that it just like you weren't able to build on it, like, I think people just passed and then the people that did get serious ran into roadblocks, couldn't figure it out.
• 17:54
  Speaker 2: And so it comes back to the Andrew Carnegie, you know, napoleon Hill three feet from goal and think and grow rich.
• 17:59
  Speaker 2: They just didn't dig deep enough.
• 18:01
  Speaker 2: It was three.
• 18:02
  Speaker 2: The vein of gold was three feet to the left, and that happens to be where, you know, I knew I was willing to do that.
• 18:09
  Speaker 2: And so, yeah, I'm real thankful because, like I've talked all this talk about trajectory and change, and I've done a lot of that this is like one of those cornerstone pieces, I think, of my family history that I'm already talking to my kids about.
• 18:21
  Speaker 2: Like you know, this is like you're going to bring your grandkids here.
• 18:26
  Speaker 2: This is something that passes down.
• 18:27
  Speaker 2: This is a multimillion dollar piece of real estate that's like an anchor for our family, that can change some stuff for you know, and then if it's stewarded properly, which is what I'm working on, then that you know that's, that's a big deal for for the Gregory's After you wrote the book.
• 18:38
  Speaker 1: What, after you wrote the book?
• 18:39
  Speaker 1: What made you decide to like at the end?
• 18:42
  Speaker 1: Write the 10 things that you learned.
• 18:44
  Speaker 2: So what's wild about the book is so I've been here for two weeks.
• 18:49
  Speaker 2: We have one path right Never drove the boat by myself.
• 18:53
  Speaker 2: First of all, I never drove a boat before I bought this.
• 18:54
  Speaker 2: I had to buy one like immediately and then had to get like a home at the marina and try to figure out how to get here and I just run it into the Island and throw the anchor on.
• 19:02
  Speaker 2: I mean it was pretty hilarious.
• 19:03
  Speaker 2: I was more nervous to drive the boat than I was to buy the Island.
• 19:05
  Speaker 2: I had more anxiety about driving the boat, which is hilarious, but anyway, the uh two weeks into the Island, there's just like this.
• 19:15
  Speaker 2: Because I was moving so confident in such uncertain situation.
• 19:20
  Speaker 2: I just had this amount of ideas and just like optimism and it's kind of hard to like explain.
• 19:28
  Speaker 2: But I woke up one morning and I just had the idea for the book and so I, literally old school, wrote a letter to my wife because I wanted, I didn't want to get my, I didn't want to get distracted by social media or whatever.
• 19:38
  Speaker 2: I just wrote.
• 19:39
  Speaker 2: I said I'm going to the Island to write a book.
• 19:41
  Speaker 2: I'll turn my phone back on whenever I'm done.
• 19:43
  Speaker 2: I turned off everything drove out here with five bullet points on a piece of paper, two cigars, a battery pack so I could plug in stuff for my shakers or for my like blender, for like my uh, for my protein shake for lunch, and just started recording, cause I I'm not very good at writing, so I record everything, get it transcribed and then edited, and about five hours later the book was done, but it never felt like it was because of their feedback I got.
• 20:10
  Speaker 2: It was amazing.
• 20:11
  Speaker 2: Once I kind of got it edited and started sending it around, but I felt like none of it was actually about the island and that's what was weird.
• 20:19
  Speaker 2: So it's, you know.
• 20:20
  Speaker 2: I literally was like all right, I bought an island, wrote a book, which is literally what happened.
• 20:36
  Speaker 2: I bought an island and two weeks later I had the idea for a book.
• 20:39
  Speaker 2: It couldn't be more true than anything else I've, you know, or have the house and learned all these lessons.
• 20:44
  Speaker 2: I was like it's missing something and I did this presentation in my business group about 10 takeaways from building the Island and I was like that's what I'm missing and it kind of just put a bow on the thing.
• 20:55
  Speaker 2: But I've produced some copies of it given away to a lot of athletes and friends and family and the feedback on it's been real good, whether you read a lot or don't realize an hour-long read, but I think it's going to be an impactful book, so all right.
• 21:08
  Speaker 1: So lesson number one yep, be curious for lifestyle changes or opportunities yeah, so I, yeah, I was just literally.
• 21:15
  Speaker 2: I've always, uh, try to evaluate what's going on real time, present day, and what could impact my immediate family or my lifestyle.
• 21:28
  Speaker 2: And four years ago it was that I wanted the gym in my town, right, so I was curious about getting max effort in old school under one roof.
• 21:37
  Speaker 2: Dustin was moving there too.
• 21:38
  Speaker 2: How could we get it close?
• 21:40
  Speaker 2: And that was the same thing I was looking for.
• 21:41
  Speaker 2: You know what?
• 21:42
  Speaker 2: I think it'd be cool to be up around water Same kind of thing like you talked about when you came in.
• 21:46
  Speaker 2: I've been looking around and I was just genuinely looking around like for a fixer-upper Airbnb I could go up on the water sometimes.
• 21:52
  Speaker 2: I thought it would contribute to me writing books and being around water.
• 21:57
  Speaker 2: And there you go, on Zillow, she had just marked it down and I was like, wait, there's an island for sale.
• 22:05
  Speaker 2: There, is that real?
• 22:05
  Speaker 2: and but just for me being curious, for you know around what I had going on, what I thought would contribute to not only my portfolio but also just my impact of, like, day-to-day life or weekend life this is probably one of the biggest ones, because I knew 10 out of 10, once I like came upon this opportunity, that this was a thing for me but it would have been so easy and I'm so glad I did not discount it.
• 22:36
  Speaker 2: Um, because I didn't understand really any of it, because I'd never just clearly never done it before and that would have been the easiest thing to do.
• 22:45
  Speaker 2: And I had to really ask myself okay, I can't unfeel or see what I saw.
• 22:51
  Speaker 2: And would I be okay years when someone else cause you know that's ideas and opportunities they pass through you to someone else eventually Could I be okay driving by this and watching someone else execute it?
• 23:04
  Speaker 2: Cause I was scared?
• 23:05
  Speaker 2: And you know, I'm just glad I didn't discount myself and you shouldn't either.
• 23:09
  Speaker 2: If you're listening and there's something that you know you really want to go pursue and do, like you can't, you gotta be curious around finding out if it's possible.
• 23:18
  Speaker 1: And it's also a testament that, like no one really knows what they're doing, no.
• 23:21
  Speaker 1: Tell the story about how you did.
• 23:23
  Speaker 1: You already said how you didn't know how to drive a boat.
• 23:27
  Speaker 1: No, you know, all this is foreign to you.
• 23:28
  Speaker 1: And then you just told me, rolling up here, that you got in a canoe.
• 23:32
  Speaker 2: Yeah, we're helping this guy.
• 23:35
  Speaker 1: Look really no, looks like he knows what he's doing two years.
• 23:38
  Speaker 2: You know I bought this in July 23.
• 23:40
  Speaker 2: I had no clue how to drive a boat years.
• 23:43
  Speaker 2: You know I bought this in july of 23.
• 23:44
  Speaker 2: I had no clue how to drive a boat, dock a boat, nothing.
• 23:45
  Speaker 2: It was a shit show.
• 23:45
  Speaker 2: I was running in the stuff whatever I had, like the honda civica boats.
• 23:47
  Speaker 2: I got two work boats and one nice boat now because I can actually drive a nice boat.
• 23:51
  Speaker 2: But it was a train wreck and like, yeah, just this last week there was a family outside of the island stuck and I canoed out and helped them get it started and, you know, fix what they had.
• 24:00
  Speaker 2: They had going on.
• 24:01
  Speaker 2: And it's like you know, everyone starts as an amateur in everything and eventually, if you have enough reps at it, you get proficient and that's you know.
• 24:08
  Speaker 2: It's funny is now, if I look at a piece of land, I'm like, oh, I could build something there.
• 24:12
  Speaker 2: I never thought that before this.
• 24:14
  Speaker 2: But you barge everything over, you figure out utilities, you figure out true land development at the hardest possible spot of all time, which is on an island, and you know your confidence grows on.
• 24:25
  Speaker 2: You could build pretty much anything.
• 24:27
  Speaker 1: Number three daydream about the possibilities.
• 24:30
  Speaker 2: Yeah, I would say that when we were talking a little bit earlier, like that's one thing that, um, you know, I really grabbed from being around Arnold Schwarzenegger and reading about Arnold Schwarzenegger but then actually working with him, his visualization and belief and daydreams about how he wanted his life to be has zero cap Literally, they say it but like he lives it Right, and I think by being around himself Tiger Woods, Louis Simmons, some like real, like game changer industry, one of a kind type of people, all three of those guys, I would argue you use their first name and people know who you're talking about in the respective categories, Right, Um, and to see how they kind of operated, the way they visualize, the way they'd be curious and question things.
• 25:16
  Speaker 2: It all rubbed off on me because I was like I already kind of am that way, but it made me believe it even more.
• 25:22
  Speaker 2: I would come away from dealing with Arnold.
• 25:23
  Speaker 2: I was like I already kind of am that way, but it made me believe it even more.
• 25:23
  Speaker 2: I would come away from dealing with Arnold and be like why am I second guessing these or what's possible in really seeing it.
• 25:31
  Speaker 2: See, that's the thing, Like I knew, like from watching these Netflix shows.
• 25:35
  Speaker 2: I was like I want to do a shipping container house.
• 25:37
  Speaker 2: I saw the opportunity of like how it could be, like a family situation and of company, like all these things.
• 25:45
  Speaker 2: I see I just never would discount them.
• 25:47
  Speaker 2: I would just try to even go deeper into the visualization.
• 25:51
  Speaker 2: And yeah, I've just always been that way.
• 25:53
  Speaker 2: I think once again, I think a lot of people are that way but they're distracted by their phone, by drama filled people around them, by certain situations, and they ain't hearing it or seeing it because it's just not clear anymore, because there's too much cloudiness going on.
• 26:09
  Speaker 1: Next one, yep Look for bottlenecks.
• 26:12
  Speaker 2: Yeah, I think in any opportunity, especially when it's super uncertain understanding about what you're embarking on, like I went right to.
• 26:19
  Speaker 2: Why is this still sitting here?
• 26:20
  Speaker 2: Wait, I'm not the first guy that probably had this idea, right?
• 26:25
  Speaker 2: So what's the bottleneck?
• 26:26
  Speaker 2: Do I have the resources?
• 26:28
  Speaker 2: Do I have the capacity?
• 26:29
  Speaker 2: Am I willing to do what's required to get through the bottleneck?
• 26:33
  Speaker 2: And is it a three feet from gold situation, which is probably what I anticipated and it was, and so did I have the people in the network?
• 26:43
  Speaker 2: Was I willing to go the extra stretches and put in the time to figure it out?
• 26:47
  Speaker 2: All those things were very true, and but I went right at the bottleneck, right out the gate.
• 26:53
  Speaker 1: Did you cry at all during this process?
• 26:56
  Speaker 2: Um, I mean, when I had my party, I think I kind of cried.
• 27:00
  Speaker 2: You were here.
• 27:01
  Speaker 2: I don't know if you were here still when I yeah, well, when Morgan played, cause I even had like that vision like we're going to launch the Island or have all of my friends and family here, morgan's going to play a set, like all that stuff was like in my initial vision of like once I started getting moving on and I just remember I was on the microphone getting ready to like try to say some like cool stuff, but it just didn't really come out.
• 27:24
  Speaker 1: I just said mama, we made it.
• 27:25
  Speaker 1: I think that was really cool, though, for everyone to see you vulnerable like that.
• 27:28
  Speaker 2: Yeah, it wasn't like a hard cry, but When's the last time you hard cried, corey?
• 27:35
  Speaker 2: You know my grandfather passed away a couple of years ago and I would say like probably a year.
• 27:43
  Speaker 2: I'll get a good cry just because I miss him.
• 27:44
  Speaker 1: He was so impactful.
• 27:45
  Speaker 1: Listen to intuition number five.
• 27:46
  Speaker 2: Yeah, this is something I'm like borderline obsessed with because I think that you got to figure, for probably 20 years of my career I've been eating, uh, pretty much the way that I'm supposed to write every the way.
• 28:01
  Speaker 2: Everyone knows how they should do it, but I think when you don't have your insulin jumped all over the place and you're training and you're and you're actively like in growth mode, meaning you're listening to intentional books and material to get better in the early morning hours while you're actually eating good and training and optimistic and positive mindset, all of these things I think intuition is extremely clear and I've had pockets in time in my life and this happened to be one of them when I came upon this opportunity where, just you know, it was loud and clear on a bunch of stuff, and I think that it's a faculty of a human being that they just are.
• 28:49
  Speaker 2: Some people are aware of and super into it.
• 28:51
  Speaker 2: Some people think it's some woo stuff.
• 28:52
  Speaker 2: I just say, well, I keep listening when I hear it and it keeps working.
• 28:56
  Speaker 2: So I think that everyone has that gut feeling, internal voice.
• 29:01
  Speaker 2: I think a lot of people go against it.
• 29:03
  Speaker 2: I think some people don't believe in it, but you know, whenever a lot of those things are aligned, I think it's pretty easy to listen to.
• 29:12
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• 29:40
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• 30:28
  Speaker 1: My energy and intuition is almost to a point now where I'm like I wish it was.
• 30:33
  Speaker 1: I'm like okay, we're good here.
• 30:36
  Speaker 2: I double down on like that whole vibe and I think when it makes people feel kind of weird sometimes because I don't think they maybe they've never, they've heard it but they didn't know what it was or the whispering very loud because of a bunch of other factors, but I think a lot of times in my life like it's been that way and I've just kind of leaned into it, so I don't know it's interesting, because I don't know if I'm like more sensitive to it or if it's just kind of lifestyle based.
• 31:01
  Speaker 2: But I feel like more people recognize it when their lifestyle is more locked in.
• 31:07
  Speaker 1: I agree with you wholeheartedly that it has to do with your habits your consists, like your consistency and discipline.
• 31:15
  Speaker 1: The more that I implement certain things in my life and create systems in my head yeah, and that's what it is like for me I visualize I mean people think I was half crazy like I have boxes, I have squares, I have things in them like it's I mean Kate knows um.
• 31:32
  Speaker 1: But the more you go back into those things, and kind of every single day okay, check this, is this on point, do I need to move something over here?
• 31:40
  Speaker 1: If you're not doing that, you're just like living willy-nilly, then you're not going to hear the things maybe that you need to hear.
• 31:47
  Speaker 2: But when you really are dialed in like that, you do let yourself quiet down enough to hear what needs to be said yeah, and it's um, I think it's awesome and like that's why, back to I heard it and knew it and it still would have been easy to just discount myself because of all the uncertain parts.
• 32:06
  Speaker 2: But I believe this book came so became so real because I moved forward in the uncertain, you know, but with certainty, and so it's like it was like a gift in that moment.
• 32:19
  Speaker 2: And so crazy as I almost didn't come to the island and record it because I was scared to drive the boat which sounds hilarious, especially now because I'm like very proficient in it, or enough right on a pontoon.
• 32:29
  Speaker 2: But I was like started originally like I turned off everything.
• 32:32
  Speaker 2: I wrote the note or didn't write the note yet.
• 32:34
  Speaker 2: I was just going to record out my house.
• 32:36
  Speaker 2: I'm like I'm an idiot, I need to be like standing on the path.
• 32:40
  Speaker 2: I have a picture.
• 32:41
  Speaker 2: I'll send it to you, it's like a notebook.
• 32:43
  Speaker 2: I'm like leaning, leaning against a tree on the path over there, and I took a picture like and all you can see is just you know one path to the end of the island and like the energy on it was crazy because I could never replicate that feeling again.
• 32:55
  Speaker 2: It's impossible.
• 32:56
  Speaker 2: I could never replicate week two of the like.
• 33:01
  Speaker 2: You know, excitement and optimism of me actually having my own private Island and what I could do with it and all the factors that I would have to go through and what it just it's it's impossible to replicate.
• 33:15
  Speaker 2: So I captured it in that moment when that book, which was really cool, Lesson number six move with confidence.
• 33:23
  Speaker 2: Yeah, even though the things were, you know, uncertain and unknown, to continue to move with the same confidence in the decision-making that I did, to even embark on it in the first place and to lean on that.
• 33:38
  Speaker 2: You will find a solution that you're going to put in the time, you're going to put in the resources and that you know when you're up against where I.
• 33:47
  Speaker 2: Many times I got up to a point where I was like I literally have given everything I've got in this moment and then sometimes, when I would get to that point and back off, something else would show itself, would be exactly.
• 33:58
  Speaker 2: The person would come into our life or, you know, one of my friends would walk in for some other reason but then have a link to what I needed it.
• 34:06
  Speaker 2: It kept happening.
• 34:07
  Speaker 2: Me and Tyler talked about it Like we found out what the foundation was here.
• 34:11
  Speaker 2: 1833 foot helical peers I never even heard of a fucking helical pier before.
• 34:16
  Speaker 2: I'm Google searching it.
• 34:18
  Speaker 2: I'm looking for like, what machines that look like, how much that costs, who does that?
• 34:22
  Speaker 2: Like no clue.
• 34:22
  Speaker 2: Brian Callahan shot off Brian.
• 34:25
  Speaker 2: He was coming to the office bringing an engineer for something completely different.
• 34:31
  Speaker 2: I was thinking about doing a second story on the office in Granville, forgot I even had the meeting two or three days.
• 34:37
  Speaker 2: We're looking for all this stuff.
• 34:38
  Speaker 2: He walks in I forget he's even coming.
• 34:41
  Speaker 2: He's like, hey, I got this guy.
• 34:42
  Speaker 2: He walks in the back of the room and looks at the back 10,000 square feet.
• 34:46
  Speaker 2: He got the office and he goes.
• 34:47
  Speaker 2: Well, if you're going to do a second story, you're probably gonna have to use helical peers and I go what, what do you mean?
• 34:54
  Speaker 2: What do you know about helical peers?
• 34:55
  Speaker 2: Oh yeah, I worked on a couple of projects, but to use them, I got this place down Cincinnati.
• 35:00
  Speaker 2: It does it.
• 35:00
  Speaker 2: I'm like what?
• 35:01
  Speaker 2: So, and that's who we used.
• 35:04
  Speaker 2: They walked him right into it, walked him right in for us Something that you wrote.
• 35:09
  Speaker 1: You're like.
• 35:09
  Speaker 1: You know it's because of what I poured into people.
• 35:12
  Speaker 1: So this stuff doesn't happen in a silo, it doesn't happen by accident, and it's a culmination of all of your hard work, networking, consistency, how you show up for people and yourself, and people and yourself every single damn day, and so when you go to embark on something like this, you have so many people surrounding you that want you to win.
• 35:33
  Speaker 2: Yes, they start rooting for you in a different way and so, whether they know it or not, that energy is coming back to you and, like I set up a meeting for something completely different.
• 35:43
  Speaker 2: That was also kind of lofty and it didn't even work, but that was the exact person I needed in that moment to give us that resource.
• 35:49
  Speaker 2: That then I called Tyler.
• 35:50
  Speaker 2: I'm like you never fucking believe this.
• 35:51
  Speaker 2: This guy just walked right into the office and it was exactly what we need.
• 35:54
  Speaker 2: He's like, of course he does G.
• 35:56
  Speaker 2: Like he started getting to be like all right, this is like what, this is what it is.
• 36:00
  Speaker 2: You know what I mean.
• 36:04
  Speaker 2: Now a second, but that was one of the ones where I was like oh, okay, Lesson seven move through the uncomfortable when you're doing something like this, like I'll never forget.
• 36:13
  Speaker 2: I came home from Sorenex two years ago and I come out to the island and right here where we're sitting, this was probably four feet lower than it is right now and there was.
• 36:22
  Speaker 2: We were getting flooded here at the lake.
• 36:24
  Speaker 2: I couldn't tell the difference.
• 36:26
  Speaker 2: That tree was completely.
• 36:27
  Speaker 2: The water was running on the front of the property.
• 36:31
  Speaker 2: The tree was completely submerged and I couldn't tell the difference between the front of the Island and the lake and I thought to myself Holy shit, what I get myself into.
• 36:40
  Speaker 2: So I went and got myself some waiters.
• 36:42
  Speaker 2: I called my stepdad who got me the job in the coal mine.
• 36:45
  Speaker 2: We started building some makeshift walls, me and Tyler, to try to keep the water from the lake coming onto the island for sump pumps running 24 hours a day to get the water off the island back into the lake.
• 36:58
  Speaker 2: Because I was a month behind on my foundation, because I have water everywhere, I mean it was like so ridiculous and I'm thinking to myself like maybe I am over top my skis a little bit here.
• 37:07
  Speaker 2: This is a whole situation.
• 37:09
  Speaker 2: I got to bring all this dirt in, I got to do this, I got to do that to even get a chance to even build up something Right.
• 37:15
  Speaker 2: And so I think, like, but I kept saying, like this is why you are going to have something like this.
• 37:23
  Speaker 2: You do know how to get through this.
• 37:25
  Speaker 2: You are willing to set up shop for eight or ten hours and build these things and call these resources in and like come back out, pump water out of these, like two ash trees I had right beside where the house is.
• 37:36
  Speaker 2: I'd pump water out for a whole day, come back and they'd be full again.
• 37:40
  Speaker 2: This is the most ridiculous thing.
• 37:42
  Speaker 2: Like you would just get like demoralized and then I'd be still.
• 37:46
  Speaker 2: And so there were so many of those things.
• 37:48
  Speaker 2: But I kept saying, like things only happen good for so long and things only happen bad for so long.
• 37:54
  Speaker 2: They both have run times and I just knew like I just need to dig in.
• 37:58
  Speaker 2: And I dug in on a lot of things like that with this.
• 38:00
  Speaker 2: I just had to remind myself Relentless, Relentless.
• 38:02
  Speaker 1: Relentless, one of my favorite words.
• 38:04
  Speaker 1: Relentless pursuit, man, yeah, so great.
• 38:07
  Speaker 1: Lesson number eight law of attraction and visualization.
• 38:11
  Speaker 2: Yeah, I would sit on.
• 38:13
  Speaker 2: Well, I visualize sitting on it, now I can sit on it.
• 38:16
  Speaker 2: I would visualize sitting on the porch up there, um, on a day like today, and being on my phone and just like looking at the businesses and how they were doing, all the way down to the amount of this and amount of that, and just the way that I would feel, meaning like the overwhelming amount of gratitude for that.
• 38:37
  Speaker 2: I was willing to put in this effort to provide this type of experience for not only my family, but then the mafia members and anybody that you know like yourself.
• 38:47
  Speaker 2: They can come and we can, you know, do something pretty awesome like this, like just this overwhelming feeling of like I was able to get it done, to now give myself an opportunity, this whole other kind of, this whole other kind of part of life that I think like now be for 40, 50 years doing.
• 39:07
  Speaker 2: And so I just visualize that feeling all the time, cause I think that's the thing that I got right early.
• 39:14
  Speaker 2: My first real visualization, other than I could really conceptualize owning my own gym.
• 39:18
  Speaker 2: For some reason, even when I was poor in the trailer, I thought I can own a gym one day but visualizing myself on the cover of a magazine, walking in the Barnes and Nobles, seeing myself on the on the on the newsstand, picking it up and then handing it to my grandfather.
• 39:33
  Speaker 2: That was my visualization, cause he's the one that taught me how to lift weights.
• 39:35
  Speaker 2: I had felt that for real so many times in my head that when it actually happened, it felt like I had already lived it.
• 39:43
  Speaker 2: And I would say that that was a very similar feel here and it's the feeling and that's what people miss.
• 39:48
  Speaker 2: I could see it, I could feel it, and Every time it got real difficult when we were building those walls and all that shit.
• 39:55
  Speaker 2: I just took a deep breath and was like I got to feel that part because at some time, someday, I'm gonna be at that part.
• 40:02
  Speaker 1: I've heard a lot recently this whole idea of being delusional and Like.
• 40:06
  Speaker 1: I try not to share too much of what's in here because it's like it sounds delusional when you're a visionary Because you have to visualize it first to get there, but when you put the action behind it and the relentless pursuit of what you want, then you're a genius.
• 40:20
  Speaker 1: Right, it's wild Like the visualization is so key.
• 40:24
  Speaker 2: I quit expecting people to see it so long ago Because I just realized like whatever's going on in my head is so unique to me that I can't get mad if someone else can't see it.
• 40:36
  Speaker 2: I used to when I was a kid.
• 40:36
  Speaker 2: I used to be like, oh, you don't believe.
• 40:38
  Speaker 2: Well, no, they don't, they don't.
• 40:40
  Speaker 2: There's two components of that, Kerry.
• 40:42
  Speaker 2: They don't believe because they can't see it and they don't know what you're willing to do.
• 40:45
  Speaker 2: And so how can you tell me that that's not possible if you're basing that off what you are willing to do, Not what Corey's willing to do?
• 40:53
  Speaker 2: I realized that real young, that when I first started my first gym and the guy was like, well, this person wasn't successful and that person and I was like those people aren't me, Like that's a big key.
• 41:12
  Speaker 1: Another thing I want to add to that is when people are looking for external validation, it's natural that you want other people, especially in your inner circle, to to be right there with you.
• 41:16
  Speaker 1: But when you want to do something great and you're on the pursuit of doing something great for you, you have to show it through.
• 41:22
  Speaker 1: It's like a rite of passage, so like, just be quiet about it, don't worry about anything externally, cause once you do it and you figure it out, all that comes later.
• 41:31
  Speaker 2: It doesn't matter the execution is where you're going to get.
• 41:34
  Speaker 2: You know people are going to be like oh okay, there was something like real special going on like with this, with this level, and I I saw that happen with kind of some even look local or other people.
• 41:44
  Speaker 2: I knew that like were pretty high level in business.
• 41:47
  Speaker 2: They saw me execute this and they knew that I clearly must have understood more financial stuff or just the way that I operate, like they definitely I got some nods, for sure, from some people that, like I interacted with, but they could tell like oh, there's something different going on there, and so that was cool.
• 42:02
  Speaker 1: Lesson number nine is financial IQ.
• 42:04
  Speaker 2: Yeah, challenging Like this is one of the things that I strived for since I was a kid.
• 42:09
  Speaker 2: Like I.
• 42:10
  Speaker 2: Just you know, my mom was in survival mode.
• 42:13
  Speaker 2: No one around me really understood money, and I will go to my grave on this.
• 42:17
  Speaker 2: Like, if people who fuck would like understand money have fucking money, and if you don't fucking have money, that you might not understand it, and so don't make it a taboo subject.
• 42:28
  Speaker 2: Don't avoid it.
• 42:29
  Speaker 2: Fucking.
• 42:29
  Speaker 2: Teach yourself money.
• 42:29
  Speaker 2: Don't avoid it.
• 42:30
  Speaker 2: Fucking.
• 42:30
  Speaker 2: Teach yourself money.
• 42:31
  Speaker 2: It's not the root of all evil.
• 42:33
  Speaker 2: It just highlights if you're a good person or a bad person anyway.
• 42:36
  Speaker 2: So the reality is, if you have more money, you can help more people, and you can help your own damn family.
• 42:40
  Speaker 2: If you're already a fucking douchebag who isn't good to people, it's just going to highlight that too.
• 42:45
  Speaker 2: So, like, like, cut all that shit out.
• 42:48
  Speaker 2: And if you do not have it, you do not understand it properly.
• 42:52
  Speaker 2: And so I would be like yo, the people around me don't understand it.
• 42:55
  Speaker 2: I need to understand money.
• 42:57
  Speaker 2: I'm going to mess it up, I'm going to do some things right, but at the end of the day, the financial IQ has to grow, it has to fucking grow, and when it grows, then you can pass it on, pass it on to the game with the people around you, pass it on and steward it right with your family on the next generation or multiple generations.
• 43:13
  Speaker 2: Somebody has to understand it in your family lineage or they can't teach it down.
• 43:17
  Speaker 2: There's so many like you know ways to learn shit now, especially with the Internet, like there's no reason not to like up your financial game and so, like normal talk around me has money involved in it.
• 43:28
  Speaker 2: Like at my office we talk about stocks, we talk about crypto, we talked about real estate Like it's not like a weird subject around me.
• 43:36
  Speaker 2: Like you have to understand money if you want to have fucking money, I mean put a little input into chat GPT.
• 43:41
  Speaker 1: What are the top 10 things I need to know to increase my financial IQ?
• 43:45
  Speaker 2: Like it's just important and so, like people dodge this thing like like the plague because they're upset that either their IQ isn't a certain point or they don't have enough or they don't fucking quit all that.
• 43:56
  Speaker 2: Like you, you don't.
• 43:57
  Speaker 2: You gotta like be uncomfortable to understand it.
• 43:59
  Speaker 2: So I would ask questions during this process Yo, if I get this utilities on, can I get a?
• 44:04
  Speaker 2: Uh, can I get an appraiser out here to tell me exactly what it's worth?
• 44:07
  Speaker 2: So I know exactly how I got to execute it.
• 44:09
  Speaker 2: Once I got that executed, can I get loans against that?
• 44:13
  Speaker 2: If I get a loan against that, can my dividends pay for this?
• 44:20
  Speaker 2: Can I do like?
• 44:20
  Speaker 2: I was asking all these questions and I was right the whole time, but I had never been through the process?
• 44:23
  Speaker 2: But although I've been teaching myself and I wanted the opportunity to test my financial IQ, you know what I call what you did Like the fiscal bobbing weave.
• 44:31
  Speaker 2: Yeah, that's exactly what was happening.
• 44:33
  Speaker 2: I was fiscally bobbing and weaving and, along the way, getting validation from people that were helping me with the process, that also started to root for me because they saw exactly what I was doing.
• 44:43
  Speaker 2: And so, like you know I had been, I just started investing, like in the stock market and stuff, like probably 12 years ago, and so I had been building myself a good dividend portfolio and and understanding securities and buying a little bit of real estate and, like then it was time to make a big boy move, you know, on a project like this.
• 45:01
  Speaker 2: And I was like I had my shit in a row, in a line in a row, and I was able to execute on it.
• 45:06
  Speaker 2: But the whole time I was still, you know, having advisors and having people help me.
• 45:11
  Speaker 2: And yeah, I'm just real thankful that when I did have an excess of money, that I was investing it properly, I wasn't just fucking it off on cars and whatever.
• 45:18
  Speaker 2: Yeah, I did.
• 45:20
  Speaker 2: So.
• 45:20
  Speaker 2: I did sell the Rolls Royce when I found the Island, because it was at service and they asked to buy it back the next week and I took a deep breath and thought that's hard.
• 45:29
  Speaker 2: It's hard, yeah, it's hard to get rid of the rolls, but I can always buy another rolls.
• 45:33
  Speaker 2: I can't buy another Island.
• 45:34
  Speaker 2: I got another one.
• 45:36
  Speaker 2: Now, though I'm good.
• 45:37
  Speaker 1: Lesson 10.
• 45:38
  Speaker 1: Last but not least, it worked out better than the visualization.
• 45:41
  Speaker 2: That's what's so cool.
• 45:42
  Speaker 2: On a lot of the stuff that I've done in my career, when it turns out even better than you could have hoped, you're so glad.
• 45:51
  Speaker 2: Like people ask me a lot because they know just from a bird's eye view, like how much work and time and how long the amount of time it'ss indifference is all worth it, because my life is mine, it's mine and I've now been able to like blaze a trail for my family where my kid's making money on YouTube.
• 46:17
  Speaker 2: Already he's building businesses Like this is what he saw.
• 46:19
  Speaker 2: Yeah, there's resources out there, but he was seeing it in his own house.
• 46:23
  Speaker 2: And like now he's reading how to raise your own salary and think and grow rich and he's asking me these questions.
• 46:27
  Speaker 2: He's looking at me like dad, you already got these answers, don't you?
• 46:30
  Speaker 2: Yeah, you've been living inside of it this whole time.
• 46:32
  Speaker 2: You just didn't know because it was normal.
• 46:38
  Speaker 2: But that's what I was trying to do was I was trying to take what I saw and make that my norm.
• 46:40
  Speaker 2: And so those conversations like I'm super proud of because then, like I'm just providing a lane where my kids can go do what they want to do.
• 46:47
  Speaker 2: I don't care if they want to be teachers, like my wife, or a business owner, whatever.
• 46:52
  Speaker 2: I just want them to get a chance that they're not rushed, that they can say I want to do this with my life, whatever that is.
• 46:59
  Speaker 2: That's all I want.
• 47:00
  Speaker 2: And the freedom to choose.
• 47:00
  Speaker 2: Take your time, choose.
• 47:02
  Speaker 2: You still got to work hard.
• 47:03
  Speaker 2: This is my money, ain't your money, like Rachel says that shit all the time.
• 47:07
  Speaker 2: Like, just don't get it twisted.
• 47:08
  Speaker 2: I know you guys think, but we're going to live for a long time, so I mean, that being said, I've read, uh, bill Perkins's book die with zero, and so I have some concepts on that type of stuff too.
• 47:18
  Speaker 2: And like I'm not waiting until I'm 70 to give somebody something like that doesn't make no sense to me, because what are they going to do with that?
• 47:24
  Speaker 2: Right, but the reality is just that understanding of, like you've now been provided the access to be able to take your time, go to school or not go to school and do this.
• 47:34
  Speaker 2: But you know, you, I'm hoping not to demotivate because of what's been provided, but the reality is they've been seeing what's possible, and what's possible is really cool.
• 47:44
  Speaker 1: I mean you're gonna have to balance that for sure because your kids are going to be fed and you weren't.
• 47:48
  Speaker 1: And that's kind of the riddle.
• 47:51
  Speaker 1: It is the riddle.
• 47:54
  Speaker 1: Because, in one hand you want to give them everything, but you don't want to satiate that hunger and that fire.
• 48:00
  Speaker 1: I've had this conversation with several of my friends who were from Lima and their single parent raised them and didn't have a pot to piss in.
• 48:12
  Speaker 1: And now they're in a different situation and their kids are in a cushy environment, you know, in a great Columbus suburb, and it's like you know, you can't, they just don't have kind of the same.
• 48:21
  Speaker 1: But you can find a balance Right.
• 48:23
  Speaker 2: Well, I mean I draw my kids off at school in a Rolls Royce like shit's different, right, my mom?
• 48:28
  Speaker 2: Like I mean we had my I think I had one door handle on my car that worked.
• 48:32
  Speaker 2: Like it is different.
• 48:33
  Speaker 2: But I will tell you, like I don't expect the replay of the angry trajectory, kid, it's impossible to replay, but it's, you know, obvious how it got here.
• 48:47
  Speaker 2: And so I think, like that hasn't changed.
• 48:49
  Speaker 2: Like my way I operate is like, just in, just like a norm in my house of like getting up super early, you know, being disciplined, and like they know, as they get older, they're like I see, I see what's starting to happen, like they do what they see, not what you tell You're modeling for them.
• 49:04
  Speaker 2: I'm modeling it and so I'm thankful that, as of now, it looks like that they're falling in line how they would want to go through the world and they're taking things from me and their mom both.
• 49:13
  Speaker 2: But yeah, I knew that there was there's no way that they could have the same hunger, but I just want them to have their own version of what it is, you know, to once again just go build what they want to build.
• 49:24
  Speaker 2: So I'm seeing that early already with AG and it's been awesome.
• 49:28
  Speaker 1: So circling back around to how you are moving and you evolving talk about like where are you with max effort?
• 49:36
  Speaker 1: And the business Like what are you really into right now?
• 49:39
  Speaker 2: Yeah, yeah.
• 49:40
  Speaker 2: So we just redid the entire model at max effort, like we're a direct to customer supplement brand.
• 49:46
  Speaker 2: For you guys that aren't aware, and I just ever since the you know the shift from the retail brand in 2016, which was MusclePharm which was really big, and you know I didn't know all the customers.
• 49:58
  Speaker 2: I really wanted to build a more intimate, more impactful business and a lot of these customers have been supporting me for over a decade, and one of the things we were missing that honestly came with the island, which is another like.
• 50:10
  Speaker 2: When I was working on the Island, I couldn't get these three words out of my head was results, lifestyle experience, results, lifestyle experience.
• 50:17
  Speaker 2: And I was like I got the results, I got the lifestyle.
• 50:19
  Speaker 2: Where's the experience?
• 50:21
  Speaker 2: And you know the gym is private, so people can just come get day passes.
• 50:25
  Speaker 2: No more for the last four years.
• 50:26
  Speaker 2: So we took that experience away and so I was like, as I'm building the Island, I'm like the experience part, cause I had all high performers asked me about the Island constantly.
• 50:36
  Speaker 2: First thing, gee, what's up with the Island, bro?
• 50:38
  Speaker 2: Pat McAfee I see him at game day last year comes through, looks at me, you got a fucking Island, bro.
• 50:44
  Speaker 2: And then he goes and I drank 20 beer, 20 Guinnesses when I was in Ireland.
• 50:48
  Speaker 2: I thought of you and I'm like this, that makes me proud.
• 50:50
  Speaker 2: That's the two things he says to me when he sees me.
• 50:52
  Speaker 2: Right, he's paying attention, like because it's undeniable.
• 50:56
  Speaker 2: And so if that's happening, then how could I give an experience and inspire my community through this process?
• 51:04
  Speaker 2: And so that's when I came up with all right, we need a subscription mafia membership to where, if you're going to do me a favor and say I'm willing to buy a hundred dollars in supplements every month, right, I'm going to then try to inspire you with quarterly events that you can come to in person and experience our situation.
• 51:23
  Speaker 2: Old school gym you know the environment that Dustin and I have built.
• 51:27
  Speaker 2: Come to the office and hang out at max effort with all the guys.
• 51:30
  Speaker 2: Cause're their own personalities too, right, the barstool model of just like them, leaning in and content for years on how they are too, between Cole and Danny, small arms and Treadway and Tyler and Nick and, like it's just in, trayvon and Kyle, like it's just like all of these like characters now are getting a chance to kind of interact with the community and so.
• 51:48
  Speaker 2: But having the first muscle, first muscle Island event.
• 51:50
  Speaker 2: People coming up seeing the thing online.
• 51:52
  Speaker 2: There's nothing like watching the video and then being inside the video.
• 51:56
  Speaker 2: That's what people are doing.
• 51:57
  Speaker 2: They watch the videos from afar and then they get to come and stand here and go.
• 52:01
  Speaker 2: Now I get it.
• 52:03
  Speaker 2: And why can't same shit I did when I was messing with Arnold and those guys.
• 52:07
  Speaker 2: I would get around them and go.
• 52:08
  Speaker 2: If this is how they think, the hell am I, why am I capping myself?
• 52:13
  Speaker 2: And I want people to come on here and be like G is just like us and I understand, cause you've been telling us what's going on and I'm standing here and I'm seeing it.
• 52:22
  Speaker 2: I'm feeling it Like what's my version of that?
• 52:23
  Speaker 2: I want to inspire people by the events Cause I think, like even our community right, they need things on the calendar, everyone needs things on the calendar, things to shoot for, things to train for.
• 52:30
  Speaker 2: I'm gonna get 12 pounds off because I'm gonna go to the event at old school.
• 52:34
  Speaker 2: Like we have our next events october 25th.
• 52:36
  Speaker 2: We're calling it the fall community classic.
• 52:38
  Speaker 2: We're gonna have lifting, rucking, lunging, uh, two-on-two tournament cornhole like a social at night.
• 52:45
  Speaker 2: Like literally, really like building the company around like the actual people in the events and the lifestyle.
• 52:54
  Speaker 2: And so what I sort of realized, like I was saying with a lot of the high performers were asking me about the different kind of setups.
• 53:00
  Speaker 2: I got going on and I was like I need to share it back now.
• 53:02
  Speaker 2: And so, really, as I, we started that in um July of last year and so the business was like the closest to everyone else at that time and every time in my career where my business has been like everyone else's, it's historically started to creep the wrong direction and, as I re-imagined it, invested more money into it, you know, gave it time to kind of show itself this way and couldn't get those three things out of my head.
• 53:27
  Speaker 2: It's going back the opposite direction now and I think the impacts way, way greater and I noticed people were like getting there and being bees with other members they haven't even met in person before, and coming to the island and now coming to the office and Just like the impact of people flying in from all over the country and so max effort mafia is like mean something different.
• 53:46
  Speaker 2: Right now there's a true community aspect of inspiration.
• 53:49
  Speaker 2: I think that's happening and that just is way different.
• 53:53
  Speaker 2: So that's what I'm super excited about.
• 53:55
  Speaker 2: I'm about half the way there of where I want to be, but it's proven to be true, very impactful, and it's about 50% to the size that I would like it to be, and so I'm like super excited about that, but it's definitely working.
• 54:09
  Speaker 2: You bring people together.
• 54:10
  Speaker 1: I think like the sense of belonging right now for people.
• 54:13
  Speaker 1: They're so isolated from things you know you're on your phone.
• 54:17
  Speaker 2: People just want to be together and connected and I can feel what you're doing.
• 54:21
  Speaker 2: The last event because the first one was a lot of it was like half mafia members and a lot of just friends and family this last one was mostly just mafia members to just friends and family this last one was mostly just mafia members.
• 54:32
  Speaker 2: So 150 people from all walks of life all over the country come to the Island for the Olympics, for the pull-up contest and the bench and the workouts and all this stuff and it was like so fucking cool and I was like we're onto it, it's just a matter of time.
• 54:43
  Speaker 2: So the vision of how it would feel, how it's impacted people, how they're going to go home and talk about it, I guarantee these people that will never miss that event.
• 54:51
  Speaker 2: You know what I mean and I can fit probably 300 people here, I think relatively easy.
• 54:55
  Speaker 2: So we had 150 and it still looked like there was plenty of room.
• 54:59
  Speaker 1: So what about the mindset stuff and the business stuff that you're doing?
• 55:02
  Speaker 2: Got a business group, um, on Wednesday nights called the mindset and prosperity group.
• 55:05
  Speaker 2: It's capped at 25.
• 55:07
  Speaker 2: I got 24, actually actually got the 25th today and I just present each week.
• 55:11
  Speaker 2: It's like I feel like a teacher, like I get a chance to teach a class, open it up, but I'm really just reminding myself, slash, reminding the group, of what it takes and once again, I'm borderline obsessed with understanding what it takes and what moment and, as you're in different parts of business, what's going to continue to take, and so that and I have some one-on-one business consulting that that's going on really, and I'm kind of a unique mix where I can do fitness and business both, because I've done both at a pretty high level.
• 55:41
  Speaker 2: So I've, you know, I've got some really cool executive clients that I've been working with and I enjoy it because it's almost like I'd say it's almost like being a grandparent right, you give the kids back at the end.
• 55:50
  Speaker 2: So it's like I can feel the problems.
• 55:53
  Speaker 2: I've already usually probably ran into them.
• 55:55
  Speaker 2: I understand how to maybe articulate and help the person and then they go and execute it right, and then I'm there for support.
• 56:02
  Speaker 2: But every week when they bring back, hey, this happened, this is going on.
• 56:05
  Speaker 2: How would you approach this?
• 56:07
  Speaker 2: I love it and so I really look.
• 56:08
  Speaker 2: So I think that's what I'm kind of.
• 56:10
  Speaker 2: Two things I think this next kind of season is for me is I said that once I got this built, I was just going to write a bunch of bestsellers, and which is what I believe I'm doing right now, and it'll impact more people.
• 56:21
  Speaker 2: And I think keynote speaking and coaching is probably you know, and I'm just kind of just testing it out, like I've got a few clients.
• 56:28
  Speaker 2: I want to see if I liked it or not.
• 56:29
  Speaker 2: I look forward to it and I'm really enjoying it, but that's a big old price tag on those one-on-ones.
• 56:35
  Speaker 2: It's it's it's increasing fast.
• 56:37
  Speaker 2: Talk about that.
• 56:39
  Speaker 1: How many of the 25 are men?
• 56:41
  Speaker 1: A hundred percent.
• 56:53
  Speaker 2: I have one female, Jordan.
• 56:54
  Speaker 2: She's awesome and she was like.
• 56:54
  Speaker 2: She even said day one she's like I need some like the male energy.
• 56:55
  Speaker 2: She's been great and she's also represented where.
• 56:56
  Speaker 2: When it does creep into like relationship stuff and stuff like that, it's nice to have, you know, a female entrepreneurial little estrogen.
• 56:59
  Speaker 2: Yeah, it's good, I know for sure but, it's softened up a little bit but it's been really good because I'm the best person to teach my old self and, at the end of the day, that's all I'm trying to do, because I'm trying to create the resource I didn't have and if people are willing to pay for it, be around it, get in the room.
• 57:16
  Speaker 2: You know, because I never did the networking or the mindset thing.
• 57:20
  Speaker 2: It felt cheesy to me until it was organic and like it's felt like real organic at this part.
• 57:27
  Speaker 2: I wasn't just taking people's money, all this cheesy mastermind shit all the time, and I was like, yeah, I'm not really about that, but if it happens, naturally which is really what happened I was like, you know, just kind of had a free thing for a little while and I was like, man, I'm offering some real value on this and the things that people have told me over time just from following me on different shows and and now it's actually something I was like, all right, I'm gonna build this island and I'm going to come here on Wednesday.
• 57:50
  Speaker 2: This is literally what I did.
• 57:51
  Speaker 2: I would go over there on my beach before I had it all cleared up and I would just pop my uh, you know my tripod and be like, all right, I'm going to do my three business coaching clients today and I'm going to be on this island and people will be doing stuff on the house, whatever Like.
• 58:02
  Speaker 2: Do I like it, think I want to do, but do I actually like it?
• 58:08
  Speaker 2: How do I feel at the end of it?
• 58:09
  Speaker 2: Do I feel rewarded?
• 58:10
  Speaker 2: Do I feel like I used to in fitness?
• 58:15
  Speaker 2: Do I feel like all charged up at nine o'clock after I do my group?
• 58:17
  Speaker 2: And the answer is yes.
• 58:17
  Speaker 2: So I mean, to me it means like that's what I should be doing, and if I look forward to that and I can see the impact and I can feel it now, then I just keep kind of moving that direction.
• 58:32
  Speaker 2: So I'm not like in any hurry.
• 58:32
  Speaker 2: Um, if nothing else, as I got older I've learned patience and then just kind of like navigate through.
• 58:35
  Speaker 2: You know kind of what I really, once again, I've created enough that I can like take my time and do a good job.
• 58:40
  Speaker 2: And I didn't try to get 100 clients.
• 58:42
  Speaker 2: I didn't want more than 25 initially because I want to do a good job and I think I feel like I'm doing a great job and so I and I look forward to it and just kind of going from there.
• 58:51
  Speaker 1: In the world where so many people are selling scale and trying to just be big and it's empty.
• 58:59
  Speaker 1: You know you are actually someone who is truly doing it from the nucleus, from the core and doing it right.
• 59:06
  Speaker 2: Appreciate that.
• 59:06
  Speaker 2: One of the questions I asked myself a couple of questions pretty often is how do I want to operate and what's enough?
• 59:12
  Speaker 2: Because that's part of visualization and understanding what you truly want.
• 59:17
  Speaker 2: And I think if you don't really know where you're going or what you want, then how the fuck are you ever going to get there?
• 59:22
  Speaker 2: Like you typing in what to the GPS Nothing.
• 59:25
  Speaker 2: And so like I always the visualization of how do I want to operate.
• 59:29
  Speaker 2: I want to live in this town and drive five minutes to the gym and maybe I could have something where I could be on the water 20, 30 minutes away.
• 59:36
  Speaker 2: I could use on a regular basis, like how do I want to operate?
• 59:39
  Speaker 2: As part of my visualization that changes over time because it used to be one thing and now it's something else, right?
• 59:44
  Speaker 2: So I think asking yourself and then also what's enough?
• 59:46
  Speaker 2: Do you need a hundred million?
• 59:48
  Speaker 2: So what's enough?
• 59:48
  Speaker 2: Do you need a hundred million?
• 59:49
  Speaker 2: Do you need a million?
• 59:50
  Speaker 2: Do you need a half million?
• 59:51
  Speaker 2: Do you even know what the fuck that is?
• 59:55
  Speaker 2: Do you know what?
• 59:56
  Speaker 2: How to create that?
• 59:56
  Speaker 2: Do you even know the lifestyle that you want?
• 59:57
  Speaker 2: Yeah, I want to look like a Rick Ross video.
• 59:58
  Speaker 2: But do I like that?
• 59:59
  Speaker 2: You see what I'm saying?
• 1:00:00
  Speaker 2: Like people don't really have no specifics now, thankfully.
• 1:00:03
  Speaker 2: It's like people always be like, well, it's easy to say, cause you already had this or that and I would agree, you almost got to tell you.
• 1:00:09
  Speaker 2: You got to, you got to taste it, to know what you do and don't want.
• 1:00:12
  Speaker 2: So there is a reason to pursue certain things.
• 1:00:16
  Speaker 2: Like it's easy to say I don't need a Rolls Royce because I had one.
• 1:00:19
  Speaker 2: I'm cool with driving a 97 Land Cruiser, like, but but if you never had it, you can't really.
• 1:00:26
  Speaker 2: You see what I'm saying.
• 1:00:27
  Speaker 2: So I think it's one of those things.
• 1:00:28
  Speaker 2: Like you got to experiment with it and so what's enough is.
• 1:00:31
  Speaker 2: I was building this first company thinking that I needed X, when I realized Corey's true lifestyle and understanding of what happiness is to me is not that I don't need a fucking jet with my fucking name on it If I end up with that cool, but that's not like something I need for happiness.
• 1:00:48
  Speaker 2: Um, I realized it's actually way less money than I thought and more about how I stewarded and how I operate and how I create the passive part.
• 1:00:56
  Speaker 2: So, like I think when you start to really understand what's enough for you and how do you want to operate.
• 1:01:02
  Speaker 2: Then you can put together like a vision for your life that maybe you know you have a calm to and it takes some chaos to get to that, but that's some.
• 1:01:11
  Speaker 2: Those are two things I ask myself like pretty often.
• 1:01:13
  Speaker 2: Actually, I had this family party the other.
• 1:01:15
  Speaker 1: I won't bother anybody.
• 1:01:16
  Speaker 1: You won't even know I'm here.
• 1:01:17
  Speaker 1: You won't even know I'm here.
• 1:01:31
  Speaker 2: Hey, I had this family party the other day and the lady looked at me that didn't even know she was coming to an island.
• 1:01:36
  Speaker 2: She was like extended extra family or whatever she goes, do you got the whole island?
• 1:01:40
  Speaker 2: And I was like, yeah, I got the whole island.
• 1:01:44
  Speaker 1: She's like oh, that absolute joy, aside from some of the technical issues which only showed us that where there's a will, there's a way in this world.
• 1:01:51
  Speaker 2: Yeah, you guys got through it.
• 1:01:52
  Speaker 2: Shout out to you and Kate, it was awesome and I think, like we're just uh, hopefully impact some people today and if you guys have any questions, just hit me up on Instagram at Corey G fitness.
• 1:02:00
  Speaker 1: I'm pretty responsive, so if you're still out there following your girl.
• 1:02:04
  Speaker 1: Follow me on YouTube, spotify, apple or wherever you get your podcast and until next time, come to Muscle Island.
• 1:02:17
  Speaker 1: Join the membership, do the thing and keep moving baby.