Big Swing: Navigating the New Age of Marketing with Tim Lozier | Episode 2
In Episode 2 of Big Swing, Jeremy Funk and Corey Scott welcome their first guest, Tim Lozier, for a conversation that is equal parts meaningful and practical. The episode begins with a tribute to Jeremy’s late co-host and close friend, Tim Lozier, and the full-circle moment of having another Tim Lozier as the first guest of the new show.
From there, the conversation shifts into the evolving reality of B2B marketing: buyers doing most of their research before they ever talk to sales, the move from keyword searching to question-based discovery, and why go-to-market success now depends on real…
The skinny
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