The new influencer playbook, a podcast sponsored by Real Chemistry
The question is no longer whether brands should work with influencers. It’s about how brands can leverage culturally relevant influencers as part of an integrated digital ecosystem that drives brand impact while building trust, brand equity and advocacy, all while staying compliant within industry regulations.
Healthcare brands face some of the toughest such regulations, which is why this sector is so helpful to examine in this regard. That is why the counsel offered on this podcast from Real Chemistry’s Erin Bittner, president of integrated communications, and Bayer’s Courtney Ambrosi…
The skinny
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