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How to Sell Like Jesus Without Being Salesy · Jesus Girl Gang Kingdom Business Podcast | Faith-Led Strategies for Christian Entrepreneurs

• 0:00
  SPEAKER_00: This is the Jesus Girl Gang Kingdom Business Podcast, where faith finally meets real strategy to launch your online business.
• 0:09
  SPEAKER_00: Welcome back to the Kingdom Business Podcast.
• 0:12
  SPEAKER_00: Because on Thursdays, when we go live at 7:30 a.m.
• 0:18
  SPEAKER_00: on my socials, we're actually recording an episode of the Kingdom Business Podcast.
• 0:25
  SPEAKER_00: Because Thursdays, friend, are all about my Kingdom builders.
• 0:29
  SPEAKER_00: They're all about the women that they know God's called them to build something, a business, a ministry.
• 0:37
  SPEAKER_00: And they want to do that with excellence, but they all also want to do it with impact and to make income.
• 0:44
  SPEAKER_00: And so those are the girls that I am chatting to this morning.
• 0:48
  SPEAKER_00: If you are a kingdom builder, if you consider yourself a Jesus Cirl entrepreneur, then today is your day.
• 0:54
  SPEAKER_00: And we're going to be chatting today.
• 0:56
  SPEAKER_00: So listen, I woke up this morning and the Lord, like the minute that I woke up this morning, the Lord was like, I need you to go and find this cup.
• 1:04
  SPEAKER_00: And it was buried.
• 1:05
  SPEAKER_00: Okay, so let me explain to you.
• 1:08
  SPEAKER_00: In our house, um, we went from a larger house to a smaller house a couple of years ago.
• 1:14
  SPEAKER_00: So I've told you guys about getting flooded out by Hurricane Helene and the flood that came in.
• 1:19
  SPEAKER_00: And um, so we went from a larger house to a smaller house.
• 1:23
  SPEAKER_00: And when it comes to storage, especially in the kitchen, we probably lost half of our storage.
• 1:29
  SPEAKER_00: And we are a family of five.
• 1:31
  SPEAKER_00: Um, but also, but also, I have a mug problem, a coffee mug problem.
• 1:37
  SPEAKER_00: I don't know if anybody else can relate to me about the coffee mug problem.
• 1:42
  SPEAKER_00: You, do you do you collect coffee mugs?
• 1:45
  SPEAKER_00: So I um I have a women's ministry called Revive Woman.
• 1:49
  SPEAKER_00: And for a number of the years that we were doing our annual conferences, I was like, you know what we should do?
• 1:56
  SPEAKER_00: We should make a mug.
• 1:58
  SPEAKER_00: And so we would make mugs and they were great.
• 2:00
  SPEAKER_00: They were camp, you know, the camping mugs.
• 2:03
  SPEAKER_00: Um, and so even to this day, I still use the camping mugs that we created for our Revive Woman conference um year after year.
• 2:13
  SPEAKER_00: Also, people knew that I liked coffee mugs.
• 2:16
  SPEAKER_00: And so every time I would get a gift, people would give me something.
• 2:19
  SPEAKER_00: There would always be in the gift bag, there'd always be a coffee mug.
• 2:23
  SPEAKER_00: And so over time, we gathered, we collected a lot of coffee mugs to the point where my husband, when we would start to plan the next conference, he was like, do not, do not, do not make a coffee mug.
• 2:38
  SPEAKER_00: Only because, only because didn't matter that people love the coffee mugs.
• 2:42
  SPEAKER_00: It was like, we don't have any more room for coffee mugs.
• 2:47
  SPEAKER_00: So that was the state when we were in the larger house.
• 2:51
  SPEAKER_00: Imagine what occurred when we moved to the smaller house with less storage.
• 2:57
  SPEAKER_00: And keep in mind that we had a team of people who came in and volunteered to help us move out of the flooded-out house into the new house.
• 3:07
  SPEAKER_00: And I was not like I have a really bad sensitivity to mold and mildew.
• 3:13
  SPEAKER_00: And so I couldn't even be in the house.
• 3:15
  SPEAKER_00: So understand everybody who was in there, I wasn't there.
• 3:19
  SPEAKER_00: And he could have told them at any time, like, just get rid of the mugs.
• 3:23
  SPEAKER_00: Like, it wouldn't be the worst thing if you dropped some mugs and they didn't come along with us.
• 3:28
  SPEAKER_00: Well, he didn't do that.
• 3:30
  SPEAKER_00: And so all my all my precious mugs made it to the new house, right?
• 3:35
  SPEAKER_00: And so when we got here, okay, listen, listen, this is how bad it is.
• 3:39
  SPEAKER_00: I literally had to buy a piece of furniture, a sideboard piece of furniture, so that I could store my mugs.
• 3:50
  SPEAKER_00: Now, like to be fair, they're not just mugs from conferences.
• 3:53
  SPEAKER_00: There are mugs that when my mom passed away years ago, I had bought her these mugs that um I got from all around the country.
• 4:02
  SPEAKER_00: I'm sorry, all around the world.
• 4:04
  SPEAKER_00: So I was traveling a lot in my business back then, and I would always get her a Starbucks mug that was from the city that I went to.
• 4:14
  SPEAKER_00: And I would bring them back for her.
• 4:15
  SPEAKER_00: That was like my thing.
• 4:16
  SPEAKER_00: I was always bringing her back these mugs from around the world.
• 4:20
  SPEAKER_00: Well, when she passed away and I was going through her things, I was like, uh, clearly I'm gonna keep these.
• 4:25
  SPEAKER_00: These are like such a memory.
• 4:27
  SPEAKER_00: But they are, I don't know if you ever saw them.
• 4:29
  SPEAKER_00: I don't know if they make them like this anymore, but they were the massive mugs, right?
• 4:33
  SPEAKER_00: So anyway, I have this credenza now, this big sideboard in our kitchen.
• 4:40
  SPEAKER_00: It's half full of my overflow mugs.
• 4:43
  SPEAKER_00: Not all my mugs, because I have another place above the coffee maker where we put like the A game mugs, like my first string mugs.
• 4:52
  SPEAKER_00: And then, and then we have this credenza off to the side that has the the B, the B team mugs, okay?
• 5:00
  SPEAKER_00: And uh this morning when I woke up, the Lord was like, um, go and find this particular mug.
• 5:06
  SPEAKER_00: Go find this particular mug.
• 5:08
  SPEAKER_00: And I want to talk to you about it.
• 5:09
  SPEAKER_00: And this was the mug.
• 5:11
  SPEAKER_00: Can you see it?
• 5:12
  SPEAKER_00: I said, let the adventure begin.
• 5:14
  SPEAKER_00: Let the adventure begin.
• 5:16
  SPEAKER_00: And all of a sudden, like I got it, I pulled it out and I looked at it, and I just was like, oh my goodness, this is a whole word.
• 5:23
  SPEAKER_00: Because for some of you, you've been telling yourself every single morning when you wake up that it's too late, that you're too far gone, that you miss the opportunity, that it's never gonna work.
• 5:32
  SPEAKER_00: And you've been using, listen, listen, you've been using your age as an excuse.
• 5:37
  SPEAKER_00: You've been using the number of times that you've launched out as an excuse.
• 5:42
  SPEAKER_00: And now you've convinced yourself that this is true.
• 5:46
  SPEAKER_00: And it's not something that God ever said.
• 5:48
  SPEAKER_00: God did not tell you that it's too late.
• 5:51
  SPEAKER_00: God did not tell you that you missed it.
• 5:53
  SPEAKER_00: God did not tell you to put down your tools and stop working.
• 5:57
  SPEAKER_00: He didn't do that.
• 5:58
  SPEAKER_00: You've decided that.
• 5:59
  SPEAKER_00: You've decided that based on the data that's been coming in, based on statistics, based on what's going on around you.
• 6:07
  SPEAKER_00: And that's called walking by sight, not walking by faith.
• 6:12
  SPEAKER_00: And so as we open up this morning, because I'm gonna talk to you about something that's really ticky.
• 6:16
  SPEAKER_00: I'm gonna talk to you about something that makes the demons scream.
• 6:20
  SPEAKER_00: I'm gonna talk to you this morning about something that our, you know, religious brothers and sisters would flood my comments about.
• 6:30
  SPEAKER_00: Okay.
• 6:31
  SPEAKER_00: And if they haven't already started because of the title that I put on this live stream.
• 6:35
  SPEAKER_00: Okay.
• 6:36
  SPEAKER_00: But we've got to get this settled first that we're gonna believe the word of God no matter what.
• 6:41
  SPEAKER_00: And that means too that when God spoke to you and said, Look, I want you to launch this business, I want you to launch this ministry, I want you to do it like this.
• 6:51
  SPEAKER_00: Um, I see this is what I see for you, this is what I planned for you.
• 6:55
  SPEAKER_00: And you get this download and you get this whole vision of what it's gonna be like, you cannot then, just because it's taking longer or just because it doesn't look the way that you expected it to, you can't then just be like, no, that's not happening.
• 7:11
  SPEAKER_00: You're shutting down the word of God over your life.
• 7:14
  SPEAKER_00: I need you to understand this.
• 7:16
  SPEAKER_00: Like, this is the most important thing.
• 7:18
  SPEAKER_00: Even before I teach you what I'm about to teach you in a second, if you don't get this, it won't even matter what I'm about to tell you.
• 7:24
  SPEAKER_00: It won't even matter.
• 7:26
  SPEAKER_00: So you need to get in your mind that, like, if you've still got breath in your lungs, if you've still got a pulse, you've still got a purpose.
• 7:34
  SPEAKER_00: If you've still got breath in your lungs, you still have an assignment to walk out.
• 7:39
  SPEAKER_00: God does not leave people in the earth without a purpose and an assignment.
• 7:44
  SPEAKER_00: We all have a purpose and an assignment.
• 7:46
  SPEAKER_00: And if he's spoken to you about building a business or a ministry, it's because he has plans for you.
• 7:53
  SPEAKER_00: And he has plans for the people that you're called to influence with that sound that you're gonna make inside of that business or ministry.
• 8:02
  SPEAKER_00: And you're like, Erica, what do you mean a sound?
• 8:04
  SPEAKER_00: I'm not a coach, I'm not a teacher.
• 8:05
  SPEAKER_00: No, no, no, no, no.
• 8:06
  SPEAKER_00: Sound, vibration, frequency, truth.
• 8:09
  SPEAKER_00: Truth is a sound.
• 8:11
  SPEAKER_00: The voice of God is a sound.
• 8:13
  SPEAKER_00: The word of God is a sound, it's a vibration, it's a frequency.
• 8:16
  SPEAKER_00: And we move based on that.
• 8:19
  SPEAKER_00: In him, we live and move and have our being.
• 8:22
  SPEAKER_00: In the word of God, by the power of his word, is how things are held together, how we're animated, how things manifest.
• 8:30
  SPEAKER_00: And so you've got to understand that if God spoke to you about a business or a ministry, if he spoke to you about that, then you need to come into alignment with it if you want to live a life that doesn't feel chaotic, anxious, depressed, all over the place.
• 8:48
  SPEAKER_00: Because a lot of the reason why we find ourselves out like in a curvebuffle, in hypervigilance, in anxiety or depression or, you know, disoriented is because we're kicking against the goats.
• 9:02
  SPEAKER_00: We're fighting against the word of God that's over our lives.
• 9:06
  SPEAKER_00: And so I really want to, I hope that your heart is being convicted this morning that if God called you to build something with him, that you will not delay.
• 9:15
  SPEAKER_00: Because you don't want to be a Jonah.
• 9:17
  SPEAKER_00: You don't.
• 9:18
  SPEAKER_00: You just don't want to be a Jonah.
• 9:20
  SPEAKER_00: You want to be a Noah.
• 9:21
  SPEAKER_00: You don't want to be a Jonah, you want to be a Noah.
• 9:25
  SPEAKER_00: Because here's the deal: Jonah still delivered the word.
• 9:28
  SPEAKER_00: Come on.
• 9:29
  SPEAKER_00: The word, the Bible says that his word doesn't return void.
• 9:33
  SPEAKER_00: It's gonna prosper wherever he sends it.
• 9:34
  SPEAKER_00: And he sent Jonah to Nineveh.
• 9:37
  SPEAKER_00: He sent him to Nineveh.
• 9:39
  SPEAKER_00: Jonah took his sweet time getting there, and he went through all kinds of ridiculous consequences that he might not have had to go through had he just said yes, Lord, and gotten on the boat where he was meant to go and gone and done the work.
• 9:52
  SPEAKER_00: But he didn't.
• 9:53
  SPEAKER_00: But be like Noah.
• 9:55
  SPEAKER_00: Noah, who even though no human eye had ever seen rain before.
• 10:00
  SPEAKER_00: Do you understand this?
• 10:02
  SPEAKER_00: Do you understand that there was no concept in the human mind for a flood?
• 10:07
  SPEAKER_00: Because all they had ever seen was water rising up from underneath the ground and watering.
• 10:14
  SPEAKER_00: And in that sense, it's it just needs a little bit.
• 10:16
  SPEAKER_00: And as it wets everything in the earth, it's growing and everything's good.
• 10:21
  SPEAKER_00: They had never seen rain fall from the sky.
• 10:24
  SPEAKER_00: They had never seen that.
• 10:26
  SPEAKER_00: And yet, here is Noah.
• 10:27
  SPEAKER_00: God says, Go build this big old boat.
• 10:30
  SPEAKER_00: And it took him months.
• 10:31
  SPEAKER_00: It took him months to build that boat by himself, by himself.
• 10:35
  SPEAKER_00: So before you go, well, no one believes in me and no one's supporting me, and no one's ever done this before in my family, and I don't know how to do that.
• 10:44
  SPEAKER_00: Listen, Noah, be Noah, not Jonah.
• 10:47
  SPEAKER_00: You with me?
• 10:48
  SPEAKER_00: You with me?
• 10:49
  SPEAKER_00: So I want you right now to get in your mind, I'm going to do the thing that God said to.
• 10:56
  SPEAKER_00: I'm going to do the thing that God said to do.
• 10:58
  SPEAKER_00: And if you are starting a kingdom business or ministry online, or if you've been running a kingdom business or ministry, and you are struggling to make sales, to make revenue, to make income, then this little session right here is for you.
• 11:16
  SPEAKER_00: Because I'm going to offend the minds of some people and then I'm going to break you free.
• 11:22
  SPEAKER_00: Are you ready?
• 11:24
  SPEAKER_00: You need to sell like Jesus.
• 11:28
  SPEAKER_00: If you're not making sales in your business, then understand you're just not selling like Jesus.
• 11:35
  SPEAKER_00: You're like, Erica, no, I'm working on it.
• 11:37
  SPEAKER_00: I'm working so hard.
• 11:39
  SPEAKER_00: I want you to check what you're doing and ask yourself the question: are you selling like Jesus?
• 11:47
  SPEAKER_00: Because if you have locked yourself into a system where it's like, no, I have to get the sales page up first, and then I have to get my social media posts together, and then I have to open up a launch runway, and then I have to make sure that I have everything in place so that, you know, I can sell like that.
• 12:04
  SPEAKER_00: And then I've got to do the webinar, and then I've got to da-da, da-da, da-da.
• 12:09
  SPEAKER_00: I'm telling you right now, Jesus did not wake up in the morning and think to himself, I've got to go through a five-step process before anyone will say yes to my father in heaven, like to me, so that they can be reconciled to my father in heaven.
• 12:24
  SPEAKER_00: So let's back it up a hot second because the religious mind is gonna start to mess with you.
• 12:28
  SPEAKER_00: You're like, Jesus wasn't selling anything.
• 12:31
  SPEAKER_00: I beg to differ with you so hard.
• 12:34
  SPEAKER_00: I beg to differ with you so hard.
• 12:37
  SPEAKER_00: So, so, so hard.
• 12:39
  SPEAKER_00: Because I believe that Jesus was selling something that we so desperately needed, but there was such a mindset block that it was one of the hardest things naturally that you would think of to have to sell.
• 12:56
  SPEAKER_00: He was selling salvation, he was selling reconciliation back to the Father.
• 13:01
  SPEAKER_00: He was selling repentance, you guys.
• 13:03
  SPEAKER_00: I don't know if there is anything harder to sell than repentance because repentance requires that you look at your life and you say to yourself, man, I am off.
• 13:13
  SPEAKER_00: I am off my head, I am off the the the map, I am just off.
• 13:18
  SPEAKER_00: And I need to turn around.
• 13:21
  SPEAKER_00: I need to turn around.
• 13:22
  SPEAKER_00: That is very hard to sell.
• 13:25
  SPEAKER_00: That's like trying to sell sobriety to an addict.
• 13:29
  SPEAKER_00: Do you understand?
• 13:31
  SPEAKER_00: Your brain is probably getting a little bit like because you're like, but he didn't he didn't charge you money for it.
• 13:38
  SPEAKER_00: No, but there was a cost.
• 13:40
  SPEAKER_00: I don't know if you remember when Jesus called the disciples, they were like, some of them were like holding nets and some of them were like mid-work stream, right?
• 13:51
  SPEAKER_00: And it's like he was like, drop that and follow me.
• 13:55
  SPEAKER_00: Drop that and follow me.
• 13:57
  SPEAKER_00: And there were some people that he said to follow him, and and the people responded, like, let me go bury my dead father.
• 14:03
  SPEAKER_00: And he was like, nah, no, let the dead bury the dead.
• 14:06
  SPEAKER_00: So what does that cost?
• 14:07
  SPEAKER_00: The cost is that you don't get to put your father to rest.
• 14:10
  SPEAKER_00: The the cost is that there were very strict rules in Jewish culture for how to honor and how to properly bury a dead person.
• 14:22
  SPEAKER_00: And Jesus is over here saying, if you want to follow me, you're gonna shirk that responsibility.
• 14:27
  SPEAKER_00: That's a cost.
• 14:29
  SPEAKER_00: That's a cost.
• 14:30
  SPEAKER_00: And actually, it's more expensive than dollars out of the pocket.
• 14:35
  SPEAKER_00: So I need you to understand that there is a cost, there was a cost to choosing Jesus.
• 14:42
  SPEAKER_00: There was a cost to repentance, there was a cost to that.
• 14:46
  SPEAKER_00: And Jesus every single day was waking up and he was pursuing the Father for how do we sell this today?
• 14:55
  SPEAKER_00: You're like, no, I mean, come on.
• 14:57
  SPEAKER_00: You don't think that in in sales language and sales marketing language that the word conversion didn't come from there?
• 15:06
  SPEAKER_00: We track conversions in sales businesses.
• 15:09
  SPEAKER_00: That's what we do.
• 15:10
  SPEAKER_00: We track conversions.
• 15:12
  SPEAKER_00: And that is a term that comes from salvation.
• 15:16
  SPEAKER_00: That is a term that comes from the OG marketer Jesus Christ.
• 15:21
  SPEAKER_00: And he was the expert on human psychology and behavior.
• 15:26
  SPEAKER_00: And so if he's out there selling repentance and salvation and he's getting it done, then we should probably be looking at how he's selling things, how he sold that so that we can apply it to how we're selling because it is the best way to sell in all the earth throughout all of time.
• 15:46
  SPEAKER_00: Now, last little piece to like get our minds right into the right, into the right realm.
• 15:52
  SPEAKER_00: You're like, no, it's selling, selling is not like when you say that, Erica, it just doesn't feel holy.
• 15:59
  SPEAKER_00: It just doesn't feel like Jesus.
• 16:02
  SPEAKER_00: I'm like, listen, this is what I tell every single woman that comes through my programs, every single woman that comes into my mentorship.
• 16:11
  SPEAKER_00: When you are selling right, you are serving.
• 16:15
  SPEAKER_00: The best serving in the kingdom involves selling.
• 16:20
  SPEAKER_00: It involves our ability.
• 16:22
  SPEAKER_00: Here's here's at the core of it what selling is.
• 16:26
  SPEAKER_00: I have something that God gave me inside of me that He told me is supposed to serve someone else, a people group.
• 16:35
  SPEAKER_00: There's a certain set of people that I'm called to serve with this solution, with this sound that God gave me.
• 16:42
  SPEAKER_00: That's the starting point.
• 16:44
  SPEAKER_00: You're like, what?
• 16:45
  SPEAKER_00: Listen to me.
• 16:46
  SPEAKER_00: God has given you a group of people that you are called to serve.
• 16:51
  SPEAKER_00: I know that that's not too much for us.
• 16:54
  SPEAKER_00: I know that we can see that in scripture very easily, right?
• 16:57
  SPEAKER_00: Jesus was called to the Jews, to the original family of God.
• 17:02
  SPEAKER_00: And there are multiple places in the Bible where he was like in the gospels where he was like, No, I can't help you because I was called to help this people group.
• 17:10
  SPEAKER_00: So right there, we have a masterclass in niching down to your ideal customer or congregant or donor right there.
• 17:18
  SPEAKER_00: Period.
• 17:19
  SPEAKER_00: You're like, no, Jesus was for everybody.
• 17:22
  SPEAKER_00: Yes, Jesus was for everybody, but he was called to a specific group of people, and all of his messaging went to that one group of people.
• 17:30
  SPEAKER_00: One, one group of people.
• 17:32
  SPEAKER_00: So we need to understand that the best selling starts with knowing the people that you're called to.
• 17:39
  SPEAKER_00: You need to know the ex the exact person that you're called to serve.
• 17:44
  SPEAKER_00: That's number one.
• 17:45
  SPEAKER_00: Number two is all right, what is my sound and what is my solution?
• 17:50
  SPEAKER_00: When you look in the Bible, if you do a study of everything that Jesus taught, and you ask the question, what did Jesus talk about the most?
• 18:01
  SPEAKER_00: You might think that it was about love or about salvation.
• 18:06
  SPEAKER_00: You might think, because everybody's like, that's what Jesus was about.
• 18:10
  SPEAKER_00: He was about getting people saved.
• 18:11
  SPEAKER_00: He was about love.
• 18:12
  SPEAKER_00: He was, you know, all that is the core of his message, right?
• 18:16
  SPEAKER_00: No.
• 18:17
  SPEAKER_00: It's about the kingdom of God and repenting so that you could receive it.
• 18:21
  SPEAKER_00: Thirty something percent of what he talked about, what he taught via the gospel, what we recorded in the gospel, are about the kingdom of God and repentance.
• 18:32
  SPEAKER_00: What?
• 18:34
  SPEAKER_00: Yes.
• 18:35
  SPEAKER_00: Yes.
• 18:36
  SPEAKER_00: It's crazy.
• 18:37
  SPEAKER_00: It's crazy, but it's true.
• 18:39
  SPEAKER_00: So we need to understand that there is a particular sound.
• 18:43
  SPEAKER_00: There's a particular sound.
• 18:45
  SPEAKER_00: Just because, you know, we're in sales and we want to make sales doesn't mean that the sound is buy my stuff.
• 18:52
  SPEAKER_00: It doesn't mean like trying to justify and sell yourself so that people no, no, no, no, no.
• 18:59
  SPEAKER_00: It's the message, it's the sound, it's the solution.
• 19:02
  SPEAKER_00: And that was what Jesus was talking about the most.
• 19:04
  SPEAKER_00: He was like, repent and turn from your sins so that you might inherit the kingdom.
• 19:09
  SPEAKER_00: So you might step into the kingdom and be a part of the kingdom.
• 19:12
  SPEAKER_00: That was his main message.
• 19:14
  SPEAKER_00: And so what I also want you to see in there is that there is a transformation being offered.
• 19:20
  SPEAKER_00: There's a transformation being offered in there.
• 19:23
  SPEAKER_00: So when we think about good selling is serving, we have to look at Jesus because he had a people group that he was called to specifically.
• 19:32
  SPEAKER_00: They were his ideal congregant, his ideal family member, his ideal heaven resident.
• 19:39
  SPEAKER_00: Okay.
• 19:40
  SPEAKER_00: And then he had a sound and a solution that he was offering.
• 19:44
  SPEAKER_00: And he was very consistent about talking about this.
• 19:48
  SPEAKER_00: He talked about it the most.
• 19:50
  SPEAKER_00: So you can start to see like, if we're going to be good salespeople, if we're going to actually have businesses that make impact and income, then we need to start selling like Jesus.
• 20:02
  SPEAKER_00: And Jesus knew the people that he was called to.
• 20:10
  SPEAKER_00: And then there's a third piece.
• 20:12
  SPEAKER_00: There's a third piece.
• 20:13
  SPEAKER_00: He knew his vehicle.
• 20:15
  SPEAKER_00: He knew how to package that offer up.
• 20:18
  SPEAKER_00: He knew how to package that offer up.
• 20:21
  SPEAKER_00: And he had this really incredible offer pathway.
• 20:24
  SPEAKER_00: I know you guys, it's like, what?
• 20:27
  SPEAKER_00: So hear me in this though, before I even give you just the little little snippets of that, because I teach this offer pathway in our mentorship.
• 20:36
  SPEAKER_00: And it would take a very long time for me to teach you that.
• 20:38
  SPEAKER_00: I cannot get into that in a 20, 30 minute session.
• 20:41
  SPEAKER_00: Okay.
• 20:42
  SPEAKER_00: But here's what I want you to see.
• 20:45
  SPEAKER_00: If you have a heart for the people that God called you to, and if you have a confidence in the sound and the solution that God has put into you, that makes selling servants.
• 21:00
  SPEAKER_00: Because with your heart attuned to who God's called you to serve, that right there, you're anchored into the love of Christ.
• 21:08
  SPEAKER_00: If you're doing everything from the place that says, God called me to this sound and solution, and he called me to this people to love them and serve them well, that those two things right there are what put your selling in the realm of serving.
• 21:24
  SPEAKER_00: Period.
• 21:25
  SPEAKER_00: Period.
• 21:26
  SPEAKER_00: So you've got to attack that lie in your mind that goes, selling makes me salesy.
• 21:31
  SPEAKER_00: Sells, selling makes me gross.
• 21:34
  SPEAKER_00: Selling makes me icky.
• 21:36
  SPEAKER_00: Selling repels people.
• 21:37
  SPEAKER_00: Can I tell you something?
• 21:39
  SPEAKER_00: People love to buy things.
• 21:41
  SPEAKER_00: They love it.
• 21:42
  SPEAKER_00: Why?
• 21:43
  SPEAKER_00: Because there are solutions behind the cash that they're putting out.
• 21:48
  SPEAKER_00: They know that the minute, if they've decided that they're gonna buy something, it's because they have heard that person gets me.
• 21:56
  SPEAKER_00: That person sees me, that person knows the problem that I'm dealing with.
• 22:00
  SPEAKER_00: Dealing with the person knows what I need, and I can see that what they're offering me is what I need.
• 22:08
  SPEAKER_00: And then they buy.
• 22:10
  SPEAKER_00: That is great service.
• 22:13
  SPEAKER_00: That is so good.
• 22:15
  SPEAKER_00: And in many ways, it's sacrificial service because if you think about building a business, a kingdom business, how much did you have to sacrifice so that you could bring to market the thing that God called you to bring to those people?
• 22:28
  SPEAKER_00: Like, how much sacrifice?
• 22:30
  SPEAKER_00: What did you have to say no to?
• 22:32
  SPEAKER_00: You know, five years ago, it was really popular to be like, you know, you're just gonna have to say no to Netflix every night and no to binging TV every night so that you can build your business.
• 22:44
  SPEAKER_00: It's actually true.
• 22:45
  SPEAKER_00: It's true.
• 22:46
  SPEAKER_00: You had to sacrifice comfort, you had to sacrifice zoning out so that you could build the business that served the people that God called you to with the solution that He gave you, that He anointed you with, that He gifted you with.
• 23:00
  SPEAKER_00: Are you with me?
• 23:01
  SPEAKER_00: And so the first step to selling like Jesus is to know that selling is actually serving.
• 23:09
  SPEAKER_00: And to know that it's key that you know your person, that you're called to serve, that you know your sound solution that you're gonna offer, and you know the vehicle that you're gonna do it in.
• 23:21
  SPEAKER_00: And the way that Jesus did it, his vehicle was preaching, was going out into the villages and towns and preaching.
• 23:31
  SPEAKER_00: And he submitted all those things to the Father in prayer.
• 23:35
  SPEAKER_00: Now, I'm gonna take you real fast through this little offer pathway that Jesus had, uh, because like I said, it would take it, there's a whole hour-long training in my mentorship in my signature course that teaches this.
• 23:48
  SPEAKER_00: So it would just take too long.
• 23:50
  SPEAKER_00: But there I want to show you the points.
• 23:52
  SPEAKER_00: Okay.
• 23:52
  SPEAKER_00: So if you're familiar at all with a traditional like offer pathway or what what's called a funnel in sales, you know that there's top of funnel, middle of funnel, bottom funnel.
• 24:02
  SPEAKER_00: And at the top of the funnel, we're attracting.
• 24:05
  SPEAKER_00: At the middle of the funnel, we're nurturing, we're bringing them along.
• 24:08
  SPEAKER_00: And at bottom of funnel is where we convert them, where they make the purchase, right?
• 24:14
  SPEAKER_00: So if we're in the attract part of the funnel, what do we generally get told we need to do at the top of the funnel?
• 24:21
  SPEAKER_00: You well, you need to, you need to give them a freebie.
• 24:23
  SPEAKER_00: You need to, you need to hook them in with something, right?
• 24:26
  SPEAKER_00: And generally what we're told is you need to give them something there that can get them a quick transformation so they can trust you.
• 24:35
  SPEAKER_00: So, what did this look like for Jesus?
• 24:38
  SPEAKER_00: Signs, miracles, and wonders.
• 24:39
  SPEAKER_00: Signs, miracles, and wonders.
• 24:41
  SPEAKER_00: Jesus went out into the villages and into the cities and he sat up on a hill or he walked into the street and gathered the people, the people gathered around him because they'd heard about him.
• 24:52
  SPEAKER_00: He had word of mouth advertising happening because he would do signs, miracles, and wonders first.
• 24:59
  SPEAKER_00: You gotta get people a small transformation first so they can see what you do and who you do it for, and that it actually works.
• 25:09
  SPEAKER_00: And so that's why freebies became a big thing.
• 25:14
  SPEAKER_00: Now, it's still gonna like, I don't want to go too far into that.
• 25:18
  SPEAKER_00: Let's just leave that there, okay?
• 25:19
  SPEAKER_00: Because that's a conversation for another day.
• 25:21
  SPEAKER_00: Because I think that in this market right now, people will talk a lot about, well, the freebie is dead.
• 25:26
  SPEAKER_00: The freebie is dead.
• 25:27
  SPEAKER_00: Well, maybe.
• 25:29
  SPEAKER_00: Um, there are some, there are some tactics around it.
• 25:32
  SPEAKER_00: I still believe that Jesus was the best marketer that ever walked the earth.
• 25:36
  SPEAKER_00: And the way that Jesus did attraction is he did signs, miracles, and wonders.
• 25:40
  SPEAKER_00: And that's what drew the people in.
• 25:42
  SPEAKER_00: That's what attracted them.
• 25:43
  SPEAKER_00: Now they're interested.
• 25:44
  SPEAKER_00: Now they're turning aside to look, like Moses and the burning bush that wasn't consumed, right?
• 25:49
  SPEAKER_00: So there's gotta be something in your marketing salesperson that makes them turn aside and look.
• 25:55
  SPEAKER_00: And that could be a hook, that could be a freebie, that could be your um you posting your results on your Stripe account.
• 26:05
  SPEAKER_00: Like, I know that a lot of you are like, that's so cheesy.
• 26:07
  SPEAKER_00: No, it's actually showing people that you get results.
• 26:11
  SPEAKER_00: You like Jesus proved that he got results because he healed people in front of people.
• 26:17
  SPEAKER_00: He was like, not for his glory.
• 26:21
  SPEAKER_00: He was doing it so that people would attach to the Father, right?
• 26:25
  SPEAKER_00: So he knew his people group, he knew his sound solution was to get people reconciled to the heart of the Father and going to heaven, salvation, inheriting the kingdom too.
• 26:35
  SPEAKER_00: And he knew his vehicle.
• 26:37
  SPEAKER_00: So in the attract phase of the funnel, this is his attract mode was signs, miracles, and wonders.
• 26:44
  SPEAKER_00: Then what happened?
• 26:45
  SPEAKER_00: Now he's got them hooked.
• 26:47
  SPEAKER_00: Now they're sitting down on the side of the of the hill, so much so that at one point the disciples were like, yo, dude, they've been, they've been sitting here for a long time.
• 26:57
  SPEAKER_00: They're hungry.
• 26:58
  SPEAKER_00: They're gonna start to get agitated.
• 27:00
  SPEAKER_00: They're gonna start to like, what do we do?
• 27:02
  SPEAKER_00: And Jesus was like, feed them, feed them, because they're so hooked into what Jesus is doing, they're attracted to what Jesus is doing, that now they're in the middle of the funnel.
• 27:12
  SPEAKER_00: And now what does he got to do?
• 27:13
  SPEAKER_00: He's gotta nurture them.
• 27:14
  SPEAKER_00: He's got to build them up, he's gotta show them now why they need to move to the next step, which is conversion, actually receiving, receiving from Jesus.
• 27:24
  SPEAKER_00: You with me?
• 27:25
  SPEAKER_00: So, what was his nurture plan?
• 27:28
  SPEAKER_00: Stories! You guys, stories, parables.
• 27:32
  SPEAKER_00: He was like, This is how the method works.
• 27:35
  SPEAKER_00: This is how the kingdom works, the kingdom of heaven is like, the kingdom of heaven is like, the kingdom of heaven is like, the kingdom of heaven is like, the kingdom of heaven is like.
• 27:45
  SPEAKER_00: Then he would pepper in a few, like, you don't want to go to hell, and hell is like.
• 27:49
  SPEAKER_00: So he had he had attraction stories and he had repelling stories.
• 27:53
  SPEAKER_00: He was like, This is what you want, here's how to get it, through a story, and here's what you don't want, and you don't want this.
• 28:00
  SPEAKER_00: And he told them through story how not to get it.
• 28:03
  SPEAKER_00: Are you with me?
• 28:04
  SPEAKER_00: So, in that middle of funnel, it's all about stories.
• 28:08
  SPEAKER_00: It's about telling your story, it's about telling your customer's story, it's about telling your congregant's story, it's about just telling the story of how to get to the solution.
• 28:20
  SPEAKER_00: Now I know that in this day and age, on in this market, a lot of people are like, nurture is dead.
• 28:25
  SPEAKER_00: I teach and I argue that nurture is not dead, it just shortened because we're in the information age.
• 28:31
  SPEAKER_00: So, what might have taken them seven days or seven weeks or seven months to be convinced of and to build trust in you for?
• 28:37
  SPEAKER_00: Now they're doing it in 70 minutes.
• 28:39
  SPEAKER_00: And so you've got to have stories out there.
• 28:43
  SPEAKER_00: You've got to have stuff that they can consume.
• 28:45
  SPEAKER_00: That's the point of highlight bubbles in your Instagram.
• 28:48
  SPEAKER_00: That's the point of pinned posts on your social media accounts.
• 28:51
  SPEAKER_00: That's the point of having um a long-form video or blog post out there that talks about the core framework or the core system that you use to sell because to be to get a transformation for somebody.
• 29:07
  SPEAKER_00: That's really important because there are going to be people that are looking for, okay, now what she got?
• 29:12
  SPEAKER_00: And is it, is it gonna work?
• 29:14
  SPEAKER_00: And she's trying to build trust in you.
• 29:17
  SPEAKER_00: And just because it no longer takes seven weeks or seven days to build that trust doesn't mean that she doesn't need to build trust.
• 29:25
  SPEAKER_00: You there is a window where you need to build trust.
• 29:28
  SPEAKER_00: And we do that through storytelling and specifically through storytelling about our framework, our solution, our strategy, and how it's worked for ourselves, how it's worked for our customers or our congregants or our donors, and how it can work for them.
• 29:45
  SPEAKER_00: And over and over and over.
• 29:47
  SPEAKER_00: That's it.
• 29:48
  SPEAKER_00: And then conversion.
• 29:51
  SPEAKER_00: Conversion.
• 29:52
  SPEAKER_00: That is a big one because I need you to understand, and this is where I'm gonna leave it.
• 29:57
  SPEAKER_00: The people approach Jesus for conversion.
• 30:01
  SPEAKER_00: Jesus wasn't walking around and saying, Do you want to get saved and not go to hell?
• 30:08
  SPEAKER_00: Conversion content, the way that you sell in your sales system, it needs to be set up so that when someone is ready, they can step into your sales system, your sales page, your comment this word, and I'll send you, right?
• 30:22
  SPEAKER_00: Because that's a conversion.
• 30:24
  SPEAKER_00: It's set up and it's confident because it knows that when that person has truly been converted, they will make the move to buy from you.
• 30:34
  SPEAKER_00: But that starts with you setting up a system and a mindset that knows that what you have to offer is good for them.
• 30:43
  SPEAKER_00: And if you're constantly thinking that you're trying to scheme someone, hustle someone, that you're taking too much money from them, you will never create a magnet at the point of conversion.
• 30:54
  SPEAKER_00: You will repel.
• 30:55
  SPEAKER_00: You'll flip that magnet over and you'll repel them.
• 30:58
  SPEAKER_00: Because if you're questioning the sale, they're gonna question the sale.
• 31:02
  SPEAKER_00: Jesus never questioned.
• 31:04
  SPEAKER_00: Nicodemus came to him in the middle of the night and asked him, How can I, how can I, how can I?
• 31:09
  SPEAKER_00: And Jesus was like, Here's how you can do it.
• 31:12
  SPEAKER_00: He was confident.
• 31:13
  SPEAKER_00: He's like, here's what I have to offer, here's how you get it.
• 31:17
  SPEAKER_00: It was a it was a nurture conversation, moving into a conversion conversation.
• 31:22
  SPEAKER_00: And at that end, when he said, Look, here's what you do, these are the steps, and then you come follow me.
• 31:28
  SPEAKER_00: That was the pitch.
• 31:30
  SPEAKER_00: That was the pitch.
• 31:31
  SPEAKER_00: You do this, this, this, and then you press the buy button and let's go.
• 31:36
  SPEAKER_00: And what did that dude do?
• 31:37
  SPEAKER_00: He said, No, thanks.
• 31:38
  SPEAKER_00: And he turned around and he walked away.
• 31:40
  SPEAKER_00: And Jesus didn't chase after him, and Jesus didn't go like with all the follow-ups, because Jesus knew in that moment he'd done everything that he needed to do at that conversion point.
• 31:51
  SPEAKER_00: And it started with confidence because Jesus knew this is the only way.
• 31:56
  SPEAKER_00: Some of you need to get confident that what you have to offer and how you're offering it is the only way because God said so.
• 32:04
  SPEAKER_00: Because God said that person, that solution in this vehicle.
• 32:09
  SPEAKER_00: And until you get confident in that, you will not have the level of conversions, aka income and impact that you want to have in the earth for Jesus and his kingdom.
• 32:22
  SPEAKER_00: So we gotta start selling like Jesus.
• 32:24
  SPEAKER_00: Is this making sense?
• 32:26
  SPEAKER_00: Is this making sense to you?
• 32:28
  SPEAKER_00: All right, listen.
• 32:29
  SPEAKER_00: So if this is like Erica, yes, this is this is the journey that I need to be on, then listen.
• 32:35
  SPEAKER_00: Make sure that you subscribe to the podcast that I do every single week that speaks to Jesus Girl entrepreneurs, Kingdom women who are building businesses online.
• 32:45
  SPEAKER_00: Okay, that's the Jesus Girl Gang Kingdom Business Podcast.
• 32:49
  SPEAKER_00: You can find it on all the platforms.
• 32:50
  SPEAKER_00: I'm on YouTube, I've got, you know, I'm on all the places.
• 32:55
  SPEAKER_00: So every week we drop a new episode on the Kingdom Business Podcast.
• 33:00
  SPEAKER_00: And that's a good place to be connected to me.
• 33:03
  SPEAKER_00: And then just be following.
• 33:05
  SPEAKER_00: I'm assuming you're following if you're watching this live right now, because in September, I'm gonna be doing a kingdom builder strategy session for how to finally get your business launched online.
• 33:17
  SPEAKER_00: And I'm gonna show you.
• 33:18
  SPEAKER_00: It's just a real simple four-step process, and I'm gonna help you to get launched online.
• 33:23
  SPEAKER_00: And I'm gonna offer you, just like Jesus, I'm gonna offer you specific people, kingdom building women who want to launch their businesses online.
• 33:33
  SPEAKER_00: That is my person.
• 33:35
  SPEAKER_00: Kingdom builder women who want to launch their businesses online.
• 33:39
  SPEAKER_00: That's my person.
• 33:40
  SPEAKER_00: What's my solution?
• 33:42
  SPEAKER_00: Well, I'm gonna tell you about my solution in that strategy session, because I need to I need to show it to you.
• 33:47
  SPEAKER_00: I want to tell you a story and I want to show it to you.
• 33:50
  SPEAKER_00: And then you're gonna have an opportunity.
• 33:52
  SPEAKER_00: You're gonna have an opportunity to step into the family, to step into my world and into my ecosystem.
• 33:58
  SPEAKER_00: And here's the thing: you don't have to, but you could learn about how to do this.
• 34:03
  SPEAKER_00: And so um just stick around here because I'll be putting out details soon about how you can get involved in that free strategy session, kingdom building strategy session that I'm gonna be giving.
• 34:13
  SPEAKER_00: And um, it's gonna be real good.
• 34:15
  SPEAKER_00: It's gonna be real good.
• 34:16
  SPEAKER_00: So, all right, friends, I love you so much.
• 34:18
  SPEAKER_00: Thanks for being here with me today.
• 34:20
  SPEAKER_00: I will talk to you soon.
• 34:22
  SPEAKER_00: Bye for now.