Latest / Becker’s Healthcare Podcast / Building Growth and Partnership Strategies in Modern Dentistry with Ian Mcnickle
Transcript
- 0:02- Oral health is finally being recognized as part
- 0:04- of whole person care. And at the same
- 0:06- time, digital tools and AI are reshaping how
- 0:09- practices prevent disease, engage patients, and grow.
- 0:13- DSOs are expanding, independent
- 0:15- practices are proving their staying power, and investment
- 0:18- is accelerating across the sector.
- 0:20- Dental leadership has never been more complicated
- 0:23- or more consequential.
- 0:25- Ecker's fifth annual future of dentistry roundtable brings
- 0:28- together more than 250
- 0:29- executive level attendees
- 0:31- and 90 plus speakers for two days of
- 0:34- sessions in Chicago, all built to help leaders
- 0:36- benchmark their priorities,
- 0:38- stress test their strategies, and walk away with
- 0:41- a clearer picture of where this industry is
- 0:43- heading and how to position for it. Join
- 0:45- us September fourteenth and fifteenth in Chicago.
- 0:49- Register on our events page at wwwbeckersdental.com
- 0:53- by clicking on the events tab in the
- 0:55- upper right.
- 0:57- Hello. This is Arianna Portolatin with the Becker's
- 1:00- Dental and DSO Review podcast.
- 1:02- I'm thrilled to be joined today by Ian
- 1:03- McNichol, the CEO of Icon Dental Partners. Ian,
- 1:06- thank you so much for being here today.
- 1:08- It's a pleasure to have you on our
- 1:09- podcast today. Yeah. Thanks for having me. Looking
- 1:11- forward to it. To start us off, can
- 1:13- you introduce yourself for our listeners and tell
- 1:15- us a little bit about your background?
- 1:17- Yeah. Absolutely. So, Yeah. As you mentioned, I'm
- 1:20- the cofounder and CEO of Icon Dental Partners.
- 1:22- We're a kind of a partnership organization model
- 1:25- somewhat different from the typical DSOs.
- 1:28- My background actually, my undergrad is mechanical engineering.
- 1:31- And so Mhmm. I started my career working
- 1:34- in high-tech for about ten years,
- 1:36- in in management positions and engineering positions. And,
- 1:39- then I got an MBA,
- 1:41- from University of Washington
- 1:42- and really decided that I wanted to go
- 1:44- into business. And so
- 1:46- about twenty years ago, I quit my my
- 1:47- job in high-tech. I worked in high-tech for
- 1:49- about ten years. In the last twenty years,
- 1:50- I've been an entrepreneur now. Came in the
- 1:52- last fifteen, sixteen years exclusively in the dental
- 1:55- industry. So it's it's been a been an
- 1:57- interesting journey, but I've I've I've very much
- 1:59- enjoyed the dental industry.
- 2:01- Yeah. Super interesting. Thanks for sharing that.
- 2:03- First question for you here. What are some
- 2:05- of the biggest issues that you're following in
- 2:07- the dental industry this year?
- 2:09- Yeah. The stuff I'm following is is not
- 2:11- necessarily new to this year, but certainly been
- 2:13- the last
- 2:14- two to three years, I think, have been
- 2:15- on a lot of people's minds.
- 2:17- Probably three of the top things I would
- 2:19- think about. So insurance reimbursements
- 2:21- continue to be a challenge.
- 2:23- You know, they're they're just low. It was
- 2:25- interesting. I I,
- 2:26- saw on LinkedIn after the New York Knicks
- 2:29- won
- 2:30- the NBA title, what, a couple two, three
- 2:32- weeks ago. A doctor posted on LinkedIn
- 2:35- that, hey, the last time the Knicks won
- 2:36- the title was fifty three years ago.
- 2:39- And at that point, here's what, you know,
- 2:40- Delta was paying for
- 2:42- reimbursements, and and it hasn't gone up in
- 2:44- fifty three years. Meanwhile, inflation's gone up 625%.
- 2:48- And I thought that was a pretty good
- 2:50- summary
- 2:51- of the challenge that we face in our
- 2:53- industry with I'm not just Delta. I'm, I
- 2:56- guess, picking on them because they're they're big.
- 2:57- But but in general, right, it's just it's
- 3:00- continues to be a challenge
- 3:02- of,
- 3:03- you know, the these reimbursements are are continue
- 3:06- to be problematic. And so that's one issue.
- 3:08- Staffing is another obvious issue,
- 3:11- particularly with hygienists.
- 3:13- And I I know there are different proposals
- 3:15- that certain states are working on.
- 3:18- Some cases, maybe having dental assistants be able
- 3:20- to do some scaling, maybe expanded function dental
- 3:22- assistants can do some stuff.
- 3:24- So, obviously, if we could just crank up
- 3:26- more hygienists, that would be wonderful, but that
- 3:27- doesn't happen overnight. So
- 3:29- that is a that is an issue that
- 3:31- we continue to follow and think about at
- 3:33- our company.
- 3:34- Then more from a macro sense,
- 3:37- interest rates. Right? So
- 3:39- in the in the in the group space,
- 3:41- DSOs and DPOs, there have not been a
- 3:43- ton of, you know,
- 3:45- exits, you know, and recaps in in the
- 3:47- last few years largely due to interest rates.
- 3:49- Right? Interest rates were low prior to COVID.
- 3:50- After COVID, they went up dramatically,
- 3:53- and that created a pretty big disconnect between
- 3:55- buyers and sellers. And so, you know, investors
- 3:58- who own
- 3:59- platforms that bought them at a higher multiple
- 4:01- don't want to sell at a lower multiple
- 4:03- and vice versa. Buyers right now don't want
- 4:05- to overpay for something. So I think if
- 4:07- the interest rates can drop at some point,
- 4:09- hopefully,
- 4:09- that might free up the logjam and get
- 4:11- those valuations a little closer to where, you
- 4:14- know, we can see some nice deal flow,
- 4:15- get some recaps going, and that that should
- 4:17- help, I think, the industry in general if
- 4:19- we can have some success stories
- 4:20- as opposed to some of the challenges that
- 4:22- we've been hearing about recent groups with with
- 4:24- debt struggles and things like that. So Yeah.
- 4:26- Yeah. Definitely a lot to go over there.
- 4:28- We could definitely do
- 4:30- separate episodes for each of those items you
- 4:32- listed.
- 4:33- But, yeah, I I find it interesting that
- 4:35- you mentioned the macroeconomic
- 4:38- factor. I think that's something super interesting that
- 4:41- we're seeing right now in the field.
- 4:43- I know
- 4:44- when interest rates were on the rise, a
- 4:46- lot of DSOs kind of did a lot
- 4:48- of internal work versus,
- 4:51- inorganic growth. They focused a lot on
- 4:54- provider benefits, investing more in their staffing, adding
- 4:57- technology, things like that.
- 4:59- What can you tell me about Icon Dental
- 5:00- Partners' experience and their approach,
- 5:03- to growth during that time and,
- 5:05- as of right now even?
- 5:07- Yeah.
- 5:08- So, you know, our company only launched officially
- 5:11- as a platform two years ago, but we
- 5:13- did, you know, about three years of research
- 5:15- and build and design prior to that. So
- 5:17- the concept has been in development for quite
- 5:19- a while,
- 5:20- but we had the benefit of, you know,
- 5:22- watching and learning from what was happening in
- 5:24- the industry.
- 5:26- You know, I talked with investors and bankers
- 5:28- and attorneys and lots of people in the
- 5:29- design of our business model, and so we
- 5:32- were able to avoid some of the pitfalls
- 5:34- and kind of potholes, you know, that some
- 5:35- of the other groups were hitting. In particular,
- 5:37- like, with their approach to debt, a lot
- 5:39- of groups have too much debt, and that's
- 5:41- what really caused them, to to not be
- 5:43- able to get more money from their lenders.
- 5:45- And so they had no choice but to
- 5:47- focus on organic growth because they couldn't do
- 5:49- acquisition growth because the lenders wouldn't get more
- 5:50- money.
- 5:51- And so
- 5:53- we kind of learned from that watching this
- 5:55- happen and unfold. And so we, from the
- 5:56- very beginning,
- 5:58- built a pretty significant, I would say, infrastructure
- 6:00- on our support team, much more so than
- 6:03- than a group our size normally
- 6:05- would not have nearly the infrastructure and expertise
- 6:08- and sophistication that a group our size and
- 6:10- age has.
- 6:11- I've had people come, you know, a lot
- 6:13- of my executive team have come from much
- 6:14- larger groups who've been around a long time,
- 6:16- and they're pretty impressed that our our small
- 6:19- little company is already more advanced than the
- 6:20- companies they came from. So but that's because
- 6:23- we put a focus on execution operations. Right?
- 6:27- So how can we really help these practices,
- 6:29- help the doctors de stress their life, but
- 6:32- also help them be more productive, more profitable,
- 6:34- grow, and and deal with a lot of
- 6:35- the issues that they're dealing with. So we
- 6:37- put up from the very beginning in our
- 6:38- design, we put a lot of thought and
- 6:40- emphasis into how do we really help these
- 6:42- practices perform better because we know that ultimately
- 6:45- that's going to be,
- 6:46- you know, it's very attractive to investors, but
- 6:48- it's also just best for our existing shareholders.
- 6:50- You know, the more you can grow EBITDA
- 6:52- without increasing debt, that's just better for everyone.
- 6:55- So organic growth is has been one of
- 6:57- our top priorities from the very beginning, but
- 6:59- we're also excited about acquisitions too.
- 7:02- Yeah. Yeah. Definitely. And just for our listeners
- 7:04- who may not already be aware, can you
- 7:06- share a little bit about Icon Dental Partners,
- 7:09- network as far as number of supported practices,
- 7:11- the type of practices, and number of states?
- 7:14- Absolutely. Yes. So as of right now so
- 7:16- we're we're talking here in June 2026 for
- 7:19- your listeners,
- 7:20- depending when this drops.
- 7:22- So, yeah, we are a a multi specialty
- 7:24- platform. We have 27 locations currently, 22 are
- 7:27- general dentistry, three are endo, two are perio,
- 7:30- and but we are open to full multi
- 7:33- specialty. We're talking currently with, you know, oral
- 7:35- surgeons and prosthodontists and other specialties. So our
- 7:38- idea was is kind of like this Seattle
- 7:40- study club model where you would have in
- 7:41- a in a given market
- 7:43- in a city, right, in a in a
- 7:45- in a small region,
- 7:46- you would have, you know, some some referring
- 7:49- specialists, you'd have five, ten, 15 general dentists,
- 7:51- and they're all collaborating clinically, but then also
- 7:54- having shared ownership at a holding company. That
- 7:56- was kind of the idea. And so we
- 7:57- wanted to kind of build like it's it's
- 7:59- almost like a bunch of little study clubs,
- 8:01- but they all have shared ownership. That was
- 8:03- kind of the concept.
- 8:04- And so it's at this point, we don't
- 8:06- have investors. We're privately held.
- 8:08- We're in eight states.
- 8:10- So we're in Washington and Idaho. It's kind
- 8:12- of our Northwest region right now.
- 8:14- We're in Albuquerque. Sorry. So so New Mexico,
- 8:17- Arizona, and Texas, I guess, would be our
- 8:19- Southwest region. And then Missouri, Michigan, and Kansas
- 8:22- would be kind of our Upper Midwest. And
- 8:24- so we're in those eight states right now.
- 8:26- I'm actively talking with, you know, practices in
- 8:28- a lot of other states. So probably by
- 8:30- the end of the year, next year, we'll
- 8:32- probably double in size hopefully by the end
- 8:34- of next year, maybe maybe faster than that.
- 8:36- It just kinda depends,
- 8:37- but we're we're hoping for some pretty significant
- 8:40- growth. We're fully funded by, by Fifth Third
- 8:42- Bank. They've been really great to work with,
- 8:44- and so we've structured our company in a
- 8:46- way where we don't need investors to grow,
- 8:48- which is awesome.
- 8:50- Now eventually, when when our shareholders wanna cash
- 8:52- out some chips and get that next round
- 8:54- of fuel, we'll wanna bring on investors in
- 8:56- a while. But right now, we're we're enjoying
- 8:58- our freedom and our autonomy and and it's
- 8:59- it's been great. We're really excited about, about
- 9:02- where we're going.
- 9:04- Nice. Thank you so much for sharing that.
- 9:06- And I'd love to hear, just a little
- 9:07- bit more. What's your current outlook on where
- 9:10- the economy is headed, and how that's gonna
- 9:12- affect DSOs?
- 9:14- Man, I wish I had that crystal ball.
- 9:17- Okay. So,
- 9:18- you know, I'm I'm not to be political,
- 9:20- but I am not a fan at all
- 9:21- of this current White House administration.
- 9:24- I think they are volatile, they're unpredictable, and
- 9:26- markets hate that.
- 9:29- Stock market is not the same as as
- 9:31- business.
- 9:32- So
- 9:34- the the problem that we see with with
- 9:36- volatility within you know, when you have a
- 9:38- volatile political environment and you don't know what's
- 9:41- happening and interest rates are going up, cost
- 9:43- of living is going up, inflation is going
- 9:45- up,
- 9:46- it makes it hard for companies, not just
- 9:48- dentistry, but companies in general to make investments
- 9:51- and and and large strategic decisions. And so
- 9:53- people tend to hunker down and just kinda
- 9:54- wait until the storm passes.
- 9:57- And
- 9:58- the problem with that is, you know, for
- 10:00- our industry, you know, to really start seeing
- 10:02- some recaps and some deal flow,
- 10:05- we need some predictability
- 10:06- and and some some, you know, interest rates
- 10:09- to drop, and unfortunately, it looks like they're
- 10:10- probably gonna start going back up again largely
- 10:13- almost entirely because of what this White House
- 10:15- is doing. And so it's a lot of
- 10:16- self inflicted, you know, shots to the foot,
- 10:19- so to speak. So I'm hoping that that
- 10:22- will get under control,
- 10:24- over the coming months and and hopefully not
- 10:26- much more than that, but, we shall see.
- 10:29- So I think that if if we can
- 10:31- get some predictability in the markets,
- 10:33- I think that that could help interest rates
- 10:35- hopefully and and contain cost of inflation. And
- 10:37- so we'll see. I mean, it's it's something
- 10:40- that certainly makes me nervous in terms of
- 10:42- when are we going to get some relief
- 10:44- on these interest rates. And I I don't
- 10:46- see it happening this year, to be honest.
- 10:47- I'm hoping next year, but who knows? We've
- 10:49- we've all been thinking that for years now
- 10:51- that, oh, it's it's gonna be getting better
- 10:52- and it and it and it really hasn't.
- 10:53- So it's definitely the new normal. I just
- 10:56- don't know how long it's going to last.
- 10:58- Yeah. And that sounds very similar to what
- 11:00- I heard from other executives. I think at
- 11:02- the end of last year, when I was
- 11:04- trying to get some predictions, a lot of
- 11:05- people said,
- 11:07- that they were expecting things to get better
- 11:08- and, you know, headed into
- 11:11- twenty twenty six and a few months ago,
- 11:13- speaking to them again, it,
- 11:15- you know, those predictions kind of changed. Obviously,
- 11:18- we're seeing some struggles. So, yeah, it's definitely
- 11:21- an interesting time for the DSO fields. But
- 11:23- that does go into my next question. I
- 11:25- know you mentioned it making you nervous. So
- 11:27- it's also curious,
- 11:28- what are you most excited about when it
- 11:30- comes to dentistry, and is there anything else
- 11:31- that is making you nervous right now about
- 11:33- the field?
- 11:34- Yeah. I think I'm I'm excited. I mean,
- 11:36- I'm still bullish about the industry. You know,
- 11:37- I think, you know, people people always need
- 11:40- to go to the dentist. Right? We are
- 11:41- always gonna have teeth. And so
- 11:43- dentistry historically has proven to be, you know,
- 11:45- pretty resistant, pretty robust to ups and downs
- 11:48- in economy and recessions and things like that.
- 11:51- I mean,
- 11:52- you know, roughly half the country doesn't doesn't
- 11:54- see the dentist on a regular basis, and
- 11:56- that hasn't really changed too much over the
- 11:58- decades. And so we there's no reason to
- 12:00- really expect it's going to change in the
- 12:01- future. But I still there's a big there's
- 12:03- a big marketplace out there. And I think,
- 12:06- to me, as long as as you focus
- 12:08- on,
- 12:09- you know, supporting your providers, your doctors, and
- 12:11- your and your clinical staff, giving them the
- 12:13- training and the support that they need, I
- 12:15- think you can still have very successful practices
- 12:17- that are still profitable in this environment, and
- 12:19- and our practices are doing pretty well. So
- 12:22- I'm still I think the fundamentals of the
- 12:24- dental industry are good.
- 12:26- I think it's a great industry to be
- 12:27- in. We're we're excited to be a part
- 12:29- of it. I just think there's a lot
- 12:31- a lot of untapped potential.
- 12:33- You know, it's gonna be interesting to see
- 12:34- what happens with AI. Everybody's talking about AI.
- 12:36- It's obvious buzzword, and it it is starting
- 12:39- to have some impact in some areas, I
- 12:41- think.
- 12:42- But again, we're very early stage in in
- 12:44- what AI is going to be able to
- 12:46- ultimately do. And so, yeah, I'm very much
- 12:48- excited probably like everybody to see what kind
- 12:51- of tools emerge over the coming months and
- 12:52- years that really make it more efficient, more
- 12:56- profitable,
- 12:57- to to run a practice because we have
- 12:59- a lot of things working against our margins
- 13:01- right now. You know, payrolls keeps going up
- 13:03- with with staff salaries,
- 13:05- labs and supplies are more expensive. Everything's gets
- 13:07- gets gets more expensive over time.
- 13:10- And to fight that, we need to be
- 13:11- smarter. We need to have economies of scale
- 13:13- to negotiate.
- 13:14- We have to get more efficient and productive
- 13:16- within the practice. That's where AI can certainly
- 13:18- help.
- 13:19- So I think that there's, you know, there's
- 13:21- always going to be challenges. That's just they're
- 13:23- never it's never gonna be totally smooth sailing.
- 13:25- Right? But I think, fundamentally, I feel good
- 13:27- about where we're at,
- 13:29- especially within ICON. I feel like we've got
- 13:31- a really strong kind of a business model
- 13:33- and a strong team.
- 13:34- So I'm pretty excited about that even though
- 13:36- there are a lot of headwinds,
- 13:38- you know, like we talked about.
- 13:40- Yeah.
- 13:41- And last question for you here, what will
- 13:43- the most effective health care leaders need to
- 13:45- be successful in the next two to three
- 13:46- years?
- 13:48- Yeah. That's a good question. So,
- 13:50- kind of going back to some things I
- 13:51- said a little earlier, I think
- 13:54- any group, if they can figure out how
- 13:55- to leverage their scale with negotiations, be it
- 13:58- insurance companies,
- 13:59- suppliers, you know, labs, things like that, taking
- 14:02- advantage of scale, I think will be helpful.
- 14:04- And I think you're starting to see
- 14:06- some DSOs, you know, kind of buying each
- 14:08- other, merging with each other, and that will
- 14:11- help them ultimately.
- 14:12- It it may not have a big boon
- 14:14- to their stock valuation, but it certainly can
- 14:16- help them in other areas,
- 14:18- with efficiency, with negotiating power, and so forth.
- 14:21- So
- 14:22- I think, you know, leveraging scale for groups
- 14:24- is going to be important to to be
- 14:26- smart about that. Obviously, the staffing issues, you
- 14:28- know, the the folks who can figure out
- 14:30- how to attract and keep hygienists, you know,
- 14:32- they're gonna be ahead of the curve, and
- 14:34- that's easier said than done. I don't we
- 14:35- don't have any magic bulleted icon. We're struggling
- 14:37- like everybody else. We're having our wins. We're
- 14:39- having our losses, but we keep,
- 14:42- keep trying to work on that that issue.
- 14:44- And then the last thing I would probably
- 14:46- say
- 14:47- is really gonna be important
- 14:48- is is managing the debt and the balance
- 14:50- sheets.
- 14:52- A lot of groups are in trouble, you
- 14:53- know, because they're pretty over leveraged.
- 14:56- You know, it's it's
- 14:58- it's it's interesting, you know, when when interest
- 15:00- rates are low and and debt's cheap and
- 15:01- people are just buying practices right left. I
- 15:04- mean, that was what happened obviously pre COVID
- 15:06- and even a little bit during the early
- 15:08- stages of it. And those days are kind
- 15:10- of I don't know if they're gone, but
- 15:11- they're certainly on on hold.
- 15:13- And so it's forced, I think, a healthy
- 15:16- refocusing
- 15:17- on balance sheets to get that debt under
- 15:19- control to focus on organic growths and operations.
- 15:22- And so I think the most effective health
- 15:24- health care leaders, dental leaders are going to
- 15:27- have to get really good and dialed in
- 15:29- at operating their their practices as as a
- 15:31- business.
- 15:32- Not not and I don't mean that in
- 15:34- a bad way. I I I mean, we
- 15:35- are all about clinical autonomy. Our doctors have
- 15:37- full control over their their their clinical decisions
- 15:39- and all that labs and supplies and whatnot.
- 15:41- But there's still you can you can have
- 15:44- your cake and eat it too. You can
- 15:45- run a very effective
- 15:46- and efficient practice
- 15:48- while delivering great health care to your to
- 15:50- your patients and having a good culture for
- 15:52- your team. They're not mutually exclusive.
- 15:54- And so to me, that's that's where you're
- 15:57- gonna have to be really dialed in is,
- 16:00- you know, running efficient, don't have a ton
- 16:02- of debt, and figure out how to grow
- 16:03- organically. I think if you can do that,
- 16:05- you'll be in pretty good shape.
- 16:07- Great. Well, that is all I have for
- 16:09- you today, Ian. Thank you so much for
- 16:10- such the,
- 16:12- such an insightful conversation. I'm sure a lot
- 16:14- of our listeners are gonna find this really
- 16:15- helpful. So thank you so much for your
- 16:17- time today. Been a pleasure speaking with you,
- 16:19- and I'm looking forward to connecting with you
- 16:20- again in the future.
- 16:21- Well, thanks for your time today. I appreciate
- 16:23- the opportunity.