Latest / Online Business Uncovered: Simple Strategies for Female Entrepreneurs / 191: Stop marketing to everyone & start attracting the RIGHT customers

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191: Stop marketing to everyone & start attracting the RIGHT customers · Online Business Uncovered: Simple Strategies for Female Entrepreneurs

• 0:00
  SPEAKER_00: Hello and welcome to Online Business Uncovered.
• 0:04
  SPEAKER_00: This is episode 191, and in today's episode, we're going to talk about why trying to market to everyone could actually be making it harder to attract the right customers.
• 0:16
  SPEAKER_00: So let's jump right in and let's get started.
• 0:25
  SPEAKER_00: Welcome to Online Business Uncovered, the show that lifts the lid on what it really takes to turn your brilliance into digital products, passive income, and time freedom.
• 0:35
  SPEAKER_00: I am your host Karen, an online business strategist, course creation expert, and your go-to for building a business that works for you and not the other way around.
• 0:45
  SPEAKER_00: If you are an ambitious entrepreneur feeling overwhelmed, burnt out, or maybe you're just ready for a smarter, more sustainable way to grow, then you're in the right place.
• 0:54
  SPEAKER_00: Because each week I'll be bringing you inspiring conversations, practical strategies, and step-by-step guidance to help you create scalable, repeatable digital products that sell even while you sleep.
• 1:07
  SPEAKER_00: So if you're ready to stop trading your time for money, reclaim your time, and finally build a business that gives you the freedom that you deserve, hit subscribe and tune in every Thursday.
• 1:18
  SPEAKER_00: Let's uncover what's truly possible for you starting now.
• 1:28
  SPEAKER_00: Hello and welcome to another episode of Online Business Uncovered.
• 1:32
  SPEAKER_00: I'm your host Karen and I really do appreciate you hitting the play button to listen to today's episode.
• 1:39
  SPEAKER_00: Now, one of the biggest mistakes that I often see when it comes to marketing is people trying to market to everyone.
• 1:50
  SPEAKER_00: They make their messaging really broad as so that they don't alienate any audience.
• 1:58
  SPEAKER_00: Now, the problem with this is when we create really broad messaging, we often appeal to no one.
• 2:06
  SPEAKER_00: So this is something that we're going to be talking about today, and I have a special guest who is a customer attraction specialist.
• 2:15
  SPEAKER_00: So today I'm going to be talking to Emma Mills, and we're talking about how to get really clear on your ideal customer and how you can make your marketing so much easier, how you can make your messaging stronger, and ultimately make it much easier to sell what you do.
• 2:36
  SPEAKER_00: So let's dive in and let's get started.