Latest / The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
Lou Carbone on a new understanding of brand
If a brand is no longer what a company says it is, but the sum of every experience a customer has, what does that mean for the marketing department's role in the organization?
Agility requires more than just adapting to market changes; it demands a fundamental shift from broadcasting a message to engineering an experience. It requires a willingness to unlearn old definitions of brand and embrace a new reality where customer perception is the ultimate truth.
Today, we're going to talk about what some are calling a "reformation" in branding. It’s a move away from the traditional model of logos…
The skinny
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