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Latest / Content Marketing with Fexingo: Blogs, Videos, and Long-Form Content That Converts

Why Your Best Content Gets Buried by Algorithm Changes

Most marketers blame algorithm updates when traffic drops, but the real issue is often fragile dependency on single channels. This episode explores how a mid-sized B2B software firm rebuilt its content strategy after losing seventy percent of its referral traffic in a single quarter. Lucas and Luna dissect the difference between rented land and owned assets, examining why diversifying distribution across newsletters, direct search, and partner networks creates resilience. We look at specific tactics like building email-first content, optimizing for long-tail intent, and creating evergreen…

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