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Down with Fluff: Executive Storytelling in the AI Era - with Anuneha Mewawalla
I think it's fair to say that most of us in communications and marketing, at one point or another (and probably recently), have been accused of the most awful, terrible thing: committing fluff. It can happen anytime, but usually when we talk about the mysterious arts of messaging, writing, brand identity, and almost anything creative. I think it's happened most often in my career when I've mentioned the most misunderstood five-letter word in our lexicon: story. I mean, I get it - when someone hears "story" they think about fairy tales, novels, movie plots, and so on. But a story is the Amazon…
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