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Content Rules by Ann Handley & C.C. Chapman - Book Summary
“How to Create Content People Actually Want to Read”
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Title: Content Rules
Author: Ann Handley & C.C. Chapman
Category: Sales, Branding & Marketing, Business Strategy, Culture & Society
Do you ever feel like we're just drowning in content, with every brand screaming for attention? Sam and Sophie sit with that frustration, because Ann Handley and C.C. Chapman argue the old interrupt-and-sell approach doesn't work anymore.
They walk through the key…
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