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Talk-Line: Shaw Local News on the Project Vital program and more · WIXN AM 1460 - Shaw Local Radio

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  Speaker 1: Earlier. Our good friends from Shaw Local are with us
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  Speaker 1: this morning live in studio to give us that update.
• 0:06
  Speaker 1: Charlene b Laman Brandon Clark join us in this half
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  Speaker 1: hour here at WIX and guys, good morning, Hello, good morning.
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  Speaker 1: Nice to have you both of you with us. Thanks
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  Speaker 1: for joining us. As we have a busy agenda with
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  Speaker 1: Shaw Local, we are going to touch on many different
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  Speaker 1: areas across our Shock Valley area. First of all, we
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  Speaker 1: wanted to talk about some interesting happenings in the news
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  Speaker 1: business and in the newspaper business, and Charlene, you wanted
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  Speaker 1: to kind of oh, yeah, take us through. Yeah.
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  Speaker 2: I was so busy starting to think about the stories
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  Speaker 2: we were writing, I forgot about the big stuff, which is, yeah,
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  Speaker 2: we have purchased the Ogle County papers that had closed
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  Speaker 2: down abruptly a couple of weeks ago, so the Roshawe Leader.
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  Speaker 2: We published our first edition of that today Wednesday, and
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  Speaker 2: that'll be coming out twice a week. And then we
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  Speaker 2: also have Ogle County Life that we will be publishing.
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  Speaker 2: That's actually going to lay out right now and in
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  Speaker 2: terms that means it's in production right now, getting ready
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  Speaker 2: then to run in the press. Distribution will follow that
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  Speaker 2: and then we still have our four that we were
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  Speaker 2: putting together. So right now it's all things Ogle County
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  Speaker 2: in our newsroom that we're getting acclimated to. We were
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  Speaker 2: very fortunate Jeff Helfrich, who had been with those newspapers
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  Speaker 2: is now working as a news editor for US and
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  Speaker 2: in Oga County actually works out of Rochelle and he
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  Speaker 2: has a handle on that community that region up there,
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  Speaker 2: so right now, really it was kind of like we
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  Speaker 2: set him up on a desk and.
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  Speaker 3: Said, go ahead and write.
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  Speaker 1: You know, there are stories out there.
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  Speaker 2: I think you know how being in the news business
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  Speaker 2: that you always have more ideas than you have time.
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  Speaker 2: I think that good reporters have that, and so he's
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  Speaker 2: able to just kind of sit down and type it out.
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  Speaker 2: We'll make it work. So right now that's a big
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  Speaker 2: thing for us blending in and then of course with radio,
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  Speaker 2: it's kind of starting to work on that end of it.
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  Speaker 2: Two to bring you news as it's happening, and those
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  Speaker 2: we just basically select each day. Is we're freshly putting
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  Speaker 2: those editions out together for our daily newspaper and time
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  Speaker 2: that we have our White Side County News, which if
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  Speaker 2: you don't see all of our publications. You probably don't know,
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  Speaker 2: hey what all of they touch. But for us, we
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  Speaker 2: have four newspapers in Whiteside County that cover Eerie, Profitstown, Morson,
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  Speaker 2: and Fulton, and those also go out on They got
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  Speaker 2: to press on Monday, so they're distributed on Tuesday, and so.
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  Speaker 1: Today we'll talk.
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  Speaker 2: We'll add a little bit more in about them, and
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  Speaker 2: also probably a little bit more within our radio coverage
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  Speaker 2: also now that we have Rochelle and a little deeper
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  Speaker 2: pool to play in there. So that's great for us.
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  Speaker 2: As far as like talking about new businesses and such, well,
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  Speaker 2: we'll talk about there. Yeah, so they got big news.
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  Speaker 1: Yeah news, Yeah, absolutely, and this kind of all transfer.
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  Speaker 1: It was kind of a sad state of affairs when
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  Speaker 1: it first transpired because of the fact that the newspapers
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  Speaker 1: in Ogle County had to cease their operations kind of abruptly.
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  Speaker 1: But again, Shaw the Shaku and we're here too, you know,
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  Speaker 1: you know, and it's great. I think it's a natural fit.
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  Speaker 1: But I'm sure you need to think it's really it's
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  Speaker 1: a natural you know.
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  Speaker 2: Newspapering. When I started back thirty years ago, newspapering was
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  Speaker 2: like if I would cover an event I was in Clinton.
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  Speaker 2: I was kind of like a cops courtz. I would say,
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  Speaker 2: adrenaline junkie reporter, if it happens, if it blows up,
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  Speaker 2: says sharp, she'll go. So so you know, you would
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  Speaker 2: have if you'd cover something, you'd have what you'd call
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  Speaker 2: almost a press pool. You'd have somebody from us. The
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  Speaker 2: quantity times, you'd have two radio stations in town that
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  Speaker 2: would send somebody and maybe if it was big enough,
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  Speaker 2: somebody from across.
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  Speaker 1: The river would show up.
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  Speaker 2: So you'd have a pool of you working together. But
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  Speaker 2: as you saw consolidations or newsrooms that go smaller, then
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  Speaker 2: it turns out that maybe there's three of you, then
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  Speaker 2: there's two of you, and then it becomes maybe one
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  Speaker 2: of you. And when they talk about news desert, so
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  Speaker 2: when we say what's that places where there are no coverage,
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  Speaker 2: and I think Shaw has made a real point of
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  Speaker 2: that to say, we have a news desert that comes
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  Speaker 2: down a civic responsibility. If there's any way that we
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  Speaker 2: can fill that our upper coverage in an area. Sure,
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  Speaker 2: we'd love to see a newspaper, a weekly paper that
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  Speaker 2: is completely a small town from front to back, all
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  Speaker 2: thirty pages something weekly. It just gets harder to crank
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  Speaker 2: all that out. So you're managing that and you're thinking
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  Speaker 2: more in a regional. Again, I'm getting a little too
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  Speaker 2: deep in the leads here, but it is. It has
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  Speaker 2: really affected based on what we could do thirty years
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  Speaker 2: ago and the news from where I came from, or
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  Speaker 2: maybe you had fifteen or I worked at the Quad
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  Speaker 2: City Times for a while, and those newsrooms you would
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  Speaker 2: you know, you'd go in and there be a specific.
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  Speaker 1: Person on a beat.
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  Speaker 2: They were all city council that's what they did in
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  Speaker 2: that town, as opposed to the city council reporter all over.
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  Speaker 2: You'd go into the den Wine Register and visit and
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  Speaker 2: they'd say, oh, we have a farm reporter. I'm like
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  Speaker 2: a farm reporter like and to us that seems very niche.
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  Speaker 2: But now, now, boy, what an awesome thing to have
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  Speaker 2: had to be able to take a deeper dive. So
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  Speaker 2: and of course we could talk all day about.
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  Speaker 1: And add to that effect the technologies and the addition
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  Speaker 1: to you know, the platforms obviously websites.
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  Speaker 2: Right printing absolutely everybody you said, their own press absolutely absence,
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  Speaker 2: and where I came from, I'd say probably two thousand
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  Speaker 2: and eight where we ended up contracting that out because
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  Speaker 2: you have a press part that fails and so oh
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  Speaker 2: now I'm gonna wait for a press part or our big,
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  Speaker 2: big red which was from nineteen sixty eight. That was
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  Speaker 2: our presspect then. So you know, do you want to
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  Speaker 2: get something that's faster and gives you more color? Yeah,
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  Speaker 2: so slaught us in there. Then deadlines change. So that's
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  Speaker 2: why you say it it's not like it used to be,
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  Speaker 2: but it just there's a lot of reasons it's.
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  Speaker 1: It's changed, absolutely absolutely, but a good fit I think,
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  Speaker 1: a local news fit for Rochelle and Ogle County. So
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  Speaker 1: we welcomed those to the family again. And as Charlie mentioned,
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  Speaker 1: already at work busy there you go at work, all right.
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  Speaker 1: So that's our lead today here at w Accident. Brandon,
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  Speaker 1: you wanted to bring us up to a subject that
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  Speaker 1: we talked about earlier with our friends from Stock Valley
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  Speaker 1: Community College.
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  Speaker 4: Yeah, it's a project that's quietly making a big impact
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  Speaker 4: in the area. It's called Project Vital and it helped
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  Speaker 4: non English speakers improve their language and reading skills in
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  Speaker 4: English and also helps the prepare to become US citizens.
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  Speaker 4: So this is a totally free program. You don't have
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  Speaker 4: to be enrolled at the college to take part in this,
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  Speaker 4: and it's just something that you get people from all
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  Speaker 4: over our community. It doesn't have to be you know,
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  Speaker 4: somebody's who's maybe you know younger. They've got working professionals, doctors,
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  Speaker 4: veterinarians that are part of this program and right now
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  Speaker 4: they're looking for tutors. So they've got a training session
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  Speaker 4: coming up in September. It's three days, very low commitment time,
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  Speaker 4: and they provide all the training is free. The class
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  Speaker 4: is free for the people that's there. So you know,
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  Speaker 4: it'd be a good way to kind of help make
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  Speaker 4: an impact in your community and help people.
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  Speaker 3: Change their lives.
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  Speaker 4: Right like especially now where you know, citizenship is a
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  Speaker 4: big issue. These people are going through that process and
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  Speaker 4: this this is helping them.
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  Speaker 1: That's a good point, you know that that you bring
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  Speaker 1: that issue up and as and this program has been
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  Speaker 1: in existence, it's talked for many many years. I mean
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  Speaker 1: we you not just current, but many many years, and
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  Speaker 1: they have built a reputation on you know, the success
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  Speaker 1: of this program. And so again yes, training comes up
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  Speaker 1: at Sock Valley Community College in September. You can go
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  Speaker 1: to their web SVCC dot du you connect there and
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  Speaker 1: again you'll you'll get all the information when it comes
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  Speaker 1: to the project vital area of Sock Valley Community College.
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  Speaker 1: Good and you're going to be coming out with.
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  Speaker 4: Some stuff on that or Yeah, so that story is
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  Speaker 4: coming probably coming up online this week.
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  Speaker 1: Very good businesses. We want to talk about this.
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  Speaker 2: Yes, we talked about EI on enterprise which are it's
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  Speaker 2: a focus that we have on anything that's changing within businesses.
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  Speaker 2: Usually it's when something's opening their doors or there's a move.
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  Speaker 2: So I know Brandon's got a couple of stories that
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  Speaker 2: will actually go in print. I'm planning on those for
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  Speaker 2: tomorrow if you want to talk a little bit about
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  Speaker 2: those that have come up.
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  Speaker 4: So on Rock Fall Side Brozie's Esthetics. So it was
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  Speaker 4: really cool this story because going in, I kind of
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  Speaker 4: thought I would already know the story, right. So owner,
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  Speaker 4: the lady, Barbosa's her name. She offers everything from botox
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  Speaker 4: and vitamin drips to micro needling, and she's planning on
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  Speaker 4: offering further functional medicine in there in the space later.
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  Speaker 4: She's originally from Brazil, and so she goes back regularly
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  Speaker 4: to visit family, and she said they're kind of way
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  Speaker 4: ahead of the curve over there, and so she's kind
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  Speaker 4: of bringing some of that back here. This is a
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  Speaker 4: very busy lady though, So I walk in for the interview,
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  Speaker 4: she's like, hold on a second, closes her laptop. She's
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  Speaker 4: finishing her nurse practitioners program because this is something not
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  Speaker 4: just anybody can do. She's got a medical director to
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  Speaker 4: oversee everything. But she used to be a critical care
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  Speaker 4: nurse and she just wanted something more fulfilling and you know,
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  Speaker 4: more happy, because there's only in nursing there's a lot
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  Speaker 4: of restrictions on how much you can do for patients
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  Speaker 4: in some instances, and so she wanted to make that switch.
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  Speaker 3: She had a couple of.
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  Speaker 4: Friends over in Brazil that we're already doing something similar,
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  Speaker 4: so she came over here and it's just just very cool,
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  Speaker 4: very driven young woman, very very busy. She works full
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  Speaker 4: she works part time as a nurse, she's full time
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  Speaker 4: in a nurse practitioners program, and she's running her own business.
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  Speaker 3: And trying to expand it. So it was just a
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  Speaker 3: very cool story.
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  Speaker 1: Yeah, and again very yeah. That's you know, and it's
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  Speaker 1: always neat to to talk about, you know, the success
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  Speaker 1: of those individuals that coming open new stores and the
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  Speaker 1: backgrounds especially yeah.
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  Speaker 4: Yeah, you know, and keeping on that that same track.
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  Speaker 4: So another story that'll come out in that vein is
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  Speaker 4: Ruby's coffee truck. So they they're in their second year now,
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  Speaker 4: so I love to see these these different food and
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  Speaker 4: mobile vendor trucks kind of make it. So the owner,
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  Speaker 4: she was looking for something to kind of fill out
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  Speaker 4: her day. She already was working part time, showing a
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  Speaker 4: little something more. She's seen the truck for sale and
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  Speaker 4: she's like, you know what, I think I can do this,
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  Speaker 4: And she said she'd never had a Lotte until she
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  Speaker 4: opened up her own coffee truck. I was like, seriously,
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  Speaker 4: She's like, yeah, I had to learn everything. But she's
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  Speaker 4: in her second year now, and I actually learned about
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  Speaker 4: the story was dropping my kids off at Millageville.
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  Speaker 3: Uh, and they were parked in the Millageville right as
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  Speaker 3: parents and teachers are walking in. Very smart on them
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  Speaker 3: for that, and I was like, I don't think i've
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  Speaker 3: talked to you yet.
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  Speaker 1: And yeah, that's great, Yeah, that's great. Yeah. And she
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  Speaker 1: gets around obviously, you know, yeah.
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  Speaker 4: Yeah, with her she said a lot around Carroll County.
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  Speaker 4: But she also makes her her way up here to schools,
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  Speaker 4: different weekend events.
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  Speaker 3: You'll see it. So it's Ruby's coffee truck.
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  Speaker 4: They've got coffee's, lattes, smoothie specialty energy drinks.
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  Speaker 1: Very popular, very popular these days. Today, it's it's the
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  Speaker 1: wave and it sounds like a success story there. Then
• 10:49
  Speaker 1: with this individual and her business again all around northern Illinois,
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  Speaker 1: what else we got gone?
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  Speaker 2: It's kind of keeping that on, that whole idea of
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  Speaker 2: eyes on enterprise And going back to talking about Whiteside County,
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  Speaker 2: Brandon had a story this week about downtown construction work
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  Speaker 2: that's going on in Fulton, which is in our coverage area.
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  Speaker 2: It's right against the Mississippi River in Whiteside County. But
• 11:09
  Speaker 2: we have three business stories there that you'll also see
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  Speaker 2: coming out in our daily newspaper. One of them is
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  Speaker 2: a game store over there called Azure, which reading your
• 11:19
  Speaker 2: story was very old school to me because they're talking
• 11:21
  Speaker 2: about Pokemon cards and you Geo cards and things that
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  Speaker 2: my kids loves. I'm like, there's a market for that,
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  Speaker 2: which then brings me into the idea of you have
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  Speaker 2: downtown small businesses. We're heading toward Christmas. The idea of
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  Speaker 2: shop local becomes important. Brandon also has two other stories.
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  Speaker 2: One is for a business called Homemade Hippie and talk
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  Speaker 2: about a handmade hippie. Talk about your background there. She
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  Speaker 2: used to be a funeral director and then decided to
• 11:44
  Speaker 2: switch and go into having a boutique. Oh that particular owner,
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  Speaker 2: so even her backstory is very interesting. Just hey, yeah,
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  Speaker 2: during COVID she was doing jewelry and thought, I want
• 11:52
  Speaker 2: to open my own store, and yeah it is. It's
• 11:55
  Speaker 2: in permanent Jewely, which is a new thing. So take
• 11:58
  Speaker 2: a look for those stories as they come out so
• 12:00
  Speaker 2: we can do just quick profiles and updates and hey,
• 12:02
  Speaker 2: this is out here.
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  Speaker 1: I love it. It's just a great human interest. I
• 12:05
  Speaker 1: love it. I mean get I want to make sure.
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  Speaker 2: That name right homee homemade Home Homemade Hibby Yeah.
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  Speaker 1: Yeah, okay, all right, So again out of Whitesie County, Yeah,
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  Speaker 1: out of Fulton, Yeah, a lot of Fulton. Go to Fulton.
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  Speaker 2: Yep. They're doing a lot of work down there right
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  Speaker 2: now to upgrade their downtown run infrastructure.
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  Speaker 1: So guys, I wish we had more time to talk,
• 12:21
  Speaker 1: but unfortunately our time is already up. But again, we'll
• 12:24
  Speaker 1: we'll be listening for shar and Brandon's updates of news
• 12:28
  Speaker 1: first all through the week right here on FM ninety
• 12:31
  Speaker 1: five one and AM fourteen sixty is again they'll be
• 12:34
  Speaker 1: bringing you the news information for us right here on
• 12:37
  Speaker 1: WIX and Charlene Bilama, Brandon Clark guys, thanks for the
• 12:41
  Speaker 1: update today, good stories and watch for those again with
• 12:44
  Speaker 1: through Shaw Local again in our family right here on
• 12:47
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