Latest / The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How Dynamic Pricing Traps Your Wallet
We look at how algorithmic price discrimination turns your personal data into a pricing lever. Using the case of airline ticketing and ride-share surge models, we explain why two people sitting next to each other can pay vastly different amounts for the exact same service. Lucas breaks down the mechanics of first-degree price discrimination in the digital age, while Luna challenges whether this is just market efficiency or a fundamental breach of consumer trust. We examine the specific role of cookies, device fingerprinting, and purchase history in setting these hidden prices. The goal is to…
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