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Jack in the Box’s Late-Night Struggle

Jack in the Box is in a tough spot, trying to reinvent itself as a health-conscious brand while clinging to its late-night indulgence roots. After shuttering 70 locations since April last year—with more planned to close by year’s end—they’re hoping reduced foot traffic will boost sales at remaining outlets, but same-store sales dipped nearly 4% in Q2. Franchisees are embracing the closures, and analysts warn this is “structural trouble,” not a temporary slump. With high debt and a menu that’s out of step with today’s protein-focused, health-driven trends, Jack in the Box may need to stop…

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