Why Saying No Is a Growth Strategy

Beyond Product Management · Sep 1, 2026 · 13m

Early on at PDRM, Heather took on a client she knew wasn't right — vague scope, no decision-maker on the call, every red flag waving. She said yes anyway, out of fear. Four months later, she understood exactly what that "yes" had actually cost her.

In this episode, Heather breaks down why saying no to the wrong-fit client is one of the most important skills a founder can build — and why it's so much harder than it sounds, especially for women running their own businesses.

In this episode:

Why a wrong-fit client costs you more than the hours you bill for

The three fears that keep founders…