Mars Wrigley's Anton Vincent On Engaging Gen Z, Omnichannel Strategy & Ice Cream Innovation
In this exclusive interview from the VusionGroup studio at the World Retail Congress in Paris, Anton Vincent, President of Mars Wrigley North America and Global Ice Cream, sits down with Chris Walton and Anne Mezzenga of Omni Talk to discuss the company's approach to engaging Gen Z consumers, creating memorable retail experiences, and driving innovation in the ice cream category.
Discover how Mars Wrigley is:
Leveraging iconic brands like M&M's, Snickers, and Twix to stay relevant to younger consumers
Transforming brand transactions into immersive brand experiences
Navigating the evolving…
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