How Breakthrough Scaled Revenue 43% While Hitting Zero Coaching Hours (ft. Eric Pullman)

The Business Of Strength Podcast · Sep 3, 2026 · 1h 24m

Meet Eric Pullman, owner of Breakthrough Performance & Personal Training in Long Island, New York!

THE NUMBERS: Revenue Pace: +43% vs. prior year Profit Margin: ~38% Adult Membership: +125% Total Membership: +92% Attrition: ~6% down to ~3% Owner Coaching Hours: 0 scheduled

KEY MOVES:

- Retention first. Attrition fell from roughly 6 to 7% monthly down to about 3 to 4%, even as membership more than doubled. Membership quality improved alongside volume.

- Paid marketing scaled aggressively. Breakthrough more than tripled ad spend versus the prior year and began tracking acquisition economics…