skinny.

Latest / Fitt Insider

223. Nick West, Co-founder & CEO of Bandit

Today, I'm joined by Nick West, co-founder & CEO of Bandit.

Born in NYC, Bandit is an apparel brand founded for runners, by runners. The company's community vibes and state-of-the-art gear catapulted it to cultish success — but its physical products are just the beginning.

In this episode, we discuss Bandit's mission to evolve the sport of running. Plus, Nick shares the secrets to building a loyal following.

We also cover:

• What Nick and his co-founder brother learned from working in ecommerce

• How Bandit leveraged pop-ups, run clubs, and content to build community

• Bandit's vision for…

The skinny

The skinny isn't ready yet — notes appear once the transcript is processed.