Secretlab: Cash-Generative Growth Beyond Gaming
How do two former esports players turn a S$50,000 investment into a global D2C hardware brand—while retaining 99% founder ownership?
In this episode, we explore pvtIQ's latest deep dive on Secretlab, examining the negative working capital engine behind their D2C model and how they navigated a post-pandemic inventory crisis.
We examine:
• How collecting online prepayments allowed Secretlab to self-fund global growth across 60+ countries without Series A dilution.
• Pivoting from the $1.75B gaming chair niche into the $12.4B ergonomic B2B office market with the Magnus desk and Atlas task chair…
The skinny
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