How Elon Musk is colonizing the future.
Before Elon Musk, there was Henry Ford: an attention-seeking car manufacturer, newspaper owner, and media celebrity who pushed reactionary views on the public and transformed society around his business interests. “Fordism” was more than a mode of production, it was a way of organizing society, involving large factories, nuclear families, stable employment, and affordable cars, refrigerators, and televisions.In a new book, Muskism, Ben Tarnoff, a technology writer, and Quinn Slobodian, a historian at Boston University, analyze Musk in similar terms, as a maverick businessman who stands for a…
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