When the Music Died: How Sonos Killed Its Own App and Lost Everything
Sonos shipped an unfinished app that broke thousands of speakers, wiped $500M in value, and took down the CEO. Brian Crowley and Eve Eden investigate one of the biggest UX failures ever.
You spend thousands on premium speakers. They work beautifully for years. Then one update kills everything — your alarms vanish, your speakers disconnect, and you can't even adjust the volume.
In this episode, hosts Brian Crowley and Eve Eden investigate how Sonos shipped an unfinished app rebuild in May 2024 that triggered 30,000+ complaints, wiped nearly $500M in market value, cost 100 employees their jobs…
The skinny
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