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Culture Ain’t Fluff — It’s the Playbook
Good morning, world — AJ here with another raw and reflective episode of The E1B2 Collective Podcast. Over the weekend, a few old mentors threw some soul-shifting questions my way, and today, I’m passing that energy to you.
We unpack why too many leaders still don’t understand that culture is strategy, not a side project. I go deep on the operational rhythms — shared language, cadence, and internal clarity — that actually build culture in scaling teams. No theory, just real frameworks.
We also explore a brutal truth: many leaders are lying to themselves about how strong their culture really…
The skinny
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