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He Started a Distillery and Made It Profitable in Year 1 (Part 2/2)
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#1043 What if the secret to scaling a distillery isn’t making better bourbon — but building a brand people actually want to be part of? In Part 2 of this two-part episode, host Brien Gearin continues his conversation with Matt Estrin, founder of 477 Distilling, to break down the branding, marketing, and distribution strategies behind the company’s growth. Matt shares the story behind the 477 name, why he believes the alcohol industry is “80% branding and marketing,” and how becoming a familiar face in his…
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