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29: Throwing Out the Business Textbook to Save the Family Farm with RJ Taylor

Title: Throwing Out the Business Textbook to Save the Family Farm

Summary:

RJ Taylor, second-generation fish farmer and co-owner of a multi-site Ontario aquaculture operation, makes the case that the conventional business-school wisdom of focusing on core competencies nearly sank his family's business — and that deliberate diversification across species, markets, and sales channels is what actually builds resilience. In this episode, RJ walks Jesse through the geography and culture of Ontario aquaculture, explains why over 75% of the province's net-pen farms operate on First Nations…

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