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#197. Studying every Steve Jobs keynote ever: Damage Control at MacWorld (1997)
We’re on a mission to watch every Steve Jobs keynote ever and we’re deep down the rabbit hole now.
To understand the context of this talk at MacWorld in 1997, Steve Jobs had recently returned to Apple after some drama (you can listen to our episode on the “Steve Jobs” film to learn more - linked below) and was working to get Apple back on track.
This particular keynote was one in which some “damage control” had to be employed. It was restrained from Apple’s usual theatrics, demos and not a product launch in sight.
Instead, Steve starts the talk with the three biggest criticisms of Apple…
The skinny
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